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Appendix

Low-cost air tickets


Valuable less airport charges

Big cost advantage within industry


Rareness governement subsidies

Othe competitors have to spend too much


Imitable

Ground services handled by third-party


poor employee handling
Organization Customer satisfaction to be given precedence

Values: Earn High profits

Beliefs: Customers are idiots


Paradigm: Performance based
remuneration

Beliefs: Employees are disposable Behaviour: Management has condescending


behaviour

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