3/11/2020 Courses

Enrolno : 19BSP1019

Name : Mr. HARSH KAUSHIK

Proposed : A STUDY ON THE IMPACT OF ONLINE RETAILING AMAZON

Description : A Study Conducted To The Factors That Lead Customers To the Website Amazon.
Adding/Listing Products In Amazon Portal. Advertising Products Using Specific Keywords
which Attracts More Traffic. Order Conformation And Packing. Preparing E-Way Bill If order
value exceeds Rs 50000. Managing The Returns And Refunds. Customer Satisfaction And
Feedback.

Objective : To find the factors that leads a website user to return to or recommend the website
Amazon.in To Understand The Technique To Obtain BuyBox On Amazon To discover the key
factors that influence online buying behavior of consumers in India Increasing Brand
Awareness Of Our Brand "SOBO" To identify who are the online shoppers in terms of
demography To Understand The Keywords While Advertising To understand the customer
awareness on Amazon.in To determine the factors responsible for customer satisfaction

Methodology : Both Primary And Secondary Data Would Be Collected

Schedule : Sip Proposal: 12/03/2020 Interim Report: 16/04/2020 Specific Evaluation: 21/05/2020 Final
Evaluation: 05/06/2020

Limitations : The study was restricted to Delhi city only The study is mainly concentrated on Amazon.in
The sample of the size will be limited to time and resources The information will be collected
valid until there is no any technical change or any innovation The result is assuming that
respondents have given accurate information

Faculty Guide : Prof. Vibha Arora

Company Guide : Shilpi Bhalla

Provided On : 11/03/2020 12:21:00

Last Modified : 11/03/2020 12:21:00

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