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  • Bank Alfalah Chevron Alliance Proposal Summary

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    Bank Alfalah is proposing an alliance with Chevron to offer cardholders discounts and offers. Under the proposal: 1) Bank Alfalah credit cardholders would receive a 15% discount on all lubricants and a 20% discount on auto services at Chevron locations nationwide. 2) Communication about the discounts would occur through social media posts, emails to cardholders, and online through banners on the Bank's website. 3) The Bank and Chevron would finalize artwork and messaging for promotional materials and regularly update the discounts and partners listed on the Bank's application and website.

    Descrizione originale:

    Chevron Pakistan proposal for alliances

    Titolo originale

    Chevron[3]

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    Bank Alfalah is proposing an alliance with Chevron to offer cardholders discounts and offers. Under the proposal: 1) Bank Alfalah credit cardholders would receive a 15% discount on all lubricants and a 20% discount on auto services at Chevron locations nationwide. 2) Communication about the discounts would occur through social media posts, emails to cardholders, and online through banners on the Bank's website. 3) The Bank and Chevron would finalize artwork and messaging for promotional materials and regularly update the discounts and partners listed on the Bank's application and website.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    37 visualizzazioni7 pagine

    Bank Alfalah Chevron Alliance Proposal Summary

    Caricato da

    asim
    Bank Alfalah is proposing an alliance with Chevron to offer cardholders discounts and offers. Under the proposal: 1) Bank Alfalah credit cardholders would receive a 15% discount on all lubricants and a 20% discount on auto services at Chevron locations nationwide. 2) Communication about the discounts would occur through social media posts, emails to cardholders, and online through banners on the Bank's website. 3) The Bank and Chevron would finalize artwork and messaging for promotional materials and regularly update the discounts and partners listed on the Bank's application and website.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 7

    Bank Alfalah and Chevron Alliance Proposal

    Bank Alfalah
    Bank Alfalah Credit
    Card Statistics
    Card Statistics

    656,350 93,209 356,091 24,171

    Alfalah Conventional Debit Cards


    3,779 24,824 14,268
    259,970
    Bank Alfalah Credit Card Statistics: City Wise

    City Cards in force


    Karachi 187,899
    Lahore 129,385
    Islamabad 58,378
    Faisalabad 23,247
    Hyderabad 10,396
    Multan 10,489
    Peshawar 10,750
    Sialkot 7,483
    Quetta 6,046
    Rawalpindi 16,080
    Others 56,189
    Alliances Communication
    One social media post Sent out Quaterly per Alliance partner
    published/quarter per alliance
    partner SMS
    All Alliances
    updated monthly

    Social media post


    artwork and design Home Page
    Communication
    finalized by Agency Social Website banners for tactical
    Media Modes promotions only

    - 8000 Average Reach on


    non-boosted posts Website widget active
    - 50,000 Average Reach for all alliance partners
    on boosted posts Emailer https://www.bankalfalah.
    com/personal-
    banking/cards/privileges-
    Emailers sent out Quarterly per All Alliances updated on discounts/discounts
    Alliance partner application monthly
    4
    Bank Alfalah Alliance Offers

    Offer: 15% off on All


    Lubricants
    Cities: Nationwide
    Cards: All Bank Alfalah
    Credit Cards

    Offer: 20% off on All


    auto services
    Cities: Nationwide
    Cards: All Bank Alfalah
    Credit Cards
    Artwork for social media (Design)
    Bank Alfalah and Chevron Alliance Proposal

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