VALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 1 - IDENTIFY INTELLECTUAL PROPERTY AS AN ASSET

MAKE BY:

EDISON ALEXANDER RIVERA

C.C 1086103694

TUTOR:

DANILO CARDENAS

GROUP

COD: 212032_44

NATIONAL UNIVERSITY OPEN AND DISTANCE UNAD

BASIC SCIENCE, TECHNOLOGY AND ENGINEERING SCHOOL

INDUSTRIAL ENGINEERING PROGRAM

CEAD PASTO

MARZO 2020
 INTRODUCTION

In our time with the growing wave of technological advances, companies in

Colombia and the world face different technological challenges, as well as the use
of digital tools at our disposal to improve the production, administrative, financial
and commercial processes of a company.

Through the development of this work, we seek to study the problem of how to
promote digital transformation in Colombian medium-sized companies, their
causes and the effects on companies, the lack of interest and investment in new
digital tools, which are what led to the cuspide of the profitability to the companies.
 OBJECTIVES

Overall objective

The student analyzes the importance of intellectual property rights protection,

as a differentiating factor to stand out in the competitive markets.

Specific objectives

 Investigate the causes and effects of the lack of interest and investment
in technological innovation in companies
 Relate the causes of the problem and its effects on Colombian
companies.
 How to promote digital transformation in
Colombian enterprises?

Problem description
In Colombia According to Dinero Magazine in its
publication of November 27, 2018, medium-sized
companies face several digital challenges.
According to its statistics, 58% of companies do not
have trained personnel to carry out ICT work, 12%
do not use any digital tool, 39% express the need to
212032_44

have staff with knowledge in digital marketing, 33%

of the companies affirms that the main use of their
digital tools focuses on the promotion of their
products and services, 39% affirm that their main
digital tool is social networks and 30% web pages
and finally 33% of companies They do not have any
systematized process.

References
Encuesta “Principales Retos Digitales Del Mercado
A Nivel Digital Del Proyecto De Empleabilidad Y
Emprendimiento Digital 2018. Extraído del sitio
Web:
https://www.dinero.com/empresas/articulo/retos-de-
las-pymes-en-colombia-en-2018/264757
 CONCLUSIONS

 I conclude that all these points seen are very necessary for companies
because they protect brands, creating a more special bond with consumers.

 When researching medium-sized companies in Colombia, we can see that

there is not much interest in digital transformation, either because there is a
certain level of conformity with the current situation, because they do not
want to invest in that topic or because they do so. Without knowing it, what
general losses and sales do not venture into new markets, we can
contribute to change the mindset of entrepreneurs, through talks about the
importance and benefits for their companies, and begin to digitally transform
their businesses.
 BIBLIOGRAPHIC REFERENCES

Kuada, J. E. (2012). Research Methodology : A Project Guide for University

Students (pp 38-40). Frederiksberg C [Denmark]: Samfundslitteratur Press.
Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38

Encuesta “Principales Retos Digitales Del Mercado A Nivel Digital Del Proyecto De
Empleabilidad Y Emprendimiento Digital 2018. Extraído del sitio Web:
https://www.dinero.com/empresas/articulo/retos-de-las-pymes-en-colombia-en-
2018/264757