Email to Leadership 
Dear Sir, 
In my opinion, we should conduct research internally in order to save time and money 
since we have a very capable team at our disposal. I have planned out a few things which 
will take less time as compared to traditional research and will be suitable for the current 
times of rapidly changing market. I hope you find the methodology optimum accorfing to 
our time and budget constraints. PFA the attatchments of Methodology and RFP. 
Best Regards 
Alex Rugglearo 
Marketing Director 
XXYYZZ corp. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
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Research methodology 
18.04.2020 
─ 

Alex Rugglearo 
XXYYZZ Corp  
123 Street 
New York City, ST 12345 
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Overview 
Research to find out customer preferences of the features or specifications of their 
desirable smartphone. 

Goals 
1. Market research for ideal specifications on the basis of demographics. 
2. Organising hackathon in colleges for targeting our young adult customer base, for 
knowing their expectations of their ideal smartphone and marketing our brand. 
3. Designing online survey for social media platforms. 
4. Designing survey for our physical vendors. 

Specifications 

Market Research 
We will conduct secondary research for finding out the most used applications on Play 
store/App store demographic wise and use it to design our smartphone on the basis of the 
results. 

Online Hackathon(outsourced) 
Hackathon will focus on prototype wearables and improving smartphone features. There 
will be cash prize as well as social recognition as incentives. By conducting this competition, 
we will successfully indulge the young enthusiastic consumer base and successfully create 
a name for our company and will get to know user preferences. 

Online survey 
Online survey will focus to find out user preferences and will be rolled out on various social 
media platforms 

Vendor survey 
This survey will be asked by the physical store vendor to all the customers entering their 
store on the incentive of offering discount. The vendor will have a target after which he will 
get access to our smartphone early in the market. 
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RFP:

​ ackathon in popular colleges for designing smartphone features

Project Name or Description: H
or Prototype wearables (upto the team)

Our Company: X
​ XYYZZ Corp, 123 Street 

New York City, ST 12345

​ illiam Johnson- william.johnson@xxyyzzcorp.com

Procurement Contact Person: W

1. Project Goals and Scope of Services: Conducting online Hackathon for college students
including online presentations.

2. Anticipated Selection date: 10.05.2020

3. Submission of Proposals: ​william.johnson@xxyyzzcorp.com​ before 01.05.2020

4. Timeline: After selection, contract signing will take place on 15.05.2020 and the Hackathon
should be scheduled for 01.06.2020

5. Elements of Proposal: Proposal should contain your earlier projects, your project team,
methodology for conducting hackathon and estimated required budget. The Hackathon should
aim for finding the best talents and ideas on latest technology and creating awareness of our
brand.

6. Budget: $20000-$30000