An Opportunity Is A Doorway To Skip

Ahead Into The Future

Entrepreneurship is about recognizing and taking advantage of
opportunity. And opportunity is all about finding places where you can get
and create more value in life.

When you have the right opportunity, it offers you a chance to jump
ahead. It’s like finding a secret portal in a video game that allows you to
skip ahead to the next level… or a time-travel device that allows you to
accelerate yourself relative to others.

I remember one of these hidden access points in a video game I saw

that allowed you to go up on top of the normal area of play, and run
“above the ceiling” - protected from the obstacles you would typically
encounter.

In the classic Matrix movies, the main character Neo used a portal
that allowed him to enter a special hallway where he could then open a
door into a completely different place. The right opportunity allows you to
do something like this in life. It allows you to accelerate or jump ahead
beyond obstacles.

I started my first online business by writing an ebook of dating advice

for men, and selling it online. I was doing all of my own advertising, and
working to build my list on my own. I sold the book for $29.95, and would
typically sell one or two books a day when I started out. Some days, I
would sell no books, and some days I might sell a few.

Several months after starting out, I remember discovering a small

dating website online that looked like it had started recently. I reasoned
that if they had people who were looking for dates, maybe they could offer
my book to them. I wrote to them and asked if they would test out this
idea, and they accepted. We put a small banner ad on their site, and all of
a sudden they were sending me a few sales per day. It took me months of
working on my own to figure out how to get a few sales a day, and all of a
sudden, with one banner ad on this new website, I was getting a few sales
a day automatically. That banner ad was a big opportunity for me, and it
allowed me to do something in one shot that had previously taken me
months of manual work.

In my first year of selling my dating advice online, I did about

$133,000 in sales. My second year I kept building and did about $500,000
in sales. My third year, we kept growing, and did about $1.5 million. At
this point in my life, in my early 30s, this was an astronomical amount of
money. In those first three years, I did over $2 million in sales.

Fast-forward four or five years, and I decided to create my first course

to teach entrepreneurs how I built my company and my team. I called the
program “Altitude” and I charged $10,000 per person to attend, because
the knowledge I was teaching was incredibly valuable - especially to an
entrepreneur who was interested in learning how to build a multi-million
dollar company. I changed tactics, and started with a high-priced course. I
also switched marketing approaches and used a model for product
launches that I learned from Jeff Walker and Frank Kern. In the first few
months, we sold 100 seats to the program, and did a million dollars in
sales. I recorded the 5-day live event on video, and then launched a home-
study version of the course a month later. We priced the video home-study
version at $1,497 and when we launched we completely sold out in four
days and four hours, selling $1.7 million. In total, I made $2.7 million in
sales in less than six months.

Now go back and compare this to my dating advice business, which

took three years to make $2.1 million in sales. How did I make such a big
leap?

It was an alignment of opportunities. The first opportunity was to

create a high-end business course, now that I had knowledge that people
would pay more to learn about. The second was using a new way of doing
online product launches that brought in more sales faster. This
combination allowed me to grow this new business about ten times faster
than the first one.

By using the right idea (business training) with the right marketing
model (the product launch), I was able to “skip ahead” to the next level
rapidly.

This “interdimensional fast lane”exists in many more places in life

than just business (and in fact, the other places can be far more valuable
to you). I have been interested in self-help and personal development for
over 20 years. As you growth through various stages in life, you begin to
see how challenging it is to change at a deep level in some domains. For
example, I have found it hard to prevent myself from getting angry if my
expectations aren’t met, or frustrated if something doesn’t go the way I
want it to.

Enter: My daughter.

By watching and fathering this little miracle, I am educated by, and

confronted by her... I am a student, a practice partner, and a teacher…
and I cannot escape. She acts as an inspiration and also a “forcing
function” to help me learn and feel motivated to grow in new ways.

If I become frustrated by my daughter, or feel anger because she does

something that triggers me... and then speak to her in a disapproving
tone... it really affects her.

