Let`s think about a tech industry that is iconic in the recent decade, the first name that comes

to your
mind is Apple which is headquartered in Cupertino, California. Apple has not only been developing
and selling great products rather the company has been building a fantastic platform and an
ecosystem for its consumers within which it could further sell apps and services. Not only that, but
Apple is also leading the digital music revolution with its market-leading iPod line of portable music
players and iTunes online music store, and has entered the mobile phone market with its incredible
and innovative iPhone line.

Apple’s corporate culture follows an organizational culture that does play a major role in the
company’s conquest. Their culture emphasizes their whole innovation plans and the importance of
creativity. As a company, Apple always tries to expand their product lineups and services from not
getting stuck in a small segment.

If anyone asks about Apple Inc.’s biggest strengths and successes, the answer would be: Apple
expands their products to more than just computers, which has assisted in bringing in tremendous
sales curve. Since the beginning of this tech giant., the company has continued to grow and expand,
and they have created a high-profit margin and effective rapid innovation processes.

As already stated, Apple has had a lot of success over the years as they continue to expand and bring
in new products. Market capitalization, profits per share price, and sales led to the top company’s
income curve. If a recent report by apple is noticed, the company has been successful in 2018 with
bringing in $62.9 billion for the quarter, which ends up being about 20 percent higher than 2017
(Apple Reports, 2018). In the last quarter of 2018, the CEO of Apple did mention that leadership and
company were very satisfied to exceed their quarterly expectations. According to Apple report 2018,
they have stated that in the first quarter of 2019 the company hoped to gain revenue of $89 billion to
$93 billion, have operating expenses fall around $8.7 billion, tax rates to be around 16.5 percent, and
their gross margin to fall around 38 percent.

When it comes to business, the most important factor is good relations with the government. Though.
Apple and the US Government had a rough relationship back in 2016 where there was a legal dispute
between them. Even, Apple was filed a case by the US government for refusal to cooperate with a
federal magistrate's order instructing it to assist the FBI in encompassing the security features on an
​ utspoken critic of some of
iPhone which was used by one of the San Bernardino. But these days,​ o
President Donald Trump’s policies has made by Tim Cook and which makes his close relationship
with the president surprising to some.

Apple always follows a motto and that is to create a positive culture for their employees, and also for
their customers. With the mixture of Apple’s strategic thinking and planning in place, the company is
perfect on track to go with the flow to be successful.