TERM PAPER REPORT ON

Various Promotional Techniques Used By Bajaj

Automobiles

Submitted to

Amity University Uttar Pradesh

In partial fulfilment of the requirements for the award of the degree

of

Bachelor of Business Administration

Under the guidance of

Mr Arpan Sinha
 ACKNOWLEDGEMENT

The satisfaction that accompanies that the successful completion of any task would be
incomplete without the mention of people whose ceaseless cooperation made it possible, whose
constant guidance and encouragement crown all efforts with success. I would like to thank Dr
JK SHARMA, Head of Department-ASB, and Amity University for giving me the opportunity
to undertake this project. I would like to thank my faculty guide Mr Arpan Sinha who is the
biggest driving force behind my successful completion of the project. He has been always there
to solve any query of mine and also guided me in the right direction regarding the project.
Without her help and inspiration, I would not have been able to complete the project. Also I
would like to thank my batch mates who guided me, helped me and gave ideas and motivation
at each step.

2
 CERTIFICATE

This is to certify that Mr Pulkit Khanna Enrollment No: A3906418154 , student of BBA has
carried out work presented in the project of the Term paper entitle “Various Promotional

Techniques Used By Bajaj Automobiles” as a part of First year program of Bachelor of

Business Administration from Amity University, Uttar Pradesh, Noida under my supervision.

_________________________

Mr Arpan Sinha

Department of BBA

ASB, Noida

3
 Declaration

I, Pulkit Khanna, student of BBA GENERAL hereby declare that the project titled “Various
Promotional Techniques Used By Bajaj Automobiles” which is submitted by me to
Department of, Amity School of Business, Amity University Uttar Pradesh, Noida, in partial
fulfilment of requirement for the award of the degree of Bachelor of Business Administration
, has not been previously formed the basis for the award of any degree, diploma or other similar
title or recognition.

The Author attests that permission has been obtained for the use of any copyrighted material
appearing in the Dissertation / Project report other than brief excerpts requiring only proper
acknowledgement in scholarly writing and all such use is acknowledged.

Date: __________________

4
 INDEX

S.NO TITLE PAGE NO.

1 History 6
2 Present Scenario/ Growth Patterns 7
3 Products/ Services 9
4 Board of Members 12
5 Geographical Presence 12
6 Competitors 13
7 Mergers and Acquisitions 14
8 Contribution to GDP 15
9 Financial Analysics 16
10 Analysics Of Bajaj Automobiles 22
11 HR Practices In Bajaj Automobiles 23
12 Marketing Tactics And Practices 23
13 SWOT Aalysics 24
14 Conclusion 26

5
 HISTORY

Bajaj Automobiles, been Founded by Jamnalal Bajaj is an important and efficient company which
produces two and three wheelers. The Company’s history traces its successful productions over the years.
This reputed vehicle manufacturing company which is actually a brand in itself is known for producing
some of the finest, efficient and low cost vehicles till date. There are two holding companies Bajaj Auto
International Holdings BV and PT Bajaj Indonesia.

29th November 1945 marks a crucial date in the glory of Bajaj Auto as it came upon the name of Bachraj
Trading Corporation Private Limited. Sooner Bajaj Automobiles marked a glory as it began selling
imported vehicles in India.

In 1959 Bajaj Automobiles got permission from the Government to selling vehicles in India. 1960
witnessed Bajaj being made into a Public Limited Company. A year to be well remembered is 1970 as it
reflected a steady increase in automobile production of Bajaj. Right after a year new models of vehicles
got produced and in 1977 a lot of vehicles got produced with varied models.1984 resembles a year when
Bajaj laid a new plant at Waluj, Aurangabad. There were plants laid at Pune too in the subsequent years.

November 2001 marked another turning point as a well-known Bike “Pulsar” was been launched. Caliber
was also launched in later years. Various policies even came into source. Three separate segments to look
upon certain areas were also been known well. 15000 million were also been given to Bajaj Investment
and Holding Ltd. Later on in Uttarakhand also various plants were been setup. The plant at Akurdi was
closed due to large manufacturing prices.