I can see with my own eyes how this either causes sadness or
frustration in her. By going through this a few times, and watching the
cycle, I have had insights about my own childhood, my emotional
wounds, and the ancient animal-level aggression that I carry around
inside.

Before my daughter, if I was in a fight with my wife, I would feel

justified in my anger or disapproval, because my wife was doing her own
“crazy” at the same time. I could project and rationalize my aggression as
being “right and reasonable.” Even if I got too upset and said something
that was mean or hurtful, I would always justify it because I believed “she
was doing something much worse.”

But with my daughter on the scene, if I got angry and said something
in an angry tone, and it upset her, I knew she didn’t know any better, so it
always left me with something to think deeply about.

Is there really a justification for getting angry at a 2-year old who is

doing something that I don’t like, or having a tantrum? Really? Or is this
just my emotional immaturity, because I didn’t have a parent who helped
me to process my own emotions, when I was 2 years old?

In my daughter, I have recognized one of the biggest opportunities of

my entire life, as she is the inspiration for me to recognize, accept,
integrate, and hopefully transcend some of my own childhood wounds
and anger.

A few days ago, I was on a business call, and I heard my daughter

screaming down the hallway. After maybe five minutes of continued
squeals, I asked the person I was talking to if they would hold on while I
investigated. I walked out, and saw my wife and daughter by the front
door, with my daughter crying and protesting. At first, I felt angry because
they were interrupting an important call I was on. But when I arrived on
the scene, I could see that both mom and daughter were triggered and
upset.

I asked them what was happening, and Love started to complain

about a boundary  Annie was holding. I could see that Annie was
frustrated, so I said “Here Love, come sit on my leg while we all talk about
it.” I asked everyone to take a breath together as a family. Love kept
crying, and didn’t take the breath… but she did come and sit on my lap,
accepting some support. As she and Annie were tried to explain the
situation, Love exploded into screams a couple of more times, but I just
gently held an arm around her, and she kept her arm around me and
stayed on my lap even while she was getting upset. She continued to
accept my support.
 Even though I was feeling a bit triggered, I was able to see that they
needed the emotional support more than I did, and I kept it together for
the five minutes that it took to de-escalate the situation, and get mom and
daughter out the door to the park that they were going to.

To be clear: What I wanted to do in the moment when I first walked

out was to say “Annie, I’m on a call. Why are you out here letting her
scream like this while I’m working?”

That night I had dinner with Annie, and I told her that when I first
walked out I would normally have behaved in a frustrated and critical way
towards her and Love… but that I recognized that they needed my
support, so I calmed myself and did my best to support the family
emotionally by listening and facilitating them through their process
without needing to get my complaint in first. I told her that this was a
triumph for me in my life, because as a child this was something that I
had never experienced, and it was very counter to my instinct and my
triggered reaction in the moment.

I was able to grow and show myself that I could change. My wife was
able to feel supported emotionally. And my daughter received an
experiential, relational imprint of man or masculine-father archetype as
being someone who can self-regulate and co-regulate to support her
through a hard emotional situation. I intend to keep doing this as I
develop through my own process, to have my daughter grow up
experiencing “man” as “able to be a collaborative emotional support” - so
that she naturally has this inner experiential standard set when she grows
up and goes on to attract her own mate in the future.

Situations like these also give me great perspective and insight about
my own parents, and about their parents. Neither of my parents had a
supportive father present as they grew up, which now makes a lot of the
hard things I experienced in childhood make sense. And it gives me
empathy, and allows me to feel appreciation for the good things that
happened to me (like the ultimate gift and opportunity of being born in
the first place, for example).
 Because I see marriage, family and parenthood as my opportunity to
do the hard inner work that I kept in the shadow and avoided previously, it
becomes this incredible gift from the universe. It’s a challenging gift, of
course. Being in love and having a family are the hardest things I’ve done
in my life, by far. But they’re also the most rewarding. These really are the
greatest opportunities of my life.

