ASSIGNMENT BRIEF (DRAFT)

MMBB07 Global Business Strategy

Module MMBB07 Module Alexandra Dales/ Sarah Brook
Code Tutor
Module Title Global Business Strategy
Level 7 Credit 20
Value
of
Module
Assessment Written Work - Essay
Task
Word Count 3,500 words
Assessment 1 of 1 Weighting 100%
No
Type of Written Work
Submission

Method of Via Moodle

Submission
Publication 29 January 2020
Date
Due Date 12 noon 4 May 2020 – submission to be made via Moodle

Expected Written feedback will be provided via Moodle on 27 May 2020 (to
Feedback account for 2 May bank holidays)
Date This will normally be 15 working days from the date of submission
(excludes weekends and University closure days), or 20 working
days for dissertations
Format of Typed feedback within Moodle, available via the relevant
Feedback assignment link

Learning Outcomes

1. Identify and analyse the nature of international markets and the forces and
drivers that interface with the development and implementation of
international business strategy.

2. Demonstrate a critical understanding of both current and extant theories

and concepts of strategy formulation and development in the international
environment.

3. Critically evaluate the formulation of business strategies in response to the

challenges of internationalisation and how they reflect changes in both the
domestic and international business environments.

MMBB 07 Global Business Strategy 2019/2020

Assignment Description

Evaluate how the state and host nation contexts shape and impact global
business strategy

You should prepare a 3,500 word essay. The essay should discuss the theories
which seek to explain host national contexts. Your essay should include case
study examples to illustrate and support your evaluation. For example, your essay
could demonstrate how a European based organisation, with sites in 63 different
nations, develops a global business strategy which accommodates the
requirements of the individual nation states and environmental contexts, whilst still
achieving the business mission.

The 3,500 word essay is an opportunity for students to demonstrate their critical
thinking skills and a comprehensive understanding of the theories, ideas, and real
world examples discussed during lectures and seminars.

The essay should develop a clearly structured argument and include an

introduction and conclusion.

Students must read widely and deeply to ensure their knowledge and
understanding is comprehensive. The course reading list is an important starting
point in this regard and the resources and articles referenced during each week of
the module.

Additional Information
Reading Resources (Research should not be limited to these resources solely)
 Dicken, Peter (2015), Global shift : Mapping the changing contours of the world
economy. 7th Ed. The Guildford Press, New York
 Rodrik, Dani (2013) Roepke Lecture in Economic Geography—Who needs the
nation-state? Economic Geography, 89 (1): 1–20
 Agnew, John (2013) Commentary on ‘Who needs the nation-state?’ Economic
Geography, 89 (1): 21–6.
 Mayer, F. W., & Phillips, N. (2017). Outsourcing governance: states and the
politics of a ‘global value chain world’. New Political Economy, 22(2), 134-152.
 Smith, A., (2015). The state, institutional frameworks and the dynamics of
capital in global production networks. Progress in Human Geography 39 (3),

MMBB 07 Global Business Strategy 2019/2020

 290–315.
 Yeung, Henry Wai-chung (2014) Governing the market in a globalizing era:
developmental states, global production networks, and inter-firm dynamics in
East Asia. Review of International Political Economy, 21 (1): 70–101.

Assessment Regulations
• Your attention is drawn to the University policy on cheating and
plagiarism. Penalties will be applied where a student is found guilty of
academic misconduct, including termination of programme
https://www.yorksj.ac.uk/ssr/policies-and-regulations-/academic-
misconduct/
• You are required to keep to the word limit set for an assessment and to
note that you may be subject to penalty if you exceed that limit.
https://www.yorksj.ac.uk/registry/assessment/assessment-
policies/overlength-work/
You are required to provide an accurate word count on the cover sheet
for each piece of work you submit.
• For late or non-submission of work by the published deadline or an
approved extended deadline, a mark of 0NS will be recorded. Where a
re-assessment opportunity exists, a student will normally be permitted
only one attempt to be re-assessed for a capped mark.
https://www.yorksj.ac.uk/registry/assessment/assessment-policies/late-
or-non-submission-of-work/
• An extension to the published deadline may be granted to an individual
student if they meet the eligibility criteria of the Exceptional
Circumstances Policy.
• Your student number must appear on all pages.
• Pages must be numbered.
• Work should be submitted to Moodle.
• You are required to add the following declaration: “I ………… [name] declare
that I am the sole author of this assignment and the work is a result of my own
investigations, except where otherwise stated. All references have been duly
cited”.
• The assignment must be word processed.
• The York St John Harvard Referencing system must be used.

