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Department of Building
Submission date:
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LETTER OF SUBMISSION
Diploma in Building
Faculty of Architecture, Planning and Surveying
Universiti Teknologi MARA Perak
Seri Iskandar Campus
32610 Seri Iskandar
Perak
21 May 2018
Madam,
Below is the list of the group members that is involved in completing this business plan:
Thank you,
you’re sincerely
…………………………………………………..
(Muhammad Nur Irzuan Bin M Sani)
General Manager
ACKNOWLEDGEMENT
First and foremost, we would like to praise our highest gratitude to The Almighty that
has bring easiness for our task to be completed in the meantime with flying colour. Without
His permission, not just we are unable to complete our task, the brilliant idea of ours will not
sparks with this behaviour. Alhamdulillah.
Before the list goes on, we would like to honour our lecturer, Mrs Sofia Molek Lope.
She has been so lovely yet strict as her method of teaching. As a matter of fact, we start this
semester trying our best to cope with ENT300 subject, best related to a white blank paper. It
was her that put colours of knowledge into our blank mind. The colour might be the
particularly same as other lecturers may have, but the way she paints us, is outstanding and
unique. She might go hard but there is breeze of wind to smoothen us. She will never leave
behind even one student behind. She will ask randomly to enhance our focus which is vital
for our future. She knows what best for us students as we are whining about keep being asked
out of our conscious. We have gone this far but her teaching is all we desire for. Thank you,
Mrs Sofia, for being the most wonderful lecturer and artist that created masterpiece that will
brighten the colour of the world as Jackson Pollock does.
Family is everything they said. You might have meet infamous people and settle
down with them but will never has the feeling of home. Family is the one that never turn their
back on you, instead they constantly got our back. For our family back in hometown, you all
have been amazing, and we would like to bring our thankfulness for all your endless support.
We would never made it if not because of the courageous you all have sent. Credits also
meant for all the peoples that has cooperated with full commitment. This includes which we
had interviewed, that has done our surveys and our tour guide during our visits. Not
forgotten, our classmates that being very supportive. They had their trust with full heart
contempt. We will never able to repay what they did as all we ever thought is God bless you
all.
Lastly, all of our respective group members. Every single one of you had been
amazing. There is no word to describe how this group cooperative ethics and teamwork value
has keep us going this far together. The boss, Muhammad Nur Irzuan Bin M Sani who has
been spectacular as our leader. Like a nucleus in a single cell, he drives all of us. Next is the
technical mister, Sharifah Nur Atiqah Binti Syed Muzzafar Shah, whom we admire his tool
hands. It’s like anything he touches seems electrified to function very well. Then here is our
marketing mister, Muhammad Hanif Bin Ali. Everything he said seems like hypnotic wheel
that will lure your mind to be interested in what he has to say. Not as much as he is the most
hype person in our group. Furthermore, the one that her behavioural in financing is
outstanding that is Nur Ainie Izatie binti Nonazahar and Najiha binti Azmi. Our
attainance grow in positive number if not because of their financial plans. Finally, the
mastermind of administration, Amir Wafiy bin Mohamad Shazali who has everything sorted
in order our groups work went smoothly. His efficiency and relevance has put our groups
together.
TABLE OF CONTENTS
CONTENTS PAGE
LETTER OF SUBMISSION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
EXECUTIVE SUMMARY
1. INTRODUCTION
1.1 Name of business
1.2 Nature of business
1.3 Industry profile
1.4 Location of the business
1.5 Date of business commencement
1.6 Factors in selecting the proposed
1.7 Future prospects of the business
2. PURPOSE
2.1 To evaluate the project viability and growth potential
2.2 To apply for loans or financing facilities from the relevant
financial institutions
2.3 To act as a guideline for the management of the proposed
business
2.4 To allocate business resources effectively
3. BUSINESS BACKGROUND
3.1 Vision and Mission
3.2 Organizational chart
3.3 Logo and Motto
4. BACKGROUND OF PARTNERSHIPS
4.1 General manager
4.2 Administration manager
4.3 Marketing manager
4.4 Operation manager
4.5 Financial manager
5. LOCATION OF BUSINESS
5.1 Physical location of the project
5.2 Building
5.3 Basic amenities
6. MARKETING PLAN
6.1 Marketing objectives
6.2 Description of products
6.3 Target market
6.4 Market size
6.5 Market share
6.6 Sales forecast
6.7 Market strategy
6.8 Organization chart of marketing department
6.9 Manpower planning
6.10Schedule of task and responsibilities
6.11Schedule of remuneration
6.12Marketing budget
7. OPERATIONAL PLAN
7.1 Component of operating systems
7.2 Process planning for manufacturing
7.3 Operations layout
7.4 Production planning
7.5 Material planning
7.6 Machine and equipment planning
7.7 Manpower planning
7.8 Overhead requirement
7.9 Total operations cost
7.10 Cost per unit
7.11 Productivity index
7.12 Location plan
7.13 Business and operation hours
7.14 Operations budget
8. ADMINISTRATION PLAN
8.1 Organizational chart
8.2 Manpower planning
8.3 Schedule of task and responsibilities
8.4 Schedule of remuneration
8.5 Office furniture, fitting and office supplies
8.6 Administration budget
9 FINANCIAL PLAN
9.1 Operating budget
9.2 Project implementation cost and sources of finance
9.3 Fixed asset depreciation schedule
9.4 Loan and hire purchase depreciation schedule
9.5 Proforma cashflow statement
9.6 Proforma income statement
9.7 Proforma balance sheet
9.8 Financial ratio analysis
APPENDICES
PARTNERSHIP AGREEMENT
EXECUTIVE SUMMARY
Kappukeki is a new company that operated in Seri Iskandar Perak, Malaysia. It is the
company that managed by a young entrepreneurs consist of five members. The name of our
company is come from word ‘cupcake’ in Japanese which is Kappukeki. We decided to name
it as Kappukeki because it is unique word from Japanese besides we believe it is easy to be
remember among customers when it have own disorder.
