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On "Cultural Studies"

Author(s): Fredric Jameson


Source: Social Text, No. 34 (1993), pp. 17-52
Published by: Duke University Press
Stable URL: https://www.jstor.org/stable/466353
Accessed: 29-02-2020 01:25 UTC

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On "Cultural Studies"

Fredric Jameson

The desire called Cultural Studies is perhaps best approached politically and
socially, as the project to constitute a "historic bloc," rather than theoretically,
as the floor plan for a new discipline. The politics in such a project are, to be
sure, "academic" politics, the politics within the university, and, beyond it, in
intellectual life in general, or in the space of intellectuals as such. At a time,
however, when the Right has begun to develop its own cultural politics,
focused on the reconquest of the academic institutions, and in particular of the
foundations and the universities themselves, it does not seem wise to go on
thinking of academic politics, and the politics of intellectuals, as a particularly
"academic" matter. In any case, the Right seems to have understood that the
project and the slogan of Cultural Studies (whatever that may be) constitutes a
crucial target in its campaign and virtually a synonym for "political correct-
ness" (which may in this context be identified simply as the cultural politics of
the various "new social movements": antiracism, antisexism, antihomophobia,
and so forth).
But if this is so, and Cultural Studies is to be seen as the expression of a
projected alliance between various social groups, then its rigorous formulation
as an intellectual or pedagogical enterprise may not be quite so important as
some of its adherents feel, when they offer to begin the left sectarian warfare
all over again in the struggle for the correct verbal rendering of the cultural
studies party line: not the line is important, but the possibility for social
alliances that its general slogan seems to reflect. It is a symptom rather than a
theory; as such, what would seem most desirable is a cultural-studies analysis
of Cultural Studies itself. This also means that what we require (and find) in
the recent collection, Cultural Studies,' edited by Lawrence Grossberg, Cary
Nelson, and Paula A. Treichler, is merely a certain comprehensiveness and
general representativity (something forty contributors would seem to guarantee
in advance), and not the absolute impossibility of the thing being done some
other way or staged in a radically different fashion. This is not to say that
absences from or gaps in this collection, which essentially reprints the papers
delivered at a conference on the subject held in Urbana-Champaign in Spring
1990, are not significant features deserving of comment: but the comment
would then take the form of a diagnosis of this particular event and the "idea"
of Cultural Studies it embodies, rather than of a proposal for some more ade-

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18 On "Cultural Studies"

quate alternative (con


should probably lay m
(indeed, as theoreticall
matter of Cultural Stu
form the program end
pline of this kind com
I don't much believe in
also because I suspect t
taken place publicly, t
anyway, regardless of
been carried out. (And
I take to be the most c
the protection of the
their possibility of ten
I guess I also have to s
Nietzsche's dismissal of
that I think we alread
"defining" it means r
from the emergent st
trying to identify wha
whether a positive "de
Whatever it may be,
with other disciplines,
such. It is thus in that
that very reason, one o
define itself turns on
therefore be appropria
ciplines about the negl
sider fundamental; eig
concept of articulation
geopolitics; and, in con

It's not my field!

The historians seem pa


relationship of the cu
author of one of the m
ideological mediation o
"if cultural history isn
problem" (272), goes on
tory and cultural stu
could, of course, fully
Cultural Studies; but C

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Fredric Jameson 19

pointedly, sugges
sus individual res
archive research in
practice. Archive r
thing that a group
tries to formulat
more positive wa
handy texts, the a
of symptoms and
sis is her suggest
determinant in th
concept' as used b
about 1955 and 197
tory of educatio
(619-620). She do
question might pr
Steedman also su
field (no one else
whose absence fro
a moment in whic
movement). For th
historical view a k
ple analytically wi
the succession to M
be argued that Cu
be expected to do
pose there is a re
between the contem
the tendentiously
the canonized wor
substantial piece
include Lata Mani
Book-of-the-Mon
of Shakespeare as
the 1956 Hungari
tend to stand out
does everyone feel
Sociology is anot
and Cultural Stud
Kafka once obser
But did not Raym
'cultural studies' [i
eral sociological q

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20 On "Cultural Studies"

page 223)? Still, this cr


with that to history: "
ized "research" over th
be quoted in full:

Now what I've been ta


music which, in Britis
from social anthropol
ples, like Mavis Bayt
musicians). One reason
on an area and issue sy
tural studies: the ratio
thought of cultural p
why this paper is now
something else: compa
unlikely pop writing
Chambers, the dogged
as Dick Hebdige once
trast to Chambers', ki

Janet Wolff suggests m


is
that mainstream soc
ments in theory, is un
representation in socia
mutual: "Poststructura
discursive nature of
Quite properly, she re
integrates textual anal
cultural production an
which this takes place"
still felt in the presen
that the main advantag
"interdisciplinary" ("cu
what I think is a highl
in colleges and unive
academic reform prog
scribed in it in some ca
ure): but one's sense is
because the specific d
features of the object o
reform programs, Cu
object, and it does not
older formula.

Perhaps, indeed, it is communication that is the name required: only Com-


munications programs are so recent as to overlap in many ways (including per-
sonnel) with the new venture, leaving only communications technology as a

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Fredric Jameson 21

distinguishing ma
and soul, or letter
spective unifies th
light begins to be
Communications p
evokes the distin
does this merely
precursors, but em
new theory of the
clear why Canadia
cally refers to as "
communications th
shadow of the U.S
cal privilege, and
analysis with the m

The concept of "


process. As part o
problematic, shap
tices, cultural tec
discourses of prof
are the necessary
ture produced in
their "audiences"
dispositions, locat
gies contribute to
sive expansion. Th
texts cannot be co
or not one conceiv
nialism remains to
ing at an understa
spatial terms. (42)

What Berland mak


theorist or the d
duction of meanin
itiesand agencies
identified as (and
reproduces in theo
duction of a geopo
communicational
Anglo-American
originates in the c
places the issues o
greater length late
On the other han

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22 On "Cultural Studies"

