People Strategy

People Strategy is about the people who came up with the big idea; it is about
those who produced the brand as well as the products or services, those who brought
them to market and those that continue to manage the brand (6pmarketing.com). The
people who will work for the business is as important as the people who have invested
in order to create the business. Having the right people is essential to a business
because they are the ones who will have to work in order to produce the product that
the business offers to the customers.

According to the President of Inabe, they hire weavers and sellers based on two
characteristics. They should be disciplined and should have good attitude, and
possess skills. This implies that Inabe do have necessary standards in selecting their
employees. The reason behind is, it is better to work with people who you know will
be trusted in all sorts and can handle work pressure since the work at Inabe
Livelihood Group, Inc. can be too dynamic. Your ability to select, recruit, hire and
retain the proper people, with the skills and abilities to do the job you need to have
done, is more important than everything else put together (Tracy, 2004). This denotes
that Inabe Livelihood Group, Inc. is trying to help people have livelihood using their
skills. Accordingly, skills are the central to improving employability and livelihood
opportunities, reducing poverty, enhancing productivity and promoting
environmentally sustainable development (Ashwani et al, 2016).

As part of people strategy, there are rewards given in order to entice employees
to work harder. This implies that the rewards given to the personnel are indications
that the business is concerned with the welfare of its employees. The firm had
included giving bonuses as rewards to its employees as part of motivating them to
work more productively. The 13th month pay given to the employees and bonuses are
based on the year-end profit of the firm. In addition, there is an SSS health insurance
plan for the employees in case of emergency hospitalization and the employees need
financial help. Employee benefits are significant in an employees’ decision to accept or
reject job offerings. Moreover, offering benefits to your employees is important because
it shows them that you invested not only to their overall health but also to their future
(VirginPulse, 2015).
 References:

http://www.6pmarketing.com/about/our-six-ps-are-better-than-the-old-four

https://www.entrepreneur.com/article/70824

https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-
mix---from-4-p-s-to-7-p-s