9 Components of a Mission Statement

There are nine components of a mission statement stated as below:

1. Customers
2. Product or Services
3. Markets
4. Technology
5. Concern of survival, growth and profitability:
6. Philosophy
7. Self-concept
8. Concern of public image
9. Concern of employees

Companies:
1. Mitsubishi Motors
2. Honda Motors
3. Sony
4. Toyota Motors
5. Panasonic

Vision and Mission of the Companies:

Mitsubishi Motors
Vision:
Create vibrant society by realizing the potential of mobility

Mission:
1. Provide new experiences for our customers with creative products and service excellence.
2. Make positive contributions to the sustainable development of our society.
3. Act sincerely as a trusted company.
4. Enhance stakeholder value by leveraging the Alliance.

Honda Motors
Vision:
1. Value Proposition:
To provide products and services that expand people’s dreams and potential.
2. Corporate Attitude:
Our approach to taking on new challenges while being driven by a strong passion to realize our
value proposition.

Mission:
“Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality,
yet at a reasonable price for worldwide customer satisfaction.”

Sony
Vision:
“Our vision is to use our passion for technology, content and services to deliver kando, in ways
that only Sony can.”

Mission:
  “A company that provides customers with kando – to move them emotionally – and inspires
and fulfills their curiosity.”

1. Provides customers with kando

2. Inspires and fulfills their curiosity
Toyota Motors
Vision:

“Toyota will lead the way to the future of mobility, enriching lives around the world with the
safest and most responsible ways of moving people. Through our commitment to quality,
constant innovation and respect for the planet, we aim to exceed expectations and be rewarded
with a smile. We will meet our challenging goals by engaging the talent and passion of people,
who believe there is always a better way.”

Mission:

“Create vehicles that are popular with consumers.”

1. Provide world-class safety to protect the lives of customers.

2. Provide optimization of energy/infrastructure to local communities.
3. Put high priority on safety and promote product development with the ultimate goal of
“completely eliminating traffic casualties”.
4. Deliver cars that stimulate and even inspire, and earn smiles from our customers.
5. Address employees’ education under “Genchi-genbutsu” philosophy, which is to go to the
source to find the facts to make correct decisions, build consensus and achieve goals at our
best speed.
6. Through true mutual trust with partners, contribute to the development of new technology
and improved expertise.
7. Contribute to economic development of local communities with R&D operations functioning
effectively in each region.
Panasonic:
Vision:

1. To be the leading Factory Automation Solutions Provider in Asia Pacific, Middle

East and Africa (APMEA).
2. To offer advanced technologies and solutions in urban farming to promote sustainable
healthy lifestyle.

Mission:

1. To achieve total customer satisfaction through excellent service and innovative

engineering solutions with environmentally friendly products.

2. To offer our customers with highest quality agriculture produce and solutions through
cutting-edge farming technology and best practices.