Executive Summary

We are into the business of fresh juice vending machines. We will penetrate the vending
industry with first to market high quality vending machines. Our product includes squeezer of
fruits and thereby providing fresh juices to the customers. Our target customers include
educational institutions, offices, hospitals and shopping malls. We are providing vending
machines that give the customers fresh juices in an instant to the customers.

The proposed design of the product provides a transparent working system showing the
whole vending process to its customers.

The firm will be registered under The Partnership Act, 1932. The business will have 4 owners
who provide the initial capital required for the firm. The profit will be divided among the
partners in an equal ratio. A part of the profit will be kept as Reserves and Surplus which can
be used for further expansion of the business.

As it is a start-up, the business plans to manufacture and sell 50 units in the first year. In this
busy world, people do not have time to take care of their health. They seek junk foods and
soft drinks like Pepsi, Coca-Cola, etc. as their diet. As a result, their health is deteriorating
day-by-day. So it is easy to get the attention of the people when we provide fresh juice
within seconds. In the future, the company will have competitors, so the business has to bring
innovative ideas in the coming years. As of now, in the first few years, we won’t face tough
competition.

1
 General Company Description

Name: Frugoes

Logo

Tagline
Get juiced health induced

Vision
To be the number one company providing healthy juices in vending machine.

Mission
Our mission is to be the leader in introducing innovative quality vending machines. We
intend to give a machine that is user friendly and easily operatable by people that provide
100% natural freshly squeezed juice anywhere. We wish to inculcate healthy drinking habits
among the people. Design, technology, functionality, robustness and excellence in quality;
that is our commitment.

Goals
To provide a vending machine that gives fresh readymade juice.

Objectives
1. Sell 40 vending machines
2. Directly place at least 10 vending machines that we would be operating
3. Grow our business by 20% each year

Business Philosophy
To deliver quality healthy drinks to our customers at a reasonable rate. We will be marketing
our products to schools and offices. We will be providing fresh juices instead of cold drinks
thereby promoting healthy drinking habits among students and employees.

2
Industry

Electronics industry

The electronics industry emerged in the 20th century and has now become a global industry
worth billions of dollars. Contemporary society uses all manner of electronic devices built in
automated or semi-automated factories operated by the industry.

The electric power industry began in the 19 th century and this led to the development of all
manners of inventions. Gramophones were an early invention and this was followed by radio
transmitters and receivers and televisions. A large part of the electronics industry is now
involved with digital technology.

The industry now employs large number of electronics engineers and electronics technicians
to design, develop, test, manufacture, install, and repair electrical and electronic equipments
such as communication equipment, medical monitoring devices, navigational equipment and
computers.

Food and beverages industry

The food and beverages industry is all companies involved in processing raw food materials,
packaging and distributing them. This includes fresh, prepared food as well as packaged food,
and alcohol, and non alcoholic beverages. Any product meant for human consumption, aside
from pharmaceuticals, passes through this industry.

Due to the economic meltdown, consumers are looking to save as much money as possible.
One major way that consumers are doing so is by purchasing more generic foods and making
their own meals, not going out to eat. This is causing food processing companies to become
more innovative to decrease the cost of goods sold, attract more customers, and increase
profit margins. The large amount of obesity in the world has a major effect on the food and
beverages industry. There has been an increase in the demand for healthy foods and more
informative nutritional labelling. Both of the trends have caused companies to release lower
calorie foods and to better control how their brand is viewed.

Companies want to be viewed as healthy brand and are promoting activities, such as youth
sports, that show this healthy image. There is also a mention of tax on foods known to lead to
obesity in order to curb consumer’s usage of them.

Company strengths and core competencies

1. Fresh juice without preservatives.
2. Transparent working system.

3
SWOT Analysis
Strengths Weaknesses
1. Quick service 1. Seasonal availability of fruits
2. Natural product 2. Low brand awareness

Opportunities Threats
1. Expansion 1. Electricity dependency
2. Competitive advantage over carbonate 2. Low profit margin due to purchasing
soft drinks cost
3. Health trend on the rise

Legal form of ownership

The legal form of business is partnership. The capital will be contributes equally by the
partners. Profit and losses also will be shared equally.

Advantages of this form of business

1. Business is easy to establish under partnership as legal formalities are less.

2. Start-up costs are low.
3. Capital available for the business is more as all partners contribute.
4. Risk will be shared so one person will not have to bear all losses if any
.

