Naked Juice
Get Naked Campaign.

MARKETING
PLAN
PROPOSAL
PREPARED BY: EFFECTIVE:
Kelly Sergay 11/11/2013
Andy Marsh
Andrew Ellerbrock
Alka Johnson
  
2 Naked Juice: Get Naked Campaign

EXECUTIVE SUMMARY
 

  Naked Juice is launching an integrated marketing campaign called “Get

Naked.” Beginning with Naked itself, described will be the company history, objectives,

strategies, and tactics towards the fruit beverage marketplace. Competitors will be

identified alongside Naked’s core competencies. This plan will also focus on the market as

a whole and the competitors Naked is facing. To effectively gauge how Naked is

competing in the market, a complete SWAT analysis is also included. Next, the “Get

Naked” campaign is broken down into its core components and begins with detailed

target marketing information. Now that the target market has been identified, the plan

outlines the products being sold during the campaign and the pricing associated with

them. Next, distribution logistics are explained to maximize efficiency and effectiveness

for the campaign. Following the aforementioned behind-the-scenes work is the

promotion aspect to the campaign. This section breaks down the PR efforts, selling

strategies, and advertising tactics.

 
  
3 Naked Juice: Get Naked Campaign

COMPANY DESCRIPTION
 

From 1983 in Santa Monica we started this company with two goals in mind;

sustainability and good health. We wanted a product that was good for both the earth and

the body. Through the years, we have kept these goals in mind. From teaming up with The

Rainforest Alliance to help better the environment such as waste reduction and wildlife

refuge to loading our product with fruits and minerals to make sure we’re giving the body

what it’s craving, we have stayed true to our core.

Through the years we have faced scrutiny and have made changes because of it.

The most prominent change that has been made and needs to be addressed is the

labeling due to the recent lawsuit. “The ‘all natural’ claim on our label described the fruits

and vegetables in the bottle—not the vitamin boosts added to some Naked beverages.

Naked juice and smoothies will continue to be labeled "non-GMO," and until there is more

detailed regulatory guidance around the word “natural” —we’ve chosen not to use “All

Natural” on our packaging.” Because we have decided to not use “all natural” on labeling,

we have to take new approach on our marketing strategy.

 
  
4 Naked Juice: Get Naked Campaign

OBJECTIVES STRATEGIES TACTICS

 

 Strategies

• Examine the Product

o Tactics:

1.1 - Set up a meeting with all marketing and R&D people by

December 1, 2013

1.2 - Brainstorm about effectiveness of the product by December 2

1.3 - Get a list of top competitors’ products by December 2

1.4 - Get comparisons between our and competitors products by

December 3

1.5 - Brainstorm on new ways to receive feedback from consumers on

the effectiveness of the product by December 7

1.6 - Narrow down and choose the best ideas on how to receive

consumer feedback by December 10

1.7 - Implement the ideas on receiving consumer feedback and

monitor the response by December 20

 
  
5 Naked Juice: Get Naked Campaign

OBJECTIVES STRATEGIES TACTICS

   

• Increase Distribution

o Tactics:

1.1 - Compose a list of new possible vendors by December 1, 2013

1.2 - Set schedules for meetings with new vendors by December 3

1.3 - Meet with the Marketing department to discuss new location

options and allocate who will meet with the new vendors by

December 6

1.4 - Contact all current vendors and discuss possible growth by

December 15

1.5 - Meet with Marketing department to discuss the results of current

vendors and go over the results of the meetings with new vendors by

December 20

1.6 - Discuss poor performing vendors with head of Marketing and

brainstorm on ways to boost performance or possible exit strategies

by December 25

1.7 - Have at least three new vendors ready to sign contracts by

December 30

 
  
6 Naked Juice: Get Naked Campaign

OBJECTIVES STRATEGIES TACTICS

   

• Maintain Price

o Tactics

1.1 - Gather a list of all product prices by December 2, 2013

1.2 - Gather a list of all competitors’ product prices by December 2

1.3 - Set a meeting with the head of Finance department to discuss

pricing by December 3

1.4 - Receive a chart comparing our prices and sales with competitors

from Finance department with feedback on if and how are prices

should be adjusted by December 10

1.5 - Set the last meeting with the Finance department to discuss

market penetration pricing strategy finalize all prices by December 20

1.6 - Receive the final prices from the Finance department and review

by December 25

1.7 - Send the final prices for the year to management to be approved by

December 30

 
  
