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Business Presentation

The Shop for all Hospitals

Prepared by:

Shopital Healthcare PVT LTD

Address: Wework, whitefields, Kondapur, Hyderabad, Telangana-500081

Phone:+91-6302544346, 7221945678

Email:contact@shopital.in, bharatgutta@shopital.in
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Executive Summary

Ø Shopital is an online platform providing Doctors and Hospitals with on-demand access to
Medical Equipment, Supplies, Furniture and more.

Ø Shopital gives users an easy and hassle-free way to stock their hospital/medical needs.

Ø Stock up your medical products with just a click at www.shopital.in

Ø Shopital is engineered to bridge the gap between healthcare and technology. Shopital aims to
tap the growing Indian healthcare segment.

Ø With its presence in Eluru as test market, Shopital is ready to grow its presence in Vijayawada
and Hyderabad as its next big step.
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OUR MISSION & VISION GOALS

Our target is to have 10% of total Hospitals in South

India as our loyal customers/true-shopitalers to
achieve our potential growth in first phase.

“Health is Wealth”
SHORT TERM
Our current goal is to provide Shopital experience to
Mission: all Hospitals and doctors in Andhra Pradesh by mid
Ø SHOPITAL is designed to assist health facilities in rapid 2020 and capture 10% of AP market.
procurement of medical devices with ease and
convenience. Our catalogue will serve as useful guide
for Hospitals and Doctors in obtaining medical LONG TERM
products. SHOPITAL gives users an easy and hassle-
Our 2020 goal is to get our presence in South India.
free way to stock their hospital needs.
Capturing 10% of market in Andhra Pradesh,
Vision:
Telangana, Tamilnadu and Karnataka.
Ø To be the one stop solution for all medical and
healthcare products where doctors and hospitals can
shop online their medical/hospital needs with just a
click at www.shopital.in FUTURE GOAL
Shopital aim to launch across pan India by 2021.
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OUR COMPANY VALUES

We aim to build our business along the path of great values and business ethics which includes:
Ø Integrity
Ø Leading Change
Ø Excellence
Ø Quality
Ø Respect for Individual
Ø Learning
Ø Sharing
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BUSINESS MODEL

Ø Shopital is an e-commerce platform where the manufacturers,

distributors, retailers and wholesalers can supply to the needs of
the hospitals and consumers.

Ø Shopital enables a greater market reach to the suppliers and

provides an hassle free and convenient mode of purchase to the
customers.

Ø It provides an online platform for hospitals to choose from a wide

variety of products listed by the suppliers (manufacturers,
distributors, wholesalers, retailers).

Ø It also allows the suppliers to enlist their products to ramp up

their sales by increasing their reach.

Ø This portal also acts intermediately between the distributor and

wholesalers or retailer to supply goods that are unavailable
locally.
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CATEGORY OF BUSINESS

The main model of business can be categorised into one major division
according to the customer segment and the type of their interaction with the
suppliers.

Business to Business (B2B)

• Shopital is built around providing convenience, quality and best value for
money to the end users. The customers can browse and shop through the
catalogs.

• Shopital is aimed to provide A to Z healthcare products and services to the

respective healthcare facilities by connecting all the suppliers in india.
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MARKET ANALYSIS

Ø $4 Billion USD medical device market in India in 2018

Ø Market is divided into 4 categories
34%
32%
18%
16%

Patient Aids & Others Diagnostic Imaging Consumable and Implants Instrument and Appliances
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Market Analysis

Ø Our target is to capture 10% market share through Shopital.

Ø Our potential market for 2021 is $0.4 Billion through the 10% share.

Ø The 10% of AP market would generate $2.1 Million USD Shopital revenue.

Ø We are targeting $2.1M USD by mid 2020 and $8.4M USD by 2020 end as our revenue generation from South India.
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Market Analysis

Value in $USD Millions

56.
Shopital Market
Revenue

14.
8.4

2.1

2020 2021

Ø Target for 2020 is to capture AP market and generate $14 Million USD.
Ø Target for 2021 is to capture South India market and generate $56 Million USD.
Ø Shopital values in reality and have kept a milestone to do Rs 1Cr as revenue in its first year.
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SWOT
Strengths Weaknesses

• Exclusive deal with manufacturing companies • Small team

• Quick delivery at market price • Shipping time & cost
• Online transactions • App development
• Best Price • Limited advertising
• Faster buying procedure • Delivery

Opportunities
Threats
• Strong target market with great potential
• No “market leader” in category; many smaller
firms • Delivery regulations
• 24/7 availability • Online shopping knowledge in the target
market
• Global influence
• Legal and regulatory changes
• Industry growth
• Future competition
• Market growth
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Products and Services

Ø For the best approach in market we target Consumables as our main product category for the initial
run phase.

