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Contents
Introduction.............................................................................................................................. 3
Our Vision ................................................................................................................................. 4
Our Mission .............................................................................................................................. 5
Our Values ................................................................................................................................ 6
Looking back ............................................................................................................................. 7
Looking forward ....................................................................................................................... 8
How we developed our strategy .............................................................................................. 9
Our Strategic Themes ............................................................................................................... 9
1. Put feedback from users and the community at the heart of what we do............................. 10
2. Provide Relevant Services based on need .............................................................................. 11
3. Develop a stronger deaf community ...................................................................................... 12
4. Increase the Sustainability of our organisation. .......................................................................... 13
5. Campaign for better public services ............................................................................................ 14
2 January 18
Introduction
Cambridgeshire Deaf Association has a proud history. Since the early
20th Century we have been here to transform the lives of deaf people.
We have grown into the charity we are now through the efforts of
our Deaf and hearing volunteers and committed staff who put the
welfare of our users and members in the centre of all we do.
By Dr Janie Anderson
Chairperson
3 January 18
Our Vision
This is what we want the future to be like
4 January 18
Our Mission
This is our role in making our vision a reality
5 January 18
Our Values
These are the principles that will guide our organisation
6 January 18
We’ve strengthened the resilience of the deaf
Looking back community through consistent investment in
its development. Our community worker
CDA has been the go-to organisation for deaf meets over 200 people who attend our
people for a century in our area. The last few expanded time-table of regular drop ins and
years has seen a period of change for CDA as events that provide friendship, information
we have undergone growth to meet the needs and support. We’ve successfully increased
of the community in changing times. sports and arts participation.
We have transformed into a respected and We have dramatically grown our income from
admired advocacy organisation that has £120,000 in 2014 to a projected £450,00 in 2019.
invested significantly in staff and training. Our This includes increases in fundraising and
casework has gained a reputation for being business activities.
efficient and confidential and supports more
people in need. We also support more young We have put volunteering at the top of our
people than ever before. agenda with a growing team of volunteers
befriending the most vulnerable deaf people
We have developed strong partnerships with in our community and changing lives.
other leading organisations to educate the
community on wellbeing and escaping Our building, once a unwelcoming and dated
domestic violence. space has been transformed into a revenue
generating, modern building with excellent
We have grown our own care and support office facilities. It is in use every day
service which has revolutionized the way care generating income for the association and
is delivered to deaf people in our area and more people than ever visit to learn sign
provided employment, skills and experience to language or get support.
dozens of deaf people, many previously
unemployed. CDA used to be very Cambridge-centric but
we now have modern bases in Huntingdon,
We’ve increased the number of people Peterborough and a base in Fenland too so we
learning sign language locally to hundreds can better meet the needs of the community
every year and spread our teaching into three and be a true local charity.
towns and cities and invested in developing
new tutors and new ways to share the Our membership scheme has been revitalized
beautiful language with disadvantaged people. with 76 people joining to support CDA.
We’ve moved deaf people to the mainstream We’ve invested in technology and new
with a growing following on social media – systems so that our staff can work efficiently
bigger than any other sensory charity in our for the benefit of our clients. We use
area. In the process becoming a leader in technology to bring together organisations
creating video content in British Sign and individuals from around the county on
Language. Hundreds of thousands of people projects that benefit deaf people.
have seen our videos and we have worked
with the BBC to bring local news to the deaf We changed our brand image to a more
community. vibrant, recognizable and distinctive scheme
and have twice modernized our website.
We’ve campaigned for change in healthcare
leading to changes that dramatically improve
access for deaf people in local hospitals and
our ideas to improve access spread to every
corner of the country.
7 January 18
expertise in BSL to ensure deaf people
have full access to their rights.
Looking forward
The deaf community in Cambridgeshire is
There has been no let-up in demand for active but needs more support to remain
our services. Referrals are still increasing vibrant and connected given the distances
and 2018 will be the biggest year for involved in travel to different venues and
referrals so far. declining mobility of older people. An
expanded range of activities, such as more
Our care service, CDA Life is delivering trips and holidays have been repeatedly
more hours than ever as the realization called for.
that deaf people need specialist care and
support in BSL is taking root. With an older Deaf parents of hearing children struggle
population, demand for care will increase. to support their children through school as
teachers deny communication support.
More young people are coming forward
for support with a growing crisis for deaf As demand for CDA grows, its need for
young people in education and future funding increases. We must find new ways
prospects. to raise income, from our building, from
the community and from using our
Societal changes point to a disintegration services.
of community structures that are vital for
the well-being of deaf people. At the time of writing, CDA has 60 staff
and volunteers. Of that 35 are in paid
Deaf people who have not been taught employment and 28 members (80%) of
sign language to a proficient level, are not those are deaf. We also provide unique
involved in deaf communities and have no volunteering opportunities to a further 11
useful hearing seek our services more and deaf people. We want people to be proud
more and their needs for support grow. to work and volunteer for us.
The scandal of health and deaf people Our income is set to grow further as our
shows no signs of abating. Deaf people are care and support business grows and we
more reluctant to visit their GPs and more become more active in fundraising. This
likely to be ill. means our business infrastructure and
procedures need to be robust and
The UK’s system of benefits, education, efficient.
law and health reaches new levels of
complexity each year requiring skills and
8 January 18
How we
developed our
strategy
We held feedback meetings with our members. Consulted with members and trustees and
used data we collect about our work to develop our new strategy.
The feedback meetings were held with members in October and November 2018.
Our strategic themes aim to continue CDA’s development into a truly locally led, sustainable
charity that is efficient, modern and responsive.
9 January 18
1. Put feedback from users
and the community at the
heart of what we do.
We will:
• Continue to take regular feedback from our service users, the community
and staff and shape the way we work by it. We’ll do this through regular
feedback meetings and engagement with our staff and volunteers.
• We’ll take notice of the national picture for deaf people by participating
more in national deaf organisations such as BDA or UKCoD and be a
conduit for important national campaigns into the local deaf community
10 January 18
2. Provide Relevant Services
based on need
We will:
• Be active in supporting deaf young people find their place in the world
• We will know we’re successful if our funders continue to fund our work
and our projects are well used, our clients report improvements in their
wellbeing and local public services take-action to improve their provision
11 January 18
3. Develop a stronger deaf
community
We will:
12 January 18
4. Increase the Sustainability of
our organisation.
We will:
13 January 18
5. Campaign for better public
services
We will
14 January 18