7 Naked Juice: Get Naked Campaign

OBJECTIVES STRATEGIES TACTICS

   

• Increase Promotion

o Tactics

1.1 - Review previous year’s promotions by December 4, 2013

1.2 - Brainstorm on new promotion possibilities by December 5

1.3 - Set a meeting with Marketing to discuss new promotions by

December 7

1.4 - Go through all the ideas of new promotions and narrow down to

the most plausible ones and send out the final ideas to all of

Marketing by December 10

1.5 - Meet with Marketing to begin advertising ideas for new

promotions by December 15

1.6 - Meet with Finance department to go over the budget for

promotions by December 25

1.7 - Send budget and final promotions to management by

December 30

 
  
8 Naked Juice: Get Naked Campaign

CORE COMPETENCIES
   

• Consistent, concentrated product line

• Distinguishable packaging

• Environmentally conscious and supportive of communities

• Diversification in advertising and location

 
  
9 Naked Juice: Get Naked Campaign

SITUATION ANALYSIS
   

In the article “Is This the End of the Soft-Drink Era?” it stated that PepsiCo’s has

really tried to drive the Naked Juice brand, which rose 25% last year and has created joint

ventures with Lipton and Starbucks. It has become a new age for soda companies to find

alternative drinks, specifically healthier choices, to stay competitive in the current market.

Economic

The United States is currently facing a recession, with increased unemployment

rates and a more competitive job market, it is essential for Naked Juice to be placed at the

right price to maintain the public opinion of high quality at a reasonable and affordable

price. The new target market being college students 21-23 years old, it is important to be

cost efficient and price conscious.

An economic benefit of a younger target market is the longevity in the age group

than a higher demographic. In a sense, the juice will grow with them, even though the

target market will stay the same. Starting product recognition and purchasing at a younger

age will provide a slow increase in revenue over the years because there will be continual

supply of individuals hitting the target market and growing with the product.

 
  
10 Naked Juice: Get Naked Campaign

SITUATION ANALYSIS
   

Social/Cultural

America has been struggling with fighting obesity and diabetes, which can be

attributed to the unhealthy dietary choices being made in the last decade. Now the nation

is on a new rampage to fight this on going problem and direct the nation into a healthier

lifestyle. Due to the cultural and social changes in individuals being more conscious about

the things they consume, has helped place Naked Juice in the perfect market for

consumers needs to be healthier but still maintain a fun and tasty lifestyle.

Further, the youth of today is leading the campaign for a healthier life, especially in

the west coast. Naked Juice has already established a great positioning in this general

location with its main distribution areas being in Los Angeles, Sacramento, and Seattle.

Beyond that, a healthy lifestyle is now becoming synonymous with a higher class lifestyle.

Having the target market being in the age group of college students is a great position for

the company because these are the individuals striving for this high position within society

by getting a higher degree in education.

 
  
11 Naked Juice: Get Naked Campaign

SITUATION ANALYSIS
   

Technological

Naked Juice has an opportunity with their new Millennial demographic and it being

the social media era to direct their campaigns online. This could not only help save the

brands image, but also develop customer relationships and loyalty to the brand by being

more interactive and having a bigger online presence. Also, nutritional information is so

readily available due to smart phones and such, that exposing Naked Juice in a healthy

light once again, and taking out the organic idea, will help bring back customers lost by the

scandal.

Political/Legal

Naked Juice has just filed a $9 million settlement for having false advertisements on

their products. Not only did their legal troubles of false representation of a product, but

the company has also lost face due to the bad publicity the legal troubles facing brand.

 
  
12 Naked Juice: Get Naked Campaign

SITUATION ANALYSIS
Competitive Environment

Naked Juice’s top three competitors are Dole Food Company, Inc., The Coca-Cola

Company, and Odwalla, Inc.

Moving forward PepsiCo is the owner of the Naked Juice brand, and its competition

from the soda market is transitioning with them to the juice market. For instance Coca-

Cola bought out the brand Zico which is coconut water and has even started to buying a

stake in Core Power a workout recovery shake. PepsiCo’s has really tried to drive the

Naked Juice brand which rose 25% last year in growth, and creating joint ventures with

Lipton and Starbucks. In the current market because the consumers are “turning to water,

energy drinks and coffee instead” of soda, the big companies like Coca-Cola and Pepsi are

transitioning into the new health conscious market (Esterl).