Ø This would imply we are targeting only 18% of medical device market but it is the recurring revenue
every month.

Ø We use best domestic manufactures and suppliers as our vendors supporting Make in India motion.

Ø We provide products at best prices and quick deliveries, which aligns with our vision and mission.

Ø Complete inventory for the first phase is available at https://shopital.in

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Marketing Plan

Price
Product

• Shopital prices the product at

• Complete A toZ medical products and
competitive local price.
services can be found at Shopital.
• Shopital surcharges 20% to the
• Customer can select the product from
vendor for providing the business and
vendor with the best price
promoting their product line

Promotion

• Word of mouth marketing. Place

• Social Media
• Representation at conferences and • Online Website https://shopital.in
hospitals.
• Our app launching soon.
• Discount vouchers and knowledge
transfer brochures.
• Sales representatives.
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Logistics & Operations plan

Ø Suppliers/Vendors: At Shopital we select the vendors as per the area so that delivery time can
be minimum and we give priority to the manufactures who can do the delivery.
Ø Production: We make sure vendors would do the delivery of products timely and we would
provide the vendors with our support during busy times.
Ø Facilities: Our Head office is located in Wework Hyderabad.
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Logistics & Operations plan

Ø Equipment: Vendor portal and App R&D is under process for better user interface and
product management at Shopital platform.
Ø Shipping and Fulfilment: Our shipping and fulfilment will be handled by the vendors
as per their criteria.
Ø Inventory: Inventory is maintained by the vendors, once we reach the demand on
certain products we can start our own inventory and delivery.
Ø Tracking is mailed to the customer by the vendor once the products are shipped.
Ø We will maintain our order records for any disputes and references.
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Shopital ordering process Front End

The customer types the delivery address.

We provide the products list that are available for delivery to the address.

Customer selects the products to be ordered and proceeds to cart checkout

Payment portal opens up for the payment details to be added.

Once payment is finished customer will be getting receipt and email order
confirmation.
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Shopital ordering process Back end

The order goes to the vendor portal.

Order Email generated to the vendor and also an automated call invoked from
Shopital.

Vendor prepares the order for delivery and ships it

Vendor sends a reply email to the customer through vendor portal regarding the
shipping information.

Once the order is delivered Vendor clicks on the delivered option in the order at
vendor portal to complete the order.

Shopital generates a delivered message to the customer providing the contact

details of the vendor
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Financial Plan
Ø Rs 2.2L spent for the company till now.
Ø Another Rs1L is kept as a buffer for emergency usage.
Ø We can retrieve our initial setup cost by getting 50 Hospitals as loyal customers/true shopitalers.
Ø We target Rs 1Cr to be the revenue generated in AP by mid 2020 by getting 200 Hospitals as loyal customers/true shopitalers.
Ø We project Rs 4Cr to be the revenue generated by 2020 by expanding Shoptial in South India.

1L 30K 30K 30K

For website For initial firm Brochures, Visiting Travel expenses to
development and registration and cards and other travel to Hospitals
maintenance it will documentation expenses require and Vendors will cost
cost us Around 1L. require 30k. 30k. us 15k

WEBSITE FIRM SETUP STATIONARY TRAVEL

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Our Mobile app Preview

IOS Users 40
%

Android Users 60
%

Our Mobile app is available in both Android and

iOS platforms for both Suppliers and for
Hospitals. We are also live 24/7 on our website
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Expansion
Telangana & Andhra Pradesh

Plan of Action:
Shopital aims to tap the growing Indian medical market.
Shopital is launching soon in Andhra Pradesh and Hyderabad
and then increase its regional base to more cities in India.

36,000+ 20+
There are 36000 hospitals Shopital is used in 20+
that can come under hospitals only in Eluru.
Shopital umbrella in India There is a huge potential
as of now. market which is
expanding wings day by
day
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TEAM

Vineet Dontamsetty Bharat Gutta

B-Tech, MIB, Scenario planning
B-tech IIT, MS (USA), CEO
Stanford(USA), COO

B.Tech IIT Bhubaneswar Masters in International Business,

MS Michigan State Univ. Scenario Planning Stanford.
CEO – Shopital COO - Shopital
Co-Founder at nayaseva.in Co-Founder at nayaseva.in
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Questions & Answers

Thank You