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Collection of data is a very important step because accuracy in data is a factor of the
method used for data collected. Thus there are two ways of collecting appropriate
data:
➢ Primary Data: - Primary Data are those, which are collected for the first time,
thus happen to be original in character. This study is based entirely on primary
data collected through a well-designed structured questionnaire. The primary
objective of charring out this Research is to study and analyses factors
influencing investor who invest in Gold market. The data was collected from
investors in Ahmedabad. Thus, sample does not represent the country’s entire
population but only “the universe of potential investors”.
➢ Secondary Data: Secondary Dataare those, which have already been collected
by someone else. The secondary data was collected from the various sources
available like websites mainly magazines, newspapers, journals, books etc.
wherever necessary.
Data are the basic input to any decision-making process in a business. The
processing of data gives statistics of importance of the study. There are different
methods used for primary data collection i.e. observation method, personal interview,
telephone interview and . We have used personal interview method to collect the
data for primary data. The method for collecting the primary data is non-probability
sampling (Convenience sampling).
(4)Population:
1. Probability method
Simple Random Sampling
Cluster Sampling
2. Non-Probability method
Convenience Sampling
Judgmental Sampling
Quota Sampling
In the report, we have taken descriptive research and the sampling method selected
is Convenience sampling (Non-Probability method).
(5) Sampling Frame:
i. Sampling Unit:
The sampling unit of our study will be all types of investors in
Ahmedabad.
Here we have calculated the sample size with the use of following formula:
n = z2 p (1-p)
E2
Where, n = required sample size
Z = confidence level
P = established proportion
E = margin of error
Calculation of Sample size:-
We have to assume the large population but we do not know the variability in the
population that adopted in practice; therefore, here we assume p = 0.5 (estimated
proportion) and we desire 93% confidence level and 7% margin of error. The result
of above assumptions in the above formula is…
➢ Chi – Square
➢ Anova
➢ Cross Tabulation
➢ Regression Analysis
➢ Correlation Coefficient
There are different methods of primary data collection i.e. personal interview
and telephone interview under survey methods. The success of the survey methods
depends on the strength of the questionnaire used. The instrument of collecting the
data for the study is Questionnaire which can be defined as a set of well-formulated
questions to probe and obtain responses from respondents.
Hypothesis