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Margin per car. This is the unit selling price minus the variable cost of
producing a car. GF assumes that in year 1, the margin will be
$5,000. Every other year, GF assumes the margin will decrease by
4%.
Sales. The demand for the car is the uncertain quantity. GF assumes
sales – number of cars sold – in the first year are triangularly
distributed with parameters 100,000, 150,000, and 170,000. Every
year after that, the company assumes sales will decrease by some
percentage, where this percentage is triangularly distributed with
parameters 5%, 8% and 10%. GF also assumes the percentage
decreases in successive years are independent of one another.
Unit sales:
B12 is defined as an “assumption” cell with parameters entered from
cells E5 (min), F5 (most likely) and G5 (max).
B14: =B12
Contributions:
B15: =B5 | C15 (and across): =B15*(1-$B$6)
Depreciation:
Row 17: =B4/5 for each year
Cash flow:
Sum of corresponding values in rows 17 and 19 (add deprecation back
to get cash flow)
B20: =B17 + B19, and copy across
NPV:
=-B4 + NPV(B8,B20:F20)
Final Actions:
We can also look at the 5th percentile, often called the value at risk,
VAR, and see it is about a $95 million loss.
Sensitivity:
Run Simulation.
These values are: market size, market share, unit price (yen), unit
variable cost (yen), and fixed cost (billions yen).
Results