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ABSTRACT
This article analyzes the scientific production regarding the social responsibility
of higher education (RSES) from doctoral theses and dissertations defended in
Brazil, from 1990 to 2011. Methodologically, it is a state-of-the-art bibliographic
study. After the construction of the timeline of the scientific production, the
prevalent areas of knowledge were identified, the geographic regions of origin
and the institutional origin. Three topics were identified: university management,
theoretical-conceptual aspects and normative and higher education. Among the
studies produced in academic master’s and doctoral degrees, it was found that the
theme RSES is essentially multidisciplinary, challenging mostly the post graduate
programs in management and in education, especially studies about university
management, aiming not only at good performance in the educational market, but
also the training for human development.
KEYWORDS
university; higher education; social responsibility of higher education.
INTRODUCTION
Discussions about the necessity and relevance of the social responsibility of
higher education gained prominence in Brazil in the first decade of this century,
triggered by the approval of the National Higher Education Evaluation System,
(SINAES) established by Law 10.861, of April 14, 2004 (Brasil, 2004).
The discussions stimulated by the approval of SINAES were strengthened by
the results of the World Conference on Higher Education in 2009, promoted by the
United Nations Organization for Education, Science and Culture (UNESCO) and
presented in the document “The New Dynamics of Higher Education and Research
for Societal Change and Development” (UNESCO, 2009). The importance of the
issue of the social responsibility of higher education was such that it became the
first subtitle of the document, guiding the activities of U.N. members (Calderón,
Pedro; Vargas, 2011).
Because of the multidisciplinary nature of the issue, there is a wide
variety of understandings in Brazil about what the social responsibility of higher
education entails.1 These understandings often intersect and complement each
other, while at times they are dichotomous, The discussions about the social
responsibility of higher education in the field of education are dominated by
two paradigmatic visions that have distinct and antagonistic hues; the consensus
paradigm and the conflict paradigm. While the consensus paradigm emphasizes
the functioning, improvement and efficiency of education systems, the conflict
paradigm emphasizes approaches that “undertake a radical critique of liberal
pedagogical thinking “(Sander, 1984, p. 76).
According to the consensus paradigm, the social responsibility of higher
education focuses on compliance with the mission of universities, through the
implementation of the activities historically attributed to universities (teaching,
research and university extension), in other words, the production, systematization
and dissemination of knowledge. It would not be part of the mission of universities
to assume responsibility for and make direct contributions to the solution of social
problems such as inequality and social injustice, since, as stated by Durham (2005),
these would be goals of the educational system as a whole and not an attribute of a
particular university. A university would fulfill its social responsibility to the extent
that it provides quality teaching, research and extension activities. This should be,
the evaluative parameter.
According to the conflict paradigm, there is no disagreement with the
theory that relates the social responsibility of higher education with the quality
of teaching, research and extension, but the difference lies in prioritizing the
explicit political and ideological decision to resist the advance of neoliberalism.
In this perspective, the social responsibility of higher education represents
1 Studies point to the predominance of six approaches: the social responsibility of higher
education as university tradition; as market trend; as state regulation; as organizational
management strategy; as values for human development; and as socially oriented
extension projects (Calderón, Pedro; Vargas, 2011).
40
35
30
25
20
15
12
10
6
5 8 6
1 2 1 2
1 0
0 3
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Total
Year of defense of the Theses and/or Dissertations
Source: Data collected from studies found in the CAPES database of theses (1990-2011).
Prepared by the authors
Figure 1 reveals that in the years before the adoption of The National Higher
Education Evaluation System (SINAES) two studies were produced addressing the
social responsibility of higher education (Fragoso, 2001; Tanaka, 2003). In 2004,
the year the SINAES evaluation system was enacted, two surveys were produced
(Petrelli, 2004; Wrasse, 2004). These studies allow understanding the polarization in
the theoretical reference framework of that time. While some studies relate the social
responsibility of higher education to discussions on corporate social responsibility,
which was in vogue at the time (Tanaka, 2003; Wrasse, 2004) others associate the
Source: Data collected from studies found in the CAPES theses database (1990-2011).
