DIGITAL VIDEO TRENDS

Table of Contents

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1.33 tn

21.70 mn

Source: ET

37% 57% 66%

Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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62% 53% 47%

Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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58.37%
43.58%
42.00%

Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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15% 9% 8%

Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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63% 44% 39%

Data Tracked from Jan 1 2019 – 15th Dec 2019

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7:13

WHAT IS THE
IDEAL VIDEO LENGTH
OF THE TRENDING
GENRES?

Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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The only language to have more content

viewed on Comedy than News & Politics

Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

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Data Tracked from Jan 1 2019 – 15th Dec 2019

Data Tracked from Jan 1 2019 – 15th Dec 2019 (YouTube, Facebook & Instagram)
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आरिशफा खााँ न

Stats as of 15th Dec 2019

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As per findings in OTT India Landscape – A Survey report by Vidooly published in Dec ’19
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10
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76.58% 76.89%

62.40%
59.32%
51.00%
47.30%
42.37%
40.06%
31.74% 32.82%
24.81%

2.16%
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Below 24 years Between 24 to 34 years Between 34 to 45 years More than 45 years

Television Tablet Mobile Laptop

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WHEN
DOES THE AUDIENCE
STREAM OTT ?
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