In November 2007the Company attained 14.51 percent equity stake in one of the well-known brand at
that time (KTM power Sports AG of Austria Europe). In 2009 the company launched XCD 125 DTS – S.
Later the company increased its production. The company was also been honoured with various awards
like Bike of the year to name a few. Bajaj also had good business relations various leading companies
overseas. In 2015 all-new Platina Electric start 100 cc bike was also been introduced. Bajaj in 2017
achieved worldwide partnership with UK and had healthy relations with Triumph Motorcycles, UK.

Bajaj ranks 96th position among the top hundred automobiles companies. Bajaj through its inception has
being known to produce high quality motor vehicles.

It would be quite surprising to know that Bajaj Automobiles works efficiently in 50 countries and is
working properly till date.

6
 Present Scenario/ Growth Patterns

Bajaj Automobiles is growing rapidly regarding the manufacturing of the motorcycles. Bajaj is constantly
using its profits efficiently but recently it’s been heard that the company centred in Pune is unconcerned
and is constantly rising the rate of the vehicles. The need for the consumer goods is at height usually in
the month of August and according to a reputed newspaper it is believed that the prices may reach heights
by that time. In 2018, more demand was been observed in the rural settings. Bajaj is believed to grow
rapidly with its shares. The profit rates of Bajaj has expanded rapidly over the years. It must be noted
carefully that the change is not at all same for all the other leading companies as well like Honda, Hero,
TVS to name a few. On June 20th 2018, the investors were not happy with the Bajaj Company with little
earnings and being unexpected to earn so less as a result reflecting less earnings.

Bajaj even sells the Pulsars thrice more in Colombia as compared to India. Bajaj in 2018 was expecting
20 percent market shares. 2017 witnessed to be a turning point in the selling of Bajaj automobiles and in
particular it affected the two wheelers at a higher rate due to effects of demonetisation. However in 2018,
a sudden rise in the sale of the vehicles took place.

Two bikes Discover 110 and 125 cc contributed significantly in the profits of Bajaj automobiles. Earlier
Bajaj laid stress on the production of scooters but now the trend has shifted to motorcycles. Some variety
of motorcycles are showing a very high profit Margin than the other. A lot of satisfaction over the
company’s export performance is observed.

Bajaj follows a very smart strategy to increase its production namely 4Ps. 4Ps are as follows-
1. Product
 Bajaj is known for manufacturing two wheelers and three wheelers in India and
overseas. Nearly 35% sales are regarding the exports. 47% of the total percentage is
made to Africa. The largest selling model is Boxer which is in demand in Africa.

7
 Selling vehicles according to their demand in a particular area is the Product policy of
Bajaj automobiles.

2. Price
 Pricing policy is very useful of Bajaj Automobiles. The concept relates to the low
pricing policy of Bajaj Automobiles. Bajaj believes in low service cost of the
wheelers. The rates of certain essential parts of the automobiles is also very
reasonable.

3. Place
 There are several plants located at Chakan, Mumbai, Pantnagar and Pune to name a
few. Millions of vehicles are manufactured at various places.

4. Promotion
 Promotion techniques of Bajaj Automobiles range from print media, Television and
various other platforms. Loyalty and reflecting faithful Indians is another technique of
Bajaj Automobiles.
 Bajaj automobiles follows a very unique policy which traces the factors like the age
of a person, how much the person earns, how responsive the consumer is to the price
and the demand and supply conditions. Other factors may include the lifestyle of a
person. Value based positioning strategy is also been used by the Bajaj automobiles.
The company uses advances skills for the technological upliftment. Rewarding the
regular customers with low set of prices.Bajaj do not make their customers worry
about the continous rise in prices.

Through the advertisements Bajaj automobiles try to promote their products to the best possible way and
try to show the products as being superior to all the other products of the other brands.
Hence, the 4P’s try to make the proper selling of the products.