Prepared by the authors.
Considering all the studies at the master’s and PhD levels, 61.9% of the
studies were conducted in graduate programs focused on the training of researchers
for the production of scientific knowledge. The fact that nearly 40% of the
studies were conducted in professional master’s reveals that the subject of social
responsibility of higher education is also a concern in those programs dedicated to
a high level of professional qualification, as called for by CAPES norms for this
type of master’s program.
Source: Data collected from the CAPES data base of theses (1990-2011).
Prepared by the authors.
2 In this study we chose to adopt the CAPES specification that identifies 48 scientific
fields aggregated into three major groupings (the life sciences; physical sciences,
technology and multidisciplinary, and the humanities) and nine major areas: three in
the life sciences (agricultural sciences, biological sciences and health sciences), three
in physical sciences, technology and multidisciplinary (physical and earth sciences,
engineering, and multidisciplinary) and three in the humanities (human sciences,
applied social sciences, and linguistics, languages and arts). Available at: <http://www.
capes.gov.br/avaliacao/sobre-as-areas-de-avaliacao>. Accessed on 28 March 2016.
Regarding the production of the studies that came from graduate programs
dedicated to educating researchers, which focus on the deepening and expansion
of scientific knowledge, encompassed in the academic master’s and doctoral
courses, Table 4 reveals that the theme of social responsibility of higher education
is essentially multidisciplinary. While according to common sense this would be a
subject for the educational field, the research shows that there are many fields of
knowledge that are concerned with this issue, and most of them are in graduate
programs in administration, stricto sensu, 54.0%, and not in the field of education,
which accounts for 27% of all the studies.
Table 4 also indicates that the remaining studies are distributed in various
fields of knowledge; 7.6% in stricto sensu graduate programs, which CAPES
identifies as interdisciplinary, and 11.4% were produced by students in graduate
schools of law, engineering and medicine.
Number Total
Higher Education
Region State Initials of studies by %
Institution
per school region
Fundação Visconde de Cairu FAVIC 11
Bahia
UPE 02
de Pernambuco
Universidade Federal
UFPE 01
de Pernambuco
Pontifícia Universidade
PUC-PR 01
Católica do Paraná
Paraná
UFSC 02
de Santa Catarina
South
PUC-SP 02
Católica de São Paulo
Southeast
studies. There are six universities that produced two papers each, four private not-
for-profits (UNIFOR, PUC-SP, UNIMEP and UNIJUÍ), one federal (UFSC)
and one state (UPE). In addition, there are 16 that produced a single study each.
Numbers
Type of School School State of Theses/ Total %
dissertations
FAVIC BA 11
UNIFOR CE 02
Uni-FACEF SP 01
FCMSCSP SP 01
PUC-Campinas SP 01
Private not- PUC-PR PR 01
26 62,0
for-profit PUC-RS RS 01
PUC-SP SP 02
UNIMEP SP 02
UNINOVE SP 01
UNIJUÍ RS 02
UNIVALI SC 01
UFSC SC 02
UFC CE 01
UFF RJ 01
Public – Federal 7 16,7
UFPR PR 01
UFBA BA 01
UFPE PE 01
UPE PE 02
Public – State 3 7,1
USP SP 01
FURB SC 03
Public-Municipal 4 9,5
Uni-FACEF SP 01
UNESA RJ 01
Private for-profit 2 4,7
UTP PR 01
Total 42 42 100
Source: Data collected from studies found in the CAPES theses database (1990-2011).
