Ray Harvey T.

Capuno
Rizal Avenue, Digos City, Davao del Sur
Capuno1503@gmail.com

Part I: Executive Summary- Brief description of the Business

a. Reasons of starting up a business

To introduce a variety of Sabaco that is not normally tried or tasted by the consumers and to
linger the interest of the buyers and also the consumers. The purpose of this product
proposal is that we want to serve out valued customers a new product dish that they will
surely enjoy

b. Product or service description

We serve products that are made up of fried unripe bananas as base with various topping
and also spreads for the different taste references of our buyers and coat them with either
mixture of flour and condense

c. Statement of Objective, Goal, Vision, Mission, and Socio-Economic Responsibility

Objective (s)
Buying bananas directly to the farmer so that we are sure that the banana is fresh and
have good quality, staffs undergo training for proper handling of foods and customer
and services

Goal(s)
Have a long term relationship and at the same time gain profit with the customers

Vision Statement
Envisions to produce nutritious snacks in the most delicious, simplest and most
affordable way
Mission Statement
To be always on-hand with giving customer satisfaction and to serve high quality
products in affordable prices

Socio-Economic Responsibility
Barangay Clearance, environmental conservation, we will be sensitive enough to our
environment. We assure that our business will observe proper waste management
disposal in order to achieve cleanliness and orderliness.

d. Type of Business Organization (Sole-proprietorship, Partnership, Corporation, Cooperative)

Partnership- Composed of two or more persons who agree to contribute money, labor
or skills to a business. It is a relationship resembling a legal partnership and usually
involving close cooperation between parties having specified and joint rights and
responsibilities.
Part II. Marketing Aspect

a. 7Ps of Marketing

1. Product (Your line of business)

Product type, general merchandise- used in retail and wholesale business in reference to
merchandise not limited to some particular category

2. Place (Location of your business)

Aim to use vendor at populated areas where people relax from doing their activities and
eat snacks. Schools are good examples of our target market place. Another place that
comes to mind would be park

3. Price (How much is your product: Affordability)

Php9.585.00, low prices at the beginning of marketing products then raising them

4. Promotion (Means of advertising your product)

Promoting the product by using facebook, free taste, and word of mouth

5. People (Your target customers/buyers/clients)

Targeting 9 years old and above customers. For children 9-12 years old, for teens 13-19
years old, young adult ages 20-35 years old, and adult ages from 35-59 years old.

6. Process (how to avail of your product, method of selling)

Using a direct chain of distribution as our strategy. As the name implies, we will be
directly sending our products to our customers without the use of distributors or other
intermediaries.

7. Physical Evidence (Visual Image of your product)

b. Product Quality Assurance Statement (This will explain how good is your product)

Sabaco’s Quality will be certified to the ISO 9001:2015 standard. To ensure all products
and services meet or exceed our customer requirements at competitive prices. We also
ensure that bases and other ingredients are fresh, clean and new.

c. Market Analysis (SWOT Analysis)

 7Ps of Marketing Competitors
Sabaco Street Banana Cue Street
Vendor vendors Vendor
Product Fried banana Fried Banana Cue Fish ball
chicken
parts
Place School Canteen or Street School Street
Parks (Outside Canteen (Outside
School School
Premises) Premises
Price Php9.585.00 Php5.00- Php5.00 Php5.oo
Php15.00
Promotion Social media, Free None Social None
tasting and word of Media
mouth
People All ages All ages All ages All ages
Process Direct chain Direct chain Direct chain Direct chain
Physical Evidence

# of year in the business Not yet operational 5+ years 3+ years 5+ years

operation

SWOT Analysis

1. Strength
 The product is unique
 The product is nutritious, delicious and affordable

2. Weaknesses
 The product is easy to imitate

3. Opportunities
 The product is not yet introduced in the market
 Filipinos are always looking for something new

4. Threats
 The product is easy to imitate
 Competitors may appear in the market
 The market might buy other foods instead Sabaco

Part III. Technical Aspect

a. Processes of making your product

Mixing ingredients for the
coat

Peeling the banana

 Washing and Slicing

Mixing up the mixture and

base

Frying

Sabaco

b. Materials, Supplies, Equipment and Manpower Requirement

Materials/Supplies Manpower
Production
Equipment (No. of
Process
Qty Unit Particulars personnel)
10, 5, 10 Kilos, cans Pure cocoa, flour, Beater, Pot 2
Step 1
condense milk
Step 2 25 Kilos Banana Knives 2
Step 3 25 kilos Banana Strainer, Knives 1
 35  Kilos  Banana Beater 1
Step 4
 Mixture
Step 5 5 kilos Cooking oil Frying pan 2