Source: “www.livemint.com”

8
Source: “www.livemint.com”

Operating Industry

The operating Industry is Automotive Industry. The Automotive Industry has a number of companies
under it which are involved in all the processes ranging from production to the time the consumer buys
the product. The Automotive Industry is considered to be the world’s major economic sector.

Products/ Services

The various products of Bajaj Automobiles are as follows-

TWO WHEELER
 Avenger 220 Cruise Desert Gold Edition
 Avenger 220 Cruise
 Avenger 220 street

 CT 100B
 CT 100

 Dominar 400

9
  Discover 1

 Pulsar 150
 Pulsar 135 LS
 Pulsar 180
 Pulsar 180f
 Pulsar 220F

 Pulsar RS 200

 Pulsar NS 160
 Pulsar NS 200

 V15
 V12

10
 THREE WHEELER
 RE Optima

 RE Maxima

 RE Compact
 RE Compact 4S

The various discontinued products are as follows-

 Bajaj 150
 Bajaj bravo
 Bajaj chetak
 Bajaj chetak 99
 Bajaj Cub
 Bajaj Classic
 Bajaj Kristal
 Bajaj Legend

11
  Bajaj M50
 Bajaj M80
 Bajaj Priya
 Bajaj wave
 Bajaj Kawasaki Aspire
 Bajaj Kawasaki Boxer 100
 Bajaj eliminator
 Bajaj XCD 125
 Bajaj XCD 135

Board of Members

 Rahul Bajaj- Chairman

 Madhur Bajaj- Vice Chairman
 Rajiv Bajaj- Managing Director
 Pradeep Shrivastava- Executive Director
 Sanjiv Bajaj- Director
 Shekhar Bajaj- Director
 D.J. Balaji Rao- Independent Director
 DR. Omkar Goswami- Independent Director
 Nanoo Pamnani- Independent Director
 Rakesh Sharma- Director
 Niraj R. Bajaj- Director
 DR. Gita Piramal- Independent Director
 DR. Naushad Forbes-Independent Director
 Anami Roy- Independent Director
 Ms. Lila Poonawalla- Independent Director
 Shri Pradip Shah- Independent Director

Geographical Presence
 Bajaj automobiles is not only located in India but also in various other countries. In many
places there is manufacturing of Bajaj Products been carried out. For the two wheelers
Uttrakhand is responsible and also at Chakan and Akurdi plants the two wheeler
manufacturing is carried out.
 In Aurangabad three wheeler production is taken into account.
 The Corporate Office is located at Mumbai.

12
  The Manufacturing places are Chakan, Pune, Maharashtra, Waluj, Aurangabad.
 It must even be noted that Bajaj always looks upon the most suitable places which can be
very much beneficial for the progress.

Competitors

The major Competitors of Bajaj Automobiles are TVS, HONDA, ATHER ENERGY, GoGREEN, Au
FINANCIERS

The various other competitors are-

FOR TWO WHEELER
 TVS MOTOR
 HONDA
 HERO
 ROYAL ENFIELD
 YAMAHA
 APRILIA
 BENELLI
 BMW
 DUCATI
 HARLEY DAVIDSON
 HYOSUNG
 INDIAN
 JAWA
 KAWASAKI
 SUZUKI
 TRIUMPH

FOR THREE WHEELER

 MAHINDRA
 APE AUTO RICKSHAW
 TVS
 PIAGGIO
 ATUL AUTO
 LOHIA AUTO

Bajaj Automobiles competes with the other companies with respect to the pricing policies,
advertisements, hoardings and boards. All these effect the demand and supply conditions and ultimately
upon these factors competition is based upon. Profit and losses determines the progress of a company.