There are moments every once in awhile where I’m so angry that I
feel like leaving. But I remember not to make important decisions while
I’m upset, and after several hours, or sometimes days, my “real self” comes
back. And in that transition I can see where I’m going in my life, and how
these challenges grow me as a person, and cultivate my spirit. I remember
that I’m staying with my wife and my family forever, and then I go and
repair the wounds, and get back to flowing individually and as a family.

My daughter and my family unit represent this priceless opportunity

for me to accelerate my growth, and to become a future version of myself
that I admire. Without them, I would not have something in my life
important enough to change for. And more importantly, I wouldn’t have
willing partners to practice with, who grow together through this difficult,
challenging, fun, miraculous journey of our lives together.

I started by explaining how launching a new business idea and using a

new marketing model gave me a 10x acceleration of success, saving me
potentially years of time vs. using the older model. I wanted you to also
see that I really believe that the right opportunity can be one of these
“secret doorways” to the future in many other domains and dimensions of
life as well. Don’t just look for business and money opportunities, as these
are some of the least interesting and valuable ones. Look for them in your
health, in your relationships, in your emotions, in your thinking, in your
contributions, and in your purpose. We’ll talk more about these other
areas as we move through this book.

Opportunity requires participation, input, creativity, and even

collaboration to actually manifest. We have to be in the right place at the
right time. But we also have to be in the right emotional and mental state.
We’ll go deeper into the inner game of opportunity soon, but here I’d like
to share how opportunities are found “out there” in the world.

Big opportunity is found at the edges. The edge of culture. The edge
of evolution. The edge of acceptability and sometimes even the edge of
legality.

In his famous Stanford commencement speech, Steve Jobs tells the

legendary story of taking a calligraphy class in college. He had no idea at
the time that learning the art of creating elegant, beautiful, proportionally
spaced glyphs would later influence the way that fonts were designed for
the Macintosh computer.

Steve Jobs also didn’t know his participation in the Homebrew

computer club, would turn out to be the genesis of an emerging
subculture of computer hardware and software hobbyists.

Steve didn’t know his trip India meditating at an Ashram, or his

experiments with LSD, would impact the way he designed his computers
and user interfaces - adding what he called a “spirit of enlightenment” to
his work.

Steve didn’t know when he went to Xerox Parc that he would discover
the graphical user interface and the mouse, which would shape the way
Apple designed all of their technology.

Steve didn’t know when he purchased Pixar that it would go on to

become the leading digitally animated movie company in the world, and
make him a billionaire.

What I find interesting about Steve’s story is the way he moved from
one disparate, yet interesting domain to another… collecting pieces that
would be used in various combinations in future puzzles that he would
assemble to create insanely great products.

When I was 15 years old in a rock bands with my friends, I had no idea
that this would be practice for being on stages later in my life, teaching
people about dating, relationships, marketing and entrepreneurship.


Opportunity Feels Like It’s Coming From

Almost Everywhere
We are aware of only a fraction of the opportunities available to us at
any given moment. When you walk down a street, you know on some
level that there are around eight billion people in the world, despite only
seeing a few of them with your own eyes.

Right now, in this moment, there are billions of opportunities

available to you, even though you may “see” or perceive only a few of
them. Of those billions of opportunities, several of those would be life-
changing for you in a positive way.

The mind can only hold a few pieces of data at once. This is why
most of the opportunities available in any given moment are invisible -
until you learn how to see them. As you go through this book, insights will
increasingly leap into your mind, and new ideas  will appear in your
imagination. Notice how an opportunity is created in an instant, where
there was none a moment before.

Where were those opportunities before you saw them in your mind?
Were they always there, but just invisible? Or was it necessary for you to
add your own imagination to the equation in order to generate them?

Each of us walk through a world of invisible opportunity. Part of my

message is that you bring the creative spark that generates your greatest
opportunities. Your consciousness is the creative power that transforms
ordinary elements into synergistic potentialities. You are the visionary that
can see the future, and the higher value emergent state of things… where
others only see lower value common elements.

