THE WORLD OF ART

Howard S. Becker’s Art words

 Describe’s it as “ the network of people whose cooperative activity, organized via their joint
knowledge of conventional means of doing things, produce(s the kind of art works that
world is noted for (Becker,1982).
 The terrain where art is distributed is global network comprised of individuals, groups, and
institution such as school, ,museums, galleries, art space, auction houses, other commercial
markets
 The last aspect I very important because this implies that the art world does not rely on ideas,
opinions, professionalized, stratified and more importantly, monetized.

THE PLAYER OF WOLD OF ART

Collectors

Young or old, emerging or experienced, art collectors are looking to buy art to build their
personal collections. They buy for a myriad of reasons, from aesthetic value to financial
investment

Interior Designers

The interior design market is vast and the need for new art is endless. Many designers become
repeat buyers when their style meshes well with an artist’s design aesthetic.

Consumers

While less inclined to build an evocative collection purely for investment purposes, this portion
of the art market still represents a significant segment of buyers. Individual sales are the new
gallery representation when it comes to making or breaking an artist’s career.

Auction Houses
Auction houses accept art that they think has a good chance of selling—because they are trying
to stay in business, too. Each sold piece brings them a commission.

Unless it’s a piece by a world-famous artist whose name alone beckons collectors, these sellers
will review how well art has sold in previous auctions or galleries.

Artists with little auction experience may have their pieces sold for bargain prices, so auction
houses can be sure to gain a profit.

Museums

Museum curators are always on the lookout for new artwork to display. Many times they are
approached by the gallerists and dealers they know who have exciting possibilities. Curators
must consider how critics, other curators, and museum goers will react to the pieces based on
their studied knowledge of the arts. Find these players at community cultural events and
speaking engagements for arts programs.

Galleries

Gallerists can display works straight out of an artist’s studio, or they can choose to bring in
artwork from their own collections and other dealers. Experienced gallerists will have their own
aesthetic, interests, and focus, and they’ll choose art that has a story and aesthetic that they can
connect with—and sell. Then when a piece of art is sold, the gallery takes a commission on the
sale. 

Retailers

Retailers who are involved in wholesale will buy an artwork directly from the artist (usually at
half the retail value). Then, they put the piece up for sale in their own retail shop trying to make a
profit.
Art Dealers

Art dealers have to be on the cusp of what is exciting, new or collectible. They stay in tune with
the changing trends and tastes of the art world. They buy from both markets—auction houses and
artists alike. They then sell the works they acquire in their galleries or find collectors who are
interested.

Art Advisors

Last but not least, the job of an art consultant is to find the exact art their client is looking for
while making sure that is also within their budget. They do so by maintaining relationships in the
art world and using the discounts they receive to cover the fee for their services.

PRODUCTION PROCESS

The process of creating an artwork does not necessary follow a linear progression.

The process is essentially tripartite:

Preproduction- the artist always begins with an idea that he wants to express or
communicate with his audience. It may not necessarily be fully formulated, and so
some form of exposure, research, and other approaches may be explored to get the
idea long before actually making the artwork.

Production- the execution of art maybtake variety of forms such as painting,

sculpture,tapestry,photograph,film a routine (dance), or a track or
composition(Music).

Postproduction- once artwork is finish , it will thrn be decided on how it will be

circulated not only in the art world, but in the many publics. If the artist be decide that
he alone should see the work, then so be it.
MEDIUM AND TECHNIQUE

 Is the mode of expression in which the concept,idea or message is conveyed.

 It may be concrete or tangible, such as painting, sculptures, monuments ,structures

and films or performance.

 A chosen medium must not be expected to yield the same result.

 The technique of art work shows the level of familiarity with the medium
being manipulated.