13
 Mergers and Acquisitions

Bajaj retitled itself as “Bajaj Tempo”. Bajaj had strong tie-ups with Germany and it may be interesting to
know that Germany possessed sixteen percent of Bajaj Tempos. There were a lot of controversies
regarding the same, the use of “Tempo” was not been agreed upon completely as it still was under
Mercedes-Benz.
May 2005 revealed a turning point as the name of the Company was renamed FORCE MOTORS.
Three business units in which demerger of Bajaj took place are-
1. Bajaj Finserv Ltd
2. Bajaj Auto Ltd
3. Bajaj Holdings and Investment Ltd

Bajaj automobiles merged with kawasaki but later on the partnership ended Baja and Kawasaki had eight
years of alliance for sales and service
Bajaj-Kawasaki relationship got established with Bajaj Kawasaki Boxer . Bajaj had got technology tie-up
with Kawasaki in 1984.The last motorcycle with Kawasaki's technology was the Eliminator in 1999.
There were three bikes which Bajaj-kawasaki
 Bajaj Kawasaki Aspire
 Bajaj Kawasaki Boxer 100
 Bajaj eliminator
Currently Bajaj Merged with KTM in which it holds a 48 per cent stake.

Source: “www.bsmotoring.com”

KTM and Kawasaki bikes were sold by Bajaj’s Probiking network

Contribution to GDP

14
The GDP has not been very promising as it was been expected. Lack of important investments over the
years has made it difficult to put forward the new assets. Rahul Bajaj believes that the low GDP of India
can have an adverse impact upon the company. India had GDP growth of 7.7% for the year 2017-2018
but it is disturbing situation.
GDP can detoraite the performance of Bajaj automobiles. There are main two arguments been put
forward regarding the same.
 The funds have been not enough
 The condition of banks in India

Bajaj automobiles GDP has been declining at a very high rate from six years and now it is as low as
thirty-one percent.
The banks are even facing a lot of problems and all this is making the conditions difficult for the
company.
Though Bajaj has shown the highest net sales that are as high as 15.6% in the year 2017-2018.
According to the director of Bajaj the condition of banks is a cause of concern for constant low growth
rates.
2015 shows a worrying macroeconomic theme as in the Annual report of 2015, Lower GDP’S were
having a disastrous impact on the jobs or in simpler words ‘Rising Unemployment’.
In the year 2016, Bajaj exported 400 units of Qute in thirteen markets overs the world but many
disruptions have been there like the continuous Judiciary related issues which interfere with the
conditions.
In the year 2017-2018, the Gross Domestic Product declined to 29.2 percent. In 2018 the Gross Domestic
Product came out to be 31 percent. The norms of the Reserve bank of India, Demonetisation had been
added to the bad conditions. Talking about the sale of motorcycles in this year, it also happens to be a
major cause of concern. Although the domestic sales grew by 3.7 percent after the de-growth of 0.4
percent in the former year. The devaluation of Rupee also remains an issue to be attended.

FINANCIAL ANALYSICS

15
 Source: “www.slideshare.net”

The following table gives highlights of Financial Analysis of Bajaj Automobiles

In order to give highlights on the Financial position of Bajaj Automobiles, the method of Ratio
Analysis is been used.
The Method of Ratio Analysis can be considered a very useful method as-
 It makes the comparison easier
 It give an overview of the projects that are been taken up by a company in general and in
this case, Bajaj Automobiles in specific
 With the Ratio Method we can evaluate the performance of the Company and the
necessary changes can even be made
 We can point out the performance of a particular Company ( Say Bajaj) and contrast it
with some other company
 We can study the risks involved and how useful a particular operation is.

16
 Source:”www.slideshare.net”
Analysis
Current ratio refers to the capacity of the firm to meet up the obligations. A comparison
between the assets and the liabilities of the companies are taken up.
2004-05 marked a year which had the highest current ratio. On the other hand the current
ratio in 2005-06 was as low as 0.8. Thus in this particular year the obligations on the firm
were comparatively higher than the rest of the years.

