Construction Chemicals Market

in India

Retail, 1700

Project, 2300

Total Market Size INR 4,000 Cr.

 CC – Major Players

Annual Project
Company Business Annual Retail Business TOTAL
In Cr
BASF 425 0 425
CHRYSO 150 0 150
MYK 90 30 120
STP 200 20 220
IWL 120 20 140
FOSROC 310 100 410
SIKA 310 100 410
CICO 20 40 60
PIDILITE 150 800 950
AP 200 200 400
BERGER 25 140 165
OTHERS 300 250 550
TOTAL 2300 1700 4000
 Product Categories – Market Split

Miscellaneous
Repair & 8%
Rehabilitation
12% Sealents
10%

Admixtures
42%

Waterproofing
14%
Flooring
14%

* Miscellaneous items includes Tile Products & Gouts

 Industry Segment

Others
Buildings & Real 22%
Estate
20%

Road & Infra

Cement Chemicals & 22%
Process
14%

Power Oil & Gas

14%

Rail
3%
Airports Marine
3% 2%
 WATERPROOFING AND ALLAIED PRODUCTS

NEW CONSTRUCTIONS

REPAIR & REHABILITATION

 NEW CONSTRUCTION STAGES

HOME SHIELD
CONSTRUCTION STAGES
CONST. CHEMICALS

Foundation, Roof Casting,

CEMENTMIX PLUS
Brickwork, Plastering

High Strength Pillars,

RHEO CRETE - PC
Precast Panels

Shutter Removing MOULD RELEASE OIL

Bathroom/kitchen Pipes
bore Packing, Lift base SUPER GROUT
grouting, Anchoring

Bathroom, Kitchen, Sunken LATEX SHIELD 2K /

area, Tank waterproofing TANK SHIELD PW

KOOL & SEAL/ ROOF

Roof Waterproofing
Putty Coat WATERPROOF PUTTY GUARD
Primer Coat SEAL O PRIME Parking, Basement, Roof
PROSHIELD
Gardening
All concrete repairs LATEX PLUS/ ADV LATEX PLUS
TILE ADHESIVE PLUS/
Plastered Crack filling CRACKFILL PASTE Interior/exterior Tiling
TILE GROUT
Damp Walls Latex Shield 2K/ WS2K/ DAMPSTOP
 Roof Gardening - Parapets – PU ROOFKOAT,
Proshield ROOFGUARD Kool & Seal,

NEW CONSTRUCTION STAGES

Roof Casting – Cementmix Plus

Levelling Putty – Waterproof Putty

Balcony Waterproofing – Roof Guard,

PU Roofkoat
Precast panels/ High Strength Pillars –
Rheocrete PC

Basement/Foundation/ Retaining
walls – Proshield/Latex Shield 2K
Bore Packing – Super Grout
Kitchen/Bathroom/Sunken area – Latex Shield 2K, WALL SHIELD 2K
Wall/floor Tiling – Tile Adhesive Plus/Tile Grout
Foundation/ROOF CASTING/BRICK WORK
Usage Area

BRICKWORKS PLASTERING

FOUNDATION/PILLARS ROOF CASTING

Cementmix Plus
PRECAST CONCRETE/HIGH STRENGTH STRUCTURES

BERGER RHEOPLAST
PRECAST SLABS - PC
HIGH STRENGTH CONCRETE

SEPTIC TANKS SELF COMPACTING CONCRETE

 Rheoplast PC - Admixture

Berger Rheo Crete PC is a super plasticizer for concrete & mortar. This facilitates
extreme water reduction, excellent flow-ability with high self compacting behaviour.

Areas: Precast concrete, self-compacting and for making high strength structures.

BERGER RHEOPLAST
- PC

High Flowability High Strength 40% Water Reducing

ROOF/PILAR SHUTTERING
Usage Area

BERGER MOULD
RELEASE OIL
FOUNDATION FRAME STEEL SHUTTERING

PILLAR SHUTTER ROOF SHUTTERING FRAMEWORK

 SETFREE
Mould Release Oil
Natural Oil which is a emulsified blend specially formulated to produce release
properties for easy removal of shutters/panels from concrete framework.
Areas: Steel Shuttering, Plywood Shutter, Plastic framework etc.
USPs:

BERGER
MOULD
RELEASE OIL

Prevents from
Rusting Water Soluble Reduce blowhole
formation
GROUTING – BATHROOM/KITCHEN
Usage Area

HEAVY MACHINE FOUNDATION GROUTING SANITARYWARES

BATHROOM PIPE GROUTING LIFT LOAD BEARINGS

 Super Grout

It is a high precision, non-shrink packaged dry cement based flow-able grout

with two-stage expanding properties with select aggregates.
Areas: Bore packing of bathroom, kitchen, roof, sunken areas etc. Anchor,
bearings, machine foundations, column joints grouting.