4
 Products and Services

A vending machine is an electronic machine used to disperse a product to a consumer after a

certain amount of money has been put into the machine. Frugoes is a fruit juice vending
machine that serves fresh juice. We will be selling vending machines as well as directly
operating the machines to provide service to our our customers. The vending machine serves
freshly squeezed juice and customers can also see how their juice is being processed. It
enables the customer to watch the entire juicing process from the moment they place their
order. The juice will be served in a 100 ml, 200 ml or 300 ml cup that will be dispensed
automatically by the machine.

Our competitive advantage includes:

1. Superior quality at reasonable price

2. Customised products
3. After sales service

Pricing
The machine is price at Rs 50,000 and the cost of 1 cup of juice will be as follows:

 100 ml-Rs 10
 200 ml- Rs 20
 300 ml-Rs 30

The client can choose one size of cup from the above three options.

Maintenance charges for the first year will be free and then normal maintenance will be
charged at Rs 2,500 and it will vary depending on the fault. Additional spare parts can be
purchased by the client.

5
Interior view

The fruits are stored on top in a built cooler placed in the machine. As the customer places
the order the machine gets activated and the fruit from the cooler goes to the squeezer where
the juicing process takes place. The juice is poured into the cup that is placed below the
squeezer and the waste (peels) is transferred into the bin below. There is a water storage bin
at the bottom below the cup holding tray which is connected to the squeezer by a tube for self
cleansing.

Product

Frugoes is a specially made vending made with an inbuilt squeezing system for getting
freshly squeezed juices like orange, pomegranate and mosambi.

6
Parts

Frugoes vending machine has several parts –

 Specially designed outer cover

The exterior design of the machine can be customised according to the client’s
requirement.

 Fruit storage –

The machine includes a fruit storage which is able to store about 25 kg of fruit. It also
has an inbuilt refrigerator to keep the fruits fresh and safe.

7
 Patented squeezing system –
The machine is being assembled by the best available squeezing system from
the company of Zumex.

 Removable spent peels waste bin –

The machine includes a removable waste bin where the peels are being
collected and can be removed manually.

 Water pump for cleaning –

The machine includes a water pump for manual cleaning of the squeezing
system.

8
  Automatic cup system-
The machine comes with an automatic cup system for juicing process.

 LED screen display –

An LED screen display is provided to give correct information about the
juicing process and the machine working.

 Payment methods.

The payment can be made by two modes- coins and notes

The client can specify which type of payment mode he prefers does he need a 2 in 1 payment
system or just one of the above options

9
Working

The working of the machine starts with the payment option. One can use either the coin or the
cash system for the payment. The coin system accepts 5 Rs coins and 10 RS coins and the
note system accepts 10 RS and 20 Rs notes.

When the payment is done the button is pressed for the confirmation. This information goes
to the internal memory and the juicing process starts.

The fruits that are being loaded in the storage starts to move towards the juicer through a
small channel that is inbuilt in the zumex juicer and fall to the juicing system. The oranges

10
are now squeezed by the juicer. The LED display clearly shows the notifications of the
juicing process and the complete juicing procedure is being visible to the customers.

And the freshly squeezed juice comes out of the juicer and is being collected by the automatic
cup system by the machine.

The peels are collected by the waste bin that is being placed at the bottom of the machine and
can be removed manually.

The juicer is inbuilt with a small water pump for cleaning after each squeezing. It also
includes a manual pump for the cleaning of the machine parts.

11
Technical specifications
Voltage 230V-50Hz., 220V-60Hz., 110V-60Hz.
Power 1450W
Net Weight 250kg
Feeder capacity 25Kg
Serving Delivery Time 20-26 seconds
Glass Dispenser Holds 115 glasses
Stickers Front and side stickers as standard. Option to personalize.
Safety Door sensor. All mechanisms stop when door is opened.
Payment system Coins and notes

Unique features
 Enables the customer to watch the entire juicing process from the moment they place
their order.
 Automatic self-clean programme set to run after certain number of juices delivered or
time elapsed. The machine is fitted with 2 tanks that store the water for the automated
self-cleaning operation. Connector for water to be drawn direct from mains drinking
water supply
 Easy to clean. Fully removable parts.
 Information display shows machine’s operating status and price
 Electronic temperature control. Refrigeration controller keeps interior cold including
peel, avoiding attracting insects.
 Wheels that allow you to move the machine easily

12
 Marketing Plan
Both primary and secondary data are used for market research. A questionnaire was
distributed to college students, employees and heads of various institutions.