17
 Source: “www.slideshare.net”
Analysis
Liquidity ratio is one of the most important financial Analysis method which takes into
account the existing assets of a firm and if they are enough to meet up the debts of the
company. The following graph shows the liquidity ratio to be highest in the year 2004-
05( More than 0.8) and as low as less than 0.7 in 2007-08. Thus, Bajaj suffered from
more debts in that year.

18
Source: “www.slideshare.net”

Analysis:
Absolute liquidity ratio means the frequency in which the firm would be able to meet up
all its debts, when all the financial assets are turned into cash.
2004-05 marked the highest absolute liquidity ratio and 2006-07 marked the lowest
absolute liquidity ratio.

19
 Source: “www.slideshare.net”

Analysis:
The number of times the selling of inventory has taken place or inventory is used is called
Inventory Turnover Ratio.
The highest inventory turnover ratio was in 2006-07 and the lowest in 2004-05.

20
 Source: “www.slideshare.net”

Analysis:
The efficiency of the firm in giving credits and paying off the debts is called the Debtors
Turnover Ratio.
The highest Debtors Turnover Ratio was in 2004-05. The lowest Debtors Turnover Ratio
was in 2007-08 for the Bajaj Automobiles.

21
Source: “www.slideshare.net”

Source: “www.slideshare.net”

Analysis:
Working Capital Ratio is how efficient the Firm is in the recovery of the short term
finances.
Working Capital Ratio= Current Assets of the company – Current Liabilities

Comparison of Financial Analysis of Bajaj Automobiles and Hero Honda

 The Net Profit Margin of Bajaj Automobiles is lower than that of Hero Honda
 Bajaj Auto has higher Return on Average Equity than Hero Honda
 Hero Honda has a Higher level of Market Equity than Bajaj Automobiles
 Fall in the current and Liquid Ratio can be seen for both the companies
 Bajaj automobiles has to work upon its current Ratio
 Negative Working Capital shows a lot of loss
 Due to Recession in the Economy sales have seen to be decreasing
 Overall Bajaj Automobiles has a lower Financial and Earning Capacity than Hero Honda.

ANALYSICS OF BAJAJ AUTOMOBILES

Bajaj Auto is been seen to have made a lot of Profit and growth in profit by 4.6%.

22
 At the operating level, the operating profit of Bajaj Automobiles has fallen by around 5% in
2015. This shows a contrast as compared to 2014.
The Exports have also fallen by a huge amount in the year 2015.Benign input Costs of the
Company have seen to be constant over the years.
The launch of new Bikes Avengers series and Pulsar RS 200 have contributed to the growth of
the company. A fallen Net Sales have also been recorded. In the year 2015, the most difficult
financial times by the company have been resulted by Nigeria and Egypt.
The Company in the year 2015, reflected fall in the prices of the products in order to increase the
demand by the customers.

HR PRACTICES IN BAJAJ AUTOMOBILES

In this age of globalization and immense competition in the companies, each and every company
is trying to win the race in the business world. Bajaj Auto does not have a definite and properly
defined vision but Bajaj does spread a message that it tries to stimulate confidence. The primary
motive of Bajaj is to attract more and more customers. Bajaj tries to improve the experience of
the buyers.
The Brand Essence is the soul of Bajaj Auto. Just like other companies Bajaj also has a motive to
earn more and more profits. In order to enhance the confidence Bajaj believes in the
technological upliftment.
The Bajaj Auto’s Brand Value is very innovative and encouraging and tries to be an inspiration.
Learning is how Bajaj ensures proactivity. Innovation is the way Bajaj builds the future.
The way Bajaj sets remarkable standards is perfection. Perfection reflects the determination of
Bajaj. Speed is another factor which is crucial for the company. Transparency in the context of
Bajaj reflects the values of trust and how loyal the company is.

MARKETING TACTICS AND PRACTICES

Bajaj Auto has adopted different strategies for its different models-
 Kawasaki 45
In this, the target was the father amongst the family members. The target audience was the
son.
 Boxer
In this model, the main target were the people who were living in the rural areas and the
customers who are largely been affected by demand and supply conditions.
 Caliber
Here the main target was the youth. Bajaj earned great heights when targeted this segment of
the population.