PepsiCo has other drinks within the market including: tropicana, pepsi soda,

gatorade, starbucks frappuccino, SoBe lifewater. Even though all the myriad of brands

within the PepsiCo company are within the beverage market, they are all placed differently

so as not to compete with each other. Naked Juice’s stance within the competitive market

is to be healthy juice that provides a good supplement of fruits or vegetables into a

persons diet.

 
  
13 Naked Juice: Get Naked Campaign

SITUATION ANALYSIS (SWOT)

   

OUR STRENGTHS OUR WEAKNESSES

• Brand recognition • Customer relationship management
• Market Demand • Customer satisfaction
• Desirable products • Customer-perceived value
• Differentiation • Marketing management
• Fashion • Marketing strategy
• Marketing mix • Public relations
• Motive • Highly perishable
• Positioning • Advertisements
• Product • Social media presence
• Individual Wants • Product position
• Packaging  
Environmentally friendly product
OUR THREATS
•
• Cost effective
• Innovative • Brand equity
• Variety of product flavors • Cognitive dissonance
• International presence • Dissonance-reducing buying behavior
  • Legal

OUR OPPORTUNITIES •
•
Brand loyalty
Word of mouth influence
• New demographic - millennial • Public opinion
• Benefit segmentation • Natural disasters and disease outbreaks can
• Customer managed relationships affect supply and demand
• Good value pricing • Competitive environment
• Learning Current publicity
• Market development
• Market targeting
• Market concept
• Marketing implementation
• Modified rebuy
• Product development

 
  
14 Naked Juice: Get Naked Campaign

NAKED COMPETITION
 

Dole
  Food Company, Inc.  

A multifaceted company that is known for products ranging from fresh fruits to parfaits to

sauces. Product line includes fresh/frozen vegetables, fresh/frozen/canned/dried fruits,

juices and prepackaged smoothies.

Unlike Dole, Naked Juice is able to focus on its four main products; coconut water, juice,

smoothie, and power garden juice. Because of its more concentrated product line, Naked

Juice is able to create a higher quality brand. Also, Naked Juice is focused on giving a more

pure product in contrast to Dole whose shelf life is much longer than Naked Juice.

(Dole.com)

Magic Bullet

Creates frozen drinks, smoothies and other beverages. A high-powered mixer & blender

system. This does not liquify vegetables but does well with fruits. The Nutri-Bullet (a

branch product of the Magic Bullet) is a high-speed mixer/blender system that pulverizes

fruits, vegetables, superfoods and protein shakes into a smooth texture.

Naked Juice takes all the labor and gives you the end product you desire without all of the

trial and error. With the Magic Bullet you must purchase, transport, clean and mix the

fruits and vegetables in hopes it will give you the desired taste. In contrast, Naked Juice is

dedicated to give you the right taste every time without the hassle.

 
  
15 Naked Juice: Get Naked Campaign

NAKED COMPETITION
Local Smoothie Bars

Commonly named for a club or a bar that doesn’t sell alcohol thus they sell juices,

smoothies, and various concoctions. Example: Jamba Juice

Although these smoothie bars are meant to be for those on the go, Naked Juice is able to

give this convenience without the hassle of a line every time you walk in the door. For a

smoothie bar you have to find the location, stand in line while others before you make

their orders, and hope this location makes it the same way you’re used to it being made.

With Naked Juice you get the same great taste every time no matter where you go. Also,

you know how much you want but with these bars there are only a few sizes available. But

with Naked Juice you can buy one for now and enough to store for later. There is no need

to go back to standing in line with the others.

 
  
16 Naked Juice: Get Naked Campaign

TARGET MARKETING
   

From a broad perspective, our Naked Juice campaign’s general target market is a

college student. To effectively market to this large market, it’s crucial that we segment the

market upon specific demographics, psychographics, and product positioning. Through

these established market segments, we can tailor marketing efforts towards each defined

segment, ruling out the option of mass marketing approach. It is our intention to deliver

our value proposition according the characteristics of each segment and to create a

consistent product position among the general span of college students across the nation.

DEMOGRAPHICS
Geographic’s

When formulating a marketing structure, we start with the largest segments and work our

way down. For the sake of the campaign, the geographic market we will be targeting are

states with warm weather that allows for year-round outdoor activity. Due to the warmer

temperatures, consumers will be seeking a healthy drink to quench their thirst while

outside and a solution to make a fruity alcohol drink without all the fuss of a

blender. Year round warm weather allows for year round targeting to the senses and

emotions attributed to the weather.

