Libro de estilos

bunlap
revista Venture se trata de una empresa de deportes,
pero no de los típicos deportes como el fútbol,
Secciones el baloncesto, balonmano o tenis, no venture se
trata de una empresa que se especializa en la rea-
formato lización de deportes de riesgo últimamente de-
Reticulas nominados deportes de aventura.
¿Y cuales son estos deportes?
Sumario Rafting,descenso de barranco, cañones y ríos, pa-
racaidismo, paramente, caída libre, rutas de bmx,
Staff/Editorial trial y quads, k-2, snowboard, kitesurf, montain-
Coladero board, puenting y muchos mas.
No son los típicos deportes que busca hacer una
Ademas nuestra empresa esta en constante cre-
cimiento y tiene cursos para la formación de mo-
nitores de actividades de aventura con practicas
por lo que los apasionados del deporte pueden
mejorar sus técnicas y enseñárselas a nuevos afi-
cionados.
En un ámbito mas global venture se encargara
de realizar eventos deportivos que estén relacio-
nados con el estilo de la empresa, organizando
competiciones de distintos tipos de actividades a
nivel provincial y nacional.

Naturaleza persona, para la realización de estos deportes

hay que tener una cierta condición física y una
salvaje cierta predisposición y para la aventura, ya que
no es bueno el tener dudas o miedo al realizar la
E. Principal actividad debido a que se aumentaría un peligro
Supervivencia innecesario por la inseguridad. El target al que va
dirigido esta centrado en una edad entorno a los
Gadget 18-40 años sobre todo gente aventurera, depor-
tista y amante de la naturaleza.
Anecdotas y Los deportes de riesgo, son seguros siempre que
consultas se tomen ciertas medidas de seguridad y se cum-
plan y así se crea una ilusión aparente de que hay
Tipografia riesgo (Siempre puede pasar algo) así el cliente
descarga toda su adrenalina siempre con la ma-
yor seguridad posible.
Venture es una empresa con dos valores funda-
mentales el deporte y la naturaleza. Todos nues-
tras actividades se centran en un entorno natural,
para un mayor disfrute de paisajes poco conoci-
dos gracias a la escalada, los descensos de ríos,
parapente...
revista El público objetivo de nuestra empresa se en-
Secciones cuentra en una edad comprendida entre los 18
debido a que para realizar la mayoría de las ac-
formato tividades es necesaria la mayoría de edad y los
40 años para prevenir lesiones, aunque si las per-
Reticulas sonas están en buena forma y no tienen ningún
problema serio de salud no hay ningún problema
Sumario en que realicen las actividades.
Staff/Editorial El carácter del publico de nuestra empresa es
gente sana, aventurera, que le gusta el riesgo y
Coladero las emociones fuertes, o pasar un buen rato en la
naturaleza con los amigos.
Naturaleza El público de esta revista se trata de un target que
salvaje se preocupa por su cuerpo, su salud y en su forma
física. No se trata de gente que se pase todo el día
E. Principal de fiesta o que se quede en casa tirado en el sofá,
son gente activa en busca de nuevas experien-
Supervivencia cias y formas de descargar su adrenalina ademas
de poder disfrutar de las actividades con gente
Gadget como el.
Anecdotas y Ademas los consumidores de la revista no solo
son deportistas si no también que se preocupan
consultas por el medio ambiente las nuevas tecnologías,
tendrán un nivel de estudios superiores a los se-
Tipografia cundarios.
El público de nuestra empresa ademas tendrá
unos ingresos económicos un poco superiores a
los de la media ya que alguna de las actividades
que organiza nuestra empresa son un poco caros
debido a desplazamientos, materiales, seguros...
Lo que no quita a que los demás puedan contra-
tar nuestro servicios ya que las actividades que
La revista sera un publicación mensual, con la
intención de ser un producto coleccionable para
así poder ir guardando las rutas que puedes ha-
cer, los lugares que visitar y con quien ponerte en
contacto para realizar dichas actividades.
Sera una publicación de pago, unos 3,5€ 4€, con
una calidad de papel buena para que pueda durar
mas la revista y que se aprecien mejor las foto-
grafías y los reportajes.
Sera distribuida através de kioskos, por subscrip-
ción pero ademas sera vendida también en tien-
das deportivas tales como de escalada, piragüis-
mo, bxm.
La tirada de la revista pretende ser a nivel nacional
para poder atraer a un mayor número de publico
y “que se enganchen” a los deportes de aventura.
Mostrando donde se pueden realizar las activida-
des siempre con la colaboración de “venture” ya
que a pesar de estar situada principalmente en
el norte de España cerca de los picos de Europa,
también realiza actividades a nivel nacional.
La revista ademas tendra distintas secciones
como podran ser la de gadget, reportajes, entre-
vistas, rutas, calendarios...
Revista
Cubierta
Secciones
Formato Sumario

Retículas
Sumario Staff y editorial

Staff/Editorial
coladero
Coladero
Naturaleza
naturaleza salvaje
salvaje
E. Principal
Guía de supervivencia
Supervivencia
Gadget
Entrevista principal
Anécdotas y
Consultas Gadget