While you are the co-creator of opportunity, I also believe that

potential opportunities tend to congregate and cluster together in specific
places. You will find certain physical locations in the world, certain
practices, certain emotional states, certain relationships and groups,
certain states of mind, and certain domains of thought... to be gold mines
of opportunity. As you learn more about the nature of opportunity, you
will discover where it hides out. And when you discover the secret lair
where opportunity lurks, you’ll want to remember the location!

I like to imagine an opportunity as a living entity. Maybe a spirit or a

muse. Opportunity must be courted. And when courted with curiosity &
passion, opportunity will inspire you, capture your imagination, and set
your heart on fire. If we imagine an opportunity as being a living entity
with “a mind of its own” then our minds begin relating to it in a new way.

We come naturally wired to be able to perceive, conceive, and relate

to other living beings - far more than we can relate to inanimate objects or
abstract ideas. I invite you to relate to opportunity as one of the “sacred
spirits” of creativity. Imagine opportunity as a living force that actualizes
in particular forms in your relationships or business.

If it’s too far-out to imagine opportunity as a spirit, then how about

thinking of opportunity as an animal? An eagle that flies through reality,
looking for the right mind to land in.

It’s much easier to go looking for a living entity than it is to go looking

for an abstract concept, yes?

As there are places where specific opportunities gather and

congregate, there are also paths to these locations. In many cases, these
paths have been scouted by others who have come before…which makes
them easier to find and navigate. There are also practices, methods, and
rules for the discovery of these opportunity-laden terrains.

We will be learning about many of these in this book. As you learn a

new domain, location, path, rule that leads you to discover a cache of
opportunity, again, take note. We are together acting as map-makers, as
cartographers of the land of opportunity.
 As you find yourself transported from your usual way of seeing things
to a place of abundant opportunity, there are also a few cautions...

First, opportunity is typically thought of as a “good thing.” And, as we

tend to unconsciously believe, you can’t have too much of a good thing.
But this is a deceptive and potentially dangerous idea, past a certain point.

One great opportunity is… well, great. Two great opportunities is

wonderful. Three great opportunities is amazing. But what about four? Or
five? What if you had ten different opportunities to double your income
and net worth, and each of them was something that you would enjoy
doing more than what you are doing now? What if you had a hundred of
them? And what if you had to make a decision about which one you were
going to choose, within a limited time?

What if you only had one day to select between a hundred of these
opportunities? Or an hour? And what if we change the situation, so that
some of the opportunities would double your income and net worth, and
some would triple it, and some would 10x it?

What if we made some opportunities potentially more dangerous?

What if some of them could drop your income and net worth by 90% if
they went the wrong way, but increase your income and net worth by 100x
if they went well?

What if those opportunities appeared almost identical to the

opportunities that could double or 10x your income and net worth?

Maybe now you’re starting to get a sense of the challenge that

abundant opportunity can bring.

In his book, The Paradox Of Choice, Dr. Barry Schwartz explains that
an increasing number of choices makes us feel happier. But past a certain
threshold, the dynamic begins to reverse, with more choices actually
creating less happiness & a paralyzing effect.

When we add time constraints and the pressure of missing out,

abundant opportunity can be stressful. I was sitting with a friend recently
who is in the middle of a massive flood of opportunity. I asked him how
he was feeling, and he said “tired.” As the floodgates of opportunity open
up in your life, be prepared for overwhelm, distraction, and what I call
“opportunity shock” - the feeling of immobilization that comes from
facing too much of a good thing.

It’s also important to know in advance that opportunity doesn’t exactly

hide out in plain sight. We have to do particular things, develop particular
relationships, acquire particular knowledge, have particular experiences,
feel particular things, think in particular ways, to unlock the vaults of
abundant opportunity.

And this fundamentally means that we have to change. Learning,

growth, and opportunity exist in a location outside “the boundary of your
comfort zone.”

One reason people play the lottery or gamble in casinos (or the stock
market) is because we gravitate to places where we can potentially receive
a big reward without having to do the normal amount of work to get it.

But as you probably know, playing the lottery, gambling in casinos,

and “playing” the stock market are inherently losing propositions in the
long-run. Most people who gamble lose their money. But it’s worth it to
them, because every once in awhile someone wins a lot of money without
having to do any work, and even the possibility of having this happen is
enough to make gambling irresistible to a huge percentage of humans.

