MASTER OF BUSINESS ADMINISTRATION

SPRING-WEEKEND (ACADEMIC YEAR-2019-20)

CLASS TEST
COURSE CODE: MAT 6001
COURSE NAME: RESEARCH METHODS FOR BUSINESS DECISION MAKING
WEIGHTAGE 20%

Date: April 25, 2020 Time: 2 Hour

Student ID___________________Name ___________________________________________________

Instructions
 This class test has 4 questions based on pre-released case studies “Relationship
between perceived organizational ethics and effectiveness of e-business: A case of
SMEs in UK”.
 Attempt all questions, each question is of 50 marks.
 Please type your answer in MS-Word File and send me through mail in 2 hours.

QUESTIONS

Q.1. Critically evaluate proposed Title, Introduction, and Literature Review of the
research proposal (case study) and comment on suitability of each of these for
proposed research. Briefly justify your comments.

Answer:

Small and Medium sized Enterprises (SMEs) are the backbone of any economy which
constitute an integral part of the economic development and sustainability in United
Kingdom. Small and medium-sized enterprises are extremely important for the economy.
From local shops to small tech firms working out of serviced offices, the majority of
companies in the UK are SMEs.

In 2018, Parliament identified 5.7 million SMEs, making up 99% of all businesses in
the country. There were 5.4 million micro businesses (companies with 0-9
employees), which accounts for 96% of all businesses in the UK.

Currently, buyer are take part in dynamic procedure, which includes the thought of different
elements. The expanded familiarity with corporate social responsibility just as the
authoritative morals showed through the association's collaboration with the online
customers decides the degree of success of SMEs.

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In view of this foundation, the scientist has proposed to research the job of apparent
authoritative morals by customers as a factor that has noteworthy effect on the adequacy of
electronic method of business for SMEs working inside UK.

Q.2. Based on the title and literature review re-write suggested research questions and
three research objectives for this proposal and map each objective with research
questions.

Different scientists have examined the variables that urge the shoppers to participate in
online exchanges with an association. Such positive online conduct is relied upon to be
encouraged by a wide cluster of reasons. The buyers utilize a hypothetical structure for
arranged conduct to distinguish the components that bring about expanded cooperation of
online exchanges.

It was discovered that the impression of the customers about the repercussions of their
utilization of web and the ensuing buy was the fundamental factor, which decided their
future web based buy conduct. Thinking about this view, the moral conduct of the
association can bolster the online purchasers in setting up sentiments of trust towards the
organization.

Organizations working in the online world apply comparable moral standards as the
organizations that have genuinely settled set ups in the market. Along these lines, the
nearness of trust and believability holds equal significance inside e-business setting. A large
portion of the associations participating in electronic business utilize the budgetary yield as
an instrument of recognizing the level of adequacy. In any case, the arrival on venture
appears to offer restricted extent of understanding the thought of achievement. As proposed
by Walker and Brown (2004), the SMEs can use non-money related measure to recognize
their capacity to keep up powerful degree of execution. A similar model can be applied
inside the online field as clients' choice to buy an item or benefit a help from a SME is
controlled by a wide exhibit of non-financial factors. So and Sculli (2002) have recognized
the nearness of trust as one of the key components that advances online purchaser conduct.
A purchaser is probably going to create trust on a business in the event that they basic
observation is strong of the moral lead of the organization. It has been additionally attested
that organizations that can't keep up positive observation among the objective market are
probably going to confront critical misfortune. The general moral viewpoint of an
organization is connected with the upkeep of shopper protection and secrecy of the
information. McKnight, Choudhury and Kacmar (2002) have shown the job of positive view
of the business in the purchaser base. It has been expressed that so as to encourage a
potential buyer to turn into a real purchaser of an organization, the firm needs to build up
approved sentiments of constancy. This suggestion is additionally fortified by the
determined presentation of good and moral decisions by the organization.

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One of the measurements identified with moral direct of a business has been distinguished
by Culnan and Armstrong (1999) who respected the sharing of data with clients as a
methods for setting up generosity among them. The shoppers who were educated about the
organization about the nature and extent of utilization of their profile data had the option to
see this as an impression of authoritative morals. Then again, firms that gathered and
utilized buyer related data, however were hesitant to give information about the procedure
were seen with doubt and low believability. The inclination of an organization to show
moral conduct in the online correspondence and exchanges with the buyers grows okay
profile of the business in the market (Kim, Ferrin and Rao, 2008). This shows the factors of
apparent hazard and saw hierarchical morals are altogether identified with one another.
Ferrell and Hartline (2010) have recommended that the nature of relationship of an
organization with its outside partners can affect the pace of coordinations and tasks.
Essentially, in the online setting, positive relationship with online customers can bring
about expanded deals and productivity. The apparent moral direct of the firm for this
situation will in general assume an intervening job in the shopper buy choices. Boatwright
(2003) additionally upheld this thought by affirming that e-business achievement of an
association as far as client maintenance and dedication is needy upon the recognition it
creates in the brain of the purchasers. Associations that attention on acting in ethically
mindful manners build up the establishment of long haul trust in the customers. Then again,
the board that keeps its own personal stake focal is probably going to build up a morally
harmed discernment in the market. This thusly has negative ramifications for the deals and
benefit.

Q.3. Suggest Research Design, Data Requirements and data collection methods for the
proposed research to fulfil all three objectives recommended by you in question
number 2.

Q.4. Briefly describe at least two other issues to be included, to improve this research
proposal.

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