Tipografía
Anecdotas / Consultas
 Sumario: como el nombre indica será un nológicos que nos ayudaran en el día a día
revista breve resumen del contenido de la publi- de un deportista.
Secciones cación. Anécdotas y consultas: Se tratara de una
Editorial: Sera un pequeño texto del di- breve sección de cartas al lector en el que
formato rector de la revista explicando lo que se podrán participar mandando anécdotas
a hecho en el numero como lo han hecho que les hayan sucedido y sus consultas
Reticulas y anécdotas que hayan sucedido, tendrá relacionadas a actividades deportivas.
Sumario un tono muy informal tratando al lector de
tu como, si lo que leyeras te lo estuviese
Calendario: se realizara un breve calenda-
rio con actividades y eventos deportivos
Staff/Editorial contando un amigo. en los que Venture tendrá presencia o que
Staff: contara con los colaboradores de la los organice la empresa.
Coladero revista.
Coladero: Se tratara de una sección de-
Naturaleza dicada a diversas noticias breves vistas
salvaje muy por encima, tratara temas de interés
general.
E. Principal Naturaleza salvaje: se tratara de un repor-
taje en el que cada numero se mostrara un
Supervivencia entorno distinto donde poder realizar una
Gadget actividad, y ver los paisajes que se obser-
varan al realizar la actividad.
Anecdotas y Guía de supervivencia: Sera una pequeña
sección en la que e trataran diversas si-
consultas tuaciones de riesgo y como poder salir de
ellas, serán infografías de las situaciones.
Tipografia Entrevista: Se realizaran entrevistas a per-
sonajes famosos en el mundo del deporte
de aventura, donde no solo se tratara de
su vida profesional si no con un toque más
informal y cercano al publico, contando
anécdotas y vivencias personales.
Gadget: como el nombre indica será una
breve sección destacando artículos tec-
 El formato de la revista sera un tamaño
revista de 270mm x 210mm, despues de realizar
Secciones varias pruebas con distintas revistas se a
llegado a la conclusion de que es un for-
formato mato facil de manejar, que al abrirlo no se
extiende mucco y complica su usabilidad.
Reticulas Por otra parte tambien se a elegido este
Sumario tipo de formato debido a que al usar fo-
tografias extendidas en la compaginacion
Staff/Editorial ocupa un hoja y parte de la otra dejando
aun espacio para texto, lo que vendra bien
Coladero para reportajes fotograficos de naturale-
za.
Naturaleza
salvaje
E. Principal Formato A4 50%
Supervivencia 270x210

Gadget
Anecdotas y
consultas
Tipografia
 19 mm
La reticula se compone
revista de 9 columnas divididas 8 lineas
Secciones en 7 filas que crean una
reticula dinamica con la
formato que poder crear estructu-
ras de 2, 3, 4 culomnas y
Reticulas incluso dejar alguna libre
Sumario para crear contragrafis-
mos.
Staff/Editorial El incremento de la rejilla
base es de 10,9.
Coladero Los margenes de la reti-
cula constan de un supe- 7 filas
Naturaleza rior de 19mm, un inferior
salvaje de 12mm, y los interiores
y exteriores de 15mm.
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
Sin título-5 1 16/12/10 2:55
12mm

9 columnas
15mm 15mm
 En el editorial la tipo-
revista grafia uilizada sera una
Secciones caligrafica y tendra una
estructura totalmen-
formato te distinta al resto de
la publicacion ya que
Reticulas tendra 5 columnas y el
Sumario texto ira ocupandolas
completamente.
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
 En la seccion del cola-
revista dero se describiran bre-
Secciones ves noticias que iran
acompañadas en cier-
formato tas ocasiones si la no-
ticia lo precisa de una
Reticulas pequeña fotografia.
Sumario Las noticias mas des-
tacadas de las breves
Staff/Editorial iran colocadas en la pa-
gina derecha.
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
 El reportaje de natu-
revista raleza de la revista
Secciones aparecera en la parte
derecha de la compa-
formato ginacion para que se
vea nada mas pasar la
Reticulas pagina y que llame la
Sumario atencion.

Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista Los textos a dos colum-
nas serviran como pie
Secciones de foto, o complemen-
tacion a la informacion
formato de la fotografia.
Reticulas
Sumario
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista La entrevista principal
ira en un tendido que
Secciones se mostrara al persona-
formato je famoso en fotogra-
fias que ocuparan gran
Reticulas parte de la pagina.
El texto que acompañe
Sumario a la imagen se intenta-
Staff/Editorial ra que no invada la fo-
tografia.
Coladero Los textos a dos colum-
nas serian pies de foto
Naturaleza o complementacion de
informacion.
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista El texto que acompaña
a las fotografias servira
Secciones para hablar de la vida
del personaje.
formato Mientras que el texto
Reticulas que aparecera al final
del reportaje se usara
Sumario para entrar mas en de-
talle de su carrera pro-
Staff/Editorial fesional.
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista La seccion de guia de
supervivencia sera tra-
Secciones tada con infografias de
personajes en diversas
formato situaciones por lo que
Reticulas el tamaño de las ima-
genes y los textos po-
Sumario dria variar.

Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista La seccion de gad-
get sera diferenciada
Secciones con algun tipo de tra-
formato tamiento distinto en-
cuanto al diseño de la
Reticulas cabecera

Sumario
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista Seccion de cartas del
lector, consultas y ca-
Secciones lendario:
formato
El calendario podria
Reticulas tratarse en fomar de
imagen para que llame
Sumario mas la atencion y no
Staff/Editorial sea una simple tabla.

Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista
Secciones
formato
Elemento Tipografia Tamaño Interlineado
Reticulas
Sumario Titular 72pt -
Staff/Editorial Dekar
Coladero Subtitular 62pt -
Dekar light
Naturaleza
salvaje Seccion Sketchetik 20pt -
E. Principal
Cuerpo texto Poynter 9pt 10,9
Supervivencia
Gadget
Entresacados pontyer 12pt 10,9
Anecdotas y
consultas
Tipografia
 POYNTER SERIES IN USE AVAILABLE EXCLUSIVELY FROM FONT BUREAU POYNTER OLDSTYLE DISPLAY AVAILABLE EXCLUSIVELY FROM FONT BUREAU

Calamity Strikes In BREAKTHROUGH

Big Town, Small City New Soft Drink
SEMIBOLD

revista
Secciones BOLD NARROW

Residents Bravely Facing Aftermath DRINKERS GUARANTEED INVISIBILITY

formato
Scientists Mirror Tests
SEMIBOLD ITALIC

Corporation
Diane Bailey Post Staff Writer

Reticulas

CLAIM
Brighton — For only about $65, tered quahogs. Monique, the bux-

Planning for
jolly housewives made ‘inexpen- om coed likes to fight for Pez ROMAN

Sumario sive’ meals using quick-frozen

vegetables. Jaded zombies acted
with the junior varsity team. The
quick brown fox jumps over

Staff/Editorial Increase in
quaintly but kept driving their
31 oxen forward. At my grand
the lazy dog. Pickled, Gorbachev
jumps raw fax quiz. Sympathiz-

Profitability
prix, J. Blatz was equally vilified ing would fix Quaker objectives.
for his funky ways. My grandfa- Doxy with charming buzz quaffs
Coladero ther spent his day quickly carv-
ing wax buzzards, mostly from
vodka julep. Oozy quivering jel-
lyfish expectorated by mad hawk. Eric Beechum Post Staff Writer BOLD

Naturaleza N Most Side E≠ects Can Be ∑uite Easily Ignored

junk. When we go back to Juarez, By Jove, my quick study of lexi- ot just at any old grand
Mexico, do we fly over pictur- cography won a prize. Lazy jack- prix, J. Blatz was equally

VAMPIRES CREATED
SEMIBOLD

esque Arizona? Murky haze en- al from raiding xebec prowls vilified for his funky

salvaje veloped a city as jarring quakes

broke forty-six windows. Pack
the quiet cove. Six boys guzzled
cheap raw plum vodka quite joy-
ways. My grandfather spent his
day quickly carving wax buz-
my box with five dozen liquor fully. Qu’est-ce c’est chez le vieux zards, mostly from junk. When

Bloodsucker
E. Principal jugs. Will Major Douglas be ex-
pected to take this true false quiz
forgerondu coin j’ai pu boire le
meillure whisky. Fabled reader
we go back to Juarez, Mexico,
do we fly over picturesque Ari-
ROMAN CONDENSED

very soon? A mad boxer shot an- with jaded, roving eye seized zona? Murky haze enveloped a
Supervivencia other quick, gloved jab to the jaw
of his dizzy opponent. Just work
by quickened impulse to expand
budget. When waxing parquet
city as jarring quakes broke for-
ty-six windows. Pack my box

Gadget for improved basic techniques decks, Suez sailors vomit jaunti- with five dozen liquor jugs. Will BOLD ITALIC

COFFIN SALES TO INCREASE

to maximize your typing skills. ly abaft. Frozen buyer just quick- Major Douglas be expected to
The jukebox music puzzled a ly keyed shocking weaver’s com- take this true false quiz soon?

Anecdotas y gentle visitor from a quaint val- plexion. Zebra finches, lynx and The mad boxer shot another

Garlic Cloves
SEMIBOLD NARROW

ley town. Nancy Bizal exchanged tarantulas do not stir whilst sleep- quick, gloved jab to the jaw of
vows with Robert J. Kumpf at ing under quiet azure skies filled his dizzy opponent. Just work
consultas Quincy Temple. Jimmy & Zack,
the police explained, were last
with very jumbled pink stars. At
the Ixtapa Zoo, the cute (albiet
for improved basic techniques
to maximize your typing skills.

