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business. We also took it further by analyzing and drafting a sample cooking oil business
marketing plan template backed up by actionable guerrilla marketing ideas for cooking oil
businesses. So let’s proceed to the business planning section.
Table of Content [hide]
1 Why Start a Cooking Oil Business?
2 Cooking Oil Business Plan – Executive Summary
3 Cooking Oil Business Plan – SWOT Analysis
4 Cooking Oil Business Plan – MARKET ANALYSIS
5 Cooking Oil Business Plan – SALES AND MARKETING STRATEGY
6 Cooking Oil Business Plan – Publicity and Advertising Strategy
7 Cooking Oil Business Plan – Sustainability and Expansion Strategy
In the United States, cooking oil production business is grouped under the Margarine and
Cooking Oil Processing industry and companies in this industry process a variety of
oilseeds including canola seeds, sunflower seeds, flaxseeds, safflower seeds, mustard
seeds, rapeseed oil, peanut oil, cottonseed oil and other edible oilseeds.
If you observe happenings in the margarine and cooking oil industry, you will notice that the
price of oilseeds declined, leading revenue for the industry to fall. On the other hand, the
revenue generated in this industry is expected to rebound over the five years to 2022 as
oilseed prices stabilize.
Besides, the growing acceptance and adoption of cooking oils will continue to help improve
demand from the US consumer. Biofuel production will also increase, which is anticipated to
generate steady demand, though low prices as a result of overproduction in the past will
likely make industry operators leery of overplanting over the next five years.
A research conducted by IBISWorld shows that the Margarine and Cooking Oil Processing
industry experienced significant revenue volatility over the last five years due to fluctuations
in the price of inputs such as soybeans, oilseeds and corn. Producers responded by rising
and dropping product prices in line with commodity costs, which skewed revenue figures in
both directions.
Meanwhile, due to growing health consciousness among consumers, demand for edible
cooking oils strengthened, while demand for animal-derived fats declined. As a result,
producers introduced a greater variety of edible oils that are marketed as healthier
alternatives to traditional cooking oil.
Statistics has it that in the United States of America alone, there are about 344 licensed and
registered margarine and cooking oil production companies responsible for employing about
22,762 employees and the industry rakes in a whooping sum of $61 billion annually with an
annual growth rate projected at -4.1 percent within 2012 and 2017. Archer Daniels Midland
Company happens to be the company with the lion share of the industry.
Please note that the barriers to entry into the Margarine and Cooking Oil Processing
industry are moderate, with the most significant barrier being the ability to raise capital.
Capital investments are needed to purchase machinery and equipment and purchase or
rent facilities. While the amount of capital needed to enter the industry depends on the scale
of operations an entrant is pursuing, even small – scale facilities require significant capital.
Other barriers include securing supply contracts with upstream suppliers of soybeans,
oilseeds and other ingredients used to produce margarine, cooking oil and other industry
goods. The well-entrenched position of leading processors in the industry can also
represent a barrier to entry for prospective entrants.
To sum it up, the cooking oil production business is profitable and it is open for any aspiring
entrepreneur that has the capacity to compete with other players for the available market
share to come in and establish his or her business.
Queens Oil© Cooking Oil Production Company, Inc. is going to operate a standard and
licensed cooking oil production company whose product will not only be sold in La Crosse –
Wisconsin but also throughout the United States of America.
We are in the business to make profits and also to give our customers value for their money
and we are going to do all that is permitted by the law of the United States of America to
achieve our goals. We will be engaged in the production of a wide range of edible and
healthy cooking oil such as;
Canola oil
Flaxseed oil
Mustard seed oil
Safflower oil
Peanuts oil
Soybean oil
Rapeseed oil
Cottonseed oil
Olive oil
Castor oil
Sesame oil
Sunflower seed oil
Corn oil
Our mission is to establish a standard cooking oil production Company that will favorably
compete with leaders in the industry. We want to build a cooking oil production business
whose brands will someday become a household name.
Queens Oil© Cooking Oil Production Company, Inc. is a business that is established with
the aim of competing favorably with other leading cooking oil brands in the industry. This is
why we will ensure that we put the right structures in place that will support the kind of
growth that we have in mind while setting up the business.