Cultural Studies is bein


tasy is always allegor
the labor unions propo
or it may be closer to
new freeB trade zone.
intent on submerging
movement; equally cle
and ask for a blanket e
uated and "dependent"
emerges here is then t
be transcoded or even
analysis can be read, e
or as an exemplificatio
tion theory. Each pers
juncture) without losin
or better to describe t
ically produced by "Cu
Nothing better drama
various icons brandish
mond Williams, for
appealed to for moral s
that repeatedly resur
generic frameworks
refer to the study of
conference, incidental
thought of as a classic
sor text from the "ori
again as a kind of ethn
ning from the traditio
by Cultural Studies.
Here, however, what
inescapable sense (it m
equally well be overloo
anthropology itself, fa
full metamorphosis an
(as the presence of the
here suggests). "Anth
textual or interpretive
ness with the New His
and also of George M
acknowledgment of th
description" is then ev
Age culture: "the mor

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Fredric Jameson 23

communities tha
recent cultural stu
immanence is just
additional merit
(which are far fro
counterclaims):

I would like to sta


Elsewhere I have a
between high and
pleasures characte
mations. Cultural
ture of the socially
a distance between
devalues socially a
a transcendent app
versality. It encour
endowed with aut
also function to c
work and everyd
ings of art works
pleasures of allyin
extreme versions
which transcend their historical conditions. This distance from the his-
torical is also a distance from the bodily sensations, for it is our bodies
that finally bind us to our historical and social specificities. As the
mundanities of our social conditions are set aside, or distanced, by this
view of art, so, too, are the so-called sensuous, cheap, and easy plea-
sures of the body distanced from the more contemplative, aesthetic
pleasures of the mind. And finally this distance takes the form of dis-
tance from economic necessity; the separation of the aesthetic from the
social is a practice of the elite who can afford to ignore the constraints
of material necessity, and who thus construct an aesthetic which not
only refuses to assign any value at all to material conditions, but vali-
dates only those art forms which transcend them. This critical arid aes-
thetic distance is thus, finally, a marker of distinction between those
able to separate their culture from the social and economic conditions
of the everyday and those who cannot. (154)

But the contents of the present volume do not particularly bear out Ross's
claim, except for his own lucid study of that uniquely ambiguous "interpretive
community" which is the new yuppie culture of the New Age people; whereas
Fiske's clarion call does not so much lead us down the road to anthropology as
an experimental discipline (and mode of writing), as to a whole new politics of
intellectuals as such.

Indeed, Clifford's own paper-a description of his exciting new work o


the ethnology of travel and tourism-already implicitly redefines the polemic
context by offering a displacement of the traditional ethnographic conceptio
of "fieldwork": "ethnography (in the normative practices of twentieth-century

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24 On "Cultural Studies"

anthropology) has pr
(99): this squarely rede
pher-observer as a kin
rewrites the terms of t
Cultural Studies-far f
turns on the status of
the so-called new socia
To put it this way is
among many of the o
from being mere "tou
"organic intellectuals" a
that "something more
neo-exile, the diasporic
on the Rushdie affair-
[62]-struck me as bein
an intermittency or al
theorist and "native,"
membership for the in
(or to the present revi

Social Groups: Popular Fro

But the desire called th


not often expressed as
grandest Utopian mom
with the possibility th
be larger than the m
what Hall says about G
I have to confess that
sophisticated account
closest to expressing w
tedly, there's a proble
intellectuals." But ther
find an institutional p
organic intellectual. W
in the context of Brita
recognize him or her
the concept of an orga
tuals with an emergin
and can hardly tell now
to be found. We were o
reference; organic int
Gramsci's phrase from
be prepared in intellect
conjuncture ever appea

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Fredric Jameson 25

ine or model or sim


of the intellect, op

The Gramscian no
intellectuals on the
present collection a
alliance politics, t
"interest groups" i
Gramsci and still s
Rather, its referen
tics" of the new s
tainly Cultural Stu
kind (if not exact
stand its academic
tion, tenure, prote
politics, indeed the
welcomes together
studies, the burgeo
tional aficionados o
traditional academ
minority), and th
(published) partic
women, 21 men); t
ans, and one Hunga
black people, 2 Ch
seem to be at least
departments them
lion's share with 1
ogy, and Art Histor
tives of Humanitie
proper, History of
gion and Anthropo
But these (admitte
group, subgroup,
opposed to only fo
least two gay statem
issues (or rather, it
is a statement of
national questions.
There are ten recog
to displace emphasi
I indulge this exe
from the Cultural
papers seem to me

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26 On "Cultural Studies"

way (while Paul Gilroy


absolutism," is best e
Elspeth Probyn's intri
lective identity or at l
beyond discrete positio
sentation . . . to make the sound of our identities count as we work to con-
struct communities of caring" (511). Such sounds seem to be rather wild ones,
however, as when we are told "how images of the self can work successfully to
annoy, to enervate discursive fixities and extra-discursive expectations" (506).
But the papers by Kobena Mercer and by Marcos Sanchez-Tranquilino and
John Tagg are already en route toward something rather different from classic
identity theory. Mercer, indeed, opens a path-breaking exploration into the way
in which the sixties image of black militancy was able to serve as a suggestive
and a liberating model for the politics of other groups; while Sanchez-Tran-
quilino displaces the more psychological or philosophical problematic of
"identity" back onto the social matter of nationalism: "What is at issue in this
resurrection of the pachuco in the late 1970s is . . . the representation of . . .
militancy through the articulation of the pachuco into the politics of identity of
a nationalist movement. The problems here are the problems of all nation
alisms . . ." (562)
Maybe so: but the nationalisms-let's better say the separatisms-are not
present here: feminist, lesbian, gay separatisms are not represented as such,
and if there are still any black separatisms left, they are certainly not here
either; of the other ethnic groups, only the Chicanos are here, to represent
themselves and perhaps stand in for some of those other movements (but not
for the more traditional national ethnies, whose problems are interestingly dif-
ferent from these, as witness the debates about Greece as a minor cultureS);
while the "postcolonials" tirelessly make the point (as in the Homi Bhabha
essay already referred to) that the diasporic fact and experience is the very
opposite of one of ethnic separatism.
This is to say, then, that this particular space called Cultural Studies is not
terribly receptive to unmixed identities as such, but seems on the contrary to
welcome the celebration (but also the analysis) of the mixed, per se, of new
kinds of structural complexity. Already Bakhtinian tones were invoked to dis-
pel the monologic (and is not cultural separatism the longing for a certain
monological discourse?): Clifford wishes "not to assert a naive democracy of
plural authorship, but to loosen at least somewhat the monological control of
the executive writer/anthropologist" (100), while Stalleybrass's remarkable
piece on the invention of "Shakespeare" replaces the modern "single author"
with a "network of collaborative relations," normally between two or more
writers, between writers and acting companies, between acting companies and
printers, between compositors and proofreaders, between printers and censors
such that there is also no single moment of the "individual text" (601). The

