BTW INDIA (P) LTD

BTW popularly know as "Bittoo Tikki Wala" is associated

with discerning consumers for Tikki, Bhalla Papri, Gole
Gappe etc. The success journey began years back when Mr.
Satiram Yadav thought of starting this business realizing
the weekness of Indian women for the delicious taste of
Tikki and Bhall Papri. Mr. Satiram Yadav popularly known
as Bittoo Ji or Master Ji started their business with Rehri.
Now he has more than five outlets at prime locations in
Delhi, the capital of India. Initially one outlet was opened
in "Rani Bagh" area of New Delhi. Encouraged by the
tremendous response of the consumer "Bittoo Tikki Wala"
decided to open new outlets one in Aggarwal Millenium
Tower- Pitam Pura, other in Gomti Nagar - Lucknow and
third one 'Near Dipali Chowk- Pitam Pura'. With the state
of art production and packing technology, dint of hard
work, complete dedication "Bittoo Tikki Wala" has become
one of the house hold names. Now "Bittoo Tikki Wala" has
a brand name of "BTW" having interest in catering .
"BTW" has a huge team of qualified staff including MBA's
from reputated Universities to ensure that clients gets the
best possible quality and treatment.
Future Goals:
To Reach each and every corner of Indian Cities and
suburban areas with the flavour of BTW.

Products available:
Gole Gappe
Lachha Tokri
Kathi Kabab
Romali Roti
Sugar cndy
Bhalla Papri
Paneer Tikka
Muradabadi Dal
Biskuti Roti Chuski
Aloo Tikki
Chowmin
Masala Dosa
ticks Kulfi
and more……

Services Provided:
a). Catering
I. Offer a large range of menus to suit every taste and
budget.
II. Custom-made menu to suit wedding, corporate
function and / or other occasions.
b). Telephonic Booking
Provide telephonic booking of catering services.
Size of Business:
BTW is a Semi-Large business with outlets in different
locations of Delhi.

Rani Bagh
Jasola
Janakpuri
Rohini
Shahdara
Pitampura
Kamla Nagar

Clients:
Aaj Tak
Big 92.7 FM
Reliance Life Insurance
Dabur
HSBC
..and more
BTW an E-Commerce rather an E-Bussiness:

BTW is an e-commerce which is serving its clients through the

help of Information and Communication technology. It offers
booking of catering services online. A user can go through the
menu shown on the site and make a call to BTW office and place
an order.
Although BTW is not an e-business as it doesn't have implemented
its business logic and operations into digital logics.

MERITS:

i. Allready have a good reputation in Delhi.

ii. Good number of outlets in Delhi.
iii. Large menu list of delicious and quality chats and food.
iv. Provide catering service for marriage and other occasions.
v. Online booking for catering.
vi. Experienced, dedicated and qualified staff.

DEMERITS:

i. Not an e-business although has the potential of the same.

ii. Doesn’t provide home delivery of order.
iii. Has restricted itself with traditional business like outlets and
catering services.
iv. Provide only catering service booking online through its site.
v. Take about 16 business hrs to confirm a booking
vi. Website doesn’t meet the expected level of user experience.
vii. Site takes long time to download and doesn’t provide rate of
items.
Possibilities to improve the business logic and operations for
BTW to become an e-bussiness

There is certainly an urgent need of rebuilding of business logic

and operations of BTW to an equivalent automated system.
The current system is not able to tap the large opportunity
available in Indian market outside Delhi. As BTW start doing
business in other cities of India it has to make sure that its
automated system must keep pace with increased number of
customers and other data.
Internet can help BTW to spread its existence over each and every
corner of India.
It can overcome its demerits by converging towards e-business.
Through this way it can not either tap a large market but also can
compete with its competitors who have already made a good
presence over the internet business.
Businesses like OnlineFeast.com and other similar interest already
has captured good market.
So this is necessary that BTW should start converging its tradition
business towards e-business with great reputation it has earned till
now.