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FMS/MBA/2018-20/083
Management Game
1.Make a note on current trends, opportunities and challenges in rural marketing, India.
Nature of Rural Marketing:
Answer: Current trends, opportunities and challenges in rural marketing, India are as follows:
Current Trends: The companies should start selling the concept of quality with proper
communication. Their main focus is to change the Indian customer outlook about quality. With
their promotion, rural customer asks for value for money
Large population: The Indian rural market with its vast size and demand offers great
opportunity to marketers. Indian rural market is huge in size because rural population
accounts for almost 70% of Indian population, 833 million live in rural India, 33% of rural
population includes youth, number of households increased from 25 to 33 crore.
marketplace by 2025.
Green revolution: The dream of Dr. Swami Nathan, the father tan of the green
transformation on accomplish independence on nourishment grain handling previously,
1995, provided for An major leap forward Previously, nourishment grain generation by the
utilization for exploratory techniques On farming worker. In present, provincial India
generates 299 million tonsil yearly.
Smart phones penetrating into rural India.
Increased level of education and employability of rural youth
Increased purchasing power: Rural purchasing power has grown faster than urban in the
recent years. Rural Indian economy is highly supported by increasing disposable income,
Government initiatives and schemes and favourable demographics. As a result, the rural
segment of the Indian economy is growing at a pace of 8-10% per annum.
Government Incentives and polices.
Better credit facilities through banks
Opportunities:
The rural market has been growing gradually over the past few years and is now even bigger
than the urban market. The saving to income percentage in rural area is 30% higher than urban
area. At present 53% of all FMCGs and 59% of consumers durables are being sold in rural area.
Major opportunities available in rural market are as follow:
CHALLENGES
Advertising strategies in India
2. Make a note on current trends, opportunities and challenges in rural marketing, International.
Answer: Current trends, opportunities and challenges in rural marketing, International are as follows:
Current Trends:
Increase in population and hence increase in demand.
A marked increase in the rural income due to agrarian prosperity.
Standard of living is also increasing in rural areas.
Large inflow of investment for rural development programmes from
government and other sources.
Increased contact of rural people with their urban counterparts due to
development of transport and wide communication network.
Increase in literacy and educational level and resultant inclination to
sophisticated lives by the rural folks.
Inflow of foreign remittances and foreign made goods into rural areas.
Change in the land tenure systems causing a structural change in the ownership
patterns and consequent changes in the buying behaviour.
Rural markets are laggards in picking up new products. This will help the
companies to phase their marketing efforts. This will also help to sell
inventories of products out dated in urban
markets.
Opportunities:
Globally companies that have gone beyond business objectives and incorporated social
objectives in their purpose.