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Fredric Jameson 27

problematic of the
of a single, albeit c
notions of "identit
Angela McRobbie's
the 1990s to act "as
agents whose sens
range of cultural
identity would at b
groups said its pie
given respectful (an
stimulating nor a v
The "identities" in
ones: for them blac
in Angie Chabram-
that Cultural Studi
tion and conferenc
least a dual passport
work and thought
trying to combine,
commitments, seve
writer is better off
at the same time. O
remarks (as one of
"Cultural Studies") t
as such (284). To b
between text and s
necessary "displace
But he had also bef
cal influences and c
turalism or the "lin
made up the richne
synthesis, iron out
into a single progr
would think, offer
ambivalences discus
and defused in a ra
postmodernism and
systematically avoi

Cultural Studies as a S

To stage a frontal a
the philosophical n

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28 On "Cultural Studies"

a postmodern celebratio
the pluralism of the m
with image and media c
relationship of the gen
dently exceeded the amb
the most part evidently
then of a very tiny gro
problematic-and prob
Marxism as a theoretica
what one meant by wor
Marxism, working again
Marxism" [279]). Yet it
these issues, insofar as,
argued for its precursor
seen to be a "substitut
Raymond Williams's str
materialism" receives attention here (nor have the Americans shown much
anxiety in general about the problem of avoiding "idealism"); nor is the politi-
cal will implicit in the Birmingham group fully as much as in Williams gener-
ally in much evidence in these pages, about which it needs to be stressed again
and again (for both) that Cultural Studies or "cultural materialism" was essen-
tially a political project and indeed a Marxist project at that. When foreign
theory crosses the Atlantic, it tends to lose much of its contextual political or
class overtones (as witness the evaporation of so much of that from French the-
ory). Nowhere is this process more striking, however, as in the current Ameri-
can reinvention of what was in Britain a militant affair and a commitment to

radical social change.


The usual American anti-Marxian litanies are, however, in the current vol-
ume only occasionally and perfunctorily intoned. A systemic transformation
(which they do not, however, want to call "postmodern" for some reason) is
evoked with gusto by Sanchez-Tranquilino and Tagg: "As long as the Museum
could be conceived as an Ideological State Apparatus . . . it was possible to
imagine another place, another consciousness . . . Now, with the undermin-
ing of these categories and logics, both sides seem to have been flung out or
sucked into a gravity-less space. ... Such forms of sociological explanation
have themselves been caught in the internal collapse of the discipline they
claim to critique" (556-7).
There is fortunately very little of the silliest of the usual claims, that Marx-
ism is antifeminist or excludes women; but "high feminism" also seems
enveloped in another familiar reproach, namely that Cultural Studies does not
do Grand Theory anymore ("in which massive, world-historical problems are
debated on such a level of generality that they cannot possibly be solved"

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Fredric Jameson 29

[Morris, 466]): a re
seems also to secur
other grand theorie
nianism, deconstr
Greimas, etc. (with
or Benjamin-an ex
the new movement
Still, it seems poss
the Australians, th
and anarchist roots
another even more sinister variant of this otherwise harmless anti-intellectual-

ism comes, in Tony Bennett's specifically political and "activist" critique of


Marxism. After hastening to except the "new social movements" from his own
reformist structures on political activity, he describes his position as follows:
What it is to argue against are ways of conducting both of these
aspects of political processes [alliances and single-issue politics], and
of connecting them to one another, in ways which anticipate-and are
envisaged as paving the way for-the production of a unified class,
gender, people, or race as a social agent likely to take decisive action
in a moment of terminal political fulfillment of a process assigned the
task of bringing that agent into being. And it is to do so precisely
because of the degree to which such political projects and the con-
structions which fuel them hinder the development of more specific
and immediate forms of political calculation and action likely to
improve the social circumstances and possibilities of the constituen-
cies in question. (32)

Laclau/Mouffe versus Gramsci? Versus Lenin? Bennett versus Laclau/


Mouffe? The frame of reference is impossible to determine, particularly since
no one (on the Left) has ever believed in any "unified class, gender, people, or
race" in the first place (and certainly not Gramsci, who has been summarily
sent packing in the preceding pages as being no longer "of much service polit-
ically" [29]). Bennett's is a genuine "thought of the other," busy tracking down
and denouncing the ideological errors of all these enemies on the Left in the
shrillest traditions of Althusserian hectoring. Nor does he seem to realize how
obscene American left readers are likely to find his proposals on "talking to
and working with what used to be called the ISAs rather than writing them off
from the outset and then, in a self-fulfilling prophecy, criticizing them again
when they seem to affirm one's direst functionalist predictions" (32). The invi-
tation to stop mouthing Marxist slogans (grand theory) and to enter the (pre-
sumably vaguely social-democratic) government may have some relevance in
a small country with socialist traditions, but it is surely misplaced advice here
(and in any case quite impossible to fulfill). The tone of this essay, given pride
of place for alphabetical reasons at the very opening of the volume, is remark-

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30 On "Cultural Studies"

ably misleading as to th
tressing is the ignoranc
ous national situations
and paradoxically one
central role in establish
But this particular for
Marxian stereotype, fo
the hoariest of all neg
totalitarian and organic
to subject all forms of
sophical term simply m
raw materials were link
ing perspective of a pr
obviously no longer a
model exactly (or is con
it would not matter m
attempt to keep their t
an undifferentiated mas
concept of the "organic
tion between the vari
Grundrisse was that of
all into the same thing
construction I believe w
poststructural indices
course, one can stop usi
ical and philological exp
sionate view the presen
tion which it would ser
your aim is to return to
has, in connection with
incompatible with the e
place.

