Evidencia 6: Segmentation “Describing Potential Clients”

Actividad de aprendizaje 3

Evidencia 6: Sementation” describing potential clients”

Presentado por:

Johan Esteban Rojo Ramirez

Instructor:

Alejandra Patricia Tobar Mendoza

SERVICIO NACIONAL DE APRENDIZAJE

24 de Junio de 2019

Actividad de aprendizaje 6
Evidencia 6: Segmentation “Describing Potential Clients”

En la proyección de mercados, la segmentación permite identificar las necesidades y el

comportamiento de los consumidores para satisfacer sus deseos, teniendo en cuenta que la idea es
exportar el producto seleccionado a un país de habla inglesa ya establecido, entonces es
importante tener en cuenta el vocabulario y las estructuras necesarias en inglés para elaborar una
adecuada consulta y así lograr un mayor conocimiento de las necesidades y expectativas de los
clientes, y con ello obtener una mejor visión de lo que se pretende ofrecer al mercado
internacional. Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo
siguiente:

Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo siguiente:

1. Resuelva en inglés las preguntas que se le presentan a continuación:

 Where do you usually buy your cleaning products?

- I usually buy my cleaning products in supermarkets and neighborhood
stores..
 Do you consider yourself as a neat person? Why?
- Objectively, I'm a reasonably neat person and organized.
 Do you feel satisfied with the cleaning products you buy? Why?

- Of course, I feel satisfied because the cleaning products that I use are
excellent. the price is affordable, and the product quality is very good.

 What kind of cleaning product would you like it to be improved? Why?

I would like to improve detergents for clothes, I think they are very

harmful to human health.

Evidencia 6: Segmentation “Describing Potential Clients”

 Mention 5 cleaning product brands you consider as the best ones

- Ariel
- Fabuloso
- Clorox
- Suavitel
- Fab

 Which are the most important aspects to be taken into account to choose a cleaning
product brand

I think the most important aspects to consider choosing a cleaning product brand is the
relationship between quality and price, and Brand recognition.

 Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

The places that need the most cleaning are also the places your family lives. The cleasing wipes
Are free from harsh chemical residue, they can be used daily on food contact surfaces such as
cutting boards and counters, baby areas, toys, and even pet areas. these multi-purpose wipes use
hydrogen peroxide to release thousands of micro-bubbles that dissolve tough stains. Use our
wipes to eliminate soap scum, bathroom messes, kitchen grime, and more.

Product Features

- Kills 99.9% of viruses, bacteria and fungi, including 8 cold & flu viruses
- Safe to use on electronics including Smartphones, Tablets and Remote Controls
- Scrubbing Texture for Tough Messes

Describa en inglés el tipo de población a la que pretende proyectar el producto o servicio,

de acuerdo con el país ya seleccionado.

This product is aimed at the middle and upper class, since this a product that although it is
accessible has a price that is consistent with the quality and product benefits.
Evidencia 6: Segmentation “Describing Potential Clients”

3- En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población

1) Are you concern with the health safety of cleaners in your home?
o Yes
o No
o Not sure

2) Where would you like to buy this product??

o Supermarkets
o Stores
o Neighborhood stores
o Others

3) Do you think the price of our product is right?

o Yes
o No
o Not sure

4) Would you be willing to try a new brand?

o Yes
o No
o Not sure

5) Do you think that the way in which a product was manufactured is

important?

o Yes
Evidencia 6: Segmentation “Describing Potential Clients”

o No
o Not sure