Target Volume of Production : 300 cups

Mode of Production : Six days per week

Time Allotment in Production : 1 hour and 30 minutes

Part IV. Organizational Aspect

a. Organizational Structure

Ray Harvey T. Capuno Alma T. Capuno

Founder/ Owner/ Staff Partner/ Owner/ Staff

Staff

b. Specific Job Description of Personnel

 Job Title Job Description
Founder/ Owner Puts up and owns, plans, organizes, manages and more
for the business also helps to prepare the product
Co- owner Financer

Staff Cooks and serves the customer

c. Monthly compensation/benefits

Job Title Monthly Compensation and Benefits

Owner/staff Php10,800.00

Co-owner/ Staff Php10,800.00

Staff Php9,990.00
Part V. Financial Aspect

a. Source of capital and the amount needed to start-up the business

Bank savings worth of Php70,000.00 and cash Php10,000.00; and Php66,824.00 is the
amount needed for starting the business up.
b. Capital Utilization Plan (Monthly)
1. Production Materials and Supplies

Qty Unit Particulars Price/Unit Total

25 Kgs Saba banana Php8.00 Php200.00
5 Kgs Pure Cocoa Php150.00 Php150.00
5 Kgs Cooking oil Php45.00 Php225.00
5 Kgs Flour Php35.00 Php175.00
10 pcs Condense milk Php28.00 Php280.00
6 packs Plastic Cup (50 pcs) Php55.00 Php330.00
6 packs Disposable spoon (50 pcs) Php10.00 Php60.00
Php1,245.00
Grand Total
(daily)
Php32,370
Target Production
(26 days)
2. Equipment

Qty Unit Name of Equipment Price/Unit Total

1 Pc Gasul Php1,200 Php1,200.00
1 Pc Pot Php120 Php120.00
2 Pcs Knife Php55 Php110.00
2 Pc Strainer Php20 Php40.00
1 Pc Spatula Php34 Php34.00
1 pc Beater Php60 Php60.00
Grand Total Php1,564.00
3. Manpower Compensation and Benefits

Job Title Monthly Compensation and

Benefits
Owner Php10,800.00
Co-owner Php10,800.00
Worker Php9,990.00
Grand Total Php31,590.00
4. Other Incidental Expenses

Other Incidental Expenses Amount

Rental with water and light Php1,300.00

Transportation Php800.00
Grand Total Php2,100.00

c. SUMMARY OF CAPITAL UTILIZATION PLAN

Particulars Amount
Prod’n Materials & Supplies Php32,370.00
Equipment Php1,564.00
Manpower Php31,590.00
Other Incidental Expenses Php2,100.00
Grand Total Php67,624.00
d. Cost per Unit of Production, Mark-up and Selling Price

Particulars Amount
Total Cost of Production Php67,824.00
( Based on Capital Utilization Plan)
Cost per Unit of Production Php8.70
Percentage Mark-up (72%) Php6.30
Selling Price per Unit Php15.00
e. Income Statement

Gross Revenue (Total Volume of Prod’n x Selling Price) Php117,000.00

Less: Expenses (Cost of Production)
Materials and Supplies Php32,370.00
Equipment Php1,564.00
Manpower Compensation and Benefits Php31,590.00
Other Incidental Expenses Php2,200.00
________________ _________________
Total Expenses Php67,624.00 Php67,824.00
Net Income (Monthly) Php49,176.00
f. Projected Income

Monthly Net Income Year 1 Year 2 Year 3

January Php49,176.00 Php59,011.20 Php70,813.44
February Php49,176.00 Php59,011.20 Php70,813.44
March Php49,176.00 Php59,011.20 Php70,813.44
April Php49,176.00 Php59,011.20 Php70,813.44
May Php49,176.00 Php59,011.20 Php70,813.44
June Php49,176.00 Php59,011.20 Php70,813.44
July Php49,176.00 Php59,011.20 Php70,813.44
August Php49,176.00 Php59,011.20 Php70,813.44
September Php49,176.00 Php59,011.20 Php70,813.44
October Php49,176.00 Php59,011.20 Php70,813.44
November Php49,176.00 Php59,011.20 Php70,813.44
December Php49,176.00 Php59,011.20 Php70,813.44
Total Php 590,112.00 Php 708,134.40 Php 849,761.28
Grand Total (Year 1-3) Php 2,148,007.68