Tipografia seen diving into a field of but-

I N V E S T O R S ’ D A I LY
see CALAMITY, Page A8 The jukebox music puzzled a
gentle visitor from a quaint val-
ley town. Nancy Bizal will soon
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HEADLINES IN POYNTER OLDSTYLE DISPLAY AND BENTON GOTHIC.
TEXT IN POYNTER OLDSTYLE TEXT TWO AT 8.5/11.5 pt. BYLINES IN POYNTER GOTHIC AT 8.5 pt.
STOCK INFORMATION IN POYNTER AGATE ZERO AND BOLD AT 4.4/5 pt. 12 STYLES: ROMAN, SEMIBOLD, AND BOLD IN REGULAR, NARROW, AND CONDENSED WIDTHS, PLUS ITALICS FOR REGULAR WIDTH
 POYNTER OLDSTYLE TEXT
TWO: REGULAR WITH SC, ITALICS AND BOLD 8 point
GRUMPY WIZARDS MADE THE
TOXIC BREWS FOR EVIL QUEEN
AND JACK. LAZY MOVERS QUIT
HARD PACKING OF THESE PAPI
ER-MÂCHÉ JEWELRY BOXES. AN
revista
Back at my quaint garden: jaunty
zinnias vie with flaunting phlox.
Hark! 4,872 toxic jungle water vip
Secciones
ers quietly drop on zebra for meals!
New farm hand (picking just six
quinces) proves strong but lazy.
formato For only about $65, jolly house
wives made inexpensive meals out
of quick-frozen vegetables. Jaded
Reticulas zombies acted quaintly but kept driv
ing their 31 oxen forward. But at my
grand prix, J. Blatz was equally vili
Sumario fied for his funky ways. My grandfa
ther spent many of his days quickly
carving wax buzzards, mostly from
Staff/Editorial junk. When we go back to Juarez,
Mexico, do we fly over picturesque
Arizona? Murky haze enveloped a
Coladero city as jarring quakes broke forty
six windows. Pack my box with five
dozen liquor jugs, miss. Will Major
Naturaleza Douglas be expected to take this
true/false quiz very soon? A mad
boxer shot a quick, gloved jab
salvaje
to the jaw of his dizzy opponent.
Just work for improved basic
techniques to maximize your
typing skills. The jukebox song
E. Principal puzzled a gentle visitor from that
quaint valley town. Nancy Bizal ex
changed vows with Robert J. Kumpf
Supervivencia at ∑uincy Temple. Jimmy & Zack,
the police explained, were last seen
diving around the field of buttered
Gadget
quahogs. Monique, the buxom co
ed likes to fight for Pez with the ju
nior varsity team. The quick brown
Anecdotas y fox jumps over the lazy dog. Pickled,
Gorbachev jumps his raw fax quiz.
Sympathizing would fix Quaker obj
consultas ectives. Doxy with charming buzz
Rising cost of newsprint li¤s expenses globally and publishers narrow the page, pinching columns. How to
Tipografia retain copy without losing readers? Oldstyle diagonal emphasis fits more characters per line. Familiarity forms
the heart of readability. Sponsored by Poynter, Tobias Frere-Jones returned to the romans of Hendrik van den
Keere, wellspring of our oldstyle tradition, and fashioned the ultimate in serene, readable newstext; fb 1997
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18 STYLES: REGULAR AND ITALIC WITH SMALL CAPS IN FOUR GRADES (ONE TO FOUR), PLUS BOLD WITH SMALL CAPS
PROPORTIONAL LINING AND OLDSTYLE FIGURES AVAILABLE FOR ALL STYLES
TWO: REGULAR WITH SC, ITALICS AND BOLD 8.5 point
GRUMPY WIZARD MADE THE
TOXIC BREWS FOR AN EVIL
QUEEN & JACK. LAZY MOVER
QUIT HARD PACKING OF OLD
PAPIER-MÂCHÉ JEWELRY BOX.
Back at my quaint garden: jaunty
zinnias vie with flaunting phlox.
Hark! 4,872 toxic jungle water vi
pers quietly drop on zebras for
meals! New farm hand (picking
just six quinces) proves strong
but so lazy. For only about $65,
jolly housewives made the ‘inex
pensive’ meal using quick-frozen
vegetables. Jaded zombies acted
quaintly but kept driving their 31
oxen forward. At my grand prix, J.
Blatz was equally vilified for his
funky ways. My grandfather spent
his day quickly carving wax buz
zards, mostly from junk. So, when
we go back to Juarez, Mexico, do
we fly over picturesque Arizona?
Murky haze enveloped that city
as jarring quakes broke forty-six
more windows. Do pack my box
with fifteen dozen liquor jugs.
Will Major Douglas be expec
ted to take that true false
quiz very soon? Mad boxer shot
another quick, gloved jab to the
jaw of his dizzy opponents. Just
work for an improved basic tech
niques to maximize your typing
skills. All that jukebox music puz
zled a gentle visitor from a quaint
valley town. Miss Nancy Bizal ex
changed vows with Mr. Robert J.
Kumpf at ∑uincy Temple. Jimmy
& Zack, the police explained, were
last seen diving into a field of but
tered quahogs. Monique, the bux
om coed likes to fight for her Pez
with the nice junior varsity team.
Special characters ∑∏
AVAILABLE EXCLUSIVELY FROM FONT BUREAU POYNTER OLDSTYLE TEXT AVAILABLE EXCLUSIVELY FROM FONT BUREAU
TWO: REGULAR WITH SC, ITALICS AND BOLD 9 point
News publishing methods may reproduce type faithfully, may add some amount of weight, or may reduce it
2 GRUMPY WIZARDS MADE by a fraction. Seventy years ago, C.H. Gri∞th prepared graded weights of Linotype Excelsior, encouraging
125 TOXIC BREWS FOR THE
publishers to choose the weight best matching image to inking. Font Bureau o≠ers grades 1, 2, 3, and 4.
EVIL QUEENS & JACK. LAZY
Hhnn
You choose the grade yielding the best final image through your current platemaking and printing practices.
MOVE QUIT HARD PACKING
OF PAPIER-MÂCHÉ JEWELRY.
ONE: REGULAR WITH ITALIC & BOLD 8.5 point
Back at my quaint garden: jaun
GRUMPY WIZARD MADE THE
ty zinnias vie with 13 flaunting
TOXIC BREWS FOR THAT EVIL
phlox. Hark! 4,872 toxic jungle
queen & jack. Lazy mover quit
water vipers quietly drop on ze harder packing of papier-mâché
bras for meal! New farm hand jewelry box. Back at my quaint
(picks just six quinces) proves
strong but very lazy. For on
garden: jaunty zinnias vie with
ly about $65, jolly housewives
made an ‘inexpensive’ meal out
of 82 quick-frozen vegetables.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Hhnn
Jaded zombies acted so quaint
but kept driving their 31 oxen for
ward. At my grand prix, J. Blatz TWO: REGULAR WITH ITALIC & BOLD 8.5 point
GRUMPY WIZARD MADE THE
was equally vilified for his funky
ways. My grandfather spent his TOXIC BREWS FOR THAT EVIL
day quickly carving wax buzz queen & jack. Lazy mover quit
harder packing of papier-mâché
ards, mostly from junk. When
we go back to Juarez, Mexico,
will we fly over lovely Arizona?
jewelry box. Back at my quaint
garden: jaunty zinnias vie with
Murky haze enveloped a city
as jarring quakes broke forty
six windows. Pack mine box
ABCDEFGHIJKLMNOPQRSTUVWXYZ
with five dozen liquor jugs.
abcdefghijklmnopqrstuvwxyz
Hhnn
Will we expect Major Douglas
to take this true/false quiz very
soon? A mad boxer shot a quick,
gloved jab to the jaw of his poor
THREE: REGULAR WITH ITALIC & BOLD 8.5 point
GRUMPY WIZARD MADE THE
TOXIC BREWS FOR THAT EVIL
dizzy opponent. Just work for
improved basic techniques to
to maximize your typing skills.
queen & jack. Lazy mover quit
harder packing of papier-mâché
jewelry box. Back at my quaint
The jukebox music puzzled a gen
garden: jaunty zinnias vie with
tle visitor from a quaint valley
town. Ms. Nancy Bizal exchang
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ed vows with Robert J. Kumpf at
∑uincy Temple. Jimmy & Zack,
abcdefghijklmnopqrstuvwxyz
Hhnn
the police explained, were last
seen diving into a field of butter
FOUR: REGULAR WITH ITALIC & BOLD 8.5 point
GRUMPY WIZARD MADE THE
TOXIC BREWS FOR THAT EVIL
queen & jack. Lazy mover quit
harder packing of papier-mâché
jewelry box. Back at my quaint
garden: jaunty zinnias vie with
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
 POYNTER GOTHIC TEXT AVAILABLE EXCLUSIVELY FROM FONT BUREAU POYNTER AGATE AVAILABLE EXCLUSIVELY FROM FONT BUREAU