Secondary data was mainly collected from internet. Various articles about the vending
industry were read to gather information.

Market research
Market research is conducted on a continual basis to keep up with market trends and to
maintain a competitive edge. The primary research method used is three set of questionnaire
with 5 questions each to 100 respondents distributed among the employers, employees, and
students in Kollam and Trivandrum towns.

Market research is conducted to understand the following information:

a) Identify the potential customers

Who is going to use our product, what is their income level and social status,
what do they value regarding the performance, reliability and price of the
product.

b) Setting of targets
From the information collected from the people we will be able to set targets in
areas such as growth, sales and further production.

c) Develop effective strategies

From research we will be able to make informed marketing decisions about how
to price the product, which media channel to use (eg: newspaper, radio, direct
marketing, social marketing, etc). It will help us to make an informed decision
about starting, building, consolidation, diversifying or reducing business activity.

13
 d) Identifying business opportunities
Research helps to identify new business opportunities. It is easy to identify
changing market trends such as pollution drifts, increasing levels of education or
leisure time which bring new opportunities.

Economics
 Our target market includes:
1. Schools
2. Colleges
3. Hospitals
4. Offices
5. Malls

 Current demand in the target market

We are planning to launch our product in Kollam and Trivandrum educational

institutions and offices where the demand for the fresh juices will be high. More
customers will be attracted in the future by introducing a machine with both squeezer
and juicer.

 Barriers to entry while entering this market

Some typical barriers are:

1. Consumer acceptance and brand recognition
2. Shipping cost
3. Tariff barriers

We would use direct marketing and test marketing methods to get consumer acceptance.

Shipping cost can be reduced as we will try to find suppliers within the country and hence
tariff barriers will also be reduced.

The following can affect our company

i. Change in technology

If we fail to update our machine with the latest technologies in the market then competitors
can grab the market.

ii. Change in government regulations

Change in government policies may affect the day today activities of business.

iii. Change in economy

14
Changes in economy affect all business. Upswings in the economy will provide a rush of new
opportunities whereas a downfall in the economy may bring in risks.

iv. Change in industry

Technology has revolutionized the way in the way business have work and if a new
technology is introduced it can severely affect the functioning of business.

Product

Features

1. Inbuilt cooling system

2. Transparent procedure - enables the customer to watch the entire juicing process.
3. Self cleansing
4. Moveable
5. Information display
6. Waste collecting bin within machine

Benefits

1. Serves fresh juice within less than a minute

2. Easy to use
3. Hygienic

Customers

•Age : Not specific

• Gender : Male and Female
• Location : Kollam and Trivandrum
• Social class and occupation : Students, employees, customers at malls and hospitals

For Business Customers

• Industry : Corporate, IT, hospitals, educational institution

• Location : Kollam and Trivandrum

Competition

15
Our direct competitors include vending machines selling packet juices and cold drinks and
our indirect competitors include juice stalls and restaurants providing fresh juices

Table 1: Competitive Analysis

Factor Me Strength Weakness Automatic Fresh juice Importance

soft drink stalls to
vending Customer*
machine
Products Automatic Compatibl Only one Offers Wider variety 1
fruit juice e, hygienic variety of different of options
vending and quick fruit can types of available
machine processing be drinks
processed
at a time
Price 50,000 Price is Not all 20,000 to Depend on 1
competitiv companies 50,000(varri the juicing
e can afford es) system they
use
Selection Only one Avoids Not Provides Provides 1
fruit per confusion everyone many drinks many options
machine may want
the same
fruit
Reliability Yes as long Works fast Woks only Yes as long Can work 2
as there is and if there is as there is without
electricity completel electricity electricity electricity
y
automated
Expertise Novice New to the Being a Already Already 5
market fresher established established
lacks
expertise
Company Being a Scope to Consumer Already Varies from 3
reputation fresher it capture the s will take well shop to shop
will take market time to established
some time to accept the in the

16
 gain trust product market
and
acceptance
of customers
Location Kollam and Most Not Available Available 3
Trivandrum companies available almost almost
are located in other everywhere everywhere
here locations
Sales Direct Can keep Delivery Indirect Direct selling 4
Method selling direct may not selling
contact be very
with quick to
clients clients in
located far
*1 = critical; 5 = not very important

Niche

Ours is a technology related product so we are targeting corporate offices, colleges and
hospitals and malls. We would sell our products to the above clients and also provide direct
service.

