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KARACHI ADVERTISING FESTIVAL 2010-11

Press Release
KARACHI ADVERTISING FESTIVAL 2010-11 has been successfully launched
via its first in series of events i.e. 2-Days
Inaugurating Training Workshops on "Media
Expertise in Advertising" dated 27-28
November, 2010 at Royal Rodale Club, DHA,
Karachi along with Fatima Surriya Bajiya,
Jehan Ara Hai, Dr. Nadira Jawaid, Jamil Syed,
Moen Qureshi, Neil Christy, Imran Ashraf and
Irfan Iftikhar from India. Media Partners of
KARACHI ADVERTISING FESTIVAL 2010-11
are Dawn News TV, Radio One FM 91 and 24
World Online. The Strategic Partner of KARACHI ADVERTISING FESTIVAL
2010-11 is "PAPC - Pakistan Advertising Practitioners Club" (The Sole Event
Partner of ABBY INTERNATIONAL ADVERTISING AWARDS, INDIA).

Attendees of 2-Days Inaugurating Training


Workshops on "Media Expertise in Advertising"
in KARACHI ADVERTISING FESTIVAL 2010-
11 are from City District City Government -
CDGK, Ministry of Information & Broadcasting,
Dawn Media Group, Radio One FM 91, 24
World Online, Prestige Advertising, Sundial
Advertising, Imagine One, Epoche Creations,
National Academy of Performing Arts - NAPA,
Infinite Productions, Gallery 2000, Szabist,
Awaz TV, Red Communications, Fecto Group of Companies, Pakistan Deaf
Association (with interpretor), Hamdard University and Institute of Business
Administration - IBA, Karachi. Apart of such corporate presentation, several
freelance advertising producers, directors and creative personnel also made there
presence.

INAUGURATING SESSION:

First Day of KARACHI ADVERTISING


FESTIVAL is started with One Hour Screening of
"Pakistani Classic Television Commercials 70s-
80s-90s). After Screening, Inaugurating
Ceremony has been started.

KARACHI ADVERTISING FESTIVAL 2010-11


has been inaugurating by Jehan Ara Hai (VP
Education, APWA) along with Dr. Nadira Jawaid (Chairperson, KamzKirz Media
Marketing Group), Dr. Jawaid Aziz (Co-
Chairman, KamzKirz Media Marketing Group),
Kiran Jawaid (Marketing Director, KamzKirz
Media Marketing Group), Kirishma Jawaid
(Creative Director, KamzKirz Media Marketing
Group) and Kamran Jawaid (Event Director,
KARACHI ADVERTISING FESTIVAL 2010-11).

Jehan Ara Hai and Dr. Nadira Jawaid has been


enlightened
the Traditional Chiragh (Lamp) on the Stage and
Jehan Ara Hai declared "I Declared that
KARACHI ADVERTISING FESTIVAL 2010-11 is
OPEN". Dr. Jawaid Aziz has expressed the
vision of KARACHI ADVERTISING FESTIVAL
i.e. To Coach, Encourage and Appreciate the
Industry of ADVERTISING in Pakistan. He
further said "KARACHI ADVERTISING
FESTIVAL 2010-11 is comprises over the series
of events in relation with it's vision. In coaching,
we are conducting training workshops, In
encouraging we will be bringing the event of
"Brand Walk" in the month of January 2011 and
In appreciating we will be bringing the "1st
Global Innovative Advertising Awards" in the
month of March 2011"

Afterward Jehan Ara Hai expressed that "It's


quite appreciating act done by Kamran Jawaid
(Event Director) for the orphanized industry of
Advertising." She further said "I've been in the connection of Advertising Industry
via On-Screen appearance in several TV Commercials in last 3 decades and I've
observed a big change some positive and some negative in the creations of
advertisement. Positive in terms of TVC's quality according to International
Standards and negative in terms of Concepts and Idea. Our Old Classic Pakistani
Advertisements with a jingles of Aye Khuda
Meray Abu Salamat Raheen, Ama Tallu Mein
Pakao and Bhol Na Jana Phir Papa still in our
minds but what about any new jingle, is they
have any strong persuasion in the mind of Ad
Facer?". In addition she asked to support the
platform of KARACHI ADVERTISING
FESTIVAL because KARACHI ADVERTISING
FESTIVAL is the only strongest platform for
Advertising Industry with exceptional and
workable strategies.

DAY ONE HIGHLIGHTS:

After Inauguration, Mr. Jamil Syed (Former


Executive Director, Pakistan Broadcast
Association - PBA) has invited to deliver the
Module One on "Introduction to Pakistani
Advertising". He has discussed the different
aspects of Ups and Downs in the Advertising
Industry of Pakistani. He present the complete
timeline of industry and the basics of
advertising".

Then after Module One, Mr. Moin Qureshi


(CEO, Creative Head Quarter - CHQ) arrived
to deliver the Module Two on "Anatomy of Big
Idea". He has discussed the different levels of
Creativity and Concepts behind successful
campaigns. He create a lively environment with
his open criticism on bad and open
appreciation on good campaigns in his own
view.

Next Module i.e. Module Three delivered by Mr.


Kamran Jawaid (Managing Director, KamzKirz
Media Marketing Group & Event Director,
Karachi Advertising Festival) on "Production
Sequence behind a creation of TVC". He
comprises the Production Sequence under the
heads of Development, Pre-Production,
Production, Post Production and Releasing.
Under the Five Heads of Production Sequence
he discussed the 24 Steps from Idea to Final Release. Kamran Jawaid also
discussed the different aspects in differentiation between 3 hours Full Length Film
and 30 Seconds Ad Film.

