ENT 300

FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN

NO. NAME ID NUMBER GROUP

1. AMIR ANWAR RAZIQ BIN AMIR 2014128269
FUZIL
2 NUR AIN SYAKIRIN BINTI 2014324777
NAZAILANI M3AT1105C

3. NUK NUR ZUKRINA BT ZIKRI 2014320889

4. FARAH NATASHA BINTI ZAKARIA 2014308753
5. MUNYATI BINTI MOHAMED 2014329529
PREPARED FOR : MADAM SHARINA BINTI SHARIFF
 TABLE OF CONTENT

NO. TOPICS PAGES

PRELIMINARY PAGE  Acknowledgement

 Executive Summary
 Partnership Agreement
 Loan Agreement

Introduction

 Name of the business

 Nature of business
 Industry profile
 Location of the business
 Date of business commencement
 Factors in selecting the proposed
business
 Future prospects of the business

Goals of the organization

INTRODUCTION
 Vision
 Mission
 Goals
 Objectives

Purpose of the business plan

Company Background

Partners Background

 Name of the owner /partners

 Identify card number
 Permanent address
 Email address
 Telephone number
 Date of birth
  Age
 Marital status
 Academic qualifications
 Course attended
 Skills
 Experience
 Present Occupation
 Previous business experience

Location of the company

ADMINISTRATION PLAN Introduction to administration plan

Organizational chart

List of Administrative Personnel

Schedule of Tasks and Responsibilities

Schedule of Remuneration (Salary)

List of Office Machines & Equipment, Furniture

& Fittings, Stationery.

Administration Budget

MARKETING PLAN Introduction to Marketing Plan

Objectives to Marketing Plan

Profile of Product/Services

Target Market

Market Size

Market Share

Sales forecast

Competition

Marketing strategies (the 4P’S marketing

strategies)

List of marketing Personnel

Schedule of Tasks and Responsibilities

Schedule of Remuneration

Marketing Budget
OPERATIONAL PLAN Introduction to operational plan

Objectives to operational plan

Operation Hour and Business Hour

Operation Process

 Process Flowchart
 Activity Flowchart

Production Planning

Material Requirement

List of Machines and Equipment

Layout Plan of Operation Area/Factory

List of Operations Personnel

Operation of production Schedule

Manpower Requirement

Schedule of Remuneration

Operations Overhead

Operations Budget

FINANCIAL PLAN Introduction

Project Implementation Cost

Sources of financing

Table on loan amortization and Hire Purchase

Repayment Scheme

Table on depreciation on fixed assets

Pro-forma Cash Flow

Pro-forma Income Statement

Pro-forma Balance Sheet

Financial Analysis

Conclusions

Appendices (Include the forms in the

appendices)
PERMISSION LETTER
Faculty of Plantation and Agrotechnology,
University Technology Mara,

Kampus Jasin,77300, Merlimau,

Melaka Bandaraya Bersejarah

___________________________________________________________________

Madam Sharina Binti Shariff

Lecturer of Fundamentals of Entrepreneurship (ENT300),

Faculty of Business Management,

Mara University of Technology,

Alor Gajah Campus, 78000 Alor Gajah,

Melaka Bandaraya Bersejarah.

Dear Madam,

SUBMISSION OF BUSINESS PROPOSAL

As partial requirement of the ENT300-Fundamentals of Entrepreneurship subject, we

are obligated to submit a Business Plan project.

2. For this purpose, we have decided to produce a Crazy Crunchy Seaweed for our
company Crazy Crunchy Seaweed. We choose this type of business since there is
plenty of business opportunities and potential in this industry in the area of. In
addition, Crazy Crunchy Seaweed kerepek’ is still not commercial since we make an
improvement and alteration to the taste of the kerepek. So we introduce the new
taste of the ‘kerepek’ to the public. Besides that, these area are a populated and
commercialized area with a good geographical location because it is located at the
town centre. This will help the company to increase the number of sales. Therefore,
this will be a great advantage towards our new company.

3. As such we submit to you the report on Business Plan for your approval. We
would like to represent our thankful and appreciation to madam. We anxiously hope
that this proposal will meet your expectation and that you will be satisfied with our
proposed Business Plan. Thank you in advance.

Sincerely,
………………………….

(Amir Anwar Raziq Bin Amir Fuzil)

Chief Executive Officer,

Crazy Crunchy Seaweed.

ACKNOWLEDGEMENT
 Bismillahirahmanirrahim. First of all, we would like to extend our gratitude to the
almighty god Allah SWT for his strength and blessings for us to complete our
assignment. We would like to express our thanks to our dearest lecturer, Madam
Sharina Binti Shariff who work tirelessly to provide guidance, encouragement and
teach us on how to make this assignment in groups according to the criteria that they
want.
Next, we also want to thanks to our parents who helped us on prepared our
course work. Without their support we might not be able to complete our group
assignment.
Last but not least, we want to say thank you to each of our group members which
is, Ajiq, Nik, Farah, Yat and Sya who are very supportive, punctual, cooperate with
each other and willing to take and sacrifice their time to make sure that our
assignment success, complete and finish on time.
PARTNERSHIP AGREEMENT
Partnerships’ Agreement:
Agreed to be a partnership to associate a business Spicylicious Enterprise started on
1st January 2017 and witnessed by two lawyers from Taufiq & Co which is Mr. Taufiq
and Miss Chia that has been appointed for this purpose. The function of this
partnership agreement is to avoid any fraudulent and deception that might be
happen during the operation of business and ensure our business run smoothly and
efficiently.
According to Partnership Rules and Regulation as below:

 Name of Partnership I/C Number

 Amir Anwar Raziq Bin Amir Fuzil 850822-20-1412
 Nik Nur Zukrina Binti Zikri 921030-03-5590
 Farah Natasha Binti Zakaria 920309-10-6128
 Munyati Binti Mohamed 900623-03-5198
 Nur Ain Syakirin Binti Nazailani 890926-11-5126

 Purposes

This partnership agreement will operate until it is agreed by all partners except if the
partnership agrees to break up the partnership.

 Day-to-Day Operation

The partners shall provide their full-time services and best effort on behalf of the
partnership. Each partner shall have equal rights to manage and control the
partnership and its business. Should there be differences between the partners
concerning ordinary business matters, a decisions shall be made by unanimous
vote.