Prepared by the authors.
the private sector with 23.8%, and 21.4% addressing social responsibility and
university education.
education is linked to understanding the problems of society and the search for
solutions that can change the lives of communities (idem). For this, institutions
of higher education have the social duty to prepare ethical citizens who perform
their role with responsibility, solidarity and competence. The study by Silva
(2009) also reinforces the idea that higher education institutions are educational
enterprises whose mission is to educate and train professionals needed for the
country’s development. The author emphasizes the close link between the social
responsibility of higher education and the permanent commitment to quality
education, specifically through the preparation of ethical professionals committed
to citizenship enhancement projects. By the same token, Cunha (2011) analyzes
how an institution of higher education in the interior of Pernambuco state has
contributed to the education of its students regarding social responsibility and
sustainable development. The author concludes that the educational policies
adopted by the institution have enabled preparing citizens who are more aware
of their role in society.
Regarding community colleges, Souza (2010) examines the perception
of a group of administrators from two universities in Rio Grande do Sul state,
private and not-for-profit, on the corporate social responsibility (CSR) of these
organizations – the Integrated Regional University of Upper Uruguay and Missions
(URI) and UNIJUÍ. For most of the administrators interviewed, the social actions
undertaken by the institutions are part of their mission, and were realized before
the issue gained attention in the media. Nevertheless, for this author, community
colleges can attain socially responsible organization that results in the valorization
of the institution and allows adding value to its products. Within a different
focus regarding the relation between the university and the educational market,
Oliveira (2009), upon studying the social responsibility practices of a school in
Bahia, addresses the social responsibility of higher education as a social duty that
is not connected to market activity, but to projects for improving life and human
development. In this study, the author refers to the importance that higher education
institutions have in the formation of competent and ethical professionals engaged
in law enforcement, the collective well-being, and in social programs dedicated to
quality of life.
The studies analyzed reveal a concern for developing social projects focused
on human well-being and environmental responsibility. Thus, concern for social
marketing to the community is emphasized, to present the distinctions of socially
responsible universities.
By studying their communication with internal and external publics, Gomes
(2005) questions the importance that the dissemination of social responsibility
actions have for the schools. Based on interviews with stakeholders3 of the Planalto
de Araxá University Center (UNIARAXÁ), a private not-for-profit institution in
Minas Gerais he addresses openness to and promotion of actions through social
reports, based on the principal that one of the pillars of social responsibility is the
transparency of actions. Gomes’ research (item) is in keeping with studies by Águia
(2007), which point to the publication of social reports as a way to show society an
organization’s commitments to social responsibility. We also considered the studies
of Reis (2007) and Felden (2007), authors who see social reports as practices of
transparency, related to the internal and external administration of social actions
undertaken by institutions of higher education.
Upon studying the University of Santa Cruz do Sul (UNISC), a community
institution in Rio Grande do Sul, Pinto (2009) concluded that it is a socially
responsible institution, because it contributes to sustainable development through
projects that focus on stakeholders, that is, on multiple partners, from the internal
and external publics. In a study of the various publics of institutions of higher
education, Souza’s study (2009) stands out because upon analyzing a private school
called Alpha, located in Salvador, Bahia State, he affirms that its institutional
policies should prioritize the internal public, since its main commitment is to the
transmission of culture and the human development of its own students.
The concern for stakeholders, applying concepts of corporate social
responsibility to university administration, is evident in the study by Abreu (2009),
which discusses the practices used at UNIFOR University. Abreu affirms that
promoting social responsibility actions has been one of the alternatives found by
institutions of higher education to stand out among their many competitors. The
author believes that these schools are companies that need to position themselves
in the market, because with the expansion of Brazil’s educational market, they must
be aware of the competition and concerned about their commercial soundness.
The concern for institutional planning to improve performance is evident
in Águia’s research (2007), which studied the degree of perception of the people
interviewed about the social responsibility actions of a particular university, by
applying the fuzzy4 model of capturing linguistic information to convert it into
numeric data. According to Águia (idem, p. 113) the fuzzy model helps to conduct
a self-assessment that will help in the planning and development of innovative
actions applicable to institutions that aim to improve their operations. Also from the
perspective of improving institutional performance, Wrasse (2004) investigated how
social responsibility is worked with at seven private universities in western Parana
State. The study found that the concept of social responsibility is associated with
ways of improving the quality of life of the community in the neighborhood of the
university, helping to retain customers and strengthen the name of the institution.