Strategy

 Promotion
We plan to spread the word through social media, news papers and by direct
marketing (giving away pamphlets at malls)
 Promotional Budget
25,000
 Pricing
The product pricing is carefully designed in order to penetrate into the market. We
have fixed the product cost as Rs 50,000/machine. For service each juice will be
priced at Rs 10, 20 and 30 for 100ml 200ml and 300ml cups respectively.
 Proposed Location
We wish to sell our products and provide service to clients based in Kollam and
Trivandrum.
 Distribution Channels
We do not wish to keep any intermediaries we will be selling our products to our
clients by way of direct marketing. This will reduce our channel cost and also help us
know the need of our clients better

Sales Forecast

17
 Sales
450

400

350

300

250 Sales

200

150

100

50

0
2017 2018 2019 2020 2021

Operational Plan
Production

• Production techniques and costs

We are exporting our parts from Zummo a vending business company based in Spain and
will be assembling it in our factory which is located at Kollam.

• Quality control

All parts are thoroughly checked before they are assembled.

• Customer service

We provide customer service to our clients who purchase the product as well as to the
consumers of our service.

• Inventory control

We place orders for the parts only once we receive the confirmation from clients and for
fruits (in machines that we will be directly providing service) we would go for go for JIT
( just in time delivery).

• Product development

Once all the parts are delivered the product will be assembled at our factory. It will be
customised to suit the needs of our clients.

Location

18
• Amount of space

Our product is very much compact and would not take up much place

• Power and other utilities

It needs a power of 1450W to function and voltage of 230V-50Hz., 220V-60Hz., 110V-60Hz.

The completely manufactured parts will be exported from Spain and will directly go into the
factory for assembling.

Working hours

Factory- 9 am to 5pm

Office- 9am to 8pm

Legal environment
The business is registered under the Partnership Act, 1912. The product will be patented.
Export duty also has to be paid as products are being exported from Spain.

Personnel
We will have around 15 employees including ourselves. There will be 4 employees for
assembling the vending machine, 4 drivers for transporting both the manufacturing parts to
the factory and the finished product from the factory to the end customer, 3 employees for
providing customer service. And the office work will be done by the partners.

Inventory
We place orders for the parts only once we receive the confirmation from clients and for
fruits (in machines that we will be directly providing service) we would go for go for JIT
( just in time delivery). So minimum inventory is kept with us.

Suppliers
1. Zumex group Pol. Ind. Moncada III-C/ Moli 2 4-46113 Moncada- Valencia- Spain
+34 961 301 251 zumex@zumex.com (Back up supplier)

2. Zummo Innovaciones Mecanicas S.A. C/Cadiz, 4-46113 Moncada- Valencia- Spain

+34 961 301 246 zummo@zummo.es (Main supplier)

Credit Policies

19
We allow our customers to pay by monthly instalments (only if credit worthiness is
satisfactory) otherwise the full amount has to be paid at the time of purchase. An advance has
to be paid when placing the order since we have to get the parts from our suppliers.

Management and Organization

There is a minimum layer of management. The day to day business will be looked upon by
the partners.

Aishwarya will be taking care of the HR department. She will be handling the problems of
the employees and will also ensure that the right person is put at the right job.

Sarangi will be dealing with finance and accounts of the business. She is in charge of
maintaining the financial records of the business.

Neethu will be in charge of the production of the business activities. She is control of
maintaining the stock. Quality control and management will be done by her.

Sruthi will be in charge of marketing. She will ensure that there is sufficient demand and plan
the market strategies. She will also look into the customer service. All customer service will
be handled by her.

Professional and Advisory Support

 Board of Directors

The BOD of the firm will constitute the owners itself.

 Management advisory board

The advisory board will also consist of the partners.

20
  Accountant

Day to day accounts will be handled by the partners.

 Attorney

Adv. Phillip K Thomas,

High School Junction, Kacherry Ward, Kollam.
Phn No: 9447592068

 Tax Consultant

R Sreejith,
Tax Consultancy, RVCRA – 173,
Kollam.

