1426 Main Street, #1908 Columbia, SC

Suhel Karara (M) 803-348-0312 | skarara@email.sc.edu

Education
University of South Carolina - Columbia, SC Aug 2017 - May 2020
Bachelor of Science - Sport & Entertainment Management (Major GPA 3.70)
Study Abroad Programs:
Managing Entertainment & Sport in Europe (Hungary, Netherlands)
Managing Entertainment & Sport in Latin America (Mexico)
Professional Experience
FMF Sports Inc. – Sports Data Analyst & Operations Intern, Columbia, SC May 2019 - Aug 2019
▪ Collected, analysed and reported data sets of approximately 50 athletes on a daily basis.
▪ Implemented strategies which increased player performance & fitness performance by 35% individually.
▪ Incorporated NBA, Hornets & Nike coaching drills with personalised analytics report for the summer program.
▪ Designed & developed a website & integrated google analytics to track our website’s performance.
▪ Executed online marketing strategies to increase website viewers by 200% weekly.
▪ Built collaborations between FMF Sports & USC to give our summer youth athlete program a collegiate level exposure.
The Raymond Group – Marketing & Data Analyst Intern, Mumbai, India Dec 2018 - Jan 2019
▪ Performed user experience testing on an online retail platform called “Midas” which optimized time savings by
approximately 150% using one-click order placements between retailers and head office.
▪ Synthesized unstructured data from 30,150 retail outlets for monitoring order performance & tracking.
▪ Minimized adequate marketing data by approximately 250% which aided the higher marketing management to make
effective decisions.
▪ Harmonized the data set by designing data quality rules to derive insights from unstructured marketing data.
▪ Built a real time dashboard with meaningful metrics and KPIs to improve supplier performance.
VV Basketball Camp – Sport Analyst Intern, Dehradun, India May 2018 - Jun 2018
▪ Lead data collection efforts for 300 basketball players to improve their athletic movements on the court.
▪ Analyzed data sets to improve the defensive and offensive techniques of individual players to enhance their performance.
▪ Assisted the development of 300 basketball players by analyzing data sets and supplementing information to enhance
player efficiency.
▪ Developed creative reports for players to convert data to actionable insights for improving efficiency.
▪ Assisted the former head coach of Indian Women’s Basketball Team for International Basketball Federation Tournaments.
Blabber-in (Social Media Startup) – Marketing Lead, Kolkata, India Aug 2015 - Apr 2017
▪ Orchestrated the expansion of the mobile application to over 100 sports clubs in India.
▪ Spearheaded a team of 100 college representatives to advertise and promote the mobile application.
▪ Formulated online campaigns for Facebook, Instagram, Twitter & Snapchat handles which increased the viewer usage by
approximately 300% monthly.
▪ Mentored 20 direct marketing campaigns for university festivals. Further, addressed approximately 60,000 university
students which boosted the app usage by 200% monthly.
Professional Sport Experience
▪ Captain of the Professional Basketball Team of Uttarakhand State (National Level) Mar 2014 - Mar 2015
▪ Selected for FC Barcelona Soccer Camp (South Asia) May 2013
▪ Represented Professional Basketball Team of Uttarakhand State (National Level) Mar 2012 - Mar 2013
▪ Represented Professional Basketball Team of Dehradun City (District Level) Apr 2012 - Mar 2015
Volunteer & Leadership
▪ Carolina-Clemson Blood Drive Team (Assisted in organising the event) Jan 2019 - Present
▪ College of Sport Management (USC) -Student Ambassador Aug 2018 - Present
▪ Indian Cultural Exchange (Assisted in raising money for NGO’s through club activities) Aug 2017- May 2018
Publications
▪ Karara S (2017) Big Data & Analytics: The Future of Business(Sports)-IJIR Issue 4-Vol 3 (2017)

Technical Skills
▪ Google Analytics, Adobe Analytics, Tableau, Advanced Excel, SQL, Microsoft Access, Visio, Power Point, Microsoft Word