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Job Analysis: Business Vertical

Position Description

Our Head – Business Excellence is due to retire in Oct 2020.

We need to have his successor in place. We need someone for which the
mandates are as under –
Job Title: Department Head – Business Excellence
Job Location: Rishra (close to Kolkata)
Designation: AGM/ DGM

1.    Must be a Textile Engineer / Diploma

2.    Must have been Head of Business Excellence / World Class Manufacturing

Department for at least 5 years

3.    Must be less than 50 years of age

Offer CTC Range: 18-22 lakhs includes variable

Note : Please fill this questionnaire as completely as possible by referring

to the Completion
Position / Job Title Guide.
Department Head

Designation Head – Business Excellence (WCM), and

Management Systems – Domestic Textiles
Function
Management
Department Business Excellence (World Class Manufacturing),
and Management Systems
Reporting To
Head – HR (SVP)
(Title)
Superior’s Superior
Unit Head & President
(Title)
Unit / Zone Jaya Shree Textiles / GPFPL & VW (starting with 1)

Location
Rishra
Business
DT
Date
current

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Job Analysis: Business Vertical

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1) Job Purpose
To play a leading role in the development and management of an organizational culture
that achieves Business Excellence across the Domestic Textiles Business (Jaya Shree
Textiles, GPFPL and Vikram Woollens). To develop methodologies, frameworks,
strategies, policies, and plans that support the culture of business excellence and
ensures this is aligned to customer excellence and regulatory compliance. To provide
direction and leadership to the Business Excellence Teams in the units, additionally
support to the business as a facilitator.

To drive jointly with UHs/FHs in identification, prioritization and execution of improvement,

innovation & Sustainability projects across all functions aligning business objectives and
Train, guide & coach teams with various world class Innovative methodologies to
execute the projects, thus improve organizational capability through improvement of
process, systems and people capability.

To drive jointly with UHs/FHs for process & systems maturity enhancement and assess
process maturity level across all business functions and facilitate implementation of world
class best practices to enhance maturity level on continual basis as per Business
Excellence Frameworks.

To champion workplace culture in Quality, Environment, Health, Safety, Energy and

Social Accountability through Integrated Management System and SA 8000 norms to
give complete confidence level to the customers across the business.

To play a strategic role in planning and driving initiatives which will involve in-depth
studies of Business Excellence Models, systems and processes to realise each of
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Job Analysis: Business Vertical

Position Description

the organisation’s business objectives taking all possible care of Sustainability.

The job aimed at achieving Business Excellence and for leveraging synergy, cost and
competitive advantage in order to meet overall goals & vision across the business.

Responsible for the general administration of the Ecological and Sustainability driven
programs, including managing the budget and reporting on the project on IT
Platform. Advocate for sustainability practices and facilitate interaction and
collaboration amongst the teams in the business units; identify, promote and monitor
sustainability initiatives; prepare and disseminate information to the places as desired by
the management; and conduct and manage assessments.

2) Dimensions
What are the areas (in quantitative terms) the job has an impact on ?

Entire Organization
Remarks

(As applicable)

1.
Manpower (Nos.)
Direct
Indirect

JST
GPFPL
VW
JST

VW

a
Management
332
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Job Analysis: Business Vertical

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43
4

2
This Job has an impact on every People, Activity and Function in every Unit / Product Group of the
Domestic Textiles Business.
B
Staff
65

13
1

c
Workmen
3220

207
1

d
Contract
1124

162
1

2262 (workmen) +
70 (staff)
Direct relationship with the BE and Sust. Team members

Total
4741

425
7

2
8139

Annual Output

2.
Other Relevant Parameters
(Capacity/Volumes/Budget)
Wool Tops

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Job Analysis: Business Vertical

Position Description

Worsted Yarn
Linen Yarn
P/V Yarn
Linen Fabric
P/V Fabric

8300 MT per annum

3819 MT per annum
2968 MT per annum
5304 MT per annum
8.47 MM per annum
16.4 MM per annum

MT - Metric
Tons
MM - Million
Meters

Annual Turnover:
INR 1818 crores

3) Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the
Unit/Zone?

