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Unit 1

Business Writing How to use plain English


How to write a business e-mail

How to write a fax coversheet

How to write a business memorandum

How to write a business letter

How to write a meeting agenda

How to write meeting minutes

How to use the telephone

How to write your first CV

How to write a cover letter

Unit 2
Presentation
Skills

Purpose and audience

Focus on objectives

Writing your speech

Oral presentations

Personal appearance

Using visual aids

Interview skills

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Unit 3
Projects
1. Transportation

2. Banking

3. Hotels

4. Public Relations

5. Sales
How to use plain English 3

How to write a business e-mail 5

How to write a fax coversheet 8

How to write a business memorandum 9

How to write a business letter 12

How to write a meeting agenda 15

How to write meeting minutes 17

How to use the telephone 21

How to write your first CV 25

How to write a cover letter 29

1
Purpose and audience 34

Focus on objectives 35

Writing your speech 36

Oral presentations 37

Personal appearance 38

Using visual aids 40

Interview skills 42

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Transportation 47

Banking 73

Hotels 97

Public relations 121

Sales 139

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Task 1 Introduction 49

Task 2 Map reading 53

Task 3 Giving and receiving directions 55

Task 4 Taxi small talk 58

Task 5 Requesting money / Giving change 61

Task 6 Sightseeing and tourist attractions 65

Task 7 Customer service 67

Task 8 Bus trip pamphlet 69

Supplementary activities 71

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Task 1 Introduction 75

Task 2 General banking services 77

Task 3 Money 81

Task 4 Buying insurance through the bank 84

Task 5 Telephone and online enquiries 86

Task 6 Complex banking transactions 89

Task 7 What is the future of banking? 91

Task 8 The stock market 94

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Task 1 Introduction 99

Task 2 Reservations and checking in 100

Task 3 Requesting room service 108

Task 4 Hotel concierge 111

Task 5 Complaints/feedback 114

Task 6 Marketing/promotions 116

Task 7 Hospitality 117

Task 8 Group hotel booking 120

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Task 1 Company image 123

Task 2 Create a video that works for you 126

Task 3 Plan a video shoot 128

Task 4 Choose film shots 130

Task 5 Prepare a script 131

Task 6 Leave a voice mail message 133

Task 7 A persuasive presentation 134

Task 8 Film a presentation 136

121
Task 1 Introduction 141

Task 2 What makes a great salesperson? 143

Task 3 Sales promotion 144

Task 4 Property agent 146

Task 5 Travel agent 148

Task 6 Fast food sales 150

Task 7 Spa survey 153

Task 8 Making a sales/marketing pitch 155

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