Module Four also delivered by the Mr. Kamran


Jawaid on "Utilization of Animation
Techniques". He made a clear picture of
animation done behind successful projects of
Tom & Jerry, Chicken Run, Spiderman, Matrix
and Avatar and its utilization in Ad Films. He
also discussed the Visual Effects in the Indian
Media and It's Utilization.

After Module Four, Mr. Irfan Iftikhar (Director,


SAARC Media - Mumbai-Karachi-Dhaka)
invited and he made his presentation on
Module Five i.e. "Cost Effective Ad Film Making
in India". He discussed some of his mega
projects in India including, Tata Indigo,
Raymond, Faber and more. He also discussed
his Ad Films in Pakistan. He faced a quite
excite-full response by the workshop attendees.
Workshop attendees made several queries
including Indian costing, Mumbai FilmCity,
Indian celebrities, Indian Advertising Gurus,
Indian Production Houses and more.

Module Six on "Power of Jingle" also delivered


by Mr. Irfan Iftikhar and he played several
memorable jingles along with new creations.
He also discussed that what are the different
between Entertaining Music and An Ad Film
Jingle. With the Module Six by Irfan Iftikhar,
Day One of workshop has been over and Attendees ask to attend next day
workshop. Day One started from 9:00 am sharp and it made its climax at 6:00 pm
and duration for day two.

DAY TWO HIGHLIGHTS:

Day Two has been started with a screening of


"History of International Advertising" has made.
Screening comprises on 1 hour duration.
Screening is about the evolution of Advertising
in BC Era till NOW. After screening, Mr. Jamil
Syed invited to deliver Module Seven.
Mr. Jamil Syed delivered Module Seven on
"Media Planning and Strategies" with an active
interactive discussion. This module is one of
the lengthiest modules because of its
descriptive nature. Mr. Jamil Syed has been
discussed each and every step and terms of
Media Planning along with Channel Selections,
Time Slots and ‘When & Where’ Queries in
Media Buying.

Module Eight has been presented by Mr. Neil


Christy (CEO, Headlion Advertising) on "Good
versus Bad Advertising". He made quite bold
discussion on good and bad aspects of
Pakistani and International Advertising. Mr. Neil
Christy made an exclusive screenings of
several known International Ad Films and his
most successful Advertisement Campaigns. Mr.
Neil Christy also enjoyed an active participation
by the workshop attendees in the argument
about Indian and Pakistani Culture and the
Absence of Karachi Culture in the Four
Provincial Culture of Pakistan. Mr. Neil
Christy made the relevant logics behind the
successful campaigns during the arguments.

After Module Eight, An Special Screening of


"The Art of Persuasion in Pakistani
Advertisements" has made with duration of
30 minutes. Next Module has presented by
Mr. Kamran Jawaid.

Mr. Kamran Jawaid made presentation on "Brand Propagation in TV & Films" as


Module Nine in queue. This Module is
perceived as a most entertaining module
because during this module several videos has
played from known films and PTV dramas to
discussed that how and in what manner,
Brands can be promoted in TV Shows and
Feature Films. Kamran Jawaid also discussed
the different aspects of Branded Entertainment
and its share in Advertisement.

Final Module i.e. Module Ten on "Why Celebrity Endorsement ?" also delivered
by Mr. Kamran Jawaid. Once Again like previous module, this module is also
getting active attention of attendees. This module is about the selection and
presenting of celebrity as Brand Ambassador, What sort of relations developed
among Brand, Celebrity and the Prospects,
who suppose to be Customer or Consumer.
Here Kamran Jawaid also discussed the
different aspects of hiring foreign faces
especially from India for making promotions in
Pakistan.

MEMENTO DISTRIBUTION SESSION:

After Final Module, Fatima Surriya Bajiya and


Dr. Nadira Jawaid has invited on stage for
presenting Acknowledging Mementos to
Speakers, Media Partners and Strategic
Partner including Imran Ashraf (President,
PAPC). After Mementos, Certificates has been
distributed to all the attendees of the workshop.
At the end of the Day Two, Fatima Surriya
Bajiya
expressed
her views on KARACHI ADVERTISING
FESTIVAL. She appreciate Kamran Jawaid
(Event Director) for creating such platform for
the Advertising Industry, which is never be
adopted or presented by any one in last 50
years of media history of Pakistan. She
expressed that she had confidence on Kamran
Jawaid for bringing KARACHI ADVERTISING
FESTIVAL on International platform because
she knows Kamran Jawaid since his childhood
and he has been in-habit to bring and
implement the uniques ideas but in quite
successful manner. She appreciate the youth,
who made the uncountable contribution in the
field of Advertising.

At the end,
Mr. Kamran
Jawaid, made thanks to all the participants and
he quote the words "Miltay Hain Break Kay
Baad in our next event of KARACHI
ADVERTISING FESTIVAL i.e. "Brand Walk" in
January 2011".

Both Days Provided a Highly Corporate


Hospitality for Guests and Attendees from Mumbai, Lahore, Islamabad and
Karachi. Both Days comprises on Hi-Teas, Buffet Lunch and Continues Presence
of Tea, Coffee and Biscuits. The Dreamed Surrounds of Royal Rodale Club,
Karachi made cozy all the guests in KARACHI
ADVERTISING FESTIVAL.

KARACHI ADVERTISING FESTIVAL is a brand


of "KamzKirz Media Marketing Group". Another
Upcoming brands of KamzKirz Media Marketing
Group under the category of KARACHI
ADVERTISING FESTIVAL are "BRAND WALK
2011" and "1st GLOBAL INNOVATIVE
ADVERTISING AWARDS 2011".

Kamran Jawaid – Event Director Event Guests

Event Outlook Dr. Nadira Jawaid - Chairperson