 Disputes

This Partnership Agreement shall be governed by the laws of the State of the
Malaysia. Any disputes arising between the partners as a result of this agreement
shall be settled by arbitration in accordance with the rules of the Malaysian
Arbitration Association and judgment upon the award rendered may be entered in
any court having jurisdiction.
1) Type of Business

 Partnership

2) Company’s Name

 Five partners under Partnership Act Registered 1961 (Amendment 1974)

established Crazy Crunchy Seaweed

3) Business Form

 Our business operation and administration will based on the Business

Registration Act 1956 (revised 1978) and our business carry on the
partnership.

4) Business Location

5) The Business will start

 Our business will start on 1st January 2017. This business will not be dissolve
if one of partners is death but will be dissolve if all partners are agreed to
dissolve it.

6) Partners Position:

NAME POSITION

1. Amir Anwar Raziq Bin Amir Fuzil Chief Executive Officer

2. Nik Nur Zukrina Binti Zikri Administration Manager
3. Munyati Binti Mohamed Marketing Manager
4. Nur Ain Syakirin Binti Nazailani Operation Manager
5. Farah Natasha Binti Zakaria Financial Manager
7) Equity Contribution :

NAME RM

1. Amir Anwar Raziq Bin Amir Fuzil 10,000

2. Nik Nur Zukrina Binti Zikri 10,000
3. Farah Natasha Binti Zakaria 10,000
4. Munyati Binti Mohamed 10,000
5. Nur Ain Syakirin Binti Nazailani 10,000

8) Profit and Losses

 The profit and losses of the partnership shall be divided by the partners
according to a mutually agreeable schedule. So, profit and liabilities will share
out according to the agreed percentage.

9) Management of Salaries :

NAME RM

1. Amir Anwar Raziq Bin Amir Fuzil 2,500

2. Nik Nur Zukrina Binti Zikri 1,500
3. Farah Natasha Binti Zakaria 1,500
4. Munyati Binti Mohamed 1,500
5. Nur Ain Syakirin Binti Nazailani 1,500

10) Death and Dissolve

 This partnership will continue operate in the future even partners is dead,
until all agree to dissolve it.
11) Retiring Partner

 When the partner retires from the business, she remains liable for the
partnership debts incurred before she/he becomes retirement. Those
partners must give two weeks’ notice before retiring from this business.

12) Termination

Partnership can be terminating for any reason below:

 Every partner discharge is regarding partner’s death or bankruptcy.
  The partnership may equally agree to dissolve the partnership at any
time.
 The partner have to share suffer from other partners from the debt;
the partners can dissolve the partnership as option.
 If any events occur that risk or turn down the business to be carried,
the partnership can dissolve.
 The partnership may be dissolved by court order on the application
by a partner.

13) Provision of Partnership ACT 1960

 If there any partners don’t make their own agreement, the provision
of act will become relevant.

14) This agreement is valid for 5years starting from the date of this agreement.

The agreement agreed between:

………………………………… …..…………………………….
Amir Anwar Raziq Bin Amir Fuzil Munyati Binti Mohamed
(General Manager) (Marketing Manager)

……………………………….. ………………………………..
Nik Nur Zukrina Binti Zikri Farah Natasha Binti Zakaria
(Administration Manager) (Financial Manager)

………………………………….
Nur Ain Syakirin Binti Nazailani
(Operational Manager)
COMPANY LOGO

INTRODUCTION
Crazy Crunchy Seaweed Enterprise is a start-up supply of spicy ‘kerepek’ seaweed
located in Shah Alam. Crazy Crunchy Seaweed Enterprise is a partnership business.
There are 5 partners involved and each of them holds a position in administration.
Each personnel hold an administrative position such as General Manager, Operation
Manager, Assistant Operation Manager, Marketing Manager, Administration
Manager, and Financial Manager.

Our companies are able to build up a well-known position in market with the help of
professional skill, experienced and high competencies among partner in our
company. Besides, our company would aim to be one of the biggest companies that
produce and supplying spicy ‘kerepek’ seawed throughout Malaysia wide by the year
2017 with such affordable price offered and high quality of product served.

Hence, with such product offered, we hope our company will success in future by
looking forward to put efforts in fulfilled need and wants of our customer. This
product we hope our company will success in the future. Lastly, we could achieve
our company “Vision & Missions” and may lead to company development and
expansion in the future.
 COMPANY BACKGROUND

Business Name Crazy Crunchy Seaweed Enterprise

Adddress Ig: Crazy Crunchy Seaweed

Email: crazycrunchyseaweed@gmail.com

Telephone Number 03-998996

Form of Business Partnership

Main Activities Produce, supplying and selling ‘Kerepek’

seaweed

Date of Commencement 1st January 2017

Date of Registration 25th December 2016

Registration Number SA5181205-P

Name of Bank Maybank Bhd

Bank Account Number

LOCATION OF THE BUSINESS

Pemborong Dan Pembekal Aneka Kerepek

Crazy Crunchy
Figure 1: Crazy Crunchy Seaweed Enterprise
 The proposed business location for the first Crazy crunchy Seaweed Enterprise
store will be at Shah Alam, Selangor addressed No. 11, Jalan Intan, Taman Batu 3,
40150, Shah Alam, Malaysia. Our store will be a double storey factory. We had
planned to make the first floor as a place for production of spicy ‘kerepek’ seaweed
which is the factory meanwhile the second floor will be our official business office
where all the management will be carried there for Crazy Crunchy Seaweed
Enterprise.

The store are located at a strategic area with a good environment and near to the
shopping facilities and tourist attraction in order to catch customers going to or from
work, while they are out for lunch, or on a shopping mood. This premises is also
operates as our manufacturing factory where retailers can buy our ‘kerepek’ in bulk.

The business will be operating from Monday to Friday with a standard operation
hour which is 8 hours per day and will be closed after the operation hour is done.
The business will also operate on public holiday. The reason we choose this area as
Crazy Crunchy Seaweed Enterprise official id due to the good environment with a lot
of shopping complex, restaurant, and fast food outlet and other attractive place that
may attract a lot of people attention to come to the store and buy our product.

The cost of the rental will be RM 2,500 per month. The building is in a good
condition that has been design by a professional architect with quality basic material
and the interior of the store also have been design by a professional interior
designer. All the basic amenities consist of electricity, water supplies, road lights,
telephone line, road and highway were also provided.

LOCATION MAP
 Figure 2: Location Crazy Crunchy Seaweed Enterprise building in Map

FACTORS IN SELECTING THE PROPOSED BUSINESS

Business Vision, Mission and Objectives.