Financial Plan
Financial planning means deciding in advance how much to spend, on what to spend
according to the funds at your disposal.

Financial planning includes:

(i) Determination of amount of finance needed by an enterprise to carry out its operations

smoothly.

(ii) Determination of sources of funds, i.e., the pattern of securities to be issued.

(iii) Determination of suitable policies for proper utilisation and administration of funds.

Profit and Loss Account

A profit and loss statement (P&L) is a financial statement that summarizes the revenues,
costs and expenses incurred during a specific period of time, usually a fiscal quarter or year.
These records provide information about a company's ability – or lack thereof – to generate
profit by increasing revenue, reducing costs, or both.

Balance Sheet

21
A balance sheet is a financial statement that summarizes a company's assets, liabilities and
shareholders' equity at a specific point in time. These three balance sheet segments give
investors an idea as to what the company owns and owes, as well as the amount invested by
shareholders.

Profit and Loss Projection

Sources of Fund Amount

Revenue from operations 20,00,000

Cost of sales
Cost of raw materials 10,00,000
Production cost 2,25,000
Selling and distribution expenses
Transportation cost 25,000
Advertising  25,000
Export duty  2,65,297.05
General administration expenses
Rent 1,20,000
Legal chares 15,000
Salaries 1,65,000
Utilities (Telephone, electricity, internet) 9,000
Financial Expenses
Interest on capital 1,20,000
Miscellaneous expenses 10,000
Total expenses 19,79,297.05
Net profit before depreciation and income tax 20,702.95

22
Depreciation 10,000
Net profit before income tax 10,702.95
Income tax 3,000
Net profit transferred to capital account 7,702.95

Opening Day Balance Sheet

Liabilities Amount Assets Amount
Capital 10,00,000 Cash 10,00,000

Projected balance sheet

Particulars Amount

A) Equity and Liabilities

Partners’ capital 10,00,000
Add: Interest on capital 1,20,000
Net profits 20,00,000
Long-term borrowings 5,00,000
Current liabilities
Sundry Creditors 20,000
Bills Payable 7,000
Total 36,47,000
B) Assets
Fixed assets 5,00,000
Current assets
Sundry debtors 50,000

23
 Inventories 5,00,000
Cash in hand 5,97,000
Cash at bank 20,00,000
Total 36,47,000

Appendix
QUESTIONNAIRE FOR EMPLOYER

DEAR SIR/MADAM,

As a part of our curriculum, we the students of Amrita Vishwa Vidyapeetham, Deemed

University, are working on a business plan. We are planning to introduce a fresh juice
vending machine to educational institutions, offices, and hospitals. We kindly request you to
spare some time to fill up these questions. You can rest assured that this data will be used for
academic purpose only hence it will be kept confidential.

NAME OF THE INSTITUTION:

DATE :

PLACE :

1. Does the company provide a canteen facility to its employees?

Yes No

24
2. Are you interested in our product?

Yes No

3. Where would you like to place the product?

Canteens All departments

Each floor

4. When provided with soft drinks and fresh juices, which would the employees prefer?

Soft drinks Fresh juices

5. Do you wish for after sales service from our company?

Yes No

6. How much are you willing to spend on the machine?

Any Suggestions

25
 QUESTIONNAIRE FOR EMPLOYEES

DEAR SIR/MADAM,

As a part of our curriculum, we the students of Amrita Vishwa Vidyapeetham, Deemed

University, are working on a business plan. We are planning to introduce a fresh juice
vending machine to educational institutions, offices, and hospitals. We kindly request you to
spare some time to fill up these questions. You can rest assured that this data will be used for
academic purpose only hence it will be kept confidential.

NAME OF THE INSTITUTION:

DATE :

PLACE :

1. Is there canteen facility available?

Yes No

2. Where would you wish to get our product?

26
 Canteens Each floor

All departments

3. When provided a fresh juice and a soft drink, which one do you prefer more?

Fresh juice Soft drink

4. When provided with fresh juice vending machine, what would be your level of
interest?

Highly interested Interested

Average Not interested

5. What type of payment system do you do you prefer to use?

Coins Notes

Both

Any Suggestions

27
 QUESTIONNAIRE FOR STUDENTS

DEAR SIR/MADAM,

As a part of our curriculum, we the students of Amrita Vishwa Vidyapeetham, Deemed

University, are working on a business plan. We are planning to introduce a fresh juice
vending machine to educational institutions, offices, and hospitals. We kindly request you to
spare some time to fill up these questions. You can rest assured that this data will be used for
academic purpose only hence it will be kept confidential.