Articulation: A Truck Driver's Manual

These acts of totalization are, however, camouflaged by a new figure, which-


unlike the Sartrean coinage of totalization itself-has a respectable poststruc-
tural theoretical correctness about it (and which, like all figures, displaces the
terms of the old one just slightly). This is the omnipresent concept of articula-
tion, about which we urgently need a lexical entry in some larger ideological
dictionary of the objective spirit of the period. Derived, like "organic," from
the body as a reference, it rather designates the bony parts and the connections

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Fredric Jameson 31

of the skeleton,
mechanical quality
transferred to spe
sense is that we o
then have had som
mentation and spa
gant English-lan
along with Pierre-
and on into a gene
such current favo
What is less often
Althusserian and s
in the great unfi
served as the introduction to the Grundrisse.7
Here Gliederung designates the articulation of the categories (and realities)
of production, distribution, and consumption among each other (in this form it
is a suggestive model whose application remains to be explored). Meanwhile,
it is important to stress the well-nigh independent and extraordinarily rich
development of the concept of articulation by the Birmingham School itself, at
a crucial moment in its history when the intersections of race, gender, and class
became an urgent theoretical problem. Catherine Hall's formulation is here
canonical:

I don't think that we have, as yet, a theory as to the articulation of race,


class, and gender and the ways in which these articulations might gen-
erally operate. The terms are often produced as a litany, to prove polit-
ical correctness, but that does not necessarily mean that the forms of
analysis which follow are really shaped by a grasp of the workings of
each axis of power in relation to the others. Indeed, it is extremely dif-
ficult to do such work because the level of analysis is necessarily
extremely complex with many variables in play at any one time. Case
studies, therefore, whether historical or contemporary, which carefully
trace the contradictory ways in which these articulations take place
both in historically specific moments and over time, seem to me to be
very important. (270-27 1)

Perhaps the suggestion of what theory ought to be ("we do not yet have a the-
ory") gives a little too much aid and comfort to those who are allergic to
"grand theorizing," since one would have thought that the concept of articula-
tion as referenced here is already very precisely a theory in its own right. It
implies a kind of turning structure, an ion-exchange between various entities,
in which the ideological drives associated with one pass over and interfuse the
other-but only provisionally, for a "historically specific moment," before
entering into new combinations, being systematically worked over into some-
thing else, decaying over time in interminable half-life, or being blasted apart

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32 On "Cultural Studies"

by the convulsions of
and sometimes even eph
der, class, ethnicity, and
is a fuller statement by

The unity formed by th


ily, a "complex structure
through their differenc
the mechanisms which connect dissimilar features must be shown-since
no "necessary correspondence" or expressive homology can be assumed
as given. It also means-since the combination is a structure (an articu-
lated combination) and not a random association-that there will be struc-
tured relations between the parts, i.e., relations of dominance and subordi-
nation. (579-580)

In reality, a whole poetic is implicit in such analytic terminology, since the


very "representation" of such complexes is always problematic. It is n
merely the structure of the complex that is not given in advance (as, for exam
ple, whether race or gender happen to come first, which one stands as some
provisional ultimately determining instance to the other); it is also the la
guage in which the "elements" and their connections are to be described whi
must be invented. Descriptions of articulation are thus also necessarily auto-
referential in that they must comment on and validate their own linguistic
instruments-only preserving the flimsiest and most tenuous survival of
older figural content (the joints or bones operating together, the mechanical
sense of sheer connection as such).
Articulation thus stands as the name of the central theoretical problem or
conceptual core of Cultural Studies, exemplified over and over again in th
volume where it is less often foregrounded as such. It can be sensed at work in
Constance Penley's rather more Freudian (and also Marxian) notion of lac
contradiction, substitution, and compensation-formation, when, in her essay
on women's Star Trek porn, she places on the agenda

the fact that the women fans can imagine a sexual relation only if it
involves a childless couple made up of two men, who never have to
cook or scrub the tub, and who live three hundred years in the future. I
would also argue that Star Trek fandom in general is an attempt to
resolve another lack, that of a social relation. Trek fan culture is struc-
tured around the same void that structures American culture generally,
and its desire too is that fundamental antagonisms, like class and race,
not exist. (495)

But here the public/private or social/sexual articulation is grasped as a kind


dualism that folds the description back into more familiar Freudo-Marxisms
like that of Deleuze and Guattari in the Anti-Oedipus. One can also represent
articulation in terms of models and suggestive influences, as in Kobena Mer-

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Fredric Jameson 33

cer's piece on the


and the very ideo
lated as a "signify
(That it is also a "r
original new form
rebuke to a certain
tion also implies
structure: thus Ja
culture has consis
gorical structures
approach to articu
ics of articulation
quences implicit in

Culture and Group Li

For culture-the w
not a "substance"
that arises out of
that no group "ha
one group when it
objectification of
context, it is of no
interrelationship o
group is defined b
for an account of
then, a "culture" is
other group (and v
"alien mind" in the
rate as religion. Bu
since what we do seems to us natural and does not need the motivation and

rationalization of this strange internalized entity; and indeed the anthropologi


Rodney Needham has shown that most "cultures" do not possess the equiv
lent of our concept, or pseudo-concept, of belief (which is thus unmasked as
something the translators illicitly project back into nonimperial, nonco
mopolitan languages).
Still, it happens that "we" also often speak of "our own" culture, religion,
beliefs, or whatever. These may now be identified as the recuperation of the
Other's view of us; of that objective mirage whereby the Other has formed
picture of us as "having" a culture: depending on the power of the Other, th
alienated image demands a response, which may be as inconsequential as t
denial whereby Americans brush off the stereotypes of the "ugly American"

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34 On "Cultural Studies"

they encounter abroa


whereby, as in Hindu
affirms them in a new
the "return" to an olde
what look like older m
Culture must thus al
relationship between
unmasked as an idea of
petuates the optical ill
cal relationship (thus t
like "society" are even
can be deciphered). M
imperative to turn co
between collective gr
objectives of the var
does the current indiv
the observer. In reali
stands in for a whole
a form of power, wh
"power" tries to char
which our vocabulary
For the relationship
chance external contac
monad) and no exterior
which it is precisely t
unrepresentable-brush
would have to say that
struggle or violence: fo
to part from one anoth
group is thus the enti
monad, windowless and
But this failure or om
tudes whereby group r
mental forms of group
envy and loathing, res
poles can at least in pa
egories): an attempt to
have already seen in ef
a tribute and a form of
acknowledgment of th
prestige is not to be to

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Fredric Jameson 35

larger and more po


whose forms of cu
more plausibly an
often needs to dev
one, which noneth
and unconsciousl
"Groupie-ism" is
individual basis, as
adherence to the d
essary to add tha
intellectuals).
As for group loath
and danger, and ac
group against this
Modem racism (as
one of the most
direction of a who
on the role of the
virtually by defini
necessarily an ima
able to intuit it co
basis of discrete in
eralized in anyth
always stereotypi
tions of the other
sored and imbued
circumstances is to
image and then to
inevitability of t
group loathing, ra
is not thereby laid
only mean two dif
the same: a world
absence of groups;
that the matter of
the first place. Th
ing, what Barthes
virtue of which m
illustration of som
don't join organiz
"You don't have t

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36 On "Cultural Studies"

tion to this dilemma-d


don't exist-is not possib
for most of the time.

