number 5 of the book such as ted called Deliver Jaw-Dropping Moments.
The idea with our presentation is to capture
your attention through unique moments like the one in the following video
The journalist Brian Williams covers news about
war, politics and economics but Bill Gates' presentation caught his attention because of the way they controlled the public.
Bill Gates and his wife want to solve global
problems with poverty and child deaths including countries in Africa and Asia. In one of his lectures he opened a glass jar and released mosquitoes and said "malaria is spread by mosquitoes" and there is no reason for only poor people to become infected "leaving the audience stunned, later clarifying that the mosquitoes were Malaria free. But television news reports are often wrong about what he actually said was “Malaria is, of course, transmitted by mosquitoes. I brought some here, just so you can experience this and there is no reason that only poor people have the experience. ”; Despite the passage of time, people continue to discuss and share.
Sometimes you need to surprise your audience
to get them interested but the first thing you should do is plan the story without being boring so as not to lose the audience a good way is to start using the senses and other elements that are not software’s, each story, movie or presentation must have an event that everyone remembers
For example in a What’s the first thing you
should do when creating a PowerPoint presentation?, surely your answer would be power point slides, but this is the wrong answer, when you are going to make a presentation you must plan what you are going to expose, using all the possible senses and that involves your whole brain and something very important, do not open the software whatever as the first option. Your slide show can be very good, but if your story is not, lose that audience attention that you want to capture. Use in your presentation themes that cause emotion and memory in your audience such as videos, movies, anecdotes among others
UNLEASH AN EMOTIONALLY CHARGED EVENT
The molecular scientist John Medina says that emotional charges (shock, surprise, fear, sadness, joy, wonder) last longer in our memories due to the dopamine released by the amygdala, making memories last.
We probably remember where we were when
the attack on the Twin Towers occurred on September 11, 2001 but we forgot where the keys are. University of Toronto psychology professor Rebecca Todd in her Journal of Neuroscience publication said it is easier to remember emotional things whether positive or negative such as the first kiss, winning an award, the birth of a child. Rebecca and her colleagues conducted a study in which they showed participants different images such as sharks, mild eroticism, neutral photographs, and discovered that the most active region of the brain was the amygdala and responsible for labeling memories. The researchers conducted two studies: 1. The first study was carried out 45 minutes after displaying the images 2. The second study was performed 1 week after showing the images In both cases the result was the same, the participants remembered the images with more emotional charge or more lived moments. Rebecca Todd found that we code important events more productively than ordinary events, and it is largely because the amygdala is in connection with the visual cortex of the brain.
THE ICKIEST PRESENTATION
Dr. Jill Bolte in her presentation TED on twenty tirtin - 2013- brought out her real human brain, by holding the brain as she opens her talk the audience has more than 10 million views is fascinated and more focused on her words, caught the attention, how the sides of the brain are placed, how to communicate and what roles to play. Many people in the audience squirmed, felt uncomfortable, and pinched their lips in disgust. But if you look closely at their facial expressions, they find themselves completely immersed in the presentation. “This is your brain, this is your instrument. This is your tool” THE UNDISPUTED KING OF WOW Steve Jobs was the king of the emotionally charged event, the "wow moment." At each performance, he reported, educated, and entertained, his performances featured heroes, villains, props, characters, and that memorable show.
Years before the power point or TED
presentations, Steve Jobs towards unusual presentations, In 1984, before 2,500 people, including journalists and the media, he presented the launch of the product that would revolutionize the computer industry, showing his Macintosh computer creation and it was saved in time as one of the most dramatic presentations made by a great businessman. The audience cheered, shouted, and applauded because Jobs said he would let "Macintosh speak for itself for the first time." At the right time, Macintosh spoke in a digitized voice.
(Lecture Notes in Computer Science 4527 _ Theoretical Computer Science and General Issues) Javier Monserrat (Auth.), José Mira, José R. Álvarez (Eds.)-Bio-Inspired Modeling of Cognitive Tasks_ Second