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of disruption
February 2017
Digital innovation
04
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Digital innovation
transforming the ÔfYf[aYd
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World over, the pace of digital innovation has dramatically increased over the last
decade: from the introduction of contactless payments to the advent of mobile banking,
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witnessing rapid adoption of digital, driven by a greater push from the Government to
promote a cashless economy. Moreover, the Government’s recent demonetization drive
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There is tremendous potential in India for the emergence of new-generation banking,
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services in the country and has also approved the setting up of specialized payments
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systems are expected to further strengthen the banking infrastructure in the country.
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population, who will join the workforce in the coming years and create millions of new
banking customers who are tech-savvy and handy with smartphones, hence allowing
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as payments, alternate lending and wealth management.
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value in banks’ own proprietary data by leveraging insights obtained from external as
well as internal frontiers.
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competition, burgeoning NPAs across corporate and retail sector and increasing
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use of analytics facilitates effective decision making for banks and also helps banks
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promise of data analytics has led to almost all banks investing in analytics to optimize
decision making. Moreover, with enhancement of technology, particularly cloud
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accessible for even small and mid-sized banks, and not just large banks with potential
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cross-sell, enhance acquisition effectiveness, drive marketing campaigns, optimize
distribution network and product portfolio and ensure effective risk management21.
Emails
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of data agenda insights for key business operations.
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Falling costs associated with data storage analytics Next-gen platforms will combine
and processing are making it possible to transactional data, into a single,
handle the explosion of data. The power Lower tech Next-gen coherent set of services that has
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infrastructure in India. There has been a convergence of interest of various
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firms of EYGM Limited. For more information about our
organization, please visit www.ey.com/in.
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