Vision

- Producing workforce that can be creative, productive and innovative in carried

out their task. Besides, to offered the high class product from our company.

Mission

- Create a center of the business of the best companies that manufacture their
own product with faster service, simple, affordable and meet the consumer
needs.

Objectives

- Being the major food producer to enter the international market by 2020.
- To introduce our new product.

INITIAL CAPITAL

Name Shares Capital (MYR)

Amir Anwar Raziq Bin Amir Fuzil 10,000
Nik Nur Zukrina Binti Zikri 10,000
Farah Natahsha Binti Zakaria 10,000
Munyati Binti Mohamed 10,000
Nur Ain Syakirin Binti Nazailani 10,000

 Name of Bank : Maybank Bhd.

 Bank Account Number :
 ADMINISTRATIO
N PLAN

INTRODUCTION

Administration plan is the first step of business to become more developed and
expounded in the future. It is important in every business. The effectiveness of our
company is based on the administration that has been planned systematically and
followed by the proper planning before the business is established.
Administration is the process where our company use and prepare in this business
plan to planning all the resources efficiently, organized the resources effectively,
leading and controlling the resources. The administration plan includes the salaries
of managers in management and also will covered remuneration for the employees.
In an organization, manager will have to play their role in order to achieve the vision,
mission and objectives of the organization. Management of a company functions by
planning, organize, leading, and controlling (POLC).

Besides, the task of administration manager is to set the employee’s salaries,

protect the employee’s welfare compensation and fringe benefits, recruiting, provide
the furniture and fitting in the office to ensure the employee comfortable working
environment. The administration task also including plan and set the objective or
goals of the business and ensure the company to achieve the goals that have been
set successfully. The administration also has to arrange the organizational structure,
do a working schedule and calculate all budgets relating to administration
department.

Apart from that, the administration also responsible to ensure the partnership and
the employees get the acceptable salaries like stated in the agreement and take care
about employee’s welfare such as SOCSO, EPF, bonuses and leaves such as
medical leaves, emergency leaves, maternity leaves, and annual leaves. Thus, in
SPICYLICIOUS SDN.BHD we see administration function as a vital task where it
compresses al, the elements to make sure the effectiveness in terms of performing
organization activities.

The important things that have been taken care of are well organization and
effectiveness in administration plan is:

Organization planning:
 Organization chart
 Numbers of workers/labors
 Position, responsibilities and specific task
 Schedule of remuneration
 List of office equipment and supply
 Administration budget
 COMPANY VISION, MISSION AND
OBJECTIVES.

Vision

 Our company vision is to be one of the biggest Malaysian companies which

produce and supply spicy ‘kerepek’ seaweed with great taste and affordable
prices throughout Malaysia by the year 2017.
Mission
 Our company mission is to be the “well known” ‘kerepek’ seaweed supplier in
Malaysia and to be part of ¾ quarter in Malaysia market.

Objectives

 Firstly, our objective is to be such a successful company in penetrating

Malaysian market and to gain continuous market demand and be able to
withstand competition among competitor.
 Second is to supply the new crunchy ‘kerepek’ seaweed with great taste and
quality to customer. So, this as important way how our business can expand.

PARTNER BACKGROUND
 Chief Executive Officer

NAME Amir Anwar Raziq Bin Amir Fuzil

IDENTITY CARD NUMBER 2014128269
PERMANENT ADDRESS NO 21 Jalan Sb Indah 1/7 Taman Sungai Besi 43300 Seri
Kembangan, Selangor
EMAIL Peteforshort77@gmail.com
TELEPHONE NUMBER 011-39935012
DATE OF BIRTH 22 August 1985
AGE 32
MARITAL STATUS Single
ACADEMIC QUALIFICATIONS Master of Business Administration (MBA) degree
COURSES ATTENDED
SKILLS Innovative, risk taker, an optimistic nature, best coordination and
communication with team members, speaking fluently and
informatively.
EXPERIENCE
PRESENT OCCUPATION Chief Executive (CEO) at Spicylicious
PREVIOUS BUSINNES EXPERIENCE Prior senior-level managerial experience.

Administration Manager

NAME Nik Nur Zukrina Binti Zikri

IDENTITY CARD NUMBER 2014320889
 PERMANENT ADDRESS PT 914, Jalan 4, Taman Kurnia Jaya Pengkalan Chepa,

16100 Kota Bharu Kelantan.

EMAIL erinzikri@gmail.com

TELEPHONE NUMBER 0149026870

DATE OF BIRTH 30 October 1992

AGE 25

MARITAL STATUS Engaged

ACADEMIC QUALIFICATIONS Bachelor of Administrative Science 

COURSES ATTENDED Office management, Banking and Finance, Critical Thinking,

Communication skills/softskills, presentation skills
SKILLS Competent in using Microsoft Office, comfortable with Internet
Explorer and Mozilla Firefox, can work in group and personally, a
self-motivated professional.
EXPERIENCE Officer- Human Resources officer at Hwi Peng Sdn. Bhd

PRESENT OCCUPATION Administration Manager at Crazy Crunchy Seaweed

PREVIOUS BUSINNES Sells

EXPERIENCE

Marketing Manager

NAME Munyati Binti Mohamed

IDENTITY CARD NUMBER 2014329529
PERMANENT ADDRESS Lot 2081, Belakang Pejabat LTN Bachok, Kelantan.
EMAIL munyati.mohamed@yahoo.com
TELEPHONE NUMBER 014-6408088
DATE OF BIRTH 23 June 1990
AGE 27
MARITAL STATUS Engaged
ACADEMIC QUALIFICATIONS Bachelor of Business Administration
(Hons) Marketing.
COURSES ATTENDED Product management, Marketing strategies program.
SKILLS Application proficiencies, Microsoft excel, Microsoft word, Powe
point, able in writing and speaking in English language fluently and
informatively. Good communication skills such as speaking, listening
and writing.
EXPERIENCE Promoter at aeon, Kota Bharu
PRESENT OCCUPATION Administration Manager at Crazy Crunchy Seaweed
PREVIOUS BUSINNES EXPERIENCE Selling cosmetic product online