Context
The Domestic Textiles Business of Aditya Birla Group is a niche player in the
Indian Textile industry, delivering growth faster than the industry

Domestic Textiles consist of three major businesses in the Textile Segment of the Fibre
and Textiles Sector of the Group. They are Linen, Wool and Synthetics (mainly Polyester
Viscose).
Linen Business
The Linen Business accounting for 34% of the Annual Turnover is the fastest growing
business with expansions going on since FY 2006- 2007. Major expansions in Linen
Yarn are under progress wherein additional 20000 spindles will be added almost
doubling the present capacity.
Even at the intricate stages of dyeing and finishing, new techniques are continuously
developed to add brighter colours and more innovative textures to the finished product,
and topped off by the most delicate finishing technology resulting in flawless fabric in
over 3000 different weaves, textures and blends. JST is having leadership in
domestic market, both in Linen Yarn & Linen Fabric. The phenomenal Linen Club
Brand is sold at Premium across the country.
The linen market in India has witnessed strong growth across all parts of value chain and
is expected to grow faster than the overall textile industry

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Job Analysis: Business Vertical

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 Yarn consumption (7,800 MT / Rs 380 Crores, FY12) has grown at 31% value
CAGR in last 4 years (18% volume CAGR, 10% price CAGR). Expected to
grow at 17% CAGR going forward
– Yarn: ~75% market share (in-house manufacturing & trading)
 Fabric production (22 Million Meters / `567 Crores, FY12) has grown at 19%
CAGR in last 4 years. Expected to grow at 12% CAGR going forward
– Fabric: ~35% market share of overall Linen; 75% market share of
Pure linen
Wool Business: (42% of TO)
 JST has become a preferred Textile company for Wool Tops, 100% Wool &
Wool Blended Yarns- both for Weaving & Knitting. JST is among the Top Five
in Wool Combing and independent Worsted Spinning in the world. The Worsted
yarn is marketed under the brand “RT yarns”, “Nuvolana” and “Jayashree
Vikram Woollens was designed for the captive consumption of Poly Wool dyed yarn
for the erstwhile Gwalior Suiting. After the exit of Gwalior suiting, VW operates as an
Independent spinning unit and is emerging as a leader in Wool Business in India in
terms of Quality
Wool constitutes 3-5% in terms of value in India’s overall textile market growing
moderately at 2 - 5%
 India wool production is ~2% of global wool production and 85% of
India’s domestic raw wool production (43,000 tons) is of carpet grade
 Domestic demand has been growing moderately at 2-5% across the
value chain
 India imports most of the apparel grade finer quality wool from
Australia, South Africa
 Growth for the wool business will come from servicing the export
market
– Looking at both integrated and independent players, Wool business
has moderate share in domestic market: Wool Combing: ~20%,
Worsted Yarn: 7-8%
PV Business: (24% of TO)
Grasim Bhiwani Textiles Limited is well known for its branded suiting, Grasim and
Graviera, mainly in the polyester - cellulosic branded menswear. GBTL's plant is
located at Bhiwani (Haryana). Fabric operations are centralized at Bhiwani with a
processing capacity of 18.0 million meters a year.
PV fabric market in India is dominated by Un-organized sector (60% of Fabric
Market, ` 6,000 Cr) – driven by low cost structures of un-organized players. Even in
Organized sector, limited differentiation can be achieved based on product quality
– Leads to low entry barriers for existing player / new players to gain market share
 Yarn consumption (430,000 MT / Rs 7,500 Cr, FY12) has grown at 13% CAGR in
last 4 years. Expected to grow moderately at 8% CAGR
 Fabric production (860 Million Meters / ` 10,000 Cr, FY12) has grown at 11%
CAGR in last 4 years. Expected to grow moderately at 9% CAGR
 PV Apparel sales (Rs 22,000 Cr, FY12) have grown at 15% CAGR in last 4 years.
Expected to grow at 12% CAGR - ~8% market share in domestic OTC

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Job Analysis: Business Vertical

Position Description

The Major challenges of the Job includes:

