Importing strategy of Heritage Link Brands

Selena Cuffe started her wine import company, Heritage Link Brands, in 2005.
Importing wine isn’t new, but Cuffe did it with a twist: she focused on importing
wine produced by black South Africans. Cuffe got the idea after attending a wine
festival in Soweto, where she saw more than five hundred wines from eighty-six
producers showcased. Cuffe did some market research and learned of the $3 billion
wine industry in Africa. She also saw a gap in the existing market related to wine
produced by indigenous African vintners and decided to fill it. She started her
company with $70,000, financed through her savings and credit cards. In the first
year, sales were only $100,000 but then jumped to $1 million in the second year,
when Cuffe sold to more than one thousand restaurants, retailers, and grocery stores.
Even better, American Airlines began carrying Cuffe’s imported wines on flights,
thus providing a steady flow of business amid the more uncertain restaurant market.
Cuffe has attributed her success to passion as well as to patience for meeting the
multiple regulations required when running an import business.
Toyota motor uses offshoring strategy.
Offshore provides truly effective applications teams in terms of speed of
development and technical quality of the final applications, but is less able to deliver
the wow factor needed for the digital economy – especially in areas that require
cutting-edge design and alignment with emerging digital business models. Also
DevOps environments and agile have made on-shore development more cost
effective and help deliver the same disciplined development ethos offshore has
delivered. This does not mean that application development and maintenance
disappears from offshore – far from it. It just means that services being delivered will
be from more globally diverse teams and are more outcome-oriented, with offshore
services leading the compliance technical quality aspects of the delivery – at least for
applications.

Multidomestic strategy of Nestlé

Companies with a multidomestic strategy have as aim to meet the needs and
requirements of the local markets worldwide by customizing and tailoring their
products and services extensively. In addition, they have little pressure for global
integration. Consequently, multidomestic firms often have a very decentralized and
loosely coupled structure where subsidiaries worldwide are operating relatively
autonomously and independent from the headquarter. A great example of a
multidomestic company is Nestlé. Nestlé uses a unique marketing and sales approach
for each of the markets in which it operates. Furthermore, it adapts its products to
local tastes by offering different products in different markets.
Outsourcing strategy of Nike
Nike is one of the pioneers of the manufacturing outsourcing strategy. It optimizes
the manufacturing and production processes. Plus, continued innovation and product
quality are keys to success. The company’s lean manufacturing improves efficiency,
optimizes production, and lowers waste. Also, it drives quality and productivity.
Material consolidation, manufacturing innovation, and modernization support the
manufacturing process. Outsourcing allows Nike to skirt some of the financial
obligations it might face with the confines of tax laws in the United States. In
addition, when it outsources to subcontractors, Nike assumes less risk associated with
producing its product such as insurance liability.
Transnational strategy of Starbucks
The transnational strategy of Starbucks involves using three approaches which
wholly owned subsidiaries, joint ventures, and licensing. The licensing procedure is
used when Starbucks wants quick expansion in a particular country. Starbucks uses a
joint venture strategy in order to initiate its business practices to the local market.
Wholly owned subsidiaries technique is used when Starbucks has the market
knowledge of the market it’s operating in, for example, the U.S and Canada market.
In the internationalization strategy, Starbucks learned to become culturally mindful
and aware of the global markets and their principles. For example in the Chinese
market, Starbucks faced a language barrier, cultural, religious, and lifestyles
differences. American espresso culture was weird in China. In America, Starbuck is
well known for its takeaway espresso which incorporates on the third spot for
interfacing. The stores are structured comparably with different stores in America. In
China, individuals drink tea with conventional deserts. Then again, the Chinese
would seldom go to a bistro alone. Statistical surveying demonstrated that they lay
going in groups of ten individuals, and this would strain western espresso stores
structured to suit single consumers and two-person gatherings.
Bussiness strategy of AT&T
In analyzing the AT&T business level strategies, its market strategy guarantees the
business profitability which is very critical for the long term success of any business.
Its focus on the global markets and the quality as well as satisfactory customer
services guarantees its good competitive position, employee development and public
responsibility that are all geared towards the firm’s long term success.Analysis of this
strategy reveals the strategic plan to address the long term business goals of the
corporation. There is adequate channel control coupled with increased and improved
customer service satisfaction. AT&T has achieved this adequacy by changing the
global customer rules. The market business-level strategy has been favored mostly by
the quality branding and promotion practiced AT&T.
Corporate strategy of Maybank
The corporate strategy of the bank is centered on building the bank as a leading
institution in providing financial services that are humanizing across Asia. This
strategy is unique, and it differentiates Maybank from its competitors by the
following ways; the first one is to strengthen the bank’s regional brand as a group that
is leading in providing financial services in Asia with a global banking proposition
that is completely regional. The second way is to drive the bank towards Islamic
banking globally. The third way is to generate goodwill and trust among the bank’s
external stakeholders through sparking off the passion and commitment of all its
members. The fourth way is to achieve a top mind position in Malaysia, where more
powerful customer service skills are demonstrated across the group. Finally, to build
network’s coverage that is cost-optimal and unparalleled and being at each
community’s heart that Maybank serves.
Globalization strategy of Coca-Cola
This is another significant corporate business-level strategy. Technological
advancements have been significant for contributing to Coca-Cola’s business growth
through globalization especially during the 20th century (Campbell & Goold, 2014).
For instance, transportation of products became easier and cost effective especially
following the development of faster and bigger semi-trucks, trains, jet aircrafts and
cargo ships. This enabled and continues enabling Coca-Cola manufacture and avail
its products in furthest markets. Due to technological development, the company has
taken advantage of the situation and now has its presence in more than 200 countries
in the world.