We will make sure that we only employ people that are qualified, honest, hardworking,
customer centric and are ready to work to help us build a prosperous business. As a matter
of fact, profit-sharing arrangement will be made available to all our senior management staff
and it will be based on their performance for a period of five years or more depending how
fast we meet our set target.
In view of that, we have decided to hire qualified and competent hands to occupy the
following positions;
Plant Manager
Responsible for overseeing the smooth running of the cooking oil production plant
Part of the team that determines the quantity of cooking oil that are to be produced
Maps out strategies that will lead to efficiency amongst workers in the plant
Responsible for training, evaluation and assessment of cooking oil plant workers
Ensures that the steady flow of both raw materials (oilseeds) to the plant and easy
flow of finished products (well – packaged cooking oil) through wholesale distributors
to the market
Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
Ensures that the plant meets the expected safety and health standard at all times.
Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
Defines job positions for recruitment and managing interviewing process
Carries out induction for new team members
Responsible for training, evaluation and assessment of employees
Oversees the smooth running of the daily office and factory activities.
In charge of operating machines that are used in the production and packaging of
cooking oil.
Responsible for taking care of the machines and equipment in the production plant
Handles any other duty as assigned by the production manager.
Manages external research and coordinate all the internal sources of information to
retain the organizations’ best customers and attract new ones
Models demographic information and analyze the volumes of transactional data
generated by customer purchases
Identifies, prioritizes, and reaches out to new partners, and business opportunities et
al
Documents all customer contact and information
Represents the company in strategic meetings
Helps increase sales and growth for the company
Accountant/Cashier
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Provides managements with financial analyses, development budgets, and
accounting reports
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization
Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the highest
level
Through interaction with customers on the phone, uses every opportunity to build
client’s interest in the company’s products and services
Manages administrative duties assigned by the store manager in an effective and
timely manner
Consistently stays abreast of any new information on Queens Oil© Cooking Oil
Production Company, Inc. products, promotional campaigns etc. to ensure accurate
and helpful information is supplied to clients when they make enquiries
Strength:
Part of what is going to count as our strength is the vast experience of our management
team, we have people on board who understand how to grow a business from scratch to
becoming a national phenomenon. So also, our large distribution network and of course our
excellent customer service culture will definitely count as a strong strength for the business.
Weakness:
A major weakness that may count against us is the fact that we are a new cooking oil
production company and we don’t have the financial capacity to engage in the kind of
publicity that we intend giving the business.
Opportunities:
The opportunities for cooking oil industry are enormous because there are loads of
wholesalers and retailers who rely on the supply of cooking oil. As a result of that, we were
able to conduct a thorough market survey and feasibility studies so as to position our
business to take advantage of the existing market for cooking oil and also to create our own
new market. We know that it is going to require hard work, and we are determined to
achieve it.
Threat:
Some of the major threats that we are likely going to face is economic downturn and
unfavorable government policies. It is a fact that economic downturn affects purchasing
power. Another threat that may likely confront us is the arrival of a new cooking oil
production company in same location where ours is located.
Market Trends
A notable trend in the industry reveals that operators are restructuring product lines to better
fit demand for rising health concerns. No doubt, regulations will incentivize restaurants and
households that use healthier cooking oils.
Lastly, the price of oilseeds is typically the most reliable driver of industry performance. It is
important to state the part of what affects productivity output in this industry is the fact that
oilseed farming is vulnerable to unpredictable weather conditions, and the demand for high-
quality cooking oil in key foreign markets will boost exports.
Or target market can’t be restricted to just a group of people or organization, but all those
who reside in our target market locations. In view of that, we have conducted our market
research and we have ideas of what our target market would be expecting from us.
We are in business to engage in the production and wholesale distribution of cooking oil to
the following groups of organizations;
Sources of Income
Queens Oil© Cooking Oil Production Company, Inc. is established with the aim of
maximizing profits in the industry and we are going to ensure that we do all it takes to sell
our cooking oil to a wide range of customers. Queens Oil© Cooking Oil Production
Company, Inc. will generate income by simply selling;
Canola oil
Flaxseed oil
Mustard seed oil
Safflower oil
Peanuts oil
Soybean oil
Rapeseed oil
Cottonseed oil
Olive oil
Castor oil
Sesame oil
Sunflower seed oil
Corn oil
Sales Forecast
When it comes to cooking oil production business, if your cooking oil is properly packaged
and branded, and if your production plant is centrally positioned and easily accessible, you
will always attract customers.