LIGHT WITH BOLD AND ITALICS 7.5 point LIGHT WITH BOLD AND ITALICS 9 point COND LIGHT WITH BOLD AND ITALICS 9 point ONE: COMPRESSED WITH CONDENSED BOLD 5 point ONE: COMPRESSED WITH CONDENSED BOLD 6 point ONE: COMPRESSED 6 point
ABL Cdn o ABL 940 1.43 1.15 1.30 -.12 ABL Cdn o ABL 940 1.43 1.15 1.30 -.12 GRUMPY WIZARDS MAKE TOXIC
GRUMPY WIZARDS MAKE TOXIC BREW GRUMPY WIZARDS MAKE TOXIC GRUMPY WIZARDS MAKE A TOXIC BREW AD Opt AOP 224 5.10 5.00 5.00 +.25 AD Opt AOP 224 5.10 5.00 5.00 +.25 BREW FOR THE EVIL QUEEN &
FOR THE EVIL QUEENS & JACKS. LAZY ADF Gr f DRX 117 9.75 9.00 9.70 +.20 ADF Gr f DRX 117 9.75 9.00 9.70 +.20
BREWS FOR THE EVIL QUEEN & FOR EVIL QUEEN JACK. LAZY MOVER QUIT ADS Inc A AAL.A 31 2.25 2.20 2.25 0.00 ADS Inc A AAL.A 31 2.25 2.20 2.25 0.00
jack. Lazy mover quit hard pack
movers quit hardpacking papier-mâché ing of the papier-mâché jewelry
jack. Lazy movers quit hard pack hard packing of the papier-mâché jewelry AFM o
Agf B F
AFM
AGF.B
1
1536
1.80
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1.80
28.50
1.80
28.50
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AFM o AFM 1 1.80 1.80 1.80 -.50 boxes. Back at my quaint garden:
jewelry boxes. Back in my quaint garden: Agf B F AGF.B 1536 29.50 28.50 28.50 -2.00 jaunty zinnias vie with flaunting
ing of papier-mâché jewelry box. boxes. Back my quaint garden: jaunty zin AIC Diver ADC 5 19.25 19.25 19.25 -1.75
AIC Diver ADC 5 19.25 19.25 19.25 -1.75

