Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Unprecedented Times
COVID-19 Impact
As COVID-19 continues to
spread across the planet and its
impact on the global economy
across many sectors manifests,
Colliers International explores the
Coronavirus’ impact on the
MENA’s retail and development
sector, exploring how retailers
and developers alike can adapt to
ensure resilience in a period of
great uncertainty.
April 2020 | COVID-19 Edition
Retailing in unpresented Times | Colliers International
The UAE has decided to close all commercial centres and shopping
malls along with fish, meat and vegetables markets for a period of at
least two weeks. Centres that remain open in other countries continue to
implement screening measures such as thermal scanners, turning away /
redirecting visitors with high temperatures. As consumers are likely to
continue to avoid heavily trafficked spaces, the region’s smaller
community centres are likely to experience higher foot traffic.
Saudi Arabia has ordered the closure of all malls, restaurants, coffee
shops, public parks and gardens as part of the kingdom’s efforts to
combat the coronavirus pandemic. Kuwait has temporarily closed all
shopping malls, arcades, barber shops and salons in a further move to
combat the spread of coronavirus. Retail shops across Qatar were
ordered to close on 18th March, except for essential retail including
supermarkets, pharmacies and clinics. Food and beverage restricted to
take out / delivery only. Governments across Europe and North America
are mandating non-essential retail to temporarily close in efforts to
reduce the spread of the virus.
In many markets across the planet consumers continue to hoard non-perishable supplies in fear that
quarantine will be mandated, and supply-chains will seize up, in turn forcing grocery chains to
implement limits on essential items. Thought to initially originate with Australian grocery chain
Woolworths, dozens of supermarket chains are now offering an “elderly hour” enabling vulnerable
customers to shop freshly stocked shelves for the first hour of opening. Online grocery retailers in
the UK, one of the world’s most sophisticated markets, are struggling to keep up with demand, with
virtual queues appearing that entails customers waiting before placing orders. Across many
countries' supermarket chains are entering into recruitment drives with tens of thousands of
temporary roles to keep up with demand.
Larger sophisticated retailers should increase their online operations and work to streamline supply chains to keep up with
the anticipated high demand from online shoppers.
Grocery chains should publish press releases and post notices at entrances as to how they are working towards mitigating
impacts of COVID-19 through shortened business hours due to staffing, increased hygiene practices (such as disinfecting
stores frequently), contemplate restricting store capacity (e.g. how many customers permitted at once) and consider
introducing early morning senior only / disabled shopping hours to enable at risk sectors of society a chance to peruse
freshly stocked shelves.
Introduce rationing for essential items such as toilet paper, hand sanitizer, soap and food staples such as rice and pasta to
prevent hoarding and enable more consumers to access essential items.
Many grocery retailers are developing conspicuous striking initiatives that simultaneously assist shoppers and generate
publicity – examples of this include a Danish grocer charging customers regular price for the firsthand sanitizer and the
secondhand sanitizer at a cost of around USD 100 to discourage hoarding. A UK supermarket offers consumers pre-packed
food parcels that will contain an assortment of random, in stock, food essentials.
Grocery retail sales are likely to continue to surge as the outbreak continues, which will bring challenges pertaining
particularly to staffing. With layoffs possible from other retail sectors specifically F&B / entertainment / leisure, staffing
departments at grocery stores should work closely with retailers to help gain skilled customer service personnel.
Retail outlets across the UAE have installed placards and floor signs to educate customers on how to practice social
distancing.
Across the U.S. some of the most resilient retailers have refined their omnichannel
strategies by strengthening the role of brick-and-mortar stores to play an important role in
exchanging / returning online orders. Many of these retailers such as Apple, Gap,
Strengthen omni-channel platforms and utilize the uncertain period to develop enhanced
relationship between online sales and brick-and-mortar stores.
Offer additional incentives such as removing / reducing free shipping minimum purchases.
With both Italian and French luxury consumption and manufacturing hubs crippled by the
outbreak, there could be potential for local / regional luxury producers less impacted to
bolster production.
Popular restaurants should continue to stay active on social media during this time to build
relationships with consumers; depending on interaction with consumers full-service restaurants
could experiment with creating To-Go Menus to enable sales continuing during periods where
dining areas remain closed.
In markets where restaurants continue to remain open, ensure that social distancing steps resulting
in a lower density of diners.
For quick service / take-away restaurants ensure that lines of communication remain open with
customers and push heavily on social media presence to alert customers both new and old that you
remain open for business - if sales begin to slow consider implementing discounts.
For those who do not yet offer home delivery, consider partnering with one/various delivery
platforms in the market.
April 2020 | COVID-19 Edition
Retailing in unpresented Times | Colliers International
Across the MENA region cinemas have been ordered to close, mirroring closures
across Europe, Asia and North America. Fitness and leisure centres worldwide have
begun to close temporarily, with major names in the North American market closing
including Soul Cycle, Barry’s Bootcamp and upscale fitness centre chain Equinox.
Prior to closing, fitness chains worldwide had been drastically reducing capacity in
group classes to increase social distancing between members.
Sophisticated fitness centre chains have begun to launch fitness platforms and apps such
as Variis from industry pioneer Equinox, enabling consumers to work out from home for
USD 40 per month.
Soul Cycle, a subsidiary of the Equinox brand, also unveiled a workout bike designed to
compete with industry leader Peloton. Buyers of the USD 2,500 bike will also need to
subscribe to the Variis app and will be able to access exclusive live-streamed Soul Cycle
Classes throughout the day.
China, who has been reporting a dramatic reduction in growth in new COVID-19 cases, has
recently unveiled plans to reopen closed cinemas. Cinemas are operating on reduced
capacity to ensure social distancing.
April 2020 | COVID-19 Edition
Retailing in unpresented Times | Colliers International