Operational Manager

NAME Nur Ain Syakirin Binti Nazailani

IDENTITY CARD NUMBER 2014324777
PERMANENT ADDRESS 3380 Taman Perumahan Puterajaya 22100 Setiu, Terengganu.
EMAIL nurainnurain9@gmail.com
TELEPHONE NUMBER 011-36605926
DATE OF BIRTH 26 September 1989
AGE 28
MARITAL STATUS Married
ACADEMIC QUALIFICATIONS
COURSES ATTENDED
SKILLS
EXPERIENCE
PRESENT OCCUPATION
PREVIOUS BUSINNES EXPERIENCE
Financial Manager
NAME
IDENTITY CARD NUMBER
PERMANENT ADDRESS
EMAIL
TELEPHONE NUMBER
DATE OF BIRTH
AGE
MARITAL STATUS
ACADEMIC QUALIFICATIONS
COURSES ATTENDED
Bachelor of Science in Business Administration in Operational
Management.
Sales and operations planning, banking and finance, product
management, critical thinking.
Excellent in using Microsoft office, familiar with internet explorer
Chief operating officer at Zabedah Enterprise
Administration Manager at Crazy Crunchy Seaweed
Makes varieties of cakes and sells at small market, sells online (cakes,
clothes and shawl
Farah Natasha Binti Zakaria
2014308753
Lot 15037, Batu 5, Kampung Johan Setia Jalan Langat
41200 Klang Selangor Darul Ehsan.
fara.shasha96@yahoo.com
011-28252724
09 March 1992
25
Married
Bachelor of Business Administration (Hons) Finance
Uitm Bandaraya Melaka
Money, Banking and Finance, Financial market and
 Business Finance.
SKILLS Able to gather data, analysis sale figure and market
research.
EXPERIENCE Sale girls 2013-2014
PRESENT OCCUPATION Financial Manager at Crazy Crunchy Seaweed
PREVIOUS BUSINNES EXPERIENCE Sells cosmetic product and sales online (shawl)

ORGANIZATIONAL CHART
Organization Chart of Manager.

AMIR ANWAR RAZIQ BIN

AMIR FUZIL
GENERAL MANAGER

NIK NUR ZUKRINA MUNYATI BINTI NUR AIN FARAH

BINTI ZIKRI MOHAMED SYAKIRIN BINTI NATASHA BINTI
ADMINISTRATION MARKETING NAZAILANI ZAKARIA
MANAGER MANAGER OPERATION FINANCIAL
MANAGER MANAGER
Organization Chart of All Workers

Chief Executive Officer

Amir Anwar Raziq Bin
Amir Fuzil

Marketing Operation Financial

Administrative
Executive Executive Executive Executive
Nik Nur Zukrina Munyati Binti Ain Syakirin Binti Farah Natasha
Binti Zikri Mohamed Nazailani Binti Zakaria

Human Financial
Clerk resource Salesman Assistant
officer Assistant Operational

Security
Operator
Guard
ADMINISTRATION PERSONNEL

NO. POSITION NUMBER OF STAFF

1. Chief Executive Officer 1
2. Administration Manager 1
3. Marketing Manager 1
4. Financial Manager 1
5. Human Resource Officer 1
6. Clerk 1

SCHEDULE OF TASK AND RESPONSIBILITIES

POSITION TASK

Chief Executive Office  To create communicate, and implement the

organization’s vision and mission, and overall
direction.
 To maintain the awareness of both external
and internal competitive landscape,
opportunities for expansion, customers,
markets, new industry development and
standards, and so forth.
Administration Manager  To determine the standard time for a worker to
produce one unit of product to complete a
particular job.
 To maintain administrative staff by recruiting,
selecting, orienting, and training employees.

Financial Manager  To provide and interpreting financial

information.
 To monitor and interpret cash flows and
predicting future trends.
Marketing Manager  To study competitors’ product and services.
 To explore ways of improving existing products
and services and increase profitability.
 To manage the production of promotional
material.
 To identify target markets and develop
strategies to communicate with them.
Operation Manager  To ensure the business is able to produce the
product or to provide the services that the
business had plan in the marketing plan.
 To design the operation’s products, services
and processes.
Supervisor  Orient, train and supervise workers.
 Assign work
 Resolve complaints.
 Runners  Deliver the products to supermarkets.
 Market the new products at housing areas.
Production Operator  Produce the product
 Set up and adjust machines, and monitor them
for unusual noises or movements.
 Pack the finished goods into boxes.
Human Resources Officer  Undertaking regular salary reviews.
 Planning and sometimes delivering, training,
including inductions for new staf.
Clerk  Filing
 Sorting and handing out posts.
 Photocopying and scanning documents.
Salesman  Promote the product at supermarkets.
 Make aggressive sales to increase profit.

SCHEDULE OF REMUNERATION

Remuneration for Administrative Staff:

Position No Monthly Salary (MYR) Amount (MYR)

EPF 13% SOCSO 2% Gross Salary

CEO 1 325.00 50.00 2500.00 2,875.00
 Administration 1 195.00 30.00 1500.00 1,725.00
Manager

Marketing Manager 1 195.00 30.00 1500.00 1,725.00

Financial Manager 1 195.00 30.00 1500.00 1,725.00

Clerk 1 117.00 18.00 900.00 1,035.00

Human Resource 1 130.00 20.00 1000.00 1,150.00
Officer
TOTAL 10,235.00

LIST OF OFFICE EQUIPMENT

Item Quantit Price per unit (RM) Total Cost (RM)

y
Laptop 6 Personally owned by all manager -
Telephone 1 35.00 35.00
Notice Board 1 25.00 25.00
Photostat/Printer/Fax Machine 1 1000.00 1000.00
Desktop Computer 2 600.00 1200.00
First Aid Kit 1 30.00 30.00
Table 7 30.00 210.00
Chair 7 20.00 140.00
Table bar 1 25.00 25.00
Air conditioner 1 600.00 600.00
TOTAL 3,265.00

OFFICE LAYOUT
 ADMINISTRATIVE BUDGET

ITEMS FIXED MONTHLY OTHER TOTAL

ASSET EXPENSES EXPENSES ( RM )

Fixed asset :
Office Equipment 3,265.00 3,265.00

Monthly expenses :
Salary 10,235.00
EPF 1,157.00 14,070.00
SOCSO 178.00
Utilities bills ( water, electric, 1,000.00
internet, and telephone )
Premise Rental 1,500.00

Other expenses :
Business registration, licenses and 300.00 2,800.00
permit
Renovation 1,500.00
Utilities deposit 500.00
Premise rental deposit 500.00

