Talent And Knowledge Management

Assignment-2
Topic: Knowledge Management practices in TCS

Submitted to
Dr.T.S.Poornachandrika

By:
R.Satya Raju
160118672046
MBA Sec A, 4 th sem
 Knowledge Management Practices in TCS
 Founded by J.N. Tata in 1868 headquartered in Mumbai, Maharashtra
 Over 100 global operating companies
 Major Tata companies are:
 TCS
 Tata steel
 Tata Motors
 Tata power
 Tata chemicals
 Tata communication
 Indian hotels etc.

Motivation for Knowledge Management(KM)

 Being among top 10 IT companies in the world.
 Staying ahead of competition.
 Need for proper communication strategy.

KM in TCS
 TCS KM-SECI Model

Socialization:
 Knowledge communities
 Ask experts
 PROPEL
Externalisation:
 CoPs
 Corporate groupware
 Kbase
 Web of participation
Combination:
 TBEM
 Ultimatix
Internalisation:
 Training

KM: Success factors in TCS

 Senior management drove the change and encourage knowledge sharing
 Change is universal: people, process and technology
 Increased value of intellectual capital by constant learning
 Strong investment in human capital and training

Culture values
 People are most important factor
 Optimal resource utilization
 Global outlook
 Continuous change and constant learning
 Job rotation across projects, functions and companies
Ultimatix
 Digital KM
 Speed up the process of decision making
 Digitize the organization
 Connected all the employees around the globe
 Knowledge bases: Communication network and Knowledge Repository
TBEM (Tata Business Excellence Model)
 Applied in many group companies urging best practices to be shared among
organization
  Addresses all aspects of quality e.g. leadership, Strategy, KM, HR, etc.
 Helped employees learned about:
 Managing data
 Process orientation
 Motivating people
 TCS was accessed by trained TBEM people from other TATA group companies for
knowledge sharing
KM maturity
 Assessed the clients readiness to adopted KM initiatives
 Helped customers formulate a KM vision and strategy
 Suggested a KM “road map”: explaining policies and processes, conducting awareness
and training sessions

Codification and Personalization

In 1990s, KM started to gain strategic management relevance
Codification: Knowledge is codified and stored in database/repositories and made
independent of the person so that it can be easily accessed and used by anyone
Personalization: Knowledge is tried to the person who developed/gained it and is shared
through person-to-person contact and build network of people

Evaluation of KM efforts: TCS

Increase Employee jobs satisfaction Increase

Employee engagement/ participation
Overloading information

Decrease Loss of intellectual capital

Creativity, learning

Conclusion
 Established in 1968
 It is one of the leading TATA companies
 Indian multinational information technology (IT) services, business process and
consulting company TCS is the largest Indian company by market capitalization and is
the largest India-based IT services company by 2013 revenues
 TCS is ranked 40th overall in the Forbes World's Most Innovative Companies ranking,
making it both the highest-ranked IT services company and the top Indian company