NAME OF THE INSTITUTION:

DATE :

PLACE :

A. Do you have a canteen facility?

Yes No

B. How much do you spend for food and drinks a day?

28
 Below 10 10-50

50-100 Above 100

C. Where would you like to get our product?

Canteens Each floor

D. If there is an option for soft drinks and fresh juice, which one would, you prefer
more?

Soft drinks Fresh juice

E. What type of payment system do you prefer to use?

Notes Coins

Both

F. When a fresh juice vending machine is launched, would you prefer using it?

Yes No

Any Suggestions

29
 DATA ANALYSIS
EMPLOYER
We collected responses from 20 employers including educational institutions, hospitals,
offices, etc. The following are understood from the responses.

I. CANTEEN FACILITY
Table No.:1

OUTCOME PERCENTAGE
YES 16 80
NO 04 20

Figure No.:1

30
 120

100

80

60 Percentage
Outcome

40

20

0
Yes No

INTERPRETATION
From the above data it is seen that 80 percent of the companies have canteen facilities and the
rest 20 percent do not have canteen facilities.

II. INTEREST FOR OUR PRODUCT

Table No.:2

OUTCOME PERCENTAGE
YES 15 75
NO 05 25

Figure No.:2

31
 80

70

60

50
Outcome
40 Percentage

30

20

10

0
Yes No

INTERPRETATION
From the above responses, it is revealed that 75 percent of the respondents are interested in
our product and the other 25 percent of the respondents are not interested.

III. PLACING THE PRODUCT

Table No.:3

OUTCOME PERCENTAGE
CANTEENS 10 50
ALL DEPARTMENTS 06 30
EACH FLOOR 04 20

32
 Figure No.:3

50
45
40
35
30
25 Outcome
20 Percentage
15
10
5
Percentage
0
Canteen Outcome
All department
Each floor

INTERPRETATION
From the above responses collected it is found that 50 percent of the respondents like to place
the product in canteens, 30 percent of the respondents likes to place the product in all
departments and the rest 20 percent respondents like to place the product in each floor.

IV. EMPLOYEE PREFERENCE

Table No.:4

OUTCOME PERCENTAGE
SOFT DRINKS 08 40
FRESH JUICES 12 60

33
 Figure No.:4

70

60

50

40
Outcome
30 Percentage

20

10

0
Soft drinks Fresh juices

INTERPRETATION
With the help of the above information it is seen that 40 percent of the respondents prefer soft
drinks and the rest 60 percent respondents prefer fresh juice.

V. AFTER SALES SERVICE

Table No.:5

OUTCOME PERCENTAGE
YES 18 90
NO 02 10

Figure No.:5

34
 100

90

80

70

60

50 Outcome
Percentage
40

30

20

10

0
Yes No

INTERPRETATION
From the above information, it is viewed that 90 percent of the respondents wish for after
sales services and the rest 10 percent do not require after sales service.

DATA ANALYSIS
EMPLOYEES

VI. CANTEEN FACILITY

Table No.:6

35
 OUTCOME PERCENTAGE
YES 24 60
NO 16 40

Figure No.:6

70

60

50

40
Outcome
30 Percentage

20

10

0
Yes No

INTERPRETATION
From the responses collected it is seen that 60 percent of the employees avail canteen facility
and the rest 40 percent of the respondents do not have canteen facility.

VII. PLACING OF THE PRODUCT

Table No.:7

OUTCOME PERCENTAGE
CANTEEN 08 20
EACH FLOOR 20 50
ALL DEPARTMENTS 12 30

36
 Figure No.:7

50
45
40
35
30
25 Outcome
20 Percentage
15
10
5
Percentage
0
Canteen Outcome
Each floor
All departments

INTERPRETATION
50 percent of the respondents suggest placing the product in each floor, 20 percent suggesting
to place in the canteen, and 30 percent suggest placing the product in all departments.