revista
jaunty zinnias vie with flaunting phlox. AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95 phlox. Hark! 4,872 toxic jungle
AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95
Hark! 4,872 toxic jungle watering vipers Back in my quaint garden: jaunty nias vie with flaunting phlox. Hark! 4,872 AIT adv
ALI Tech
AIV
ALT
608
39
1.80
7.60
1.65
7.25
1.75
7.60
+.13
+.35 AIT adv AIV 608 1.80 1.65 1.75 +.13
water vipers quietly drop on zeb
ras for meals! New farm hand
quietly drop onto zebras for meals! New zinnias vie with a flaunting phlox. toxic jungle water vipers quietly drop on AMR Tech AMR 127 2.69 2.45 2.50 0.00 ALI Tech ALT 39 7.60 7.25 7.60 +.35
(picking just six quinces) proves
AMT Intl o AAI 360 0.20 0.16 0.20 +.05 AMR Tech AMR 127 2.69 2.45 2.50 0.00
farm hands (picking under six quinces) Hark! Toxic jungle water vipers qu ze bras for meals! New farm hand (picking strong but lazy. For only about

Secciones
AQM Aut o AQV 260 0.15 0.14 0.15 0.00 AMT Intl o AAI 360 0.20 0.16 0.20 +.05
prove strong but lazy. For only $65, jol ARC En AET.WT 129 1.26 1.25 1.25 -.03 AQM Aut o AQV 260 0.15 0.14 0.15 0.00 $65, jolly housewives made that
quietly drop onto 872 zebras for just six quinces) proves strong but lazy. For ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00
ARC En AET.WT 129 1.26 1.25 1.25 -.03 “inexpensive” meal using a quick
ly housewives made inexpensive meals AT plastics ATP 2555 2.90 2.85 2.90 +.01 frozen vegetable. Jaded zombies
using quick-frozen vegetables. Jaded
meals! New farm hand (picking only about $65, jolly housewives made ex At T can TEL.B 241 84.00 81.50 83.25 +.75
ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00
acted quaintly but but kept drive
AT plastics ATP 2555 2.90 2.85 2.90 +.01

formato
ATI tech ATY 17646 28.90 26.65 28.20 -1.20
zo mbies acted so quaintly, but kept just six quinces) proves strong but pensive meals use quick-frozen vegetables. ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 At T can TEL.B 241 84.00 81.50 83.25 +.75 ing their 31 oxen forward. At my
Aastra T AAH 129 16.15 16.00 16.00 -.35 ATI tech ATY 17646 28.90 26.65 28.20 -1.20 grand prix, J. Blatz was equally
driving their oxen forward. My grand lazy. For $65, jolly housewives Jaded zombies acted quaintly but kept Abacan o ABC 52075 0.08 0.07 0.07 -.00 ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 vilified for his funky ways. My ol
father spent his day quickly carving made ‘inexpensive’ meals use driving their 31 oxen forward. And at ONE: CONDENSED WITH BOLD 5 point ONE: CONDENSED WITH BOLD 6 point ONE: CONDENSED WITH BOLD 6 pt

Reticulas wax buzzards, mostly from junk. The

juke box music ‘puzzled’ a gentle visitor
from a quaint valley town. Just work for
ing a quick-frozen vegetable.
Jaded zombies acted quaintly,
my grand prix, J. Blatz was so equally
vilified for his obviously funky ways.
ABL Cdn o
AD Opt
ADF Gr f
ADS Inc A
ABL
AOP
DRX
AAL.A
940
224
117
31
1.43
5.10
9.75
2.25
1.15
5.00
9.00
2.20
1.30
5.00
9.70
2.25
-.12
+.25
+.20
0.00
ABL Cdn o
AD Opt
ADF Gr f
ADS Inc A
ABL
AOP
DRX
AAL.A
940
224
117
31
1.43
5.10
9.75
2.25
1.15
5.00
9.00
2.20
1.30
5.00
9.70
2.25
-.12
+.25
+.20
0.00
GRUMPY WIZARD MADE TOX
IC BREW FOR THE EVIL QUEE
& JACK. LAZY MOVER QUIT
HARD PACKING OF THE PAPE
but kept driving their oxen for My grandfather spent his day quickly carve
Sumario
AFM o AFM 1 1.80 1.80 1.80 -.50
improved technique to maximize your Agf B F AGF.B 1536 29.50 28.50 28.50 -2.00
AFM o AFM 1 1.80 1.80 1.80 -.50 mâché jewelry boxes. Back
24 typing skills. When we go back to ward. My grandfather spent his wax buzzards, mostly from junk. When we AIC Diver ADC 5 19.25 19.25 19.25 -1.75
Agf B F AGF.B 1536 29.50 28.50 28.50 -2.00 at my quaint garden: jaunty
AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95 AIC Diver ADC 5 19.25 19.25 19.25 -1.75 zinnias vie with a flaunting
Juarez, Mexico, will we fly over picture day quickly carving wax buzzards, go back to Juarez, Mexico, do we fly over AIT adv AIV 608 1.80 1.65 1.75 +.13 AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95 phlox. Hark! 4,872 toxic jung
sque Arizona? Murky haze enveloped a ALI Tech ALT 39 7.60 7.25 7.60 +.35 AIT adv AIV 608 1.80 1.65 1.75 +.13