As for business, we are providing a special cupcakes with various taste of flavour. We
decided to make a cupcakes after we do a survey among peoples in Malaysia especially
students they don’t have enough time to breakfast in the early morning. So we take this
opportunity to create a breakfast food that can helps students to breakfast with cupcakes with
a minimal time taken.
The market size of our business is for all level of ages people. Our products is using a quality
ingredient.
1. INTRODUCTION
2.2 To apply for loans or financing facilities from the relevant financial
institutions
Financial department
3. BUSINESS BACKGROUND
4. BACKGROUND OF PARTNERSHIPS
General Manager
5. LOCATION OF BUSINESS
5.2 Building
Delivery services to the customer for an event such as birthday party and any
festivals.
6.2 Descriptions
Our cupcakes come with local fruits by using fresh ingredients direct from the
suppliers.
There are dices slices of dragon fruit in our cupcakes with melted chocolate or cheese.
Our dragon fruits cupcakes come with fresh dragon fruits slices on top with whipping
cream.
In our passion fruits cupcakes, we fill it the homemade passion fruit jam. Then we put
a bit of passion fruits at the top of cupcakes with whipping cream.
We also make cupcakes with variety shape to attract the customer especially the
children to eat our cupcakes.
The cupcakes are done by our specialist pastry chef and baked using the right ways to
keep the freshness of the ingredients and all the nutrients inside it.
Target market is the market a company wants to sell their products and services to,
and it includes a targeted set of customers for whom it directs its marketing efforts. A target
market can be separated from the market as a whole by geography, buying power,
demographics and psychographics. Our target market is 30%, we target customers are those
who are most likely to buy from us.
6.3.1 Table of Population at Seri Iskandar, Perak.
Families 2800 5 12
Demographic segmentation
= 25,480
= 7,840
= 14,112
TOTAL 47,432
(%) (RM)
(%) (RM)
Kappukeki 6 34,151.04
January 17,075.52
February 28,459.2
March 39,842.88
April 22,767.36
May 28,459.2
June 45,534.72
July 62,610.24
August 39,842.88
September 51,226.56
October 45,534.72
November 93,915.36
December 93,915.36
Year 1 569,184
To ensure there is promotion, marketing strategy is one of the important parts of the
business. Marketing is a process of planning and executing the conception, pricing,
promoting and distribution of goods and services to exchange the individuals satisfy and
organizational objective. The role of marketing can be considered as one of the most critical
part of the business organization because it generates income to the business. The success of
each business is depending on the achievements of the company that offers product and
services needed by the consumers.
Marketing is always the strategy that is used by the company to increase the sales of
product or services in the market. The marketing strategy consists of four keys variable
personal. The four keys are product, pricing, place and promotion.
For the price our product is affordable and based on cost- based pricing. We
also offer promotional price during any special event.
We are selling our products direct to the customer through walk-in to our shop
and online shopping. The customers also can get our products from our
authorized retailers.
6.7.4 Promotion
1. Business card
For our business, we are providing a business card to distribute to the publics to expose our
business to everyone. On the business card is written our company contact number and
address in case if our customer want to visit our shop
2. Signboard
A larger signboard will be placed in front of our shop so that the people who are passing by
will be alert and noticed the existing of our shop. This signboard has designated with
attractive decorative and using bright colours to make sure our target our can be achieve.