But if you think about it, you’ll see that it’s not just the potential of
getting something for nothing that is so alluring. It’s also the potential of
getting something without having to change, without having to learn
something new, without having to think in new ways, and without having
to get outside of your comfort zone.

Playing the lottery and gambling are not real opportunities for most
people. They are traps. But they are too alluring for most to escape the
temptation. They posses the minds of the people who become addicted to
them, and take not just their money, but their self-esteem, their lives, and
their spirits.

Opportunity isn’t a boat drifting on a calm lake, or you laying on your

couch. Opportunity is throwing yourself out into the world, leaping off the
edge,  embracing a new vision of reality and a exploring a new identity. It’s
going out to mingle with new people, in new cultures, who have new
ideas. It’s putting yourself in situations where you must adapt or fail. It’s
setting up circumstances that bring out the creative innovator in you.

Looking back on my life, the things that turned out to be my greatest

opportunities were often a surprise. Your greatest opportunities are behind
doors that you haven’t thought to open yet, they are down pathways you
haven’t dared walked, and inside perspectives you have yet to take.

It takes courage to try new things, to put yourself out there, to allow
your thinking to be changed by the process of experimentation, and to
become someone new. Sometimes it’s incredibly hard. But I believe that
it’s the way to find your greatest opportunities in life.

Use these mindsets, models, and methods to light the hidden path of
opportunity that lays before you. Opportunity is both the harbinger and
consequence of change. Since change and evolution are accelerating in
all areas, your future is inevitably filled with opportunities waiting to be
actualized.

Change Is Now Changing

The first human to use a hand-axe most certainly felt like they had
discovered something useful. But hand axe technology didn’t change
much for a million years. Imagine 5,000 generations of humans using one
piece of technology, and passing down the methods for how to make it.

Then, one day, someone makes a smaller version, fastens it to the end
of a stick, and creates a spear. Now it can be used at a distance, even
thrown. That’s a pretty big technological innovation. But it took a million
years. And no one was watching the pace of evolution consciously,
anticipating the next thing, and readying their minds and groups of friends
for the moment when the new opportunity would come along, so they
could act on it.

More than just change, what we are witnessing now is transformation.

Radical emergent innovation that often takes us completely by surprise.

Two phrases you’ve probably heard often are “the only constant is
change” and “expect the unexpected.” These are useful affirmations and
reminders, to keep one eye looking inside the box, and one eye looking
outside the box.

As my friend Dave Logan says “Change is changing.”

Ray Kurzweil puts it into more rational terms, which I’ll paraphrase
here: Linear change is intuitive. Exponential change is counter-intuitive.
Double exponential change is doubly counter-intuitive.

When it comes to this kind of rapid change, we need a new way of

thinking about it, otherwise it’s definitely going to catch us by surprise.
We’ll need new metaphors, theories, and models for what we’re about to
encounter.

And it’s one thing to face dramatic change in one area of your life.
But what about dramatic change in multiple areas of simultaneously?

Each of us is now going through transition and transformation in

some domain, essentially all the time. It might be a career change, or
moving to a new location, a relationship or family change, a personal
evolution, or a spiritual transformation. It might be on the individual
level, or as part of a communal group going through a major shift.
Change might be occurring on the inside, or on the outside. It might be a
physical transition, an emotional change, or a mental shift. But we’re all
going through major change, in some domain of our lives, at all times.
This is an excellent reference point to use to get a sense of what’s coming.
I have been working to embrace the technology-fueled acceleration of
change.

My wife and I have been traveling for over 6 months per year for the
past few years. I have been launching about one new “passion project” per
year. I started two new masterminds in the past two years. My daughter is
4 years old as I write this, and requiring a new level of attention and
intention.

It sounds like a fun life, and it is. But it’s also harder than any other
way that I’ve lived, by far. The stress of packing and moving every month
for half a year is tremendous. My wife and I tend to have more conflict
when we’re in transition. I become more fearful in general when I am in
the middle of several transitions at once.

