Event Management

BBA IV
 Components of Event Management
1. The event Industry 1. Safety and security risks
2. Event Concepts 2. Crowd Control
3. Event Venues and sites 3. Catering
4. Event Staging 4. Environmentally sustainable work
5. Quality and Customer service practises
6. Marketing Activities 5. Financial information
7. Sponsorship 6. Budgets
8. Protocol Requirements 7. Event trends and practises
9. Event Regulatory requirements 8. Legal Knowledge
10. Business relationship meetings 9. Event Feasibility
11. Staff and Volunteers 10. Business Risk
12. People Management 11. Marketing Strategies
13. Performance Management 12. Public relation Strategies
14. Event Infrastructure 13. Financial Operations
15. Event mgt services 14. Event proposals and Bids
 Event Industry structure
• Government agencies
• Event Organisations
• Promoters
• Event Service providers
• Event suppliers
• Venues and sites
• Non- specialist and in-house event producers
• Cross over industries
 Classification of Events
• By Size of the audience
• By Organiser’s motivation for running the
event- raising money, making profit, providing
entertainment
• By Event characteristics- Private (by invitation)
/ Public (open to everyone)
 Classification by size of events
• Mega – events: Targeted at international markets e.g.
Olympics, FIFA World Cup, Kumbh Mela, The Miss
World Pageant
• Regional Events: designed to increase the appeal of a
specific tourist destination-
• Jaipur Literature Festival The Jaipur Literature Festival convenes a
diverse mix of the world’s greatest writers, thinkers, humanitarians, politicians,
business leaders, sports people and entertainers on one stage
• Indian Handicrafts & Gifts Fair- Asia’s largest Handicrafts & Gifts Fair

• Major Events: State level

 Event Categories
• Conference • Cultural celebration
• Symposium • Trade and consumer
• Exhibition show
• Festival • Social event
• Promotional event • Private and public
• Show (agricultural) event
• Sporting • Corporate event
• Parade • Charitable or
fundraising event