ECOMMERCE CHALLENGES IN SOUTHEAST ASIA

Gurmit SIngh, CMO

16 June 17
SOUTHEAST ASIA
Diverse, complex, exciting
SOUTHEAST ASIA
Diverse, complex, exciting

KH
ID
MY
PH
SG
TH
VN
 KEY STATS
SEA in numbers that matter

KH ID MY PH SG TH VN

Pop. (m) 16 260 30 100 6 68 92 Total 572

Median
24 28 29 24 40 38 30 Avg 30
age
Internet
11% 20% 69% 44% 83% 42% 52% Avg 45%
penetration
Smartphone
penetration
48% 47% 50% 40% 100% 44% 36% Avg 52%

Credit card
penetration
0.2% 2% 27% 12% 38% 32% 5% Avg 17%
Sources: Worldometers (www.Worldometers.info); Internet Live Stats (www.InternetLiveStats.com); http://www.open.org.kh/research/phones_2016.pdf; https://www.mobileworldlive.com/asia/asia-news/indonesias-smartphone-penetration-hits-47;
https://www.statista.com/statistics/494587/smartphone-users-in-malaysia/ http://business.inquirer.net/204077/smartphone-use-in-ph-seen-rising-to-70-by-18; https://www.telecomasia.net/content/singapore-leads-sea-smartphone-mbb-adoption;
https://www.emarketer.com/Article/More-than-90-of-Internet-Users-Thailand-Use-Smartphones-Go-Online/1015217; https://www.forbes.com/sites/davisbrett/2016/02/18/growing-smartphone-ownership-in-vietnam-opens-door-for-mobile-marketers/#799fd85934ed;
http://www.phnompenhpost.com/supplements/credit-card-use-gains-traction-among-cambodians; https://www.codapay.com/online-payments/;ttps://blog.wirecard.com/malaysia-presents-massive-opportunities-for-payments-operators-and-retailers/;
http://www.bworldonline.com/content.php?section=Finance&title=electronic-payments-in-the-country-steadily-growing&id=130092; http://www.theasianbanker.com/updates-and-articles/credit-card-payment-loses-ground-in-more-markets
 ECOMMERCE POTENTIAL
The big number

US$88bn -
US$238bn
GMV by
2025

Sources: Google - Temasek e-commerce report https://docs.google.com/presentation/d/1Bp4KT-W8RF4ZorPUthts8X-B7QHBhsEnY1T5G7XifU0/edit#slide=id.p, https://ecommerceiq.asia/southeast-asia-ecommerce-potential/

CONSUMER HURDLES
What's bothering your future customers

Payment Delivery Import Fear of

options logistics taxes fraud

• Local debit cards • Urban versus • 30% tax in some • Liability policies
• Alternative rural systems countries unclear to
payments • Self-collect • Shipping costs consumers
• Keeping it simple hubs • FIs and govts
and mobile • Return policies needs to work
together
MERCHANT ISSUES
What's getting in your way

Logistics Local
Local laws Local
and payment
and setup acquirers
delivery methods

• Same same • Large distances • Low credit • Not all payment

but different • Islands and penetration gateways and
• Not quite the EU villages doesn't mean local banks are
low demand the same
RED DOT PAYMENT
From Singapore to the world

ONLINE PAYMENT SOLUTIONS PROVIDER

Ecommerce Customisation
Security
enablement and support
Gettting businesses online No compromises Clients first

Shopping cart integration PCI DSS Level 1 certified Custom development

E-payment solutions with admin panel Intrusion detection System integration

Mobile SDKs Merchant fraud detection 24/7 client call centre

RED DOT PAYMENT
From Singapore to the world

GLOBAL PAYMENT MODES LOCAL PAYMENT MODES

ID

SG MY

TH KH, VN
Insert footnote here. Footnotes to be Calibri Light (Heading) 8pts.
EXAMPLE - PAYMENT FLOW - THAILAND
Red Dot Payment makes it simple for merchants to serve their customers

Card/ Payment Payment

Acquirer Gateway
payment type Processor
BBL iPay
Visa
BAY - Krungsi CYBS

BBL iPay
Mastercard
BAY - Krungsi CYBS Cardholder’s
Issuing Bank
Red Dot Amex vPost/MIGS Amex
Connect
Payment
Gateway BBL iPay UnionPay

BBL iPay JCB

Paypal PayPal PayPal

CORE PAYMENT SOLUTIONS
Making e-payments work across private and public sectors

Our payment gateway, Add promocodes to your Send invoices via email
PCI DSS Level 1 certified shopping cart with payment links

Turn on card payment- Tokenize card data to Accept telephone orders

enabled microsites reduce clicks-to-purchase with a virtual terminal

Collect fees, subscriptions and billings

on time without the hassle
SOLUTIONS FOR HOSPITALITY
Giving hotels room to move

ENABLING DIRECT BOOKINGS

• Systems that sync with GDS / Internet Booking Engines

• Direct bookings allow hotels to collect quickly and confirm occupany
with lower risk
• Reduced fraud risk at check-in and checkout without the need for
customers to present payment cards
• Multi-currency options
• Hotels reignite their customer loyalty programmes
• Do more with customer purchase data
200+ CLIENTS
Growing from strength to strength, together
THANK YOU,
QUESTIONS
PLEASE

Gurmit Singh
gurmitsingh@reddotpayment.com
+65 68174839

SINGAPORE | HQ
Red Dot Payment Pte. Ltd.
11 Collyer Quay
The Arcade #19-02
Singapore 049317

www.reddotpayment.com