USPs:

High Flow ability Both Way Expanding Vibration Resistance

WATERPROOFING- SUNKEN/ROOF/FOUNDATION AREAS

Usage Area

ROOF COATING SUNKEN AREAS

FOUNDATION COATING WATER RETAINING

STRUCTURES
 Latex Shield 2K/Tank Shield PW

It is an acrylic cementitious, polymer modified waterproofing & protective

coating
TANK SHIELD PW – Structures for portable water (RCC water tanks)
Areas: Bathroom, Kitchen, Sunken areas, Chajjas, roof/terrace, fountains, storage
tanks and other water retaining substrates etc.
USPs:
ANTICARB COATINGS
Usage Area

SMALL RESIDENTIAL FLYOVER ENTERENCE CULVERTS

SOCIETY CULVERTS SOCIETY CULVERTS

 BPL Anticarb Coating WB
A high solid, high performance water borne Acrylate Finish specially designed to
protect exterior concrete from distress through carbonation and provide
aesthetic values. The coating in system extends durability of the structures as
the coating can breathe along with concrete.
Areas: Building exterior, bridges, infrastructure project jobs and coastal
installations.

USPs:

Anti Carbonation Breathable Water Repellent

Roof Waterproofing
Why - Kool & Seal/ Roof Guard
Elastomeric waterproof coating which provides a seamless and hard
waterproof barrier with excellent crack bridging ability that can
accommodate movements due to thermal variations in the construction.
It gives 2 in 1 advantage of sealing the surface as well as cooling the
Interiors.
Ideal for Roof/Terrace, slanting roofs, parapets, sun shades etc.

Elastomeric Heat Reflecting Foot Trafficable

 PU ROOFKOAT
Water based, liquid water-proofing membrane with 350% elongation and UV resistant properties

Advantage over existing products

Waterproofing Cooling Highly elastic with superior Easy to Eco- 10-years
PRODUCT
Effectiveness Effect crack-bridging ability apply friendly warranty
PU RoofKoat Very high     
APP Membrane Coating Moderate ❌ ❌ ❌ ❌ ❌
Solvent PU Moderate ❌  ❌ ❌ ❌
Normal Screed In-effective ❌ ❌ ❌ ❌ ❌
Lime Concrete Terracing,
Moderate ❌ ❌ ❌ ❌ ❌
Brick Bat Cova

Other benefits apart from Roof waterproofing

1. Barrier under coat on vertical surface.
2. Crack filling ability up to 2 mm
3. Low Maintenance
4. Solar reflectance resulting into cooling effect.
PU ROOFKOAT Application system
Without Fleece

Add Protection Plaster over it for higher foot traffic.

PU ROOFKOAT Application system

With Geo-textile fleece

20
 Apply latex Plus Mortar for Apply 1st Primer coat of PURK Apply on Parapet walls as well &
repairing cracks on roof & cure with 50% dilution with water leave for 6 hrs.

Apply 2nd Undiluted coat of Apply 20 GSM geotextile fleece (if After 6hrs of 2nd Coat apply 3rd Undiluted Coat
PURK & leave for 6 hrs. required) when 2nd coat is tacky & cure for 2-3 days before using the roof
ROOF/BASEMENT AREA
Usage Area

LARGE FLAT ROOFS ROOF GARDEN

PARKING AREAS BASEMENT RETAINING WALLS

Proshield Membrane

A modified bitumen roofing system is composed primarily of

polymer-modified bitumen reinforced with one or more
plies of fabric such as polyester, fiberglass or a combination
of both.
Areas: Re-roofing, roof gardens, roof swimming pools.
Basements, underground parking, podium, foundation
retaining walls & slabs for resisting rising dampness. Under
tiling on roofs & basements, Tunnels & subways.
USPs:

High Tensile StrengthAbsorbs Structural Puncture Resistant

movement
Tiling & Grouting of WALLS & FLOORs
Usage Area

BATHROOM/KITCHEN TILING TILE JOINT GROUTING

VERTICAL TILING EXTERIOR TILING

 Tile Adhesive Plus/Tile Grout

Readymix polymer modified cement based multipurpose Tile adhesive Superior

bonding of tiles over cementitious surface vertically/horizontally for interior &
exteriors.
Tile Grout: Cement based powder used for filling gaps between tiles.
Areas: Ceramic Tiling for Bathroom & Kitchen, swimming pool, balcony, exterior
walls etc.