VIII. EMPLOYEE PREFERENCE

Table No.:8

OUTCOME PERCENTAGE
FRESH JUICES 28 70
SOFT DRINKS 12 30

Figure No.:8

37
 100
90
80
70
60 Percentage
50 Outcome

40
30
20
10
0
Fresh juices Category 2

INTERPRETATION
From the information collected it was concluded that 70 percent of the respondents prefer
fresh juice and only 30 percent of the employees prefer soft drinks.

IX. LEVEL OF INTEREST

Table No.:9

OUTCOME PERCENTAGE
Highly Interested 08 20
Interested 16 40
Average 12 30
Not Interested 04 10

38
 Figure No.:9

Not Interested

Average

Percentage
Outcome
Interested

Highly Interested

0 5 10 15 20 25 30 35 40

INTERPRETATION
From the information collected it was founded that 40 percent of the respondents are
interested in the product, 30 percent respondents stay neutral, 20 percent are highly interested
to the product and the remaining 10 percent respondents are not interested in the product.

X. TYPE OF PAYMENT SYSTEM

Table No.:10

OUTCOME PERCENTAGE
Coins 20 50
Notes 10 25
Both 10 25

39
 Figure No.:10

50
45
40
35
30
25
Outcome
20 Percentage
15
10
5
0
Coins Percentage
Notes Outcome
Both

INTERPRETATION
50 percent of respondents prefer coin system, 25 percent prefer note system and the
remaining 25 percent of the respondents prefer both coin and note system.

DATA ANALYSIS
STUDENTS

XI. CANTEEN FACILITY

Table No.:11

OUTCOME PERCENTAGE
YES 20 50

40
NO 20 50

Figure No.:11

50
45
40
35
30
25 Outcome
Percentage
20
15
10
5 Percentage

0
Yes Outcome
No

INTERPRETATION
From the above information it is revealed that 50 percent of the respondents have canteen
facility and the rest 50 percent respondents do not avail canteen facility.

XII. SPENDING ON FOOD AND DRINKS

Table No.:12

OUTCOME PERCENTAGE
Below 10 08 20
10-50 12 30
50-100 16 40
Above 100 04 10

41
 Figure No.:12

40

35

30

25

Outcome
20
Percentage
15

10

0
Below 10 10-50 50-100 Above 100

INTERPRETATION
From the information collected, it is viewed that 40 percent respondents spend between 50-
100 for their food and drinks, 30 percent spent between 10-50, 20 percent spend below 10
and 20 percent respondents spend above 100.

XIII. PLACING OF THE PRODUCT

Table No.:13

OUTCOME PERCENTAGE
Each floor 28 70
Canteen 12 30

Figure No.:13

42
 Canteen

Percentage
Outcome

Each floor

0 10 20 30 40 50 60 70

INTERPRETATION
From the responses it is revealed that 70 percent of the respondents would like to get the
product in each floor and the rest 30 percent of the respondents would like the availability of
the product in canteens.

XIV. PREFERENCE OF EMPLOYEES

Table No.:14

OUTCOME PERCENTAGE
Soft Drinks 24 60
Fresh Juices 14 40

Figure No.:14

43
 70

60

50

40
Outcome
30 Percentage

20

10

0
0.8 1 1.2 1.4 1.6 1.8 2 2.2

INTERPRETATION
According to the information collected, 60 percent of the respondents prefer using soft
drinks, whereas the rest 40 percent of the respondents prefer fresh juices.

XV. PAYMENT SYSTEM

Table No.:15

OUTCOME PERCENTAGE
Notes 08 20
Coins 28 70
Both 04 10

44
 Figure No.:15

70

60

50

40
Outcome
30 Percentage

20

10
Percentage
0
Notes Outcome
Coins
Both

INTERPRETATION
From the graph, it is seen that 70 percent of the respondents prefer coin system, 20 percent
respondents prefer note system and the remaining 10 percent respondents prefer both coin
and notes system.

XVI. PREFERENCE FOR USE

Table No.:16

OUTCOME PERCENTAGE
Yes 20 50
No 20 50

45
 Figure No.:16

50
45
40
35
30
Outcome
25 Percentage
20
15
10
5
0
Yes No

INTERPRETATION
From the information collected it is seen that 50 percent respondents would use fresh juice if
introduced whereas the remaining 50 percent respondents still prefer soft drinks.

Pamphlet for promotion

46
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