23
Bajaj follows a very smart strategy to increase its production namely 4Ps. 4Ps are as follows-
5. Product
 Bajaj is known for manufacturing two wheelers and three wheelers in India and
overseas. Nearly 35% sales are regarding the exports. 47% of the total percentage is
made to Africa. The largest selling model is Boxer which is in demand in Africa.
Selling vehicles according to their demand in a particular area is the Product policy of
Bajaj automobiles.

6. Price
 Pricing policy is very useful of Bajaj Automobiles. The concept relates to the low
pricing policy of Bajaj Automobiles. Bajaj believes in low service cost of the
wheelers. The rates of certain essential parts of the automobiles is also very
reasonable.

7. Place
 There are several plants located at Chakan, Mumbai, Pantnagar and Pune to name a
few. Millions of vehicles are manufactured at various places.

8. Promotion
 Promotion techniques of Bajaj Automobiles range from print media, Television and
various other platforms. Loyalty and reflecting faithful Indians is another technique of
Bajaj Automobiles.
Through the advertisements Bajaj automobiles try to promote their products to the best possible
way and try to show the products as being superior to all the other products of the other brands.
Hence, the 4P’s try to make the proper selling of the products.

SWOT ANALYSIS

STRENGTHS

 Bajaj is the fourth largest two and three wheeler manufacturer in the World. The
company creates some of the most efficient products. Pulsar is well known bike and
had contributed to the success of Bajaj.
 Wide range of products are been created by Bajaj Auto which attracts a large number
of buyers.
 Bajaj Auto International Holdings holds 48 percent stake in Europe. Bajaj has a
strong alliance with KTM. KTM is well reputed all over the world.
 Bajaj dealers are not only restricted to India and has an efficient Supply chain. Bajaj
Bikes are always in a lot of demand.
 Bajaj had 96th position in the list of companies which states how reputed it is.
 Bajaj is one of the strongest Manufacturer of the two wheelers.

24
 
WEAKNESS
 Bajaj had suffered from a great loss in the selling of scooters. Bajaj is not a well reputed
brand for scooters and had to end its production.
 Workers in Chakan plant were not happy with the wages provided to them and even
decided to go on a hunger strike. This had an adverse impact on Bajaj reputation. Pune
workers even went on a strike
 Bajaj is not seen as a global brand. Though it had expanded but had not expanded on a
very fast rate.

OPPURNATIES

 Bajaj has achieved heights in the production of motorcycles and is even been
expected to grow at a more fast rate. The motorcycle industry made a lot of profit and
made around dollar 75000 million in the year 2016. A lot of growth rates have been
recorded.
 The three wheeler industry is India is seen to be growing rapidly.
 The new products been launched by Bajaj will contribute to its growth in significant
ways.

THREAT

 There has been a lot of competition which is prevailing in the two wheeler
market. Various Competitors such as Suzuki, Hero etc. are trying to achieve a
good rank and are constantly trying to do so.
 The lending rate in India from the banks is comparatively higher than the other
countries. The decisions of the buyers are also affected by the bank rates for
loans.
 There are strict environmental regulations been followed in India. Day by day
these regulations are getting strict so there has to be changes in the products
which is making it difficult for the company.

25
 CONCLUSION

 Bajaj Automobiles was been Founded by Jamnalal Bajaj.

 Bajaj is constantly using its profits efficiently but recently it’s been heard that the
company centred in Pune is unconcerned and is constantly rising the rate of the vehicles

2017 witnessed to be a turning point in the selling of Bajaj automobiles and in particular it
affected the two wheelers at a higher rate due to effects of demonetisation. However in 2018, a
sudden rise in the sale of the vehicles took place.
 Two bikes Discover 110 and 125 cc contributed significantly in the profits of Bajaj
automobiles. Earlier Bajaj laid stress on the production of scooters but now the trend has
shifted to motorcycles. Some variety of motorcycles are showing a very high profit
Margin than the other. A lot of satisfaction over the company’s export performance is
observed
 Bajaj follows the policy of 4P’s. They are as follows-
 Product
 Price
 Place
 Promotion

The operating Industry for Bajaj is Automotive Industry

 For the two wheelers Uttrakhand is responsible for the production is and also at Chakan
and Akurdi plants the two wheeler manufacturing is carried out.