Staff/Editorial mostly from junk. The jukeboxes picturesque Arizona? Murky haze envelope le water vipers quietly drop
AMR Tech AMR 127 2.69 2.45 2.50 0.00 ALI Tech ALT 39 7.60 7.25 7.60 +.35
city as jarring quakes broke forty six win on zebra for meal! Farm hand
AMT Intl o AAI 360 0.20 0.16 0.20 +.05 AMR Tech AMR 127 2.69 2.45 2.50 0.00
dows. Pack my box with 5 dozen liquor
music puzzled the gentle visitor ed a city as jarring quakes broke windows AQM Aut o AQV 260 0.15 0.14 0.15 0.00 AMT Intl o AAI 360 0.20 0.16 0.20 +.05 (picking just six old quinces)
ARC En AET.WT 129 1.26 1.25 1.25 -.03 prove strong but so lazy. For
jugs. Wolves will be seen to exit quickly from that quaint valley town. Just Pack my box with 2,165 dozen liquor jugs. ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00
AQM Aut o AQV 260 0.15 0.14 0.15 0.00
only about $65 jolly house

Coladero
ARC En AET.WT 129 1.26 1.25 1.25 -.03
as the unholy fanged zoo chimps jabber. work for improved techniques to Will Major Douglas be expected to take off AT plastics
At T can
ATP
TEL.B
2555
241
2.90
84.00
2.85
81.50
2.90
83.25
+.01
+.75
ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00 wives made us inexpensive
AT plastics ATP 2555 2.90 2.85 2.90 +.01 meals using the quick frozen
ATI tech ATY 17646 28.90 26.65 28.20 -1.20
REGULAR WITH BLACK AND ITALICS 7.5 point REGULAR WITH BLACK AND ITALICS 9 point COND REGULAR WITH BLACK AND ITALICS 9 point ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 At T can TEL.B 241 84.00 81.50 83.25 +.75 vegetables. 8 Jaded zombies
Aastra T AAH 129 16.15 16.00 16.00 -.35 ATI tech ATY 17646 28.90 26.65 28.20 -1.20 acted quaintly but kept drive

Naturaleza
GRUMPY WIZARD MAKE TOXIC BREW GRUMPY WIZARD MAKE TOXIC GRUMPY WIZARDS MAKE A TOXIC BREW Abacan o ABC 52075 0.08 0.07 0.07 -.00 ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 ving their oxen forward. My
FOR THE EVIL QUEEN & JACK. LAZY BREWS FOR EVIL QUEEN & JACK. FOR THE EVIL QUEENS & JACKS. LAZY ONE: REGULAR WITH BOLD 5 point ONE: REGULAR WITH BOLD 6 point ONE: REGULAR WITH BOLD 6 point
movers quit hard packing of papier ABL Cdn o ABL 940 1.43 1.15 1.30 -.12 ABL Cdn o ABL 940 1.43 1.15 1.30 -.12 GRUMPY WIZARDS MAKE
Lazy movers quit hard packing mover quit hard packing of the papier AD Opt AOP 224 5.10 5.00 5.00 +.25 AD Opt AOP 224 5.10 5.00 5.00 +.25 TOXIC BREW FOR THE EVIL
mâché jewelry boxes. But back in my

salvaje quaint garden: jaunty zinnias vie with

flaunting phlox. Hark! 4,872 toxic jun
of papier-mâché jewelry boxes.
Back in my quaint garden jaunt
mâché jewelry boxes. Back at my quaint
garden: jaunty zinnias vie with flaunting
ADF Gr f
ADS Inc A
AFM o
Agf B F
DRX
AAL.A
AFM
AGF.B
117
31
1
1536
9.75
2.25
1.80
29.50
9.00
2.20
1.80
28.50
9.70
2.25
1.80
28.50
+.20
0.00
-.50
-2.00
ADF Gr f
ADS Inc A
AFM o
Agf B F
DRX
AAL.A
AFM
AGF.B
117
31
1
1536
9.75
2.25
1.80
29.50
9.00
2.20
1.80
28.50
9.70
2.25
1.80
28.50
+.20
0.00
-.50
-2.00
QUEEN & JACK. LAZY MOVE
HARD PACKING OF THE PAP
ier-mâché jewelry boxes
Back at my quaint guard:
gle water vipers quietly drop on zebras zinnias vie with a flaunting phlox. phlox. Hark! 4,872 toxic jungle water vip AIC Diver ADC 5 19.25 19.25 19.25 -1.75

