PRCI PROJECT

A Report On Hotel Industry

Compiled By:-
Aayush Aggarwal B-02
Arpit Jain B-09
Ritu Dahiya B-33
Shruti Agarwal B-43
Vaibhav Akar B-56
 The
Heritage
 INTRODUCTION
The Heritage hotel, New Delhi is a perfect embodiment of all
qualities synonymous with Heritage group standing
apart in service, its facilities and, of course, in its distinguished
patronage.
 Nestled in two acres of lush green environs of the exclusive
diplomatic enclave of the city, the Heritage hotel is one of
the
top-line hotel category near Gurgaon, and a mere 30
minutes drive from the airport.

Accommodation • Restaurants & Bars

• Banquets & Conferences
• Facilities & Services • Transportation • Shopping
• Places of Interest • Reservations • Contact Us
FACILITIES
 Deluxe Room
 Executive Suite

 Club Suite

 Orchid Suite

 Presidential Suite
SERVICES
Hotel Leisure and Other Services include:

 Babysitting
Beauty parlour / Hair salon
Butler (suites, Taj Club)
Car hire service
Carpet Shop
Currency exchange
City Tour & Sightseeing desk
Daily shuttle service to shopping mall
Doctor-on-call
Express laundry / dry cleaning
Perfume shop
Pharmacy
Souvenir Shop
Travel assistance
Hotel Business Services include:
Colour copier
Laptop computers on hire
Mobile phones on hire
Multimedia computers
Multiple mobile chargers
Secretarial services
SMS Guest messaging services
Translation/interpretation services
Wi-fi Internet access at Lobby lounge & Business Centre
Workstations
 STRATEGY
Since the management believes that growth in the
five-star hotels segment will come from cities where
information technology (IT) will grow, it is
expanding into Delhi.
•Using our insight to make our brands the first choice for
guests
•Delivering consistent customer experiences
•Generating excellent returns from our hotels
•Improving hotel revenue by encouraging guest visits
•Improving the efficiency of our hotels and operating
processes
•Putting our market scale and knowledge to good use
•Making the most of our global presence – guests choose
brands they know when they travel
•Strengthening our organization
•Investing in our people and our ability to do business
VISION
WOW AT EVERY MOMENT OF TRUTH.
A COMMITMENT BEYOND THE MARKET.
FULFILLMENT OF THE SOCIETY NEEDS.
MISSION
TO PROVIDE THE BEST SERVICES TO CUSTOMERS

NO COMPROMISE WITH THE QUALITY AT ANY COST

TO BE A BEST BRAND IN HOTEL INDUSTRIES

PROMOTE THE NATURE

CORE VALUES
ENTERPRISES EXIST TO SERVE THE
SOCIETY
TEAM WORK

BEING ETHICAL
MERITOCRACY
COMPETITORS

 Taj Hotels

 Oberoi Hotels

 Radission
SWOT ANALYSIS
Strengths
 Brand
 Sales and Marketing
 Excellence of its cuisine.
 Indian Tradition

Weaknesses
 Present only in Delhi
 High cost
 High Oil Prices make travel more expensive, hurting hotels.
SWOT ANALYSIS
Opportunities
 Tax benefit
 Rapid promotion of tourism by the Indian Govt.
 Gradual removal of travel restrictions to and from some of the
world’s largest countries, such as China.

 Access to the internet is opening up the vista of travel to a far

wider cross section of people.
 Emergence of low-cost airlines now helps make long-distance
travel something that everyone can enjoy.

Threats
o Terror attacks , riots
o Recession
KEY SUCCESS FACTORS
Indian tradition of hospitality

 Treats guests as god ('Atithi Devo Bhava’)