So why do I keep doing this?

Because in the future, I believe the change I’m practicing  is nothing
compared to what’s coming. So I’m taking all the practice I can get for
acclimatizing to new, sudden changes.  We’re moving toward a time
where we can imagine things in our minds, or speak them with our
mouths, and watch as they are created in front of our eyes in real time. I
already introduced you to the Creativerse conception.

Studying Evolution To Cope With Change

I think we all need to increase our self esteem in the domain of
coping with variable change and transformation, across diverse domains of
our lives.

By exposing myself to different environments, cultures, personal &

relationship challenges, novel ideas, and unexpected opportunities, I
believe that I’m inoculating myself against future overwhelm and
immobilization.
 Charles Darwin opened our minds to the idea that all living things are
part of one great family, that grew, adapted, and was selected into being in
a miraculous unbroken chain of evolutionary change. I find it fascinating
to study how  ideas, cultures, people, relationships, music, art, business,
evolve over time. I’m a guitar player, and I am fascinated by the evolution
of music. For example, if you “listen through” the history of modern
music, you can hear how blues, jazz and folk music led to the
development of the music we hear all around us now.

One branch led to styles like...

Bebop > Country > Rock & Roll > Heavy Metal

And another branch led to styles like…

Soul > Funk > Disco > Hip-Hop

In each new style, you can hear the roots of the previous styles, often
combined in new ways, played with new instruments, or produced with
new technology.

I was reading about how the dinnerfork came to exist, and I found it
interesting. Apparently, we developed the carving knife in order to cut
meat. The technique of using two knives emerged, using one knife to hold
the meat and another to cut it. This then led to a knife that had “two
prongs” in order to better secure the meat while you cut with the knife.
This “two-pronged knife” evolved to become the modern fork.

Wherever you find something you like in life, go looking into the
evolutionary history of how this thing or process or experience came to be.
You’ll find a string of interesting discoveries, each taking advantage of a
unique opportunity.

As you notice this evolutionary pattern in every product, cultural

ideal, and type of knowledge, you eventually have an ah-ha insight: You
realize that this is going to continue everywhere, and that it’s all
accelerating.
 More evolutionary change is coming. Revolutionary change is
coming. Whatever you’re doing, no matter how “tried and true” and “not
broken” it is, you’re going to see it changing faster and faster, right before
your eyes. This is going to create stress in your life, but can also going to
create massive opportunity, if you’re prepared for it.

We aren’t surprised when we hear that machines are replacing

farming equipment. But it gets our attention when we read about a
machine comprehending spoken english better than us, or writing
computer programs better than humans. And these are just the beginning.

The Cambrian Explosion Of Opportunity

If you live in a reality that is growing and changing, then you’ve
already noticed that change is accelerating.  About 500 million years ago,
something happened evolution that acts as a conceptual guide to
understanding what is happening right now..

In an “evolutionary minute” of several million years, the fossil record

shows a sudden leap from a few phyla to dozens of new species. New body
plans emerged that are the foundation of all of the successful forms to this
day. Darwin was puzzled by the explosion of diversity during this window,
and never figured it out.

One fascinating theory by scientist Andrew Parker suggest that some

new trait emerged that in turn triggered an acceleration of evolution. That
something was sight. All of a sudden, eyes could see other animals, rather
than just touch, smell, taste, hear them. An evolutionary inflection point,
where great power moved to those lucky individuals with this the new
sense.

He calls his model “the lightswitch theory” - and the basic idea is that
once eyesight emerged, you either had to evolve rapidly, or face
extinction. If I can see you, and you are my food, then you either need a
powerful defense, or to be able to see as well, or it’s all over. Once the
higher sense of vision emerged, that accelerated evolution by a factor of
10x, it caused a massive increase in the diversity of the emergent living
forms.

Accelerated evolution means experimentation with different body

shapes, movement styles, appearance, behavior, and communication. It
means rapid iteration, and lots of testing things out to see what works. If
you find something that works, it can mean evolutionary success. If you
keep doing something that worked in the past, it can mean extinction.

