Sebastian Rodriguez 16-0929

1. Identify a company that uses the Internet for marketing, sales, and promotions. Answer the
following questions for the company of your choice:

● What is the name of the company? ​ ​Converse. inc

● What is the URL of the company home page? ​ ​https://www.converse.com/us
● History:
○ Who founded it and when?

At age 47, Marquis Mills Converse, who was previously a manager at a footwear
manufacturing firm, opened the Converse Rubber Shoe Company in February 1908
in Malden, Massachusetts. The company was a rubber shoe manufacturer, providing
winterized rubber soled footwear for men, women, and children. By 1910, Converse
was producing shoes daily, but it was not until 1915 that the company began
manufacturing athletic shoes.

○ Initial products/services and markets?

The company's catalyst came in 1917 when the Converse All-Star basketball shoe
was introduced. Then in 1923, a basketball player named Charles H. "Chuck" Taylor
walked into Converse complaining of sore feet. Converse gave him a job: he worked
as a salesman and ambassador, promoting the shoes around the U.S., and in 1932
Taylor's signature was added to the All-Star patch on the classic, high-topped
sneakers. He continued this work until shortly before his death in 1969. Converse
also customized shoes for the New York Renaissance (the "Rens"), the first
all–African American professional basketball team. In 1962, center Wilt Chamberlain
of the Philadelphia Warriors scored 100 points in an NBA game while wearing a pair
of Chucks, taking a 169–147 victory over the New York Knicks in Hershey,
Pennsylvania on March 2.

○ Private or public? ​Private

○ E-company or brick and mortar?​ Boths
● Financials:
○ Most recent year’s revenues?
Revenue of Converse worldwide 2010-2019
In 2019, the global revenue of Converse amounted to about 1.91 billion U.S. dollars.

2018 $1,886 M

2017 $2,042 M
Sebastian Rodriguez 16-0929

2016 $1,955 M

2015 $1,982 M

○ Most recent year’s profits?

Converse is owned by sports apparel manufacturer Nike Incorporated, who in 2019, generated a
global revenue of approximately 39.1 billion U.S. dollars. Despite Converse generating just about 2
billion U.S. dollars in revenue in 2019, they continue to be one of the most popular sporting goods
brands in the world. Converse has built its reputation around the idea that the creative spirit can
change the world. Whether that be through music, art, skating or something else, the company tries
to inspire youth to be their true authentic selves.

● What are its main products and services? ​Chuck Taylor All Star, sell sneakers
● What is its target market and who are its customers? ​All people in general but mostly younger
people and skaters and basketball players
● Who are its main competitors? ​Adidas, Puma, New Balance
● How is the company using the Internet for marketing, sales, and promotions? paying ads,
making offers via your website and only store

2. You are a Web business consultant and have been retained by Bob Drudge, the owner of
refdesk.com. Bob needs to improve his Web presence by attracting more visitors, improving
layout, making the site interesting enough that visitors stay and explore, and creating an
impression consistent with the organization’s desired image. Submit your recommendations in a
report.

The first thing to do is to modify the page so that it is more fluid, more originated and dynamic, so
that it can attract attention because right now it is very off and the organization is not noticeable.

it is not clear in the page that it is exactly what you are looking for or what is the reason for it,
I think that clarifying that and modifying what I said before will be able to attract more visitors to your
page.