E. Principal
AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95 AIC Diver ADC 5 19.25 19.25 19.25 -1.75 jaunty zinnias vie with a
for meals! New far hand (picking just Hark! Toxic jungle water vipers ers quietly drop on zebras for meals! AIT adv AIV 608 1.80 1.65 1.75 +.13 AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95 flaunting phlox. Hey! 4,872
six quinces) proves strong but too lazy. ALI Tech ALT 39 7.60 7.25 7.60 +.35 AIT adv AIV 608 1.80 1.65 1.75 +.13
toxic jungle water vipers
quietly drop onto 4,872 zebras New farm hand (picking just six quinces) AMR Tech AMR 127 2.69 2.45 2.50 0.00 ALI Tech ALT 39 7.60 7.25 7.60 +.35
quietly drop on zebras for
For only $65, jolly housewife made AMT Intl o AAI 360 0.20 0.16 0.20 +.05 AMR Tech AMR 127 2.69 2.45 2.50 0.00
for meals! Our new farm hands proves strong but lazy. For only about meals! 5 new farm hands

Supervivencia ‘inexpensive’ meals using 5 quick AQM Aut o AQV 260 0.15 0.14 0.15 0.00 AMT Intl o AAI 360 0.20 0.16 0.20 +.05
ARC En AET.WT 129 1.26 1.25 1.25 -.03 AQM Aut o AQV 260 0.15 0.14 0.15 0.00 (picking just six quinces)
frozen vegetables. Jaded zombies (picking just six quinces) prove $65, jolly housewives made an ‘inexpensi ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00
ARC En AET.WT 129 1.26 1.25 1.25 -.03 prove strong but lazy. For
AT plastics ATP 2555 2.90 2.85 2.90 +.01 only $65 jolly housewives
acted quaint, but kept driving their strong but lazy. For $65, jolly ve’ meal using a quick-frozen vegetable. At T can TEL.B 241 84.00 81.50 83.25 +.75
ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00
AT plastics ATP 2555 2.90 2.85 2.90 +.01 made us such inexpensive

Gadget
oxen forward. My grandfather spent housewives made inexpens Jaded zombies acted quaintly but ATI tech ATY 17646 28.90 26.65 28.20 -1.20
meals using 8 quickly froze
ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 At T can TEL.B 241 84.00 81.50 83.25 +.75
his day quickly carving wax buzzards, ATI tech ATY 17646 28.90 26.65 28.20 -1.20 vegetables. The jukeboxy
mostly from junk. The juke box music
meals using quick-frozen ve kept driving their 31 oxen forward. Aastra T
Abacan o
AAH
ABC
129
52075
16.15
0.08
16.00
0.07
16.00
0.07
-.35
-.00 ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 music puzzled the gentle
puzzled a gentle visitor from a quaint getables. Jaded zombies act At my grand prix, J. Blatz was equal

Anecdotas y valley town. Just work for improved

new techniques to maximize your type
ing skills. When we go back to Juarez,
consultas Mexico, shall we fly over picturesque
Arizona? Murky haze enveloped a city
as jarring quakes broke only forty-six
Tipografia of the windows. Pack my box with 16
quaintly, but kept driving the
oxen forward. My grandfather
spent his day quickly carving
wax buzzards, mostly from junk.
The jukebox music puzzled the
gentle visitor from a quaint old
vilified for his funky ways. My grand
father spent his day quickly carving wax
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz$£¥ƒ¤¢%0123456789?!&
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz$£¥ƒ¤¢%0123456789?!&
buzzards, mostly from junk. When we go
back to Juarez, Mexico, do we fly over
picturesque Arizona? Murky haze envelo
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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz$£¥ƒ¤¢%0123456789?!&
ped a city as jarring quakes broke forty

Morris Fuller Benton’s drawings at the Smithsonian show a creative concern for e≠ects of scale on typeface
design. Tobias Frere-Jones began with 4-point ATF Franklin Gothic drawings, modifying proportions to
mix with Poynter Oldstyle & Benton Gothic, and adjusting ends of curved strokes ‘C G S a c e r s’ to suit
news printing conditions. Poynter Gothic Text excels as subheads used with Poynter Oldstyle Text; fb 1997–99
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzßfifl
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Special character ∏
16 STYLES: LIGHT, REGULAR, BOLD, AND BLACK WEIGHTS IN REGULAR AND CONDENSED WIDTHS, ALL WITH ITALICS
TABULAR LINING FIGURES AVAILABLE
A readable Agate must be set at the smallest sizes on newsprint and printed at high speed. Basic legibility
demands that every character must be reduced to the ultimate in simple, e≠ective, sanserif shapes. Using the
M.F. Benton drawings at the Smithsonian as a point of departure, David Berlow developed Poynter Agate from
his long experience drawing complete agate series for 6 major newspapers, including the NY Times; fb 1997–99
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20 STYLES: REGULAR IN REGULAR, CONDENSED, AND COMPRESSED WIDTHS IN FOUR GRADES (ZERO TO THREE),
PLUS BOLD IN REGULAR AND CONDENSED WIDTHS
AP STANDARD FRACTIONS AVAILABLE FOR ALL STYLES
revista
Secciones
formato
Reticulas
Sumario
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y

ESTANCADO!!!!!!
consultas
Tipografia
Target
Secciones
Formato
Reticula base
Estructuras
Sumario
Staff/Editorial
Coladero
Naturaleza
salvaje
Superviven-
cia
E. Principal
Gadget
Anecdotas y
consultas