 
  
17 Naked Juice: Get Naked Campaign

TARGET MARKETING
                                                                                                                                                                                                                                                                                                                                                                                                                                                   

   

DEMOGRAPHICS
Education

Following the warmer state geographic segmentation, our marketing efforts will be further

refined based off of current educational status. More specifically, our target market is a

student currently attending college. We decided upon the college audience for a couple

of reasons. First, we can play of the stereotypical college activity of partying. With this

portrayal of partying is the prominent presence of alcohol and heavy drinking. This allows

us to be a piece of the college party puzzle while providing a healthy solution. Next, a

common theme among the college atmosphere is that of sexualized situations and

themes. To be blunt, sexuality is a part of the college experience and it’s something that

many can relate to. Furthermore, sexual themes maintain a strong emotional place in the

minds of students. Through the reinforcement of sexual undertones in our marketing

strategy, we are immediately connecting students on a deep emotional level. College is

edgy and we want to be edgy.

Maintaining a balanced diet is difficult college students. Additionally, not consuming the

correct levels of fruits and vitamins contributes to these common unbalanced diets. To

combat these issues, Naked Juice provides the daily-recommended amount of fruits to

contribute to a healthy lifestyle without the hassle of buying multiple fruits.

 
  
18 Naked Juice: Get Naked Campaign

TARGET MARKETING
   

Languages

This Naked Juice campaign is solely targeting fluent English speakers.

Age

With one of the major themes in our integrated marketing plan being that of alcohol, our

target market falls within the age range of 21-23 years of age.

PSYCHOGRAPHICS
From a general perspective, we are targeting college students that maintain an

active lifestyle, particularly those that enjoy partying and drinking alcohol. As mentioned

before, our target market also contains students with an edge that is not easily offended

by sexual messages. These consumers could be classified as adventurous, rebellious and

not easily offended

Media

Total Frat Move, Total Sorority Move, College Humor, BroBible, Break, Funny or Die, Mad

Magazine.

Religion

The only stipulation in terms of religion are those that are against the consumption of

alcohol and do not condone premarital sex.

Lifestyles

This campaign is targeted towards college students that live on the edge and aren’t afraid

to let go on the weekends. They enjoy partying, drinking, going out the the bars, sexual

situations, and aren’t afraid to show their true colors.

 
  
19 Naked Juice: Get Naked Campaign

INTEGRATED MARKETING MIX OVERVIEW

   

Naked Juice is the edgy, healthy, organic drink of choice for sexy college students.

 
  
20 Naked Juice: Get Naked Campaign

NAKED PRICING
   

Due to Naked Juice’s targeted demographic, our prices must reflect the expenses of

a college student. The best way to access this target market would be to use a market-

penetration pricing strategy. College students fall into a very price sensitive market. Due

to Naked Juice’s widespread distribution, high demand, and low cost of producing, our

pricing objective best fits a volume objective. Naked Juice will price their products lower,

opting for lower profit margins, and pursue a higher volume of sales with this approach.

Naked Juice will price their products differently according to size.

The Price-Size Distribution Chart below illustrates how naked juice will be priced:

10 oz. bottle $2.99

15.2 oz. bottle $3.99

32 oz. bottle $4.79

64 oz. bottle $9.49

These prices reflect reasonable beverage item prices for our target market. College

students will be able to enjoy Naked Juice regularly without breaking the bank. Naked Juice

also plans to offer more frequent discounts that coincide with our target market. For

example, Naked Juice will be doing a ‘Thirsty Thursday’ discount price that will be offering

any size of Naked Juice at 25% off. Naked Juice also plans on partnering with college bars

and other beverage companies to offer Naked Juice at a discount when purchased with a

different product. This type of discount reflects a bundle discount pricing strategy.

 
  
21 Naked Juice: Get Naked Campaign

NAKED PRODUCT
   

Although Naked Juice’s lawsuit will ban it from using certain “Organic” labels on their

bottles, Naked Juice still prides itself on being a healthy, natural beverage. Our labels clearly

state to the consumer how much fruit is in each bottle of our juice. Naked Juice also includes

vitamins outside of those included in the fruits. One bottle of Naked Juice can provide many of

the vitamins that one needs in a day. Our largest value proposition for our integrated

marketing campaign will be directed towards the fruit and vitamin quantity in each bottle. With

each bottle represented by physical numbers of each piece of fruit, we can effectively

promote the fruit fortified alcoholic beverage. Naked Juice also offers a wide variety of flavors

and kinds of Naked Juice, also offering more vegetable-based options and whey protein

options. Our product is inexpensive and an easy way for on-the-go college students to make

sure that they are getting the servings of fruits and vegetables that they need in a day. The

Naked Juice brand promotes a healthy and balanced diet.

