EMAN003-3: ENGINEERING MANAGEMENT

Managing the Marketing Function

Name: Alfante, Hans Nehru B. Section: 1725550
Student No.: 17-2881-665 Date: Score

I. Multiple Choice.
6. Any paid attempts to communicate with
1. ___________ It includes planning, customers other than advertising,
organizing, staffing, directing, and publicity, and personal selling may be
controlling to ensure proper functioning considered______
of an organization. a. Sales Promotion
a. Marketing Management b. Personal Selling
b. Product c. Publicity
c. Advertising
7. A more aggressive means of promoting
2. In the marketing sense, the term the sales of a product or service
“_______” includes the tangible (or installed
intangible) item and its capacity to a. Advertising
satisfy a specific need b. Publicity
a. Promotion c. Personal Selling
b. Product
c. Price 8. is the process whereby goods and
services finally flew to the consumers
3. When engineer managers have products who need then and the firm performs
or services to sell, they will have to its function of distributing its products
convince buyers to buy from them. among consumers.
a. Place a. Buying
b. Price b. Selling
c. Promotion c. Transportation

4. it is a paid message that appears in the 9. needed in marketing to carry stocks of

mass media for the purpose of goods, to extend trade credit, and to
persuading people about the product, meet operating expenses like
services, beliefs and action. salesmen’s wages, advertising,
transporting and office expenses.
a. Advertising a. Working capital
b. Personal Selling b. Pricing
c. Sales Promotion c. Branding

5. Tool that publishes news about or 10. involves the division of products with
information of the product, service, idea reference to some predetermined
on behalf of the sponsor but it is not standards or measures of quality.
paid for by the sponsor. a. Grading
a. Personal Selling b. Branding
b. Publicity c. Storing
c. Advertising

Managing Production and Service Operation, 2nd Semester / SY2019-2020 Page 1 of 2

 II. Enumeration
1.4 4P’s of Marketing
Product
Price
Place
Promotion
5-10 Give 6 Marketing Functions of
Business

1. Buying
2. Selling
3. Transportation
4. Storing
5. Standardization, Grading and Branding
6. Market Financing
7. Pricing
8. Risk Assuming
9. Advertising

Managing Production and Service Operation, 2nd Semester / SY2019-2020 Page 1 of 2