 Close to major airports
 Total customer satisfaction
 Tie up with Apollo Hospitals in health and
wellness
 Eco friendly
 Friendly service
INNOVATIVE PROGRAMS
 “Express yourself”
- Guests can request stay preferences such
as:, room preferences (high/low floor, near
an elevator, smoking or no-smoking room
or no preference), an automated wake-up
call time; airport pick up (where available)
and other special requests
 "Stay your own way”
 "Yes I Can!” training program
 Gold points plus guest loyalty program
- Offering greater flexibility and freedom to
earn points faster than any other hotel
loyalty program.
HERITAGE HOTEL WEBSITE
PRODUCT PLACEMENT
Heritage hotel will go for:
 Corporate placement- To improve the
company’s reputation the hotel will be used
for grand parties in movies.
 Service placement- The hotel will be
presented particular movie.
 Innovation placement- If any new product is
launched it will be introduced in the movie.
EVENT SPONSORSHIP
 Trade Shows in March 2010 in India
 Event Profile :Held at Pragati Maidan, New
Delhi, Delhi, India. The event proves to be
successful in tapping robust growth rate of
information and communication technology
and is characterized as largest event of
respective sector.
 Venue:
Pragati Maidan
New Delhi, Delhi, India
 Press Release
The Heritage Group of Hotels announced the launch of The Heritage Hotel,
Delhi
Delhi, March 27, 2010- The Heritage Group of Hotels announced the launch of The
Heritage Hotel, Delhi at a press conference today. The Heritage Group started with the
new range of 5 star hotels.
The Heritage Hotel, Delhi is first of the premium boutique hotels by the group. Located at
Vasant Kunj , New Delhi. It is just 30 minutes drive from the airport. A hotel, where
comfort and luxury warmly embraces its discerning patrons. With unparallel
sophistication and poise; it has the finest amenities, multi-cuisine restaurant and
recreational facilities. Blending sophisticated urban flamboyance with a relaxed
attitude, it is ideal for an enthused business trip and social events.
Speaking on the occasion, The Board of directors of The Heritage Group of Hotels
said that, “The Heritage Group has plans to develop hotels in 5 cities such
as Mumbai, Hyderabad and Cochin and etc.
About The Heritage Hotel, Delhi
Comfort and expediency are evident in all 115 guestrooms and suites of The Heritage
Hotel in Delhi. All the rooms and suites have a host of amenities including LCD with in-
room movies, telephone lines, high speed internet connectivity, has fully equipped
business centre, conference room and much more. Special care has also been taken
for the physically challenged in rooms and all accessible guest areas.
It offers scrumptious dining options, be it Casablanca - the trendy fine dining multi-
cuisine restaurant or Puran-Da-Dhaba; that offers the north Indian delicacies.
Whereas Treat the 24 hours coffee shop offers tantalizing variety of options from
breakfast to light snacks; lunch and dinner buffets to refreshing beverages. Fuel - the
bar is the perfect place to unwind with those special cocktails, mocktails and
beverages. The Heritage Hotel offers a unique blend of timeless grace, erudition and
impeccable service. It is a quintessence of hospitality and a place where discerning
travellers can rejuvenate after a tiring day.
Mrs. Ritu Dahiya , CEO – The Heritage Group of Hotels further elaborated
on the Group’s future plans and said that,” While 5 Star Hotels in India
are at par with their global competitors, there is a near absence of
internationally acceptable 3 Star and 4 Star Hotels. This gap will now be
filled by the Heritage Inn chain – moderately priced, upscale, full
service, business and leisure hotels – the perfect choice for today’s
value conscious travelers. Constructing 5 more hotels by 2015, with a
total number of 1,150 rooms is the Group’s long term plan.
Our management team which comprises of Mr. Arun Nayyar-Director Operations,
who has worked with Peninsula Hotel in Dubai and Atria in Bangalore. Mr. Vivek
kumar-Vice President-Operations, has worked with some of the finest hotel chains
like Marriott, Leela, Ramada and The Orchid, have brought their rich experience
and are instrumental in working towards our vision.

The Heritage Inn

The Heritage Inn will have about 60 to 125 smartly furnished rooms with facilities
designed for a comfortable and secure stay. Business travelers will find a
complete infrastructure available for them, including conference and interview
rooms. Those seeking to unwind will find everything from a health club to various
recreational facilities.
The guest rooms offer serene and peaceful environment for tourists and professional
business services like a printer / copier / fax machine and Internet / e-mail. Other
innovative services include the most flexible check-in / check-out program in the
industry and “Body Clock Cuisine” to combat the effects of jet lag.
The facilities are geared to match the needs of discerning patrons. The comfortable
environment introduces our guests to a luxurious life-style, right from the
moment of check-in till their stay. Service at Heritage Hotel; Heritage Inn is
unparalleled in standards of sophistication and convenience.
ISSUE SPONSORSHIP
 Holding seminars for AIDS awareness.
 Donation for CRY( Child Rights And You).

 Providing Services In Kind To Many NGO’s.

 Holding Workshops For Physically

Challenged.
HOTEL INTERIORS
FACILITIES PROVIDED
ECO FRIENDLY
5 WINNING WAYS
 Do the right thing

 Show we care

 Aim higher

 Celebrate difference

 Work better together