Oral Communication:

Oral communication means sending message through spoken words. It is also known as
interpersonal communication. It is a process which begins in childhood. Gradually it becomes
more complex. Business people spend 75% of their time on oral communication.

ORAL COMMUNICATION STRATEGIES:

1. CLARITY:

Clarity means communicating the exact message on the first reading clarity makes the readers
job easy. A clear message is easy to understand. Moreover, it saves time, money and effort.

CLARITY comes in a message through these ways:

1. Use short, easy and familiar words.

2. Keep pronoun references clear.

3. Avoid needless jargon.

2. CONCISENESS:

Conciseness is saying in the fewest possible words without sacrificing the other “C” qualities. A
concise message saves time, money and effort of both parties.

CONCISENESS comes in a message through these ways:

1. Include only relevant material.

2. Make negative positive.

3. Eliminate word expressions.

3. COMPLETENESS:

Our communication is complete when it contains all facts the reader needs completeness offers
many benefits. Complete messages bring the desired results without the expense of added
messages. They can also build goodwill.
COMPLETENESS comes in a message through these ways:

1. Provide all necessary information.

2. Answer all questions asked.

3. Give something extra, when desirable.

4. CONSIDERATION:

Consideration means preparing a message with the receiver in mind. Try to put yourself in his
place. The sender is aware of the receiver’s desires, problems, circumstances, emotions and
reactions.

CONSIDERATION comes in a message through these ways:

1. Focus on “You” instead of “I” and “We”.

2. Show benefits to the reader.

3. Emphasizes positive, pleasant facts.

5. CORRECTNESS:

Correctness is the greatest quality of a message. Everything in the letter should be correct. If a
letter has other “C” qualities but it is not correct. It is useless. The appearance, information,
grammar, spellings, punctuations and capitalization should be correct.

CORRECTNESS comes in a message through these ways:

1. Use the right level of language.

2. check the accuracy of facts, figures and words.

6. COURTESY:

Where courtesy reigns, everyone gains. Courtesy shows politeness love, and respect for the
reader. Courtesy makes life pleasant. A letter written in a courteous way seems to be smiling.
“Please” and “Thank you” are courteous words.
COURTESY comes in a message through these ways:

1.Be thoughtful and appreciative.

2.Use expressions that show respect.

7. CONCRETENESS:

Concreteness means choosing word that show definitely what you mean. Concrete and specific
information is not only more informative, but also more convincing. We have to make the
reader “See” himself.

CONCRETENESS comes in a message through these ways:

1.Choose vivid, image-building words.

2.Provide solid figures.

3.Put action in your verbs.