We are well positioned to take on the available market in La Crosse – Wisconsin and every
city where our cooking oil will be sold and we are quite optimistic that we will meet our set
target of generating enough income/profits from the first six months of operation and grow
the business and our clientele base.
We have been able to examine the cooking oil production industry, we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast.
Below are the sales projection for Queens Oil© Cooking Oil Production Company, Inc., it is
based on the location of our business and other factors as it relates to small and medium
scale cooking oil production startups in the United States;
N.B: This projection was done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same product and customer care services as we do within same
location. Please note that the above projection might be lower and at the same time it might
be higher.
Place adverts on both print (community – based newspapers and magazines) and
electronic media platforms
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook,
twitter, et al to promote our cooking oil brand
Install our billboards in strategic locations all around major cities in the United States
of America
Engage in roadshow from time to time in targeted communities
Distribute our fliers and handbills in target areas
Position our Flexi Banners at strategic positions in the location where we intend
getting customers to start patronizing our products.
Ensure that our cooking oil is well branded, that all our staff members wear our
customized clothes, and all our official cars and distribution vans are customized.
Payment Options
The payment policy adopted by Queens Oil© Cooking Oil Production Company, Inc. is all
inclusive because we are quite aware that different customers prefer different payment
options as it suits them but at the same time, we will ensure that we abide by the financial
rules and regulation of the United States of America.
Here are the payment options that Queens Oil© Cooking Oil Production Company, Inc. will
make available to her clients;
In view of the above, we have chosen banking platforms that will enable our client make
payment for product purchase without any stress on their part. Our bank account numbers
will be made available on our website and promotional materials.
The Total Fee for Registering the Business in the United States of America – $750.
Legal expenses for obtaining licenses and permits as well as the accounting services
(software, P.O.S machines and other software) – $1,300.
Marketing promotion expenses for the grand opening of Queens Oil© Cooking Oil
Production Company, Inc. in the amount of $3,500 and as well as flyer printing
(2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
The total cost for hiring Business Consultant – $2,500.
Insurance (general liability, workers’ compensation and property casualty) coverage
at a total premium – $2,400.
The total cost for payment of rent for 12 months at $1.76 per square feet in the total
amount of $115,300.
The total cost for construction of a standard cooking oil production plant – $100,000.
Other start-up expenses including stationery ($500) and phone and utility deposits
($2,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– $100,000
The cost for Start-up inventory (raw materials, drums, bottles and packaging
materials et al) – $80,000
The total cost for the purchase of oil extracting and packaging equipment – $100,000
The total cost for store equipment (cash register, security, ventilation, signage) –
$13,750
The total cost of purchase of distribution vans – $100,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone,
Fax Machines, tables and chairs et al) – $4,000.
The cost of launching a website – $600
Miscellaneous – $10,000
Generate part of the startup capital from personal savings and sell of stocks
Source for soft loans from family members and friends
Apply for loan from the bank
N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft
loan from family members $50,000) and we are at the final stages of obtaining a loan facility
of $300,000 from our bank. All the papers and documents have been signed and submitted,
the loan has been approved and any moment from now our account will be credited with the
amount.
Cooking Oil Business Plan – Sustainability and Expansion Strategy
The future of a business lies in the number of loyal customers that they have, the capacity
and competence of their employees, their investment strategy and the business structure. If
all of these factors are missing from a business, then it won’t be too long before the
business closes shop.
One of our major goals of starting Queens Oil© Cooking Oil Production Company, Inc. is to
build a business that will survive off its own cash flow without the need for injecting finance
from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to retail
our well – branded cooking oil a little bit cheaper than what is obtainable in the market and
we are prepared to survive on lower profit margin for a while.
Queens Oil© Cooking Oil Production Company, Inc. will make sure that the right foundation,
structures and processes are put in place to ensure that our staff welfare are well taken of.
Our company’s corporate culture is designed to drive our business to greater heights and
training and retraining of our workforce is at the top burner.
We know that if that is put in place, we will be able to successfully hire and retain the best
hands we can get in the industry; they will be more committed to help us build the business
of our dreams.
Check List/Milestone