TOTAL 20,135.00
 MARKETING
PLAN

7.1) INTRODUCTION
A marketing plan is a comprehensive document or blueprint that outlines a company's
advertising and marketing efforts for the coming year. It describes business activities
involved in accomplishing specific marketing objectives within a set time frame. A marketing
plan also includes a description of the current marketing position of a business, a discussion
of the target market and a description of the marketing mix that a business will use to achieve
vtheir marketing goals. A marketing plan has a formal structure, but can be used as a formal
or informal document which makes it very flexible. It contains some historical data, future
predictions, and methods or strategies to achieve the marketing objectives. Marketing plans
start with the identification of customer needs through a market research and how the
business can satisfy these needs while generating an acceptable level of return. This includes
processes such as market situation analysis, action programs, budgets, sales forecasts,
strategies and projected financial statements. A marketing plan can also be described as a
technique that helps a business to decide on the best use of its resources to achieve corporate
objectives. It can also contain a full analysis of the strengths and weaknesses of a company,
its organization and its products.

In our business, we are introducing a new product that is Crazy Crunchy Seaweed. The main
ingredient in this product is sea weed, flour, “kulit popiah”and others. In making a marketing
plan, it includes making decision of the name of our product that could attract people to buy
our product. We are conscious about the qualities of our product and our service for the
customers. Hence, by making a marketing plan we might satistfy the customers demand and
will help our business to improve successfully and profitable.

OBJECTIVES
Our marketing plan objective to :

1. Overcome other competitors in this area by using a well organize business strategies.
2. Gain respect and trust from our customer by fulfilling their needs and request.
3. To be able on paying back the bank loan and overcome our initial cost within 2 years.

MISSION
 i. To introduce our product in entire world.
ii. To attract custumers from our country and internasional to buy our product.
iii. To serve the consumer market with very reasonable price.

Vision
To seeing the Crazy Crunchy Seaweed Enterprise have branches all over the world.

7.2) PRODUCT DESCRIPTION

Product attributes
Trade name Crazy Crunchy Seaweed
Brand name Crazy Crunchy Seaweed
Price (per pack) Rm3.00
Material Sea weed, flour, “kulit popiah”, flavour
Labelling / packaging

Packing 1 pack = 100 gram

Warranty :
 Manufacturing date 20/1/2016
 Expiry date 3/2/2016

7.3) TARGET MARKET

Target market is a group of customers that the business organization has decided to aim its
marketing efforts. To ensure that marketing effort fullfill customers’ needs and request as
well as bring profits, we have taken steps to identify and focus our effort on selected group of
customers. The target market for Crazy Crunchy Seaweed Enterprise is family and children
that likes to eat the original seaweed. Target market can be separated by the following
aspects.

I. Demographic Segmentation
Demographic is a study about population in an area. Demographic segmentation
variables include age, gender family size, family life cycle, income, occupation,
 education, generation, ethnicity, nationality, religion, social class. Market
segmentation is important because different groups of consumers have different needs
based on their varying demographics. These needs will drive any integrated marketing
strategy.

Our business located at N0. 11, Jalan Intan, Taman Batu 3, 40150, Shah Alam,
Selangor where there are many people knowing about the place because the place of
our business is near the city. So that, it will give the good impact to our business
because many people will know our business and customer can buying our product.
We are focusing at certain group of age starting from 12 years old and above because
a lot of them likes to eat sneaks especially for children. Crazy Crunchy Seaweed
Enterprise target for family and children who does not like to eat the spicy sneaks. So,
we come up with original seaweed for them. Besides that people with income level
RM900 and above can buy this product because the price of this product is very
cheap. While for the religion, race and nationaly target market, it also have halal
product so that everyone can buy this product.

II. Geographic Segmentation

Geographic segmentation occurs when a business divides its market on the basis of
geography. There are several ways that are market can be geographically segmented.
The following are some examples of geographic variables often used for segmentation
such as by city, country, state, region, country, or international region. Marketers can
also divide the market into rural, suburban and urban market segments. In addition,
climate and total population in each area an example of geographic segmentation.

Geographic are important aspect before we locate the business. Suitable geographic
will give positive impact to our business. Because of that, we are choose N0. 11, Jalan
Intan, Taman Batu 3, 40150, Shah Alam, Selangor as our location to build up our
business. This is because N0. 11, Jalan Intan, Taman Batu 3, 40150, Shah Alam,
 Selangor is the most place which having many manufacturer activities and near to the
city. The population of this place is about 646,890 people that is suitable for our
business. We sure that the place can give benefit to our business because there are a
lot of advantages of the place. Our product is suitable for eat anytime for hot season
or rainy season. Our product also can easier to get at supermarket or any malls.

III. Behavioral segmentation

Behavioral segmentation classifies organizations and individuals into categories based
on how they act or behave towards products. This segmentation highlights consumer
feedback about our product. Firstly, through the benefits derived from our product
which taste differently compared with other product. Customer should purchase our
product because this product is unavailable anywhere else except at the designed
outlets. It is also suitable for working people because this product easy to carry. We
take the opportunity to market our product in Malacca because Malacca is a historical
state and many tourists at there.

IV. Psychographic Segmentation

Psychographic segmentation involves dividing the market into segments based on
different personality traits, interests and consumers lifestyles. It based on the
assumption that the product and brand an individual purchases will reflect that person
characteristics and patterns. Our target to make people buy this product who are very
likes to eat the original seaweed. Using our trademark and trade line, we will display a
testimony from our existing customers during the promotional period. So, this will
increase confidence for new customer to buy our product. Customer is able to have a
free taste of our product as part of our promotion. We also will be equipped with
required knowledge and skills in communicating and attracting customers. Last but
not least, the lifestyle of consumer also an important factor as certain consumer adores
luxury or expesive item. So, the impressive characteristics of our packaging will be
suitable to cater for this type of consumer.
7.4 ) MARKET SIZE
N0. 11, Jalan Intan, Taman Batu 3, 40150, Shah Alam, Selangor
TOTAL POPULATION : 646,890 people
TARGET MARKET : 15% x 646,890
= 97,033
1 UNIT (PER PACK) = RM3.00
MARKET SIZE = 97,033 x RM3.00
= RM 291,099