MMBB 07 Global Business Strategy 2019/2020

 York St John University
Overarching indicators:
SUMMARY DESCRIPTOR: Learning accredited at Level 7 (Master’s) will reflect the ability to display mastery of a complex and specialised area of knowledge and skills, employing
advanced skills to conduct research or advanced technical/professional activity, accepting accountability for related decision-making, including use of supervision.
Assessment criteria
Subject knowledge &
understanding
PLO(s): All
Higher cognitive skills &
originality
PLO(s): All
Advanced technical,
professional and/or
research expertise
PLO(s): All
Written and/or oral
communication [e.g. of
information, results of
research, ideas, concepts
and arguments etc] and
adherence to academic
conventions
PLO(s): All
MMBB 07 Global Business Strategy 2019/2020
Generic Assessment Descriptors (post-graduate taught programmes) with summary descriptor of learning at Level 7
(100-85)
All learning
outcomes/assessment
criteria have been achieved
to an exceptionally high
level, beyond that expected
at Level 7, with features
consistent with Level 8
(doctoral study).
Exceptional subject
knowledge and conceptual
understanding at the
forefront of the discipline.
Authoritative approach to
complexity.
Rigorous and sustained
criticality, independent
thinking and original insight;
convincing conclusions
and/or application to
practice.
Exceptional demonstration
of advanced technical,
professional and/or research
expertise. Innovative. Work
may challenge the existing
boundaries of knowledge
and/or practice.
Professional,
sophisticated/innovative
communication, with
exceptional clarity and/or
audience-engagement, and
exemplary academic
conventions.
PASS GRADES
(84 - 70)
All learning
outcomes/assessment criteria
have been achieved to a high
standard, and many at an
exceptionally high level.
Comprehensive subject
knowledge and conceptual
understanding, informed by
recent developments in the
discipline, demonstrating
reading/research at significant
depth/breadth. Informed &
confident approach to
complexity.
Strong and sustained criticality
and independent
thinking/original insight;
persuasive conclusions and/or
application to practice.
Purposeful, systematic and
sophisticated demonstration of
advanced technical,
professional and/or research
expertise.
Professional and fluent
communication, that holds the
attention of its
reader/audience throughout
and which demonstrates
academic conventions that are
accurate and relevant to the
level of study/beyond.
(69 - 60)
All learning
outcomes/assessment
criteria have been met
fully, at a good or very
good standard.
General characteristics
Detailed subject
knowledge and conceptual
understanding
demonstrating purposeful
reading/research.
Developing awareness of
complexity.
Detailed criticality and
evidence of independent
thinking/original insight;
logical and sustained
conclusions and/or
application to practice.
Purposeful, systematic and
skilled demonstration of
advanced technical,
professional and/or
research expertise.
Fluent and coherent
communication, which
demonstrates consistent
and accurate academic
conventions.
(59 - 50) (49 - 40)
All learning One or more of the learning
outcomes/assessment outcomes/assessment criteria
criteria have been met. have not been met.
Broad subject knowledge Reproduction of taught
and conceptual content and/or tendency to
understanding, describe or report facts rather
demonstrating directed than demonstrate complex
reading/research. Some ideas. Any errors or
awareness of complexity. misconceptions are
outweighed by the overall
degree of knowledge &
understanding demonstrated.
General criticality and Limited criticality and
some evidence of independent thought, leading
independent thinking; to conclusions and/or
logical conclusions and/or application to practice that is
application to practice. poorly supported.
Skilled demonstration of Developing expertise.
advanced technical, Inconsistent demonstration of
professional and/or advanced technical,
research expertise. professional and/or research
conduct.
Mostly fluent and Communication that is difficult
coherent communication; to follow at times because of
demonstration of poor clarity/structure;
appropriate academic inconsistent demonstration of
conventions, which may academic conventions.
include some errors or
inconsistencies.
[Master: PGT(7)_GAD1819]
FAIL GRADES
(39 - 20) (19 - 0)
A significant proportion Most of the learning
of the learning outcomes/assessme
outcomes/assessment nt criteria have not
criteria have not been been met.
met.
Insufficient evidence of Little or no evidence
knowledge and of knowledge and
understanding of the understanding of
subject and its the subject and its
underlying concepts. underlying
concepts.
Mainly descriptive Little or no evidence
and/or inadequately of criticality and
supported conclusions independence of
and/or application to thought.
practice.
Limited demonstration Little or no
of advanced technical, demonstration of
professional and/or advanced technical,
research conduct. professional and/or
research conduct.
Limited clarity and/or Highly limited clarity
structure in and/or structure in
communication, and/or written and/or oral
inadequate communication.
demonstration of Inadequate
academic conventions. demonstration of
academic
conventions.