Naked Juice, a PepsiCo subsidiary, maintains considerable credibility because of its

parent company. PepsiCo is one of the world’s largest and most respected beverage

companies. The PepsiCo brand aims to provide quality to the consumer. However, Naked Juice

finds its roots in small-scale production, distribution, and sale with the Naked Juice Beverage

Company, based in Santa Monica, California. Naked Juice began as a product sold from its

inventor’s home, which gives the brand organic and natural credentials. The name, Naked

Juice, gives in to a memorable and highly differentiated name, allowing for incredible branding

capabilities. Playing off of the “Naked” brand gives us flexibility when marketing to college

students. The word “Naked” is memorable and edgy, perfect for our target market. This name

allows for immediate brand recognition as no other name mimics it.

 
  
22 Naked Juice: Get Naked Campaign

NAKED DISTRIBUTION
   

The Naked Juice supply chain begins with its upstream partners. Naked Juice sources

its supplies through upstream partners like vegetable and fruit farmers, bottling companies,

and food additive distributors. Naked Juice designs their bottles to be square, which helps fit

more bottles in shipments and allow for more facings in stores. Naked Juice sources its

bananas through The Rainforest Alliance, a nonprofit organization that helps preserve

biodiversity in the rainforests and promote sustainable practices for farmers. Naked Juice’s

plant in California is fitted with solar panels, which help the company cut energy costs.

Naked Juice’s downstream partners include distribution centers across the United

States, Canada, and the U.K. that deliver the product to retail stores. Naked Juice’s demand

chain shows that Naked Juice is most popular in the United States, and most specifically the

west coast. Naked Juice has several distribution plants located between Seattle and Los

Angeles. This distribution strategy reflects a geographically intensive approach.

Naked Juice connects with its customers through a mixed array of distribution

channels. Naked Juice can be bought in a regular retail setting, in which the retailer picked up

Naked Juice from a wholesaler. Naked Juice can also be bought by customers from

wholesalers. We also offer online orders from our customers. Via our “Naked Juice Online

Store Locator”, customers can find the closest retailers of Naked Juice in their immediate area.

To promote the new Naked Juice marketing plan, the company will include more

college towns and universities to its list of retail intermediaries. This strategy will boost the

probability of our target market seeing our product offered for sale. Naked Juice uses

exclusive distribution, as not all stores carry the Naked Juice product line. Naked Juice will

begin to offer its product at intermediaries like college bars, grocery marts, liquor stores, and

college campus stores.

 
  
23 Naked Juice: Get Naked Campaign

NAKED PROMOTION
   

PUBLIC RELATIONS
Event Sponsorship

For our Naked Juice marketing campaign, we felt there was no better event to sponsor

than that of the 2014 ASU Undie Run. The event was created in 2008 at ASU and boasted

an attendance of 5,000 students. In 2013, the event drew over 15,000 runners and

resulted in over 4.52 tons of clothes being donated. The concept is simple: students show

up to the event starting location on the last day of classes, remove all clothes besides their

underwear, and run the selected course all for a good cause. All removed clothes is

donated to those in need of clothing. To build off of our campaigns theme, “Get Naked,”

this event aligns perfectly with our message, reinforcing our edgy brand while creating

positive buzz around Naked Juice.

As a sponsor for the event, Naked Juice will aid in costs related to entertainment and

event production. As a top-level sponsor, Naked Juice’s brand will be prominently

displayed across marketing materials, event signage, and giveaways. To take things a step

further we want to reach the portion of our target market that has never tried a Naked

Juice. Brand ambassadors will be on scene at the event, quenching Undie Runners with

delicious and vitamin-fortified Naked Juice.

 
  
24 Naked Juice: Get Naked Campaign

NAKED PROMOTION
Press Release
Historically speaking, press releases are very boring and dry. The traditional approach

towards these press releases will not be effective among our target market prompting us

to turn the tables. The press release will include alcohol recipes that include Naked Juice

as the main mixer. The release will focus on the fun side of the drinks while also

highlighting the health benefits of the combination. As our target market is accustomed

to reading short articles, we will keep it short and to the point.