3. Flyers
We also distribute to people flyers. We will go to a place that have so many visitors such as
shopping mall and anyone who passing by that place and give them our flyers. On the flyers
we are providing and list out our products and service that our company do in our business
6.8 Organization chart for marketing department
MARKETING MANAGER
SALES ASSISTANT
Position No of Personnel
Marketing Manager 1
Sales Assistant 1
Promoter 3
6.10 Task and Responsibilities of Marketing Personnel
Working capital
Salary/EPF/SOCSO
- Marketing Manager 56380.80
- Sales Assistant 1133.60
- Promoter 4080.30
Other expenses
Flyers 300
Business cards 75
TOTAL 3,500 61574.70 375
7. OPERATIONAL PLAN
In any business that will be operating in a short time or already being operated,
operation plan is important to ensure that the company will run smoothly and systematically.
A smooth and well organized operation can help the company to achieve their goal and sales
target.
The objectives of operational plan of our company is;
1. To ensure the business operation system runs smoothly in order to maintain the quality of
the products and services to the customer.
2. To maximize customers satisfaction and fulfil their expectation towards our ability to
provide high quality products and good services.
3. To ensure our business is making profit and to avoid any possible loss.
7.1 Component of Operating System
7.1.1 Business input
No. Type of input Input Quantity
1 Human source Operational manager 1
Chef 2
Cashier 1
Cleaner 1
Labours 9
2 Materials and machineries Bakery racks
Refrigerator
Digital scale
Gloves
Apron
Chef hat
Piping icing
Cutlery
Stove
Tray
Cupcake wrappers
Mixer
Oven
Commercial freezer
For topping
There are wide range of toppings to be chosen by the customers. They are bought right away
from suppliers except for the caramel sauce which is handmade. The toppings includes:
1. Whipping cream + dragon fruit
2. Whipping cream + passion fruit
For cupcake topping
7.2.3 Activity chart (serving customer)
Greet the customers. Shows the customer to vacant seats. Provide suitable seats
based on the number of people.
Waiter show the menu to the customers and give recommendations. Suggest the
most popular menu.
Collect the complete information from the customers about the product they
want to order. Rephrase the order to make sure no mistakes in preparing order
occur.
Serve the cupcakes to the customer efficiently and neatly to make sure the
cupcakes received a good first impression from the customers.
After the customer finished their order, give them receipt after payment is made.
7.3 Operations layout
7.3.1 Layout based on the product
7.4 Production planning
7.4.1 Sales forecast per month
OPERATIONAL MANAGER
CLEANER
BAKERY CHEF WAITER CASHIER
8,278 X 0.5
480
= 9 labors required
7.7.3 List of operational personnel
Position No. of personnel
Operational manager 1
Chef 2
Waiter 1
Cleaner 1
Labour 9
The location of business for producing the cupcakes is located at, No 87, Persiaran Sibc 1,
Bandar Seri Iskandar, Seri Iskandar, 32600,Perak. As the building is three stores high we
choose to make the factory and the bakery in a same building. For the bakery shop it is on the
ground floor while for second and third floor is for the processing of cupcake. Due to that,
this will make our work become easier, as we don’t need any transportation to send those
cupcakes to our bakery shop.
Operation hours refers to the workers have to work and make preparation before starts
the work for business. For our workers:
DAY TIME
MONDAY-SUNDAY 9 A.M – 11 P.M
7.14 License, permits and regulations required
Items Types Remarks
Signboard License Approval from Majlis Daerah
Perak Tengah
Typhoid injection Regulation For every worker from Jabatan
Kesihatan Malaysia
KWSP Regulation Compulsory for all workers
Attended basic food Regulation Ministry of Health Act
management course
Halal Certification Regulation Jabatan Kemajuan Islam
Malaysia (JAKIM)
Business Registration Regulation Suruhanjaya Syarikat Malaysia
(SSM)
OFFICE TABLE
3 RM 300.00 RM 900.00
OFFICE CHAIR
4 RM 80.00 RM 320.00
COMPUTER
4 RM 1500.00 RM
6000.00
TELEPHONE
4 RM 50.00 RM 200.00
1 RM 500.00 RM 500.00
WHITEBOARD
1 RM 30.00 RM 30.00
NOTICE BOARD
1 RM 20.00 RM 20.00
FIRE EXTINGUISHER
2 RM 80.00 RM 160.00
DUSTBIN
4 RM 5.00 RM 20.00
CLOCK
1 RM 12.00 RM 12.00
RECEPTIONIST TABLE
1 RM400.00 RM 400.00
TOTAL RM11562.00
Working Capital
Salary/EPF/SOCSO 10,737.30
Utilities 415
Other Expenses
Business registration 150
Stationaries 232