Made By:-

Chanchal Sharma (76)

Md. Sattar (90)
Mudit Bahl (153)
Pankaj Kumar (95)
Priya Singh (99)
Tushar Rastogi (119)
• Considering overall economic trends, like GDP, inflation etc the year was not favourable for the
sector

• Tightened credit policy made it difficult to raise funds

• Demand in the housing market varied highly across regions
• Bangalore, Kolkata witnessed highly supply
• NCR, Chennai, Pune saw infusion of new projects due to sustained demand.
• Commercial segment performed well in Mumbai, followed by Bangalore the supply is expected to
grow at moderate rate of 2%
• The organised retail segment which is expected to grow to US $ 42.0bn in 2020, from US $25bn now
 Residential • Fragmented market with few large players
space • Demand of over 300,000 units in the seven major cities

Commercial • Few players with presence across India

space • Over 38.2 million sqft. Demand in 7major cities in 2011

Real estate
• FDI in multi brand retail to boost demand
sectors • Fragmented market with few national players
Retail space
• Demand of over 15 million sqft. In major cities

Hospitality • A competitive market with many players

• Over 121,000 hotel rooms in the country
space

• 589 SEZs have been approved by the government so far

SEZ’s • Majority of SEZs are in the IT/ITeS sector
Vision To contribute significantly to building the new India and becomes the world’s most valuable
real estate company

To build world class real estate concepts across six business lines with the highest standard
of professionalism, ethics, quality and customer service

Sustained efforts to enhance customer value and quality

Ethical and professional service
Compliance and respect for all community, environmental and legal environments
 EXECUTIO
CORE NEW
N INVESTM
DLF BUSINES
S
BUSINES
S
BUSINES ENTS
S

INFRASTR
HOME OFFICE RETAIL
HOTELS UCTURES SEZ’S
Analysing the various research marketing techniques for the betterment of promotion of any real estate
firm

To study the present scenario considering every aspects of real state sector

Ensuring customer satisfaction as well as maximizing returns from them

 M-
S-SPECIFIC A-ATTAINABLE
MEASURABLE

R-REALISTIC T-TIMELY
Description Percent of share(%)
Promoters 78.59
Individuals 3.79
Institutions 0.33
FII 15.47
Government 0.00
Others 1.82
 Percent of Share (%)

Promoters Individuals Institutions FII Govt. Others

• DLF has spread its tentacles pan India covering almost all the cities

• Targets :

 For Home – Luxury middle class & Upper class

 For Retail – Tie ups with big retail company for malls

 For Offices – Tie up mammoth companies

• DLF has positioned itself as a coveted brand in the field of real estate

• It is the largest company in terms of market share market volume also market capitalization.
Question Mark Star
Retail Residential

DLF BCG Matrix

Dog Cash Cow

Hospitality Commercial
 Threat Bargaining
of Power of
New Entrants Buyer

Threat
of
Rival

Bargaining Threat from

Power of Substitute
Supplier
Strategy Formulation

Strategy

Short term Long term

Short Term Strategy
Contd.
Long Term Strategy
Strategy Implementation
Funds Raising(Disinvestment)
Gujarat

DLF also sold its 150MW in Gujarat to Bharat Light and Power
private Ltd for 282.3Cr

Tamilnadu
It has also signed an agreement with Tulip Renewable Powertech
Ltd to sell 34.5MW Tamilnadu plant with related liabilities, assets
and long term loans for 188.7 Cr

Rajasthan

DLF completed the sale of its 33MW wind turbine project to violet
green power for Rs 67.44 Cr.
Segmenting the Market
Income

Corporate
Segmentation
Cities

Government
projects
Targeting the Potential Segments

Government
Tier 2 & 3 projects
cities

Corporate
Positioning
http://money.rediff.com/companies/DLF-Ltd/13520062/ratio
http://profit.ndtv.com/stock/dlf-ltd_dlf
http://topachievement.com/smart.html