The use of organizational communication tools for building socially
responsible educational institutions was Paula’s object of study (2010), which used
as references three schools in Pernambuco State. According to the author, by using
communication tools, the schools seek to spread and disseminate information that
contribute to the creation and strengthening of their organizational image with
an emphasis on the identification of extension activities as the social responsibility
of higher education.
The link between social responsibility and corporate image is also addressed
in Stadler’s research (2007), which studied the impact of the social responsibility
of higher education on the corporate image of a private institution in Curitiba,
in Paraná, based on the premise that the use of corporate social responsibility, as
“an instrument for strengthening a brand in relation to the stakeholders of the
educational institution, allows it to compete with other competitors with advantages”
(idem, p. 15).
Within the business strategies of institutions of higher education, Lohn
(2009), argues that the social responsibility of the schools should not be limited
to the timely payment of employees, but should involve actions or social projects
that contribute to the sustainable development of society as a whole. In the same
perspective as Stadler (2007) and Wrasse (2004), Lohn (2009) is concerned with
investigating and finding out how social programs can help strengthen a company’s
image, increase profits and add value.
A concern for the evaluation of the social responsibility practices of an
institution of higher education can be found in a case study conducted by Felden
(2007), which evaluated the levels of social responsibility of UNIJUÍ, based on a
business model of evaluation. There was a concern for evaluating how the concept of
social responsibility could contribute to the quality and construction of knowledge,
research and extension, and allow the implementation of social projects in the region
where the school is located, to help regional development.
The inclusion of the social responsibility of higher education as a topic of
evaluation of the school as part of the National Higher Education Evaluation
System (SINAES) as well as the perception of the administrators about the concept
of social responsibility of higher education, was a source of scientific curiosity of Reis
(2007) who studied how the schools understand the concept of social responsibility
using as a reference four institutions in Salvador, Bahia, demonstrating that the
social responsibility actions of public institutions of higher education are more
frequent and broad, while private schools do not invest much in these actions.
Normative and conceptual aspects with a predominant focus on the
private sector
This thematic area includes a total of 10 theses and dissertations, seven
of which formed the basis for the analysis (Melo, 2011; Moreno, 2011; Rosetto,
2011; Santos, 2006; Silva, 2008; Silva, A. K. L., 2010; Silva, 2011). The studies in
this thematic area were grouped into three subthemes: a) the social responsibility
of higher education in the context of SINAES, b) social responsibility in private
sector schools, and c) social responsibility and university extension.
various stakeholders. Some have been effective, others were still at an early stage.
It is apparent that most of the activities involve students and teachers, which
suggests that these are the main stakeholders in the opinion of the administrators
(Silva, A. K. L., 2010). Quite similarly, Melo (2011) analyzed social responsibility
at four schools in the Upper Itajaí Valley, Santa Catarina; three private for-profit
institutions, the University Center Leonardo Da Vinci (UNIASSELVI), the
SENAI Colleges and the Ação College; and one private not-for--profit institution,
the University Center for the Development of the Upper Itajaí Valley (UNIDAVI).
The results of the study show that the schools in the Upper Itajaí Valley do not
have a clear understanding of the social responsibility of higher education. It
found a lack of interest in discussing and making a commitment to the cause of
social responsibility. The author proposed triggering discussions about the need to
implement social responsibility programs at the schools in the Upper Itajaí Valley.
Based on the relationship between higher education and the labor market,
Galvão (idem), discusses where future technicians will work and if the market needs
are being met by the training received by the students. In this context, according
to the author, the concept of social responsibility came to be understood by the
university as a market strategy that aims to offer courses at popular prices to serve
various social classes, and to conduct projects to improve the living conditions of
the community and the environment.