I believe that we are living in the beginning of a cambrian explosion

of sorts. This explosion is in opportunity.

The internet is the most important catalyst for the current opportunity
acceleration. It has given us not just new ways to communicate with each
other, but new product and service types (digital products and services),
new marketing methods (digital marketing), new ways to share knowledge
(self-published written, audio, video formats), new collaboration models,
and much more.

Each of these is opening many windows of opportunity for each of us,

and when you start combining them, you have an explosion. It’s
happening so fast that most people don’t even know where to start.

I believe that in the next 20 years, we are going to see more

opportunity for individuals, and for humans collectively, than we have
seen in the entire history of our past existence.

The previous revolutions in agriculture, religion, government,

business, finance, technology, and culture have set up a situation that is
like a fruit tree coming into a state of full ripeness. Our problem in the
near future won’t be about finding opportunity, but trying to figure out
how to deal with the incredible and overwhelming abundance of it.

Explosions release a tremendous amount of energy into a system.

They also produce something that most people don’t consider: Shock
waves. The shock waves from an explosion radiate out in all directions,
changing the pressure of all of the systems they touch. These waves are far
more dangerous than the explosion itself.

The opportunity explosion is releasing many levels of shock waves

already. It will be releasing many more, as the great fusion reactor of
change ignites with the emergence of technologies like artificial
intelligence, virtual reality, blockchain, robotics, synthetic biology, and
smart sensors.

I believe that the key to surfing the forthcoming tsunami of

opportunity is evolving a new sense, a new kind of vision, a new type of
thinking and understanding. And that new sense is entrepreneurship.

Just like animals with sight have a huge advantage over animals who
can’t see, those of us who have “entrepreneurual vision” will have a
magnified advantages over those who don’t.

Entrepreneurs are masters of opportunity. They have developed skills,

relationships, tools and models to find and create opportunity, to assess
and appraise opportunity, to select those opportunities that are most likely
to have big payoffs, and to develop them into value and profit-producing
systems, teams, businesses, capital, and other assets.

Until now, most people have thought of entrepreneurs as “business

people.” Entrepreneurs are those who take risks and make money in
business. But that is also changing. We are starting to realize that the skills
entrepreneurs have mastered are transferable to other important domains
of life. The term “social entrepreneur” has emerged recently - a term for
 someone who uses the creative value-producing skills from
entrepreneurship to help solve big problems in the world, and make a
contribution.

This is the beginning of a much bigger realization and awareness that

is dawning for everyone: These skills are not only good for building a
business to make money, and for solving global problems or making a big
contribution… they are also important for creating success in every part of
life.
 The good news about entrepreneurship is that it has now been studied
so well that it has been broken down into a set of skills that you can go
and learn. Science didn’t exist before people like Francis Bacon came
along and said “design an experiment to test your hypothesis” - and then
record results in order to isolate causes. But now science is taught in grade
school, because these basic methods are known.

Entrepreneurship is in a transition right now from being a

“subculture” to being “mainstream.” Everyone is starting to realize that, in
order to succeed in the future, they are going to need to learn these skills.

We’re all waking up and realizing that in order to become financial

adults, that we’re going to have to learn how to go out and create success
for ourselves. As more uncertainty and fear spread through the masses,
we’re seeing that those who understand how to create success in any
situation are actually thriving. It’s a better environment for these people.

In the cambrian explosion of opportunity, vision is the skill that I’m

talking about. Entrepreneurial skills have become the new form of
literacy. Not having learning them is like not having learned language, or
math… or more specifically, like being blind.

You and I are walking into the fastest, greatest, explosion of

opportunity in history, and we need a new set of skills and a courageous
vision  in order to see it, surf it, and create with it. Let’s map this new
terrain together.

NOTE: If you are reading this, and would like to learn more about how to
find and create more opportunity in life, go to my website and get a copy
of my book for free (you just pay shipping and handling):

FreeOpportunityBook.com