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2. Answers will vary, but possible examples of benefits of the more focused
approach include: lower learning curve required to implement system, less
training required to transition to new system, increased ability to focus on
company priorities to maximize CRM benefits, direct involvement of
employees in system development insures a solution appropriate to the
organization, increased employee satisfaction with system leads to
increase in actual use of the system, and increased customer involvement
and satisfaction.
3. Answers will vary, but some potential uses for Web services in the Club
Car division CRM system include: make a cart design application available
to customers over the Web to explore options and streamline meetings with
sales staff, provide e-mail updates to customers who have placed orders
staff and customers to communicate, emphasize new product features, or
exchange ideas via a Web site, message board, or e-mail.