ARAB ACADEMY FOR SCIENCE & TECHNOLOGY & MARITIME TRANSPORT

College of Computing & Information Technology

Course Introduction to information systems

Lecturer Prof.Dr. Essam Kosba
TA Eng. Eman Abd El-Aziz

Sheet 6

Match one of the key terms and concepts:

1 Human Resource Systems 5 Financial Management

Systems
2 Interactive Marketing 6 Marketing Systems
3 Online HRM Systems 7 Functional Business
Systems
4 Targeted Marketing 8 Sales Force Automation

1. _____Information systems that support financial managers in the

financing of a business and the allocation and control of financial
resources. Includes cash and securities management, capital
budgeting, financial forecasting, and financial planning.

2. _____Information systems within a business organization that support

one of the traditional functions of business such as marketing,
finance, or production.

3. _____Information systems that support human resource management

activities such as recruitment, selection and hiring, job placement
and performance appraisals, and training and development.

4. _____A dynamic collaborative process of creating, purchasing, and

improving products and services that builds close relationships
between a business and its customers, using a variety of services on
the Internet, intranets, and extranets.
5. _____Information systems that support the planning, control, and
transaction processing required for the accomplishment of marketing
activities, such as sales management, advertising and promotion.

6. _____ Systems that use the Internet to actively recruit for employees
through recruitment sections of their corporate websites and
commercial recruitment services and databases on the World Wide
Web.

7. _____The use of computers to automate sales recording and

reporting by sales people, as well as communications and sales
support.

8. _____is to develop advertising and promotion strategies for a

company’s electronic commerce websites. It includes five targeting
components: community, content, context,
demographic/psychographic, and online behaviour.
Answer the following questions:

1- Why is there a trend toward cross-functional integrated enterprise

systems in business?

2- How could sales force automation affect salesperson productivity,

marketing management?