 Implementing the Developmental activities of Business Excellence (WCM) so that the
Business is outperforming the Operating Efficiency Standards of the similar
Companies Best in Class Globally and also contributing in $ 65 billion Turnover
and $ 10 billion EBIDTA targeted by the Group.
 Drive with UHs and FHs the development and ongoing use of the Performance
Management Strategy and Framework. To maintain and develop a performance
management framework that supports the achievement of performance targets
through agreed KPI’s within budgeted cost. Delegate in a way so that the Output
and Key Performance of each employee and team is measurable in terms of
Quality, Cost, Delivery, Creativity, Productivity, Morale and Safety Indicators
having clear linkage with business goals.
 Develop a better understanding of our customer base and promote the use of
customer profiling data to improve service delivery, better outcomes for
customers, and business performance across the organisation. Oversee the
production of management and statistical information for internal customers as
required on all aspects of the service.
 Initiate new programs to establish and strengthen sustainable practices across
the organization and work to foster collaboration among the areas of
operations, utilities, and support and community services.
 To drive the Roadmap defined towards Sustainability Reporting along with UHs
and FHs in meeting the Product Stewardship in building up and improving the
management of Material, Energy, Water, Waste, Emission, Effluent ,Product
and EHS practices etc
 Oversee and make the best use of Quality, Environment, Health, Safety and
Energy Management through Integrated Management Systems (ISO 9001, ISO
14001, OHSAS 18001, ISO 50001) and Social Accountability through SA 8000 by
making the norms a way of life across the business.
 Coordinating and ensuring timely execution of all the agreed upon responsibilities
through a Execution Matrix
Other major challenges of the jobs are in terms of
 Engaging 100% of the Management and Staff through Apex Committees,
Focused Groups and Subcommittees towards achieving Excellence in all
levels of the Business so that the Performance trends are comparable to the
International Benchmarks.
 Take active onus in Sustainability Reporting with data through periodic
dashboards on the desired software made available by Group Sustainability
Function.
 Building an innovative and open culture across the organization by
catalysing the leadership and engagement of internal stakeholders
 Planning and implementing board-wide initiatives that span across issues
pertaining to customers, processes and people
 Support and advise management on the selection and deployment of relevant
problem solving methodologies to ensure high impact outcomes.

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Job Analysis: Business Vertical

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 Promote and administer the exchange of ideas towards continuous

improvement in daily activities and to sieve out quality ideas
 Ensuring that the Business Excellence Practices are adopted and aligned in
improving and sustaining the regular process and operational efficiencies.
4) Principal Accountabilities
Accountability
Supporting Actions
1. Business Excellence (World Class Manufacturing)
Manage portfolio of improvement initiatives including project and change management,
documentations, training in line with all the Business. Maturity in Business Excellence Models
likes Aditya Birla Excellence (WCM) Road Map for Excellence in particular, IMC-RBNQA, CII
Exim Bank Award etc. in general.
Ensuring Plan, implementation, assessment and review of the following activities:
 Liaise with the Corporate Business Excellence (CWCM) regarding institutionalization of the
activities in line with the Group’s Vision.
 To develop continuous improvement strategies to optimize business performance and
support the achievement of highest regulatory assessments
 Develop and produce monthly, quarterly and annual performance indicators in accordance
with the Best Value (Benchmarked), Industry Performance Standards, and other external
definitions aligned with progress of the Operational Efficiencies in terms of Key
Performance Indicators based on QCDIP.
 Providing SMART inputs towards achieving a Green Status on Basic Conditions across
the business and continuously facilitates to move towards a paperless office.
 Motivating and promoting creativity and innovation through schemes of rewarding so that
Kaizen participation Index is improved and Systematic Improvements are taking place.
Manage, monitor and report on the implementation of the continuous improvement plan to
ensure they are accessible to all. Build upon the Intellectual Capital.
 Providing inputs for further improvements in the Business Processes through in-depth
deployment of Business Excellence (WCM) Methodology and Practices (8 dimensions)
amongst the Operating Teams.
 Bridging up the Management with the Teams for seeking required direction and guidance
of the Improvement Process through Apex Committee and Subcommittees.
 Spearheading Self Assessment process of the Business using RADAR methodology to
provide Opportunities for Improvement and inputs to the Dash Board of Management
to facilitate timely review.
 Train and guide subcommittee, groups, teams and individuals on various Tools &
Techniques of the Key Focused Areas. Conducting Training Programme on Aditya Birla
Excellence (WCM) concepts, Problem Solving Tools etc.
 Interpret and use Cost of Quality Calculations to identify improvement opportunities and
facilitate project teams to work upon the same to reduce failure costs.
 Plan and execute board-wide events to promote innovation and excellence and undertake
project evaluation, team formation, methodology selection and deployment, as well as
sustainability of key initiatives.
 Work with operational managers and staff to identify problems, review procedures,
improve efficiency and quality of service provision and identify appropriate monitoring and
auditing mechanisms.
 Identify opportunities for business and operational excellence in efficiency, speed,
quality and high impact.