USPs:

Non Shagging Brilliant Adhesion Tile On Tile

REPAIR STAGES
HOME SHIELD
REPAIR STAGES
CONST. CHEMICALS
LATEX PLUS/ ADV LATEX
All concrete repairs
PLUS

Plastered Crack filling CRACKFILL PASTE

DAMPSTOP/WALL
Damp Walls SHIELD 2K / LATEX
SHIELD 2K
ROOF GUARD/PU
Damp Roofs
ROOFKOAT

Putty Coat WATERPROOF PUTTY

Primer Coat SEAL O PRIME

 HOMESHIELD Concrete Moisture Meter
• Proper damp cure treatment, knowing the actual moisture content in the wall.
• 1st time in India.
• By using this moisture meter painter will become waterproofing expert.

User Guide
HOMESHIELD Concrete Moisture Meter
REPAIR OF CONCRETE SURFACE
Usage Area

EXPOSED REINFORCEMENT FLOOR REPAIR

SPALLED CONCRETE EXTERIOR REPAIR

 Latex Plus/ Adv Latex Plus
Latex/ Adv Latex Plus are Styrene-Butadiene latex based liquid for high
performance & multipurpose repair work.
Areas: All kinds of plaster/concrete repair, old to new plaster/concrete bonding,
coat for pinholes treatment etc.

USPs:

Strong Bonding Old to New bonding

Waterproofing
REPAIR OF CRACKS ON PLASTERED SURFACE – up to 5 mm
Usage Area

MULTI HAIRLINE CRACK PLASTER CRACKS

INTERNAL CRACKS BELOW 5mm SPIDERWEB CRACK REPAIR

Crackfill Paste/ Powder

Single pack, ready to use, flexible putty for filling the cracks on plastered walls.
Areas: Internal/external Plastered cracks below 5mm width & depth

USPs:

Strong Bonding Fast Drying Flexible

Cracks More than 5mm - Repair Matrix

1. Clean all loose particles

2. Apply Latex Bond Coat

3. Apply Latex Repair Mix

Apply Putty-Primer-Top
Coat
 Application – Latex
Latex or Adv Latex Plus to be used for all type of general plaster & concrete repair
1. As bond coat – Slurry of Latex Plus : Cement in the ratio of 1:1.5 by weight.

Advanced Latex Plus to be used for

bond coat at the ratio -
1:4:7 :: Adv Latex : Water : Cement

1 KG + 1.5 KG

2. As repair mix – 15% of Latex/Adv Plus by weight of

Cement. Water & SAND as required

1 KG + 7 KG + As required
 Why HS – Latex Plus
• Strengthens bonding of new to old concrete & plaster
• Enhances strength & water resistance of repair mix - concrete & mortar
• Excellent Waterproofing Characteristics

Strong Bonding Waterproofing Old to new concrete adhesion

When Moisture content is between 6-10

Paint Flaking, Peel Off & Dry Dampness

Mild Damp - Repair Matrix

1. Clean all loose particles

& old paint surface

2. Apply 2 coats of HS
Waterproof Putty

3. Apply 2 coats of HS
Seal-O-Prime

Apply desired Top Coat

 Why - Waterproof Putty
Waterproof Putty post application & after curing the
surface, it will give a remarkably distinct anti-
efflorescence effect in comparison to traditional powder
putties.

Post application & proper curing the surface, it will provide excellent
hydrophobicity and will exhibit “Lotus Bead” effect on the wall surface.
Which means water will not get absorbed on the putty surface to a large
extent.

It gives a “BUTTER” like smooth finish than traditional putties. It helps

the applicator to apply on the wall with ease. It also enhances the top
coat coverage with premium look.

Coverage is almost 35 - 50% higher than conventional cement putties.

This means “Cost on the Wall” or cost per sqft. is almost equal to normal
cement/powder putties available in the market.
Why - Seal O Prime
Super Quality under coat that comprises of hi-percentage emulsion
& silicon additive to improve water, salt & Alkli resistance.

It resists dampness, efflorescence, alkali and at the same time it

penetrates inside the pores thus reduces absorption and improves
top coat coverage by 15-20%

Brilliant white in colour

Coverage 110 to 120 sqft. per Lt per coat.