In Aurangabad three wheeler production of Bajaj is taken into account.

Bajaj Automobiles competes with the other companies with respect to the pricing policies,
advertisements, hoardings and boards. All these effect the demand and supply conditions and
ultimately upon these factors competition is based upon. Profit and losses determines the
progress of a company.

Bajaj had strong tie-ups with Germany and it may be interesting to know that Germany
possessed sixteen percent of Bajaj Tempos. There were a lot of controversies regarding the same,
the use of “Tempo” was not been agreed upon completely as it still was under Mercedes-Benz.
Bajaj automobiles GDP has been declining at a very high rate from six years and now it is as
low as thirty-one percent.
The banks are even facing a lot of problems and all this is making the conditions difficult for
the company.
Though Bajaj has shown the highest net sales that are as high as 15.6% in the year 2017-
2018.

26
In the year 2017-2018, the Gross Domestic Product declined to 29.2 percent. In 2018 the Gross
Domestic Product came out to be 31 percent. The norms of the Reserve bank of India,
Demonetisation had been added to the bad conditions. Talking about the sale of motorcycles in
this year, it also happens to be a major cause of concern. Although the domestic sales grew by
3.7 percent after the de-growth of 0.4 percent in the former year. The devaluation of Rupee also
remains an issue to be attended.

Bajaj Auto is been seen to have made a lot of Profit and growth in profit by 4.6%.
The launch of new Bikes Avengers series and Pulsar RS 200 have contributed to the growth of
the company. A fallen Net Sales have also been recorded. In the year 2015, the most difficult
financial times by the company have been resulted by Nigeria and Egypt.
The Company in the year 2015, reflected fall in the prices of the products in order to increase the
demand by the customers.
 Bajaj is the fourth largest two and three wheeler manufacturer in the World. The
company creates some of the most efficient products. Pulsar is well known bike and
had contributed to the success of Bajaj.
 Wide range of products are been created by Bajaj Auto which attracts a large number
of buyers.
 Workers in Chakan plant were not happy with the wages provided to them and even
decided to go on a hunger strike. This had an adverse impact on Bajaj reputation.
Pune workers even went on a strike
 Bajaj is not seen as a global brand. Though it had expanded but had not expanded on
a very fast rate.
 Bajaj has achieved heights in the production of motorcycles and is even been
expected to grow at a more fast rate. The motorcycle industry made a lot of profit and
made around dollar 75000 million in the year 2016. A lot of growth rates have been
recorded.
 The lending rate in India from the banks is comparatively higher than the other
countries. The decisions of the buyers are also affected by the bank rates for loans.

There are strict environmental regulations been followed in India. Day by day these regulations
are getting strict so there has to be changes in the products which is making it difficult for the
company
In order to give highlights on the Financial position of Bajaj Automobiles, the method of Ratio
Analysis is been used.
The Method of Ratio Analysis can be considered a very useful method.
 With the Ratio Method we can evaluate the performance of the Company and the
necessary changes can even be made
 We can point out the performance of a particular Company ( Say Bajaj) and contrast it
with some other company

27
The financial analysis of Bajaj over the years reflect how Bajaj has been performing as compared
to some other companies.
Bajaj Auto does not have a definite and properly defined vision but Bajaj does spread a message
that it tries to stimulate confidence. The primary motive of Bajaj is to attract more and more
customers. Bajaj tries to improve the experience of the buyers.

The company had made a lot of progress over the years and will continue to do so in the
upcoming years.

28