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Job Analysis: Business Vertical

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 Monitor costs, improvise prepare and seek approval for budgets to meet the expenses.
2. Customer Orientation
Conducting Internal and External Customer Satisfaction Surveys. Institutionalizing Internal
Customer Satisfaction Index (ICSI) and External Customer Satisfaction Index (ECSI), Social
Satisfaction Index, People Satisfaction Index, Supplier Satisfaction Index.
 Providing training / counseling to employees to make them aware of their triple role as
Customer, Processor and Supplier. .
 Establish and review agreement between internal supplier and customers on Product /
Service requirements, so that requisite performance is met. Seek Management Approval;
provide resources and necessary support to carry out Internal Customer Satisfaction
Survey. Interpret findings. Formulate Service Level Agreements.
 Partnering in reviewing and sharpening of the complete gamut of the Satisfaction Surveys.
3. Maturity Level in Internal and External Awards:
Preparation of Internal & External Awards Application for enhancement of Employee Morale /
Motivation, Company Image and structured development of all Business Processes in all the
Units and Product Groups.
Ensuring Participation and Performance of Teams in several forums.
 Gearing up the organization to challenge the Chairman’s Aditya Birla Excellence (WCM)
Awards of highest Maturity Level and other National (IMC RBNQA) and International (CII
Exim Bank) Awards.
 Facilitating in final interpretation and presentation of the compiled and required data /
information towards preparation of Application Document for National Quality Awards
like IMC Ramakrishna Bajaj National Quality Award (RBNQA), CII Awards, Aditya Birla
Awards and any other Awards as decided by the Management.
 Provide the Key Focused Area Leaders with related consulting whenever they prepare their
team submission documents
 Utilize IT in all documentation for ease of accessibility by all users.
4. Capability Building and Employee Engagement

 Training on Analytical Problem Solving Tools like 7 QC Tools, Root Cause Analysis etc.
 Training on Diagnostic Problem Solving Tools like PM Analysis, Six Sigma - Green Belt,
Black Belt, ensuring identification, review and final presentations on Projects.
 Promoting and Facilitation of Breakthrough Projects and aiming towards Six Sigma
 Institutionalizing usage of Tools like Reliability Centered Maintenance, Value Engineering,
Quality Function Deployment, Analysis of Variance etc.
 Increasing awareness, understanding and ensuring a path for horizontal and vertical
replication through Team Competitions and Inter unit “Kaizen Mela” on Best Practices to
bring synergy.
 Scheme formulation and review for effective motivation of employees to monitor and sustain
superior performance.
 Organizing events to recognize and reward Best Performing Teams / Individuals. Keep a
strict vigil to ensure cost effectiveness.
5. Institutionalization of the norms of Integrated Management Systems (ISO 9001: 2000,
ISO 14001: 2004 & OHSAS 18001: 2007, ISO 50001) and SA 8000
 Ensuring compliance to the standard norms and addressing the non conformities identified
from Audits.
 Working upon the Areas of Improvement identified during Audits.

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Job Analysis: Business Vertical

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5) Job Purpose of Direct Report

 Ensuring adoption of Proper Methodology & World Class Practices by Key
Focused Area Teams and Operating Teams in Problem Solving.
 Ensuring Sustainability drive has reached out to all the areas in the business and
data are monitored through Enablon software.
 Ensuring compliance through Audits both Internal and Surveillance of Integrated
Management Systems and SA 8000.
 Ensure methodologies and norms set for recognizing and rewarding employees
are appropriate, in time and cost effective.
 Satisfaction Survey findings are utilized for identifying and working upon
opportunities for improvement.
 Outcome of cost of quality calculations are forming a basis of reduction of failure
costs.

6) Relationships (If Applicable)

Internal Frequency Nature

Directions, Business issues, possible
CEO – Domestic Textiles business excellence, sustainability
As required
issues and appraise on Progress
Update.
Sustainability solutions & guidelines to
CSO & VP – BE, DT, AF & OS As required drive various initiatives/projects across
units & functions
Business Sustainability To discuss on the progress update and
As required
Champion support required.
Guidelines to integrate Business
Unit Heads / Product Group
Excellence and Sustainability initiatives
Heads / Function Heads As required
with Business and Unit objectives
Progress review
Unit Business Excellence and To discuss on the plan of execution of
As required
Sustainability Teams various initiatives, support required
Monthly progress, Coordination for
Corporate BE Cell (CWCM) As required
support required
External Frequency Nature
IMC RBNQA (Ram Krishna Participation in Business Excellence
Bajaj National Quality Award) Once in a competitions and assessment for
Trust / CII (Confederation of year external organizations & learning the
Indian Industries) best practices from other organizations
QCFI, ICQCC Ensuring easy and proper participation
Once in a
of Teams in the Chapter, National and
year
International conventions

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Enclosed: Organization Chart

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