Acadmium Whitebook 2019-20

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 Preface
With great delight Team Acadmium presents the “Summer Internship Whitebook”
of The Souled Store for the year 2019-20. The idea is to help the students sitting
for summer placements to have an aerial perspective for the company and the
sector they are interviewing for. It consists of vital information about the company
and the job description.

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About The Company

How the Journey Started-

The Souled Store was founded in 2013 by three budding entrepreneurs who were
bored from their 9-5 white collar jobs. The founders of this E-commerce platform
were Vedang Patel, Aditya Sharma and Rohin Samatey.

Today, it claims to be India’s largest E-tail brand for big budget movies (Marvel,
The Godfather, Star Trek, The Justice League, Harry Potter, Lord of the Rings,
Star Wars, Inception, etc.), cartoons (Cartoon Network, Scooby Doo, Flintstones
etc.), TV Shows (Friends, The Big Bang Theory, Modern Family etc.), and sports
(WWE, IPL teams like Kolkata Knight Riders and Kings XI Punjab etc.)

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Why is The Souled Store India’s favourite online store for Pop culture brands

They create and curate stunning designs and print them on all sorts of equally
stunning products- from t-shirts to phone covers to backpacks to boxers to mugs to
socks to badges to pins to hoodies and many, many more! Their funky products are
designed and printed specifically to spread happiness, right down to the bottom of
the customer’s ‘soul’.

Why Souled Store

The Souled Store was born out of the idea of loving what you do ‘following your
soul’. Their philosophy is that life is short so don’t waste it doing something you
dislike.

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The Team

At The Souled Store they are a bunch of comic book loving, lame joke cracking,
and slightly weird but largely likeable people. Who love what they do, and don’t
take themselves too seriously. This company was started by 3 people, with a
cupboard full of clothes. Now they’ve grown to over 150 people, and graduated
from cupboards to warehouses, but really, that’s all that’s changed. At heart they
are still childishly excited about everything they do- from the random post-it wall,
to the unnecessary instructions outside the bathroom door, the board game
sessions, and the pot-luck lunches. And they try and ensure that this philosophy
resonates with all those who come and join the family.

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The Souled Store In Numers

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Top Competitors

PosterGully is one of The

Souled Store's top rivals.
PosterGully's headquarters is
in New Delhi, Delhi, and was
founded in 2012.
Launched on April 1, 2012, by
IITians Prabhkiran Singh and
Siddharth
Munot, Bewakoof.com has
relied on quirky, funny, out-of-
the-box messaging on its
products to connect with its
customers.
Zerox Factory has been one of
The Souled Store's top
competitors. Zerox Factory
was founded in 2012 in
Mumbai, Maharashtra.
Chumbak is one of The Souled
Store's top competitors.
Chumbak was founded in
Bangalore, Karnataka in 2010.
Planet Superheroes was
founded in 2013 in Mumbai.

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 Best Selling Products

T-Shirts: The Souled Store and tees go back a long way, and
they’ve been great buddies throughout. They’ve constantly given the t-shirts
these amazing designer makeovers like adding pockets, using glow-in-the-
dark inks, playing around with colours, increasing sleeves, etc. Their tees
have now become so popular that even celebrities like Aditya Roy Kapur
and Varun Dhawan have been spotted wearing The Souled Store tees.

Boxers: Traditionally, boxers have a love-hate relationship

with the world. Most companies always felt that they were never really seen
because they were always in someone’s pants. Then, a few years ago, a
bunch of kids started wearing their pants really low and boxers suddenly
started getting noticed again. Unfortunately, that was just a fad, and died
pretty soon. The Souled Store finally helped to put them on the map again,
by making fun, quirky, and adding cool pattern prints! Now, most people
don’t even bother wearing pants, they casually lounge around in their Souled
Store boxers.

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 Phone Covers: You’re probably reading this on your mobile right
now. Everyone seems to be on their phones all the time, yet cares little
about them. Throw them on the bed, forget them in taxis- it’s like people
never cared about them. If things got really bad, we probably put a screen
guard or complained about how expensive screen replacements are. It’s
about time things changed, and thanks to The Souled Store, they have.
They’ve done a fantastic job of giving our mobiles a complete makeover
with their kickass designs. Phones are now fashionable and functional. We
know the cell phone growing at a frantic pace, adding new models every
day. But the team at The Souled Store somehow manages to keep up, and
ensure the entire mobile family is well represented.

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Job Description:

I. HR activities related to recruitment

II. HR operations
III. Employee Engagement.

Location: Mumbai- Lower Parel and Bhiwandi.

Current Trends in HR-

E-recruitment, also known as online recruitment, refers to the use of web-based

technology for the various processes of attracting, assessing, selecting, recruiting
and on boarding job candidates.

E-recruitment elements:

1. Applicant tracking: candidate status with respect to the jobs applied by him/her

2. Employer’s website: provides details of job opportunities and collects data for
the same

3. Job boards: carry job advertisements from employers and agencies

4. Online testing: some kind of evaluation of candidates over Internet

5. Social media: quick reach out to potential candidates

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AI For Recruitment: AI for recruiting is the application of artificial intelligence,
such as the learning or problem-solving that a computer can do, to the recruitment
function. This new technology is designed to streamline or automate some part of
the recruiting workflow, especially repetitive, high-volume tasks.
https://harver.com/blog/uses-ai-in-recruitment/

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Frequently Asked Questions For Interview in The Souled Store
 Tell us about yourself.
 Why The Souled Store.
 Walk us through your resume.
 If you were a status update, what would you be.
 What’s the most adventurous thing you have done.

Recent News:
 https://www.televisionpost.com/cartoon-network-india-unveils-the-pow-fect-girls-list-2019-
inspiring-the-powertochange/
 https://www.livemint.com/Companies/PXYc5KSO5P0HP1IVwVs6AL/The-Souled-Store-raises-3-
million-funding-from-RPSG-Ventur.html
 https://www.exchange4media.com/account-news/team-pumpkin-appointed-as-the-pr-agency-
for-the-souled-store-93970.html

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Best Wishes From Team Acadmium!

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