Groups are thus always conflictual; and this is what has led Donald
Horowitz, in the definitive study of international ethnic conflict,9 to suggest
that although what he takes to be Marxism's economic or class account of such
conflicts is unsatisfactory, Marx may have unwittingly anticipated a funda-
mental feature of modemrn ethnic theory in his notion of the necessarily dichoto-
mous structure of class conflict as such: ethnic conflicts, indeed, are for
Horowitz always tendentially dichotomous, each side ending up incorporating
the various smaller satellite ethnic groups in such a way as to symbolically
reenact a version of Gramscian hegemony and Gramscian hegemonic or his-
toric blocs as well. But classes in that sense do not precede capitalism and
there is no single-shot Marxian theory of "economic" causality: the economic
is most often the forgotten trigger for all kinds of noneconomic developments,
and the emphasis on it is heuristic and has to do with the structure of the vari-
ous disciplines (and what they structurally occult or repress), rather than with
ontology. What Marxism has to offer ethnic theory is probably, on the contrary,
the suggestion that ethnic struggles might well be clarified by an accompany-
ing question about class formation as such.
Fully realized classes, indeed, classes in and for themselves, "potential" or
structural classes that have finally by all kinds of complicated historical and
social processes achieved what is often called "class consciousness," are
clearly also groups in our sense (although groups in our sense are rarely
classes as such). Marxism suggests two kinds of things about these peculiar
and relatively rare types of groups. The first is that they have much greater
possibilities for development than ethnic groups as such: they can potentially
expand to become coterminous with society as a whole (and do so, during
those unique and punctual events we call revolutions), whereas the groups are
necessarily limited by their own specific self-definition and constitutive char-
acteristics. Ethnic conflict can thus develop and expand into class conflict as
such, whereas the degeneration of class conflict into ethnic rivalry is a restric-
tive and centripetal development.
(Indeed, the alternation of envy and loathing constitutes an excellent illus-
tration of the dialectic of class and group in action: whatever group or identity
investment may be at work in envy, its libidinal opposite always tends to tran-
scend the dynamics of the group relationship in the direction of that of class
proper. Thus, anyone who observed the deployment of group and identity
hatred in the recent Republican National Convention-the race and gender
hostility so clearly marked in the speeches and the faces of characteristic "cul-
tural counterrevolutionaries" like Pat Buchanan-understood at once that it
was fundamentally class hostility and class struggle that was the deeper stak

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Fredric Jameson 37

in such passions an
felt that symbolis
said to have had th
direction of the u
The second point f
ulation of the eth
struggles is to be
resolved; it can on
be resolved. Class
of one class over a
the prototype of o
to say, what is eup
members of vario
sublimation, which
but which perhap
stances of the pos
of social leveling t
the sense in whic
dynamics and to o
cussed above. We t
various politics of
of "group identity
of social Identity g
sis that a cultural
great and forbidd
weakened by "mod
from the classical
But this does no
opposite (as can be
expected that Cu
dynamics develop
exchanges or ion f
place neutrally, b
feelings of envy a
groups. And in fac
the most remarkab
Thus, in one of it
tolerant practice
becomes clear th
ostensibly intende
"victims," in realit
ing the person w

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38 On "Cultural Studies"

with a price, namely th


omit an imagination of
a liberal tolerance for
mental imaginative rep
ual or gender plane len
and enables a developm
well beyond this parti
tics of a different and
For loathing and envy
relations of groups to
object of Cultural Stud
ious relationships gro
scale, sometimes with
group envy ought to p
central exhibit is a r
Desire and (Female) Dis
that one of its central
spirit of Bourdieu's D
pings of physical repu

the transcoding betwe


nisms through which
social classes, and thr
tique of dominant ide
its opposition from an
against the debasemen

But Kipnis goes even f


in which, as is appropr
inition a relationship an
the "subject positions"
least for openers, wom
by way of what Jeffr

. there is the further


repression-as a subjec
be seen as a defense e
unsettle her in her su
the idea of the "natu
which is exacerbated b
ence male pornograph

But this analysis of in


virtually to the bord
anthropology or sociolo
to culture its hidden

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Fredric Jameson 39

groups in agonistic
resenting Whitene
its account of the
something of the v
highest complimen
Yet such a new fie
may have unwittin
cally overcome eve
trolled autobiograp
Marxism again (ind
forms taken by to
the role played by
which may not be
passing.

Free-Floating Intellectuals

Class here essentially takes two forms, in addition to the shifting and aleatory
participation of a class "factor" in the various cultural constellations in ques-
tion (as when class reappears in Kipnis's analysis of a pornographic cultural
object, or is fantasized according to a gender allegory). The first form in which
class reappears here, charged with an anxiety that is omnipresent in these
pages, is through the inconspicuous backdoor of the role of the intellectual as
such. Simon Frith designates it with some uncharitable bluntness when he
says, "from my sociological perspective, popular music is a solution, a ritual-
ized resistance, not to the problems of being young and poor and proletarian
but to the problems of being an intellectual" (179). Nor is the professional ref-
erence to a "sociological perspective" an idle one, for it conveys a very differ-
ent conception of the relationship of the intellectual to society than anything
Cultural Studies could envisage (when indeed it is willing to conceptualize this
embarrassing question), namely, what I am tempted to call "the tragic sense of
life" of the great sociologists, from Weber and Veblen to Bourdieu-that
glacial disengagement from social phenomena as such which is the very con-
dition of the sociologist's disabused knowledge and which excludes any
activist participation in the social-indeed any political commitment in the
usual sense-on pain of losing the very insights, the very power of demystifi-
cation, paid for by just this epistemological separation from the human.
This is, I believe, a "bourgeois" (or pre-Marxist) view of the matter, but it
expresses the conviction of a very real truth, which is none other than the
"Heisenberg principle" of the status of the intellectual as observer, the sense
that it is precisely that status-itself a social reality and a social fact-that
intervenes between the object of knowledge and the act of knowing. Such soci-
ology is in any case constituted by a passion for seeing through the ideologies