7.5 ) COMPETITION

NO COMPETITON STRENGTH WEAKNESS

1 Kerepek House  Provide delivery service  Lack of
Enterprise to their customers. promotion
 Have various types of strategy
chips and flavour  Environment is
 Customers can order or not interesting
bookings at the festive
season.
2 Ros’k Enterprise  Have showroom to show  Lack of
its product that has been promotion
produced strategy
 Have various types of  Service hour are
chips and flavour short
3 BH NOR Kerepek  Have various types of  Lack of
Enterprise chips and flavour promotion
 The product was made by strategy
traditional way
7.6) MARKET SHARE

A ) Before Enter Market

N COMPETITORS % OF MARKET SHARES (%) TOTAL MARKET
O (RM)
1 Kerepek House 39 113,528.61
Enterprise
2 Ros’k Enterprise 36 104,795.64
3 BH NOR Kerepek 25 72,774.75
Enterprise
TOTAL 100 291,099
 Sales

Kerepek House Enterprise ,

113,528,61
Ros'k Enterprise , 104,795.64
BH NOR Kerepek Enterprise ,
72,774.75

B ) After Enter Market

N COMPETITORS % OF MARKET SHARES (%) TOTAL MARKET
O (RM)
1 Kerepek House 35 101,884.65
Enterprise
2 Ros’k Enterprise 30 87,329.70
3 BH NOR Kerepek 20 58,219.80
Enterprise
4 Crazy Crunchy Seaweed 15 43,664.85
Enterprise
TOTAL 100 291,099
 Sales

Kerepek House Enterprise,

101,884.65
Ros'k Enterprise, 87,329.70
BH NOR Kerepek Enterprise,
58,219.80
Crazy Crunchy Seaweed
Enterprise, 291,099

7.7 ) SALES FORECAST

NO YEAR MONTH SALES FORECAST(RM) EVENT

1 1 January 50,258
(2016)
2 February 82,324 Chinese New
Year
3 March 80,362
4 April 72,825
5 May 65,870
6 June 50,162
7 July 100,210 Hari Raya Aidil
Fitri
 8 August 70,482
9 September 75,124
10 October 123,897 Deepavali
Hari Raya Aidil
Adha
11 November 90,123
12 December 110,382 Christmas
School Holiday
TOTAL 972,019
2 15% x 972,019
(2017) = 145,802.85
= 145,802.85+ 972,019
= 1,117,821.85
3 15% x 1,117,821.85
(2018) = 167,673.2775
= 167,673.2775+1,117,821.85
= 1,285,495.128

ITEM CALCULATION
Average sales forecast per RM972,019/12 months
month = RM 81,001.58
Price per unit RM3.00
Number of output per month RM81,001.58 /RM3.00
=27,000 unit
The amount of output to be 27,000/24 days
produced per day is =1,125 units per day

7.8) MARKETING STRATEGY

7.8.1) PRODUCT STRATEGY

i. BRAND NAME
Our product named is Crazy Crunchy Seaweed. It is very unique and interesting name
because we come up with original flavour for our customers who does not like the
spicy taste. When they eat our product, they will feel wants to eat again and again
because Crazy Crunchy Seaweed is very crunchy because we use the special flavour
for made it. Just by recognize our brand name, people will immediately want to know
 more details about our product. Our brand name also can make people wondering
what makes our product different than any of the brand in the market.

ii. PRODUCT QUALITY

Product design is an important roles influences the target market. We create the
interesting design to attract our customers to buys our products. As a result, our
customers will feel satisfied with our product design when they buy our product.

PRODUCT PACKAGING DESIGN

Packaging refers to the process of designing, evaluating, and producing packages. Packaging
also plays an important role in attracting the customer’s attentions and encouraging the
number of sales. In our product we will ensure that the product is free from any broken
during the process of packaging. We also ensure that the packaging is suitable and easy for
our customers when they buy our product.

LABELLING
In our product, we decide to include all the information of product such as information about
name of our product, expired date of product, ingredient of product, quantity information and
name and address manufacturer. Labelling is to easier for our customers to get any
information about the product.

WARRANTY
We have provided about 2 week warranty for our product. After 2 week, the product cannot
be eaten and the product will be broken.
7.8.2) PRICING STRATEGY
The price of the product is the amount of money charged to the customer for a particular
purchase. We have decided to choose cost-based pricing for our pricing strategy. The main
advantage of cost-based pricing is that selling prices are relatively easy to calculate. If the
mark-up percentage is applied consistenly across product ranges, then the business can also
predict more reliability what the overall profit margin will be.

COST BASED-PRICING
We also have decided to use cost-based pricing because it is the simplest and most commonly
used pricing strategy in a business. Cost-based pricing is based on the total cost of the
product plus standard mark-up prices. The mark-up is the profit margin that is desired from
the sales of the product. We can conclude ;
Selling price = total cost per unit + mark-up

After several calculation (fixed-cost+variable cost), we have obtained our product total cost
per unit is RM3 and we decided the percentage of our profit margin is 10%. The calculation
is shown below:

Unit cost RM 1.50

Mark -up 100%
Selling price RM3.00

PRICING TACTICS

The most important strategy in business is pricing tactics. We made up some strategy to
promote our products to customers by planning some prices tactics in our business :

1. Discount pricing
Every month, we will come up our products with special discounts to our
customers in first week of every month depend on the quantity of the
purchase. Customers that buy our product in many quantity, we will give them
special discounts such as every purchase of up RM50 will get 7% of discounts.
This tactics will surely attract many customers and existing customers to buy
our products.

2. Promotional pricing
 Our product also will give offer promotional pricing in some important day
such as promotion Hari Raya, National day and Deepavali day. We will give
special price to our product that they buy. From this, our income will increase
more and at the same time can attract our customers too.

3. Product bundle pricing

Besides that, we also provided product bundle such as when customers buy 20
pack of product, they will get 1 pack free gift of the product. So, customers
can buy our product in many quantity to get a free gift from us.

BUSINESS CARD

For our business card, we will be giving our contact number and the address of our Crazy
Crunchy Seaweed product. So that, it will be easier for our customers to contact us in order to
book for catering and ordering our product in packaging. This is seen to be one of the most
effective way to promote our business.
7.8.3) PLACE OR DISTRIBUTION STRATEGY
MANUFACTURER WHOLESALER RETAILER CONSUMER

Our company has decided to use this channel for product distribution. We make the
decision to sell our product throught the wholesaler and retailer. It is because it can easier for
our customers to buy this product. We will produced our product in large amount of quantity
and sell them to the wholesaler. The wholesaler will buy our product and then they will sell
them to the retailer.
Retailer has a big role to deliver our product to the customers. Through retailer, we
can get feedback and complaints about our product from customers.