Sample Press Release:

“Summer is out, school is in and clothes are off. It’s time to get naked this school

year with these amazing Naked Juice Cocktails. Feeling crazy? Then try our “Panty

Dropper” cocktail that includes Green Machine, Belvedere Vodka, and you’re a-

Game at night. Feeling exotically crazy!? Then you HAVE to try our exclusive “Hard

Feeling” cocktail because it will get you going! To make this party-starter, just whip

together some Berry Blast, Dragonberry Vodka, and throw in your best wingman!”

SALES PROMOTIONS
In-Store Sales Promotions
At the end of each week, Naked Juice retailers will run sales on Naked Juice’s. Sales for

non-alchohol selling establishments wil be 20% off on Thursdays and 25% off on Fridays

and Saturdays. For stores that sell alchohol, a free Naked Juice will be included with the

purchase of Dragonberry Vodka and Belvedere Vodka.

 
  
25 Naked Juice: Get Naked Campaign

NAKED PROMOTION
   

PERSONAL SELLING PLAN

Before the majority of the promotion takes place for our Naked Juice college campus

campaign, it's crucial that we place Naked Juice inside all college student centers and

college bars within our target market. To add value for the bars and stores/student

centers selling the juice, we will invest in eye catching retail advertising at all the

locations. This includes official Naked Juice refrigerators at no cost to the bars and stores,

brand ambassadors inside the retail locations providing free samples on select days, and

free, edgy signage throughout the retail locations. We want to provide our retailers and

bars with a turn key solution to promoting our amazing product - creating a mutually

beneficial relationship between both parties. It will be the responsibility of our sales team

to maintain constant communication from our locations and to assist in anyway

possible. With this being said, we want our sales team to be more than just sales. We

want them to be “happiness heros” that go above and beyond to make sure everyone is as

happy as possible.

ADVERTISING
Direct Mail
Much like the rest of our promotional plan, our direct mail campaign will be highly defined

to our target market. The direct mail will be sent to student mailboxes of students 21 and

older, along with students living off campus. The design will reflect our edgy and

sexualized theme behind the “Get Naked” campaign.

 
  
26 Naked Juice: Get Naked Campaign

NAKED PROMOTION
 

   

Commercial

The “Get Naked” commercial series will air only in areas with heavy college student

populations. The theme and story will reinforce the sexualized themes behind the

campaign. There will be heavy rotation of the commercials in college student centers,

academic buildings and bars.

 
  
27 Naked Juice: Get Naked Campaign

NAKED PROMOTION
   

INTERACTIVE INTERNET PROGRAM

Social media is the largest media platform in the world, with college students playing a

major role in this adoption. Rather than focusing our budget on interactive web

development, we want to allocate those funds towards a fully integrated Facebook

campaign. Facebook Marketing allows for target marketing like nothing before. Through

the highly defined target marketing for Facebook Marketing, we promote our “Get Naked”

campaign to college students in warmer states that live an active lifestyle. To help build

our Facebook page and create an engaging Facebook presence, we will only promote the

campaign to friends of friends that have like the Naked Juice Facebook page. I use this

tactic for my current clients and have seen great success. By choosing this tactic, users

are more inclined to like the page since they are seeing that their friends have already

liked it - adding a higher level of credibility.

DIRECT MAIL & PRINT AD

Much like the rest of our promotional plan, our direct mail campaign will be highly defined

to our target market. The direct mail will be sent to student mailboxes of students 21 and

older, along with students living off campus. The design will reflect our edgy and

sexualized theme behind the “Get Naked” campaign.

 
  
28 Naked Juice: Get Naked Campaign

NAKED PROMOTION
   

 
  
29 Naked Juice: Get Naked Campaign

EVALUATION&CONCLUSION
 

EVALUATION
In order to ensure our new marketing strategy is successful we will have continual

evaluation of the changes being made. Our objective is to increase sales by 5% in 2014.

This means by December 31, 2014 we should see that increase in the financial

statements. This gives us a full year to make this strategy successful after we launch it in

the beginning of December 2013. To maintain continual evaluation we will hold monthly

reports on the changes in sales and the implementations of the new marketing strategy

that has taken place. This will help us maintain growth and make adjustments if need be.

CONCLUSION
Based on all the variables looked at, this new direction for Naked Juice will be successful in

the long run and take the company to the next level within the current market. With full

support from executives for the marketing team, this new marketing plan should go off

without any major hitches and really strike the market when hot.

 
  
Vestibulum ante ipsum primis in 30
faucibus orci luctus