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40 On "Cultural Studies"

and the alibis which ac


entangle those in ever
aware that such lucid
demands the price of a
intellectual, the occu
observer's viewpoint it
to surrender social kn
simism about the possi
to seem an act of atone
intellectual is necessari
or his own class of ori
more relevant in the p
the social groups as we
new social movement
were women, blacks, o
those "peoples" and no
tual with his Hegelia
impossible, particularl
ten in the new paradig
there is some agreeme
paradigm, however, t
Sartre called an "object
crime for which no s
Where Sartre was alwa
you cannot resolve a co
in wrenching self-cons
always is, to repression
good conscience. This
with Stuart Hall, we c
lectual" we try to be a
Gramsci that "everyo
blood guilt of the cont
future abolition of clas
conflicted about the sm
struggle.
In the light of this dilemma, Foucault's ad hoc invention of the category he
calls "the specific intellectual" seems trivial; while beyond it, the old Maoist
solution itself seems a tragic impossibility, in which by going back to the fac-
tory or the field the intellectual is promised some reimmersion in the group
which will cleanse him of that particular original sin which is the crime of
being an intellectual. But this is also called populism, and it remains very
much alive, not least in these pages. The negative symptom of populism is

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Fredric Jameson 41

very precisely the


academy that has s
dictory symbolic p
itself very precise
ulist"), and represen
tion and to deny an
course the name of
populist stance tow

Politics have never


critically about th
habituses in cultura
the travel betwee
change the relation
tions, in particula
within such subord
conditions of their
world. It is in none
particularly when
movements for so
versities and memb
(164)

Here and througho


mics are also peop
prospect of underta
the anxieties and t
has unremittingly
ulism and anti-int
exceptionally-Ame
elsewhere, and seem
superstructure abou
displace itself away
tiate a necessary d
ture . . . which alw
immediately, with
gap, affirming the
the same time that
constraints" (157).
mous view of relig
more the suspicion
celebration of mass
tance" and to parti
the ethnic tribe its
studies in this colle

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42 On "Cultural Studies"

ativity of pain in this


lic assuages its guilt at
suffering of its hero;
tions," in popular cult
credibility of this volu
But it is Michele Wall
ration of the ironies of
after repudiating the c
describing the tension
(or commercial stardom
problematize the thing
the subaltern speak?":

What I am calling into


program) should assu
women, most of whom
tion, health care, ho
think that black femin
the black woman who
lem of silence, and the
the silenced, need to b
oppositional black fem

This modesty, along w


recognize and acknowl
up the burden of Am
Studies," is also strange
working through or w
It is, however, not the
the intellectual in this conference lies in the new model of the intellectual as
"fan": "Some of the most exciting work being done in Cultural Studies, as you
know, is ethnographic, and positions the critic in some respects as a 'fan"'
(Ross 553) It is at least a somewhat more attractive image and role than that of
the "groupie" of sixties vintage, and implies the transformation of group or
ethnic identity (to which the "groupie" was attracted as a moth to the flame)
into practices and performances which one could appreciate like a not unpar-
ticipatory spectator. This surely reflects the properly postmodern transforma-
tion of ethnicity into neo-ethnicity, as the isolation and oppression of groups is
lifted up (in a properly Hegelian Aufhebung, which preserves and cancels that
at one and the same time) into media acknowledgment and the new reunifica-
tion by the image. But it is not an unproblematical solution either: for the new
fan is something like a fan of fans, and both Constance Penley, in her account
of Star Trek culture, and Janice Radway (in her classic book on the romance)
are careful to document the distance that has to be overcome between the

"real" fans and their academic ethnographer. Simon Frith goes even furt

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Fredric Jameson 43

than this: "if, as


organic) intellectu
fans (and take com
underscore a pecul
into "fans": where
in its essence, and
tial intellectuals w
rors in which the
its own ontologica
cally attempts, in
the first place. T
view of groups an
Zizek); but it woul
lectuals for a collective condition not much better than their own.

All of which supposes that the "people" in question still somehow refers to
that television-watching, beer-drinking population of middle-to-lower-class
jobholders (or unemployed) who, black or white, male or female, are generally
fantasized to constitute some larger fundamentally ethnic social reality. But
what if it were otherwise? Indeed, Meaghan Morris remarks ominously, "this
process does not extend to involvement with the one figure who in fact remains
. . . quite unredeemably 'other'-the bureaucrat" (465). Andrew Ross, mean-
while, seems at various moments in his contribution to realize that what is
more ambiguous, for a Cultural Studies public, about his own object of study
("New Age technoculture") is that the New Age people may not really any
longer be "popular" in this populist sense, but rather, far more fatefully, mid-
dlebrow. (Indeed, the originality and importance of Janice Radway's work-in-
progress, on the Book-of-the-Month Club, lies in its promise to show the very
construction of the middlebrow as such, and the social and political function of
that construction as a kind of repression or displacement of the popular).
Finally, in one of the truly chilling and comical moments in this conference,
Ian Hunter describes just this ultimate First Contact with the bureaucratic
Other:

The problem with aesthetic critique-and with cultural studies to the


degree that it is still caught in its slipstream-is that it presumes to
comprehend and judge these other cultural regions from a single met-
ropolitan point, typically the university arts faculty. To travel to these
other regions though-to law offices, media institutions, government
bureaus, corporations, advertising agencies-is to make a sobering
discovery: They are already replete with their own intellectuals. And
they just look up and say, "Well, what exactly is it that you can do for
us?" (372)

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44 On "Cultural Studies"