7.8.4) PROMOTION STRATEGY

The internet
 I. Facebook
To promote our product, we make an official account facebook for our company
which is “Crazy Crunchy Seaweed”. In this page, we show the address of company,
company number, price and picture of our product. So that, people will get any
information about our product in the facebook.

II. Instagram
Another way to promote our product is we had created own our instagram page which
is “Crazy Crunchy Seaweed’. In this page, we also show our profile about our
product. So if people does not have account facebook, they will get the information
about our product from our instagram.

III. Twitter
We also make our own twitter page to promote our product. Same like in the facebook
we show the picture and price of the product. So this is the one best way to promote
our product if people does not have facebook or instagram. Our twitter link is
www.twitter.com/CrazyCrunchySeaweed

7.9) MANPOWER PLANNING

POSITION NO. JOB STATUSREMUNERATION EPF SOCSO TOTAL
PER MONTH (13%) (2%)
(RM) (RM)
SALESMAN 1 PERMANENT 1,200 156 24 1,380
MARKETIN 1 PERMANENT 2,000 260 2,260
G
MANAGER
RUNNERS 2 PERMANENT 1,000 130 20 1,150
TOTAL 4,790
7.10) MARKETING BUDGET TABLE
ITEM FIXED ASSET MONTHLY OTHER
EXPENSES (RM) EXPENSES (RM) EXPENSES
Promotional 6,000
Expenses
Grand Opening 7,000
Expenses
Business Card 200
Salaries 4,790
Total 10,990 7,000
 OPERATIONAL
PLAN

INTRODUCTION
 An operation plan forms part of the business’s strategic plan and is important for
effective business leadership. It describe how the work will be done, the workflow from input
to end results, including the resources that will be used along the process, all of which are
required for success.

The operating plan is the section of your business plan where you dig into more of the
nuts and bolts of your business, areas like production, manufacturing, inventory and
distribution. In other words, this is the time where you put aside the conceptual aspects of
your business to get your hands dirty in terms of writing out the specific of how you’re going
to make your product, store it, and then ship it out to your customer.

In this operation system, there are several components involved in the transformation
of business input into output which are business input, transformation process, output,
feedback and external environment. In the operation process, the input in the raw material
that is use in the process of making the product of business. Input can classified as the raw
material, workers, machines, equipments, capital, latest technology and the appropriate
information to be used in the operation process.

While the process of transformation is the process that transform from the input to the
output which, include the process of planning the raw material that receive from input, and
the design the operational process to making the product from the planning that have been
made, after that turn to the process of planning the floor layout and the process of distributing
the work task to the worker to be accomplish according to the planned. Input is last process in
the operation.

The main objectives for the KEREPEK SEAWEED is to give a best quality of our
product, which are many different types and taste of Kerepek to our customer in order to
make them more satisfied with these products.

PROCESS PLANNING

Activity Chart for Manufacturing of “ Kerepek Seaweed “

Prepare all the raw materials that used in making the " Kerepek Seaweed "
 Wet the " kulit popiah " with the flour as a means of glue.

Put the seaweed on the " kulit popiah "

Then, put again " kulit popiah " on the seaweed

After that, the scissors " kulit popiah " that contains seaweed in a small

Then, fried the " kulit popiah " with the seaweed.

Kerepek Seaweed is then packed in small bag plastic

The bag plastics are inspected before being placed into boxes

The boxes are place in the store before being distributed to the supermarket or hypermarket.
Symbol Used in the Process Chart.

Symbol Type of activity Description

Activity that modify,
Operation transform or give valies to
the input
 Transport activity occurs
Transportation when materials are
transported from one point to
another
Activity that measures
Inspectation standard of the in-process
material, finished products or
services
The symbol is used when in-
Delay process material is restrained
in a location waiting for the
next activity
The symbol is used when the
Storage in-process materials or
finished products are stored
in the storage area

Process Flow Chart for Manufacturing of “ Kerepek Seaweed’

Prepare the raw materials

ggggpredkdjehdjeh
 Wet the “ kulit popiah “ with flour

Put the seaweed on the “ kulit popiah “

Put again “ kulit popiah “ on the seaweed

After that, the scissors " kulit popiah " that contains seaweed
in a small size

Fried the “ kulit popiah “ with the seaweed

Packed the Kerepek seaweed in the bag plastic

Inspectation of quality of packaging

Transport boxes to store

Keep boxes in store

OPERATION LAYOUT

LAYOUT BASED ON PROCESS

PRODUCTION PLANNING

Estimated sales forecast for Kerepek Seaweed is Rm 972 019

Price per unit: RM3

 ITEM CALCULATION
RM 972,019/12 months
Average cost forecast per month = RM 81001.58
RM3
Price per unit

Number of output per month RM 810168.25/Rm3

=27000 UNIT

If the number of working days per month 24 270 000/24 days

days. =1125 units per day
The amount of Output to be produced per
day is :

WORKERS REQUIRED MANUFACTURING

i) Capacity planning
= 1125/ 7 hours

=161 packets per hour

 If one worker can produce 50 packets in 1 hour, the business needs 3 workers for 161
packets per hour.

= 161/200 packets

=3 workers

MATERIAL PLANNING

THE BILLS OF MATERIALS FOR A UNIT OF KEREPEK SEAWEED

PRODUCT DESCRIPTION SPECIFICATION PRICE PER PRICE PER
UNIT(RM) QUANTITY( RM)
101 “ KULIT POPIAH “ 40 PIECES RM 4.30 RM 0.1075
102 DRY SEAWEED 80 PIECES RM 11.00 RM 0.1375
103 FLOUR 3.3 G RM 2.30 RM 0.6969

104 COOKING OIL 33.3 G RM 2.70 RM 0.0810

105 SEASONING 2.6 G RM 1.10 RM 0.4230

RM 1.4459
TOTAL RM 1.50

QUANTITY OF RAW MATERIAL REQUIRED PER MONTH

MATERIAL QUANTITY SAFETY TOTAL PRICE PER TOTAL
STOCK MATERIAL UNIT PRICE
REQUIRED ( RM) ( RM)
“ KULIT 1800 20 1820 RM 4.30 7826
POPIAH “ PACKETS PACKETS PACKETS
DRY 90 10 100 RM 11.00 1100
SEAWEED PACKETS PACKETS PACKETS
FLOUR 90 KG 5 KG 95 KG RM 2.30 218.50