Penetrating Extra Coverage Anti Alkaline

 When Moisture content is between 11-25

Bathroom Damp Walls Kitchen Wall Dampness

Interior several Dampness Patches from rain

water penetration
Several Interior dampness - Repair Matrix

1. Remove Tiles, Clean it & Leave

to dry

2. Apply Latex Bond Coat

3. Apply Latex Repair Mix if

required…

4. Apply 2 coats of WallShield 2K

Re-Tile (Kitchen) or Apply putty-

Primer-Top coat (Walls)
1 2

Remove the Tiles Clean & Keep the area open for 1 days

3 4

Repair the area with Latex mortar Let it dry for One Day
5
6

Apply 2 coats of Wall Shield 2K on

floors/walls on interval of 6hrs
Apply Wall Shield 2K on
affected area

7 8

After 1 day apply Tiles on walls with TAP

Apply TAP on coated floors
(Tile Adhesive Plus)
 Other Areas of Application
with same Process

Celling Dampness Balconies

Damp Cabinet Walls Water Tanks Exterior Walls

Wash Places
 WALLSHIELD 2K
Effective water proofing at an affordable price

Advantages over existing cementitious waterproofing systems

Grey Cementitious 2
Characteristics component system Wall Shield 2K
Negative Waterproofing -2 BAR -4 BAR
Positive Waterproofing Ability +4 BAR +7 BAR
Cement Base Grey Cement + Liquid White Cement + Liquid
Application on old Paint surface Not Possible YES, possible

User friendly – application by brush

When Moisture content is between 26-30

Dry Dampness Moisture in walls

Mild Wet Damp Patches Black Patches

Severe dampness - Repair Matrix

1. Remove old paint till plaster, Clean it

& Leave to dry

2. Apply Latex Bond Coat

3. Apply Latex Repair Mix if required…

4. Apply 1 primer coat of DampStop

Apply 2 Putty coat of DampStop

Apply Waterproof putty – Seal O Prime

– Top coat
 Application – DampStop
1. As Primer coat –
DampStop : Water: :1 : 1 by volume

DampStop (1 KG) + Water (1 LT)

2. As Putty coat –
DampStop Powder : Water :: 3 : 1 by Volume

DampStop (3 KG) + Water (1 LT)

 Application – DampStop
1 2

Peel off the Dry Dampness Clean the surface with Brush

Apply DS as
3 primer by Brush 4

Apply 2 coats of DS as Putty

with an interval of 6hrs
 Why HS – DampStop

• Single component coating for heavy internal dampness & damp patches
• Waterproofing protection upto “7 Bar” +ve & “5 Bar” –ve
• Brilliant adhesion to cementations surface and able to accommodate minor
surface movement.
• Works in Crystalline technology.

Direct application on
NanoTecnology Crystalline Property Low VOC & Non Toxic
Damp Plaster
Roof Treatment
Roof Treatment - Repair Matrix

1. Repair cracks on roof surface

2. Apply Latex Bond Coat

3. Apply Latex Repair Mix if required…

4. Apply 1 primer coat of

PURK/Roofguard

5. Apply 2 Undiluted coat of

PURK/Roofguard with 6hrs interval

6. Leave the coating 3-5 days for curing

before using the roof
 When Moisture content is between 7-11
Why - Kool & Seal/ Roof Guard
Elastomeric waterproof coating which provides a seamless and hard
waterproof barrier with excellent crack bridging ability that can
accommodate movements due to thermal variations in the construction.
It gives 2 in 1 advantage of sealing the surface as well as cooling the
Interiors.
Ideal for Roof/Terrace, slanting roofs, parapets, sun shades etc.

Elastomeric Heat Reflecting Foot Trafficable

 PU ROOFKOAT
Water based, liquid water-proofing membrane with 350% elongation and UV resistant properties

Advantage over existing products

Waterproofing Cooling Highly elastic with superior Easy to Eco- 10-years
PRODUCT
Effectiveness Effect crack-bridging ability apply friendly warranty
PU RoofKoat Very high     
APP Membrane Coating Moderate ❌ ❌ ❌ ❌ ❌
Solvent PU Moderate ❌  ❌ ❌ ❌
Normal Screed In-effective ❌ ❌ ❌ ❌ ❌
Lime Concrete Terracing,
Moderate ❌ ❌ ❌ ❌ ❌
Brick Bat Cova

Other benefits apart from Roof waterproofing

1. Barrier under coat on vertical surface.
2. Crack filling ability up to 2 mm
3. Low Maintenance
4. Solar reflectance resulting into cooling effect.
New Product Launches
For Industrial Use
Retail & Industrial Use

Micro Concrete

Epoxy Tile Grout

Epoxy Bonding Agent

Polysulphide Sealant