Populism as Doxa

One cannot, however, l


eral complaint, which t
this ideology. Raymon
throughout, it might be
Buzzwords (and which
Flaubert's twin Dictiona
Failing that, one might
years or so we simply s
is more disembodied t
Laura Kipnis's article on
generates some real visc
corporeal litany, which
tedly) materialist cult
materialism of the body
is fashioned on the med
obsessional conducts); it
that turns on praxis and
But in a more general
the body as an appeal to
chapter of Hegel's Phe
can be read as an accoun
mature immediacy. In a
energetically at the dem
strongly suggested by
rather confirms it by m
most isolated of all and
with pornography, tort
acy and the longing for
proof by the Zeitgeist t
all around us are rather
are themselves the mos
full phenomenological
theme that is always to
interpretive code in its
As for power, about wh
what Cultural Studies is
practices from the poin
of power" [Bennett 23])
for intellectuals, who t
may actually be. My sen

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Fredric Jameson 45

as punctual demy
shock, a painful re
tainly the realm
given the amphibi
placed away from
this or that histor
thrall and service
leisure time, the r
of timely reminde
tuals. But if every
it retain any of its
us into question as
isfactory an explan
then there is no
because as a histor
modern power). W
that corporate bur
a moment ago? Wo
national corporatio
influence and prod
sion when the in
machismo, author
tality, is transfer
and complicated th
ago that the realm
old-fashioned or
ism.13 It hearkens
society long since
of the market is t
own right). It is t
sonal domination and subordination is sometimes carried over into the faceless

corporate universe; but in that case it is a text to be analyzed, rather than an


interpretive code still useful in the deciphering of other contemporary social
texts (forms of personal or symbolic brutality, however, probably tending to
reflect an absence of power in the social sense, rather than its acting out).
But by way of this anachronism, a whole liberal political theory and ideol-
ogy then pours into Cultural Studies (and other disciplines); for the rhetoric of
"power" carries a good deal more in its baggage-a repudiation of economic
analysis, for example, a kind of forthright anarchistic stance on the thing itself,
the unholy marriage between the heroism of dissidence and the "realism" of
"talking to the institutions." The problematic of power, as systemrnatically rein-
troduced by Weber and then much later by Foucault, is an anti-Marxist move,

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46 On "Cultural Studies"

designed to replace ana


new fields and generat
aware of its secondar
above all be wary of th

The Geopolitical Imperativ

This is then the mome


left by these two buzzw
tique of populism may
papers in this collection
This is the fundamen
underscored by Jody B
with American paroch
the foreigners. Thus
"the enormous explosio
ization and institution
set up a marginalized
simple way, regret. An
me of the ways in wh
tion as a moment of p
of the Australians refl
tural institutions in th
out necessarily drawin
on Australian and Can
seems to introduce the
significant preoccupati
It is rather a specific
a splendid and illumina

This exchange makes


about why "Eurocentri
conference like this. I
can expound, and may
the text of my paper.
being constructed at t
rather than what is. W
world where Japan, S
Indonesia simply don't
tures of world power
Pacific Rim, it turne
between North and Ce
ing on the American l
not making a plea for
structures have poten

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Fredric Jameson 47

people's lives every


in quite the same
ditional critiques
To ignore this see

There is much to
of the conference
the word anymor
informed by Euro
return of the rep
cophilia of the pre
tives of an Ameri
much more signifi
ies. Europe and Br
the Canadians here
a deeper underton
not sufficiently w
placent about it. B
brates here may b
cans intent on at l
America, an overs
ogous Pacific cultu

I grew up in a tow
began somewhere
Kansas City count
California, but I t
Atlanticist refor
African-American
fornia statement
relationship to Lat
quest territory so
rather than part o
Pacific. I think of
tics which took pl
absolutely canonic
the category, "wo
and a vision of a n
the tendency to b
with a little bit o
global mapping le

All of which may


model based on tr
more interesting
between Morris a
and reconstruct a

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48 On "Cultural Studies"

sent some symmetrica


somewhat different
defined on one level th
nation-state and the co
we have already seen t
identity" or of cultura
sive pull of a celebrati
that is staged in terms
ican culture): the gre
there to authorize such
Canadians cannot so ea
the nation, as Jody Ber
terms of a historical tr
in Canada, it's both im
identity. It's a comp
because it's a problem,
you're in danger of im
singular at all" (52).
The discomfort seem
"national," which evidently still vehiculate the baggage of the older
autonomous nation-state and give rise to the apprehension that one is still talk-
ing about the national culture, the national topoi (as Morris calls them in her
interesting sketch of the Australian version of these), the national allegories, in
a kind of separatist or cultural-nationalist way. For that structural allergy of
Cultural Studies to the "unmixed" which I mentioned above, this is clearly
decisive, and it plays a greater role in Gilroy's reaction than in Morris's
remarks. But it should be added that autonomy is the great political question of
the postmodern age: communism itself foundered on the impossibility of
autarchy (even of socialism in several countries) in the multinational era. We
should thus see nationalism, not as the vice and the toxic symptom of the
immediate post-World War II era, but rather as itself a kind of nostalgia for a
social autonomy no longer available for anyone; while "nation" today ought to
be used as the word for a term within a system, a term which ought now
always to imply relationality (of a more than binary type). Indeed, it is the
need for some new relational discourse on these global and spatial matters
which makes itself felt through such uneasy debates.'4 The new requirement is
not-as with the multiple subject-positions and, as it were the internal struc-
tural problems of cultural identity-a matter of articulation, so much as it is
one of the superposition of incommensurable dimensions: Morris quite rightly
asks us "to think of cultural studies as a discipline capable of thinking the rela-
tions between local, regional, national, and international frames of action and
experience" (470): but the word "representation" might be even more sugges-

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Fredric Jameson 49

tively substituted
curious that she sh
vey in his splendid
on anything, to b
from which we ca
"use similar econo
is just a bit too m
remarkable mom
battlecry "For En
comrades need ne
most stimulating
of the urgent inte
embarrassing that
Clifford, to be sur

Conclusions and Utop

It is time to sum
this book): somet
although not neces
tutionalized or wo
this collection. Th
it would also open
consumption. The
cer, for example-r
properly decoded,
thissymbolic pro
moves in what is a
appropriate to so
which stable cultur
antagonistic mov
includes the achie
which tend to exp
This methodology
the contributions
and becomes a mat
tive schizophrenia
these things can c
then, the model
from the dialectica
particular field wh
ena, or the const