COOKING 200 KG 5 KG 205 KG RM 2.70 553.50

OIL

SEASONING 1800 5 PACKETS 1805 RM 1.10 1985.50

PACKETS PACKETS
TOTAL 11683.50

SUPPLIERS OF RAW MATERIALS

1. Quality of material
2. Price and discount offered

8.6) MACHINE AND EQUIPMENT PLANNING

THE NUMBER OF MACHINES AND EQUIPMENTS REQUIRED

NO MACHINE AND QUANTITY PRICE PER TOTAL
EQUIPMENTS UNIT ( RM ) ( RM )
1 AIR CONDITIONER 1 500.00 500.00

2 TABLE 2 20.00 40.00

3 CHAIRS 8 15.00 120.00

4 LAMP 4 30.00 120.00

5 VAN 1 400.00 400.00

TOTAL 1060

SUPPLIERS THAT ARE RELIABLE IN TERMS OF PRICE AND AFTER SALES

SERVICES

1. Price
2. Quality and reliability

8.7) MANPOWER PLANNING

i) List of operation personnel

Position No of worker required

Operation manager 1

Operator 3

Security guard 1
 SCHEDULE OF REMUNERATION

SALARY EPF (RM SOCSO TOTAL

NO POSITION PER ) 13 % (RM) (RM)
MONTH 2%
( RM )
1 OPERATION MANAGER 1500 195 30 1725
2 OPERATOR ( 8 ) 1000 130 20 1150 x 3
= 3450
3 SECURITY GUARD 900 117 18 1035

TOTAL 3400 442 68 6210

8.8) OVERHEAD REQUIREMENT

OVERHEAD REQUIREMENT SCHEDULE

NO ITEMS COST PER MONTH

(RM)
1 INSURANCE & ROAD TAX FOR MOTOR VEHICLE 1500
2 UTILITIES 500

3 RENT 1000

8.9) LOCATION PLAN

Factors to be considered for choice of location:
1) Distance from raw material / suppliers

 The nearness or availability of raw materials is a factor we must seriously consider

when choosing the business location. If the business is not sited close to these raw
material/suppliers, then sourcing and transportation will reduce the profit margin

2) Price of land or rentals

 Sometimes the land will purchased, but more often it will be rented along with the
business buildings and facilities. Rentals can vary enormously depending on the
location and the facilities provided. Thus, it is important to consider low rental and
low price when buying any piece of land.

3) Infrastructure

 Availability of the basic infrastructure can affect the choice of small business
location. Amenities and infrastructure such as water supply, power supply, good road
network and security are things to consider when choosing a location for business.

4) Transportation

 Transport includes the cost of getting input into the business and the cost of getting
the products delivered to customers. A business needs to be close to its source of
supply. If the cost of transporting raw materials is high or difficult then the product
will have to be sold at higher prices.

8.10) BUSINESS AND OPERATION HOURS

Kerepek Seaweed Entreprise operates 6 days per week and we practice a shift hour for our
workers. The operation hour of Kerepek Seaweed Entreprise:

i) Business Hour (time)

Day Business Hour Total Hours per Day

Monday to Saturday 8.00 am to 10 pm 14 hours

i) Operation hours

Day Operation hour Total hours per

day
Shift 1 Shift 2
Monday to Saturday 8.00 am to 3.00 pm to 14 hours
3.00 pm 10.00 pm

REST HOUR

The rest hour for our company is state 12.30 pm to 1.30 pm for the first shift and the rest hour
for the next shift is 7.30 pm until 8.30 pm.

For Friday, there are extra one hour for the workers to perform a Jumaat prayer that is 12.30
pm until 2.30 pm.
8.11) OPERATION BUDGET

PARTICULARS FIXED MONTHLY OTHERS TOTAL

ASSETS EXPENSES
Fixed Assets
Machinery and Equipment 1060 1060

Van 400 400

Working Capital
Raw Materials and Packaging 11683.50 11683.50

Salaries, EPF & SOCSO 6210 6210

Pre-Operations & Other
Expenditure
Other Expenditure 500 500
( utilities )
Deposit ( rent ) 1000 1000
Business Registration & 300 300
Licences
Insurance & Road Tax for 1500 1500
Motor Vehicle
Total 1460 17893.50 3300 22653.50
PROJECT IMPLEMENTATION SCHEDULE

ACTIVITIES DAEDLINES DURATIONS

Incorporation of business Jan – Mac 2017 3 months

Application for permits and Jan – April 2017 4 months

license

Searching for business Feb – Mac 2017 3 months

premise

Renovation of premise April 2017 1 month

Procurement of machines and April – June 2017 3 months

raw materials

Recruitment of labors June 2017 1 month

Installation of machines June 2017 1 month

 FINANCIAL
PLAN

INTRODUCTION

A financial plan incorporates all financial data derived from the operating budgets for
example the marketing, operations and administration budgets. Financial information from
the operating budgets is then translated or transformed into a financial budgets.

Based on the financial data, projection are prepare via the following pro forma statement:

• Cash flow

• Income (or profit and loss) statement

• Balance sheet

THE IMPORTANCE OF A FINANCIAL PLAN

A financial plan is crucial to the overall business plan that is developed for a particular
business or project. It importance can be summarized as follow:

• To determine the size of investment

• To identify ad propose the relevant sources of finance

• To ensure that the initial capital is sufficient

• To analyze the viability of the project before actual investment is committed

• To be use as guideline for project implementations

PROJECT IMPLEMENTATION COST SCHEDULE

A project implementation cost schedule incorporates both long-term and short-term

expenditure needed to start a project. The purpose of preparing the cost schedule is to
determine the amount of initial investment needed to launch our new project.
SUMMARY

Crazy Crunchy Seaweed involve in manufacturing with the new one product, we will make
sure that our customers will get only the high quality of kerepek which are made by own
recipe. After doing some research, we conclude that there is a high demand of our products
from the people. Therefore, we see this as an advantage to grab the opportunity of making
large profit.

We only provide product that are freshness and halal product for our customers and it is our
pleasure to satisfy their needs and wants.

As a conclusion, we are sure that we are able to cater to the needs and wants of our target
market. We hope that we can be the main Kerepek with new innovation manufacturer not
only in Selangor but also in Malaysia. Furthermore, we also hope that our products can enter
the international market in years ahead. We will give all of our efforts to make this hope
come true.