The study by Vesce Neto (2007) focuses on how social responsibility is worked
with in the education of business administrators, noting that social responsibility
can also be a competitive advantage. Upon interviewing students in the school of
business administration, it concluded that they understand social responsibility to
have a dual meaning: as a marketing tool and as social action aimed at building a
more just and humane society.
From this perspective of building a more caring and humane society, focusing
on ethics in the profession, in the labor market and in human relationships, Silva
(2007) discusses issues relating to the education of people to work in the advertising
industry. The study emphasizes that future advertisers should try to develop good
relations with society, tolerance for diversity and respect for all human beings.
FINAL CONSIDERATIONS
The survey conducted allows concluding that in Brazil, the social
responsibility of higher education is a theme that has generated a theoretical concern
among researchers from various fields of knowledge, especially since 2004, with the
approval and implementation of National Higher Education Evaluation System.
In addition to the analysis and classification of the specificities of the
academic literature on the subject of social responsibility of higher education, three
main themes were addressed: social responsibility and university administration;
theoretical-conceptual and normative aspects with a predominant focus on the
private sector and social responsibility and university education. In addition, data
indicating that the distribution of the schools that were the sources of the studies
break with trends common to academic production in Brazil.
First, it was found that 40% of the studies were produced in professional
master’s programs, revealing the importance of this graduate modality in the
production of knowledge, regardless of the fact that these schools focus on
instrumental knowledge geared to professional improvement. The study of the social
responsibility of higher education has become a theoretical and practical concern
with two dimensions, whether in terms of the production of scientific knowledge
itself, through academic master’s and doctoral programs, or in terms of the
improvement of professional practice, the focus of professional master’s programs.
Second, studies on the social responsibility of higher education are
concentrated in the Brazilian Northeast, which is in contrast with official data that
show the Southeastern region of Brazil as the largest source of scientific production
in the country. The hypothesis is raised that the higher number of studies in the
Northeast region may be related to the need to build universities more open to the
needs of the socio-economically more vulnerable regions of the country.
Third, 66.7% of the scientific production was produced in private sector
institutions, especially in not-for-profit schools, completely contrary to the national
trend that shows that 81.2% of Brazilian scientific production is concentrated in
public institutions of higher education. This signals the growing importance of the
private sector, especially non-profit institutions, in the production of knowledge
at the graduate level.
Fourth, with reference to the production at academic master’s and PhD
programs, more studies of the social responsibility of higher education were found
in graduate programs stricto sensu in administration than in education as would
be expected for this theme, given that it has greater affinity with the field of
educational sciences. Why has the academic and scientific community in the field
of education not excelled in the production of knowledge on the subject of social
responsibility of higher education? One hypothesis we can raise is the existing
resistance to the issue, even in the early 2000s, because it rose in the business
sector, involving private for-profit universities (Calderón, 2005), often considered
mercantile universities (Calderón, 2000) that introduced neoliberal values to higher
education (Calderón, 2006). The predominant theoretical framework, anchored
in the so-called paradigm of emancipatory evaluation (Calderon; Borges, 2013),
is strongly critical of neoliberal policies (Dias Sobrinho, 2005, 2014) and of the
incorporation of “technical” perspectives (Saviani, 1987) or neotechnical perspectives
(Freitas, 2012) in the educational field.
Finally, there is another possible explanation: the demands for efficient
administration generate studies primarily within the field of administration, with
the private schools being spaces with greater theoretical flexibility to conduct studies
that escape the hegemonic paradigm, especially in graduate education studies in
Brazil, which relate the social responsibility of higher education with the quality
of teaching, but with an explicit political and ideological choice of resistance to
the advance of neoliberalism (Dias Sobrinho, 2014) a fact that would impede the
realization of studies within a functional approach to the system.
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