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50 On "Cultural Studies"

moment also seems rela


could be translated in
simultaneously with it
the form of transcodin
bility of any given ter
allows the sharing of
whose language they
transfer of a crucial s
ily by way of its own
But these first two zo
within "Cultural Studi
ulist carnival. The thir
that and look out upon
stands in late capitalism
Other can no longer be
relations with it must
a kind of geographical
quate language (my imp
structural is little mor
is then the moment when our own social role and status as intellectuals returns

with a vengeance, since it is a role which is mediated by geopolitics, its value


conferred by the world system itself and by our positioning within it. It then
returns upon our individual readings and analyses to enforce a new require-
ment of geographic reflexivity or geopolitical self-consciousness, and to
demand the validation of some account of the "national" situation from within

whose standpoint the analysis has been made: it being understood that
"national" is now merely a relational term for the component parts of the world
system, which might also be seen as the superposition of various kinds of
space (local and regional as well as national, the geographical bloc as well as
the world system itself). In that case, U.S. Cultural Studies, as here, would
have to sign its address a little more self-consciously to its contributions.
But who says the U.S. says global capitalism itself: and the move on into
the culture of that, and the dynamics of that truer Other than any of the
microgroups at play here, demands the return to some form of commodity
analysis, of which save for Jody Berland's suggestive pages on the ideology of
"entertainment"-there is little enough trace here. Perhaps, in a kind of pop-
ulist way, it is felt that to treat these cultural products as commodities about to
be swept off in the purely formal process of consumption is somehow to
demean them and to diminish their dignity, to overlook their other social and
group functions (outlined above). But that need not be the case for an analysis
of the right complexity, although it is certain that for consumption, as a culture
and a collective form of addiction, the act of consumption is an empty one,

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Fredric Jameson 51

indifferent to the
pitious for an anal
Still, conflict, alie
have to be given t
tivity; error or id
be reckoned back i
barrier which conf
ical law at the upp
Beyond that lies U
wherever the mos
cissism are to be f
decays with unbel
luted air of curren
range and complex
cluding pages: suff
ing movement, sh
spaces to aspects o
restrial to our phy
bodies; and the science fictional macrocosms to our still conventional minds.
Let these Utopias then move as a kind of starry firmament over this collection,
as indeed over Cultural Studies in general.

Notes

1. Lawrence Grossberg, Cary Nelson, and Paula A. Treichler, eds., Cultural Studies
(New York: Routledge, 1992), internal page references to this text.
2. As in "the unhappy marriage of Marxism and feminism": see Jane Gallop's recent
Around 1981: Academic Feminist Literary Theory (New York: Routledge, 1992) for a more
elaborate exploration of the allegorical models by way of which an emergent feminism has
sought to tell itself the story of that emergence.
3. One must also mention Dick Hebdige's Subculture, which more than any other single
work invented the style and stance repeatedly adopted in the present conference.
4. See in particular the rather triumphalistic program article by one of the organizers of
the present conference: Cary Nelson, "Always Already Cultural Studies," Journal of the
Midwest Modern Language Association 24, no. 1 (1991), 24-38.
5. Fredric Jameson, "Commentary," Journal of Modern Greek Studies 8 (1990), 135-39.
6. Michael Denning, "'The Special American Conditions': Marxism and American
Studies," American Quarterly 38, no. 3 (1986), 356-80.
7. See the 1857 Preface to the Grundrisse; as well as Louis Althusser and Etienne Bal-
ibar, Reading Capital (London: Verso, 1970), 174ff, 207. I am indebted to Perry Anderson
and Ken Surin for their assistance in this hit-and-run genealogy; Jose Ripalda Crespo
assures me that the history of the concept beyond Marx is banal and lost in the night of
medieval scholasticism. Meanwhile, the latest and most familiar use of this term, in Ernesto
Laclau and Chantal Mouffe's remarkable anatomy of alliance politics, Hegemony and
Socialist Strategy (London: Verso, 1985), 105ff, does not attribute the concept historically
(it is, however, not to be found in Gramsci). Finally, I am told by both Michael Denning and
Andrew Ross that the fundamental image whereby this was always conveyed in Birming-
ham-shades of the locomotive of history!-was what in Britain is called the "articulated
lorry."

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52 On "Cultural Studies"

8. Harald Eidheim, "Whe


Boundaries, ed. Fredrik Barth (Boston: Little, Brown, 1969), 39-57. See also Bernard
McGrane, Beyond Anthropology (New York: Columbia University Press, 1989), which
breaks new ground in analyzing the succeeding figures of the Other in the Renaissance (in
which the Other is an infernal being, on the level with gold and spices), the Enlightenment
(in which the Other is pagan and "unenlightened" in the specific sense of being ignorant of
"unknown causes"), and in the nineteenth century (where the Other is positioned backward
at an earlier point in historical time).
9. Donald Horowitz, Ethnic Groups in Conflict (Berkeley: University of California
Press, 1985), 90-92. And see also Perry Anderson's interesting survey of the concept of
"national character" in "Nation-States and National Identity," London Review of Books 9
(May 1991), 3-8.
10. Etienne Balibar, "Is There a 'Neo-Racism'?" in Etienne Balibar and Immanuel
Wallerstein, Race, Nation, Class (London: Verso, 1991), 17-28.
11. See for example Constance Penley's telling remarks on the popular feeling that intel-
lectuals-in this case, feminists-are somehow upper class: "The slashers do not feel they
can express their desires for a better, sexually liberated, and more egalitarian world through
feminism; they do not feel they can speak as feminists, they do not feel that feminism
speaks for them" (492).
12. But it is important to stress, as Cornel West does, that religion (and in particular fun-
damentalism) is a very large and basic component of American mass culture, and in addi-
tion, that it is here decidedly underanalyzed and underrepresented.
13. Gyorgy Konrad and Ivan Szelenyi, Intellectuals on the Road to Class Power (New
York: Harcourt Brace Jovanovich, 1979).
14. That this also holds for cultural production as such is suggested by Simon Frith's
work on music culture; for example, "the tension in this world is less